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市场调查报告书
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1197808

在线彩票市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)

Online Lottery Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 145 Pages | 商品交期: 2-3个工作天内

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简介目录

在线彩票市场预计在未来五年内以 0.42% 的复合年增长率增长。

彩票的日益流行在 Internet 上创造了一种完全不同的游戏类别。 需求从传统彩票游戏向虚拟游戏的转变正在加速在线彩票市场的增长。 此外，彩票以相对较低的投资提供高回报，这鼓励了客户投资和玩网络游戏。 此外，彩票公司广泛采用的促销策略通过社交媒体吸引了庞大的客户群。 公司通过专注于在社交媒体上发布中奖品来增加彩票销量。

随着智能手机的普及，已经使用移动应用程序创建了多种彩票游戏。 最终用户享受到能够在他们选择的任何地方进行博彩的便利和舒适，这是该细分市场的主要驱动力之一。 公司正在努力增强他们的图形用户界面，以增加这些移动应用程序的下载量，并使网站流量激增。 然而，对网络犯罪的担忧加剧可能会阻碍市场增长。 2021 年 6 月，首个无需下载应用程序或存款即可帮助人们通过任何设备购买彩票的数字平台 Lotto.com Inc. 宣布在新泽西州正式推出。 该公司与 QuickChek 合作，将网络便利店和实体便利店结合在一起。

在线彩票市场趋势

改善互联网连接环境，提高安全性，增加互联网用户

总体而言，彩票的接受度和流行度不断提高，这在互联网上创造了新的游戏形式。 更快的互联网连接和越来越多的互联网用户推动了消费者对在线彩票的选择激增，这使得运营商可以在世界各地直播各种赛事，消费者也可以投注。我是。 彩票运营商通过在线渠道获得的增长机会促使在线供应商在安全性和可靠性方面改进其投注流程，从而推动在线彩票在全球范围内的普及。 此外，消费者在通过互联网进行各种交易时，长期以来一直担心银行的安全性。 然而，在线加密和银行技术的进步帮助缓解了这种担忧，使消费者能够进行安全的在线支付并推动市场研究。 电子商务和在线游戏监管 (eCOGA) 等审计公司确保随机数生成器 (RNG) 软件在评估存储玩家存款的安全方法时是真正随机的。

欧洲占有很大份额

需求从传统的实体彩票游戏向虚拟游戏的转变正在推动欧洲在线彩票市场的增长。 该市场对在线彩票和赌博有严格的规定，有助于确保在玩彩票游戏和在线交易时的人身安全。 德国是欧洲监管最严格的市场之一。 德国一项新的州际赌博条约将于 2021 年 7 月生效。 该州际条约为在线赌博的法律框架带来了许多变化。 据 Camelot Group 称，Camelot United Kingdom Lotteries Limited 宣布 2020-21 财年国家彩票营业额为 89.4667 亿美元。 市场进入者对在线彩票的偏爱导致彩票销量增加，表明互联网的高度渗透以及在安全性和可靠性方面改进的投注流程，推动了市场增长。 欧洲国家证实了彩票型和刮刮型即时游戏的日益普及，刺激了市场的快速增长。

在线彩票市场竞争对手分析

全球在线彩票市场竞争激烈，国内外玩家众多。 由于这些参与者的地域多样性，市场是分散的。 由于存在具有多元化投资组合的强大竞争对手，现有参与者之间的竞争正在加剧。 Lotto Agent、Lotto Direct、Camelot Group、Zeal Networks 和 Francaise Des Jeux 等主要参与者专注于优化其产品和地域扩张。 公司正在投资研发以开髮用户友好的在线游戏，并通过併购扩大其游戏组合。 这些参与者还专注于战略合作伙伴关係，以增加未来的市场增长机会。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 供应商的议价能力
    • 买方/消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 最终用户
    • 桌面
    • 手机
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 西班牙
      • 英国
      • 德国
      • 法国
      • 意大利
      • 瑞典
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 阿拉伯联合酋长国
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Lotto Direct Limited
    • Camelot Group
    • Lottoland
    • Lotto Agent
    • LottoKings
    • WinTrillions
    • Lotto247
    • ZEAL Network SE
    • Francaise des Jeux
    • Annexio Limited

第7章 市场机会今后动向

简介目录
Product Code: 68706

The Online Lottery Market is projected to grow at a CAGR of 0.42% over the next five years.

The increasing lottery popularity created a whole different category of gaming on the internet. The shift in demand from traditional draw-based games to virtual ones is escalating the online lottery market growth. Additionally, the lottery offers a good return on comparatively low investment, which attracts customers to invest and play the games online. Moreover, lottery companies' widely used promotional strategy is attracting a vast customer base through social media. Companies focus on posting the winning prizes on social media, enhancing lottery sales.

