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市场调查报告书
商品编码
1197740
非酒精饮料市场 - 增长、趋势、COVID-19 的影响和预测 (2023-2028)Non-Alcoholic Beverages Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在预测期内，非酒精饮料市场的复合年增长率预计为 4.7%。
对健康饮料的需求以及消费者对独特和不同口味的偏好预计将推动每个地区的非酒精饮料市场。 年轻人的健康意识越来越强，对零热量和低热量饮料的需求越来越大。 随着平均运动参与率的上升，运动饮料等功能性饮料类别的增长也推动了需求。 随着千禧一代健康意识的提高和需求的增长，运动饮料被公认为增长最快的细分市场。
非酒精饮料市场趋势
健身消费者的强烈需求
运动员通常会饮用运动饮料和能量饮料来补充体液、电解质，并在高强度运动期间提供即时能量。 因此，它主要被运动员、健身爱好者和健身爱好者消耗，以快速补水、即时补充能量和整体锻炼后恢復。 例如，2022 年 2 月，Applied Nutrition 推出了一款新的左旋肉碱运动饮料。 这种新饮料含有零糖、零卡路里、1,500 毫克左旋肉碱以及维生素 B3、B6 和 B12。
在北美等咖啡文化根深蒂固的地区，能量饮料的消费量已被证实呈上升趋势。 在美国，咖啡因的平均摄入量为每人 135 毫克，公司正在为能量饮料提供创新的产品、成分和口味。
亚太地区占有很大的市场份额
亚太地区的食品和饮料行业增长速度快于西欧和北美等发达地区。 该地区看到了对更清洁、极简主义饮料产品的需求。 消费者越来越意识到他们对声称“有机”或“不含”的产品的期望更高，这证明了这一点。 消费者对食品和饮料行业中使用的过敏、激素和不道德的畜牧方法的认识正在增加素食主义的流行。 因此，对植物基饮料的需求不断增长。 于是，公司开始推出植物基饮品。 例如，2022 年 7 月，GO MATE 推出了一系列天然能量饮料。 该公司用全天然成分创造了一套口味。
在中国和印度等新兴国家，消费者参与健身活动和运动以实现健康生活方式的意愿正在迅速提高。 因此，对健康和功能性饮料的需求越来越大。 例如，2021 年 3 月，红牛推出了火龙果口味的夏季版。 这个 2021 夏季版的灵感来自一种原产于亚洲的奇异水果，在某些地方被称为火龙果或火龙果。 它以 250 毫升和 350 毫升罐装出售。
非酒精饮料市场竞争对手分析
由于生产功能性饮料的公司众多，因此非酒精饮料市场竞争激烈。 百事可乐公司、可口可乐公司、达能公司、红牛公司和雀巢公司等市场参与者为消费者提供范围广泛的碳酸饮料和功能性饮料。
业务扩张以及新交易和合作战略仍然是非酒精饮料行业全球主要公司中最受欢迎的战略。 在市场潜力巨大的背景下，各公司都在扩大布局，提高产能。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动力
- 市场製约因素
- 波特的五力分析
- 供应商的议价能力
- 买家的议价能力
- 新进入者的威胁
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按类型
- 碳酸饮料
- 非碳酸饮料
- 果汁/蔬菜汁
- 功能性饮料
- 即饮茶/咖啡
- 瓶装水
- 其他类型
- 按分销渠道
- 超市/大卖场
- 便利店
- 专卖店
- 在线商店
- 其他分销渠道
- 按地区细分
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 德国
- 英国
- 法国
- 西班牙
- 俄罗斯
- 意大利
- 其他欧洲地区
- 亚太地区
- 中国
- 印度
- 日本
- 澳大利亚
- 其他亚太地区
- 南美洲地区
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 沙特阿拉伯
- 南非
- 其他中东地区
- 北美
第六章竞争格局
- 主要参与者采用的策略
- 市场份额分析
- 公司简介
- PepsiCo Inc.
- The Coca-Cola Company
- Danone SA
- Nestle SA
- Red Bull GmbH
- Keurig Dr Pepper Inc.
- Parle Agro
- Monster Beverage Corporation
- AriZona Beverages USA
- IBS Partners Ltd
第7章 市场机会未来动向
The non-alcoholic beverages market is projected to register a CAGR of 4.7% over the forecast period.
Demand for healthy beverages and consumer preference for unique and different flavors is expected to drive the market for non-alcoholic beverages across regions. The young population is increasingly becoming health-conscious, driving the demand for zero-calorie beverages or those with fewer calories. The demand is also fuelled by growth in the functional beverages category, including sports drinks, due to higher average participation in physical activities. With increasing health awareness and growing demand from millennials, the sports drink segment of the market is identified as the fastest-growing sub-segment.
Non-alcoholic Beverages Market Trends
Strong Demand from Fitness Conscious Consumers
Athletes typically consume sports and energy drinks during high-intensity exercise to replenish fluids and electrolytes and provide instant energy. Therefore, it is mainly consumed by sportspersons, gym-goers, and fitness enthusiasts to speed rehydration, provide instant energy, and promote overall recovery after exercise. For instance, in February 2022, Applied Nutrition launched its new L-Carnitine sports drink. This new drink contains zero sugar, zero calories, 1,500 mg of L-Carnitine, and vitamins B3, B6, and B12.
Increasing consumption of energy drinks is observed in regions such as North America, where there is an existing coffee culture. Companies offer innovative products, ingredients, and flavors for energy drinks in the United States, where the average caffeine consumption stood at 135 mg per capita.
Asia-Pacific Holds a Significant Share in the Market
The Asian-Pacific food and beverage industry is growing at the highest possible rates, surpassing that of developed regions like Western Europe and North America. The region is witnessing a demand for cleaner and more minimalistic beverage products, which is depicted by the rising consumer awareness, as they seek more from products that claim to be 'organic' or 'free from.' Consumer awareness of allergies, hormones, and unethical animal husbandry practices utilized in the food and beverage industry has increased the popularity of veganism. Therefore, the demand for plant-based drinks is constantly increasing. Thus, companies started to launch plant-based beverages. For instance, in July 2022, GO MATE launched a product line of natural energy drinks. The company has made a set of flavors that use all-natural ingredients.
In developing countries like China, India, etc., consumers' inclination and participation in fitness activities and sports have rapidly increased to attain a healthy lifestyle. This, in turn, increases the demand for healthy or functional beverages. For instance, in March 2021, Red Bull released the summer edition dragon fruit flavored drink. This Summer 2021 Edition was inspired by the Asian native and exotic fruit called dragonfruit or pitaya, depending on the location. This is available in 250 ml and 350 ml cans.
Non-alcoholic Beverages Market Competitor Analysis
The non-alcoholic beverages market is highly competitive due to the large number of companies that manufacture functional beverages. Some major players in the market, such as PepsiCo Inc., The Coca-Cola Company, Danone SA, Red Bull GmbH, and Nestle SA, offer consumers a wide range of carbonated and functional beverages.
Expansions and new agreements/partnership strategies remain the most popular among key global players in the non-alcoholic drinks industry. Due to high market potential, companies are expanding their presence and increasing their production capacity.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Carbonated Beverage
- 5.1.2 Non-carbonated Beverage
- 5.1.2.1 Fruit and Vegetable Juice
- 5.1.2.2 Functional Drinks
- 5.1.2.3 RTD Tea and Coffee
- 5.1.2.4 Bottled Water
- 5.1.2.5 Other Types
- 5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Speciality Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Germany
- 5.3.2.2 United Kingdom
- 5.3.2.3 France
- 5.3.2.4 Spain
- 5.3.2.5 Russia
- 5.3.2.6 Italy
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 India
- 5.3.3.3 Japan
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 PepsiCo Inc.
- 6.3.2 The Coca-Cola Company
- 6.3.3 Danone SA
- 6.3.4 Nestle SA
- 6.3.5 Red Bull GmbH
- 6.3.6 Keurig Dr Pepper Inc.
- 6.3.7 Parle Agro
- 6.3.8 Monster Beverage Corporation
- 6.3.9 AriZona Beverages USA
- 6.3.10 IBS Partners Ltd