The increased smartphone penetration is giving rise to several mobile application-based lottery games. The end users have the convenience and comfort of gambling within their space comfort, which is one of the primary drivers of the segment. Companies are engaged in enhancing their graphical user interface to increase these mobile application downloads and create an upsurge in the number of footfalls on websites. However, the market growth can get hindered due to the growing concern about cybercrime. In June 2021, Lotto.com Inc., the first digital platform that helps purchase lottery tickets via any device without the requirement of app download or deposits, announced its official launch in New Jersey. The company partnered with QuickChek, which created a dot.com and brick-and-mortar convenience store combination.

Online Lottery Market Trends

Improved Internet Connections, Advances in Security, and Increased Number of Internet Users

The increasing acceptance and popularity of the lottery, in general, has resulted in a different form of gaming on the internet. The upsurge in consumer choice for the online lottery is supported by faster internet connectivity and increased internet users, allowing operators to stream various events from around the world and the consumers to bet on them. The growth opportunity for lottery operators through online channels forced online vendors to improve betting processes in terms of security and reliability, propelling online lotteries' popularity worldwide. Additionally, consumers have been concerned about banking security while conducting any kind of transaction over the internet for a long time. However, advances in both online encryption and banking technology helped in resolving this concern, resulting in consumers paying online securely and, in turn, driving the market studied. Additionally, auditing companies like eCommerce and Online Gaming Regulation (eCOGA) ensure that random number generator (RNG) software is genuinely random while evaluating the security methods of storing players' deposits.

Europe Holds a Major Share in the Market

The shift in demand from traditional modes of physical draw-based games to virtual ones is augmenting the European online lottery market growth. The market includes stringent rules regarding online lottery and gambling, which help individuals stay secure while playing lottery games and transacting online. Germany is one of the most strictly regulated markets in Europe. The new German Interstate Treaty on gambling came into force in July 2021. This Interstate Treaty brought many changes in the legal framework of online gambling. According to Camelot Group, Camelot United Kingdom Lotteries Limited announced National Lottery sales of USD 8946.67 million for the financial year 2020-21. Participants' inclination towards online lottery led to an increase in lottery sales, indicating intense internet penetration and improved betting process in terms of security and reliability, boosting the market's growth. The growing popularity of draw-based and scratch-based instant games can be seen across European countries, adding to the surging market growth.

Online Lottery Market Competitor Analysis

The global online lottery market is highly competitive, with the involvement of numerous local and international players. The market is fragmented because of the diversified presence of these players geographically. There are strong competitors in the market with diversified portfolios, leading to intense competition among the existing players. Key players, like Lotto Agent, Lotto Direct Limited, Camelot Group, Zeal Network, and Francaise des Jeux, are focusing on optimizing their offerings, along with geographical expansion. Companies are expanding their investment in research and development into developing user-friendly online games and their gaming portfolio with mergers and acquisitions. These players are also focused on a strategic partnership to enhance their future market growth opportunities.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 End User
    • 5.1.1 Desktop
    • 5.1.2 Mobile
  • 5.2 Geography
    • 5.2.1 North America
      • 5.2.1.1 United States
      • 5.2.1.2 Canada
      • 5.2.1.3 Mexico
      • 5.2.1.4 Rest of North America
    • 5.2.2 Europe
      • 5.2.2.1 Spain
      • 5.2.2.2 United Kingdom
      • 5.2.2.3 Germany
      • 5.2.2.4 France
      • 5.2.2.5 Italy
      • 5.2.2.6 Sweden
      • 5.2.2.7 Rest of Europe
    • 5.2.3 Asia Pacific
      • 5.2.3.1 China
      • 5.2.3.2 India
      • 5.2.3.3 Japan
      • 5.2.3.4 Australia
      • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 South America
      • 5.2.4.1 Brazil
      • 5.2.4.2 Argentina
      • 5.2.4.3 Rest of South America
    • 5.2.5 Middle East
      • 5.2.5.1 South Africa
      • 5.2.5.2 United Arab Emirates
      • 5.2.5.3 Rest of Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Lotto Direct Limited
    • 6.3.2 Camelot Group
    • 6.3.3 Lottoland
    • 6.3.4 Lotto Agent
    • 6.3.5 LottoKings
    • 6.3.6 WinTrillions
    • 6.3.7 Lotto247
    • 6.3.8 ZEAL Network SE
    • 6.3.9 Francaise des Jeux
    • 6.3.10 Annexio Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS