PTT（一键通）市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)

PTT（一键通）市场预计在研究期间将以超过 9.51% 的复合年增长率增长。

这一市场增长主要是由于越来越多地使用基于云的 PoC（蜂窝一键通）技术。 基于云的 PoC 提供的实时和安全通信正在推动无线 PTT 设备和多媒体共享的激增，以弥合通信鸿沟。 企业依靠 PTT 来利用各种好处，包括成本控制、改进的呼叫管理、增强的安全性和便利性以及便携式双向通信。

主要亮点

• 在预测期内，市场进入者将从物联网 (IoT)、人工智能 (AI)、自然语言处理和不断扩展的在线应用等不断发展的技术中获益匪浅。 此外，主要市场参与者正在使用併购等营销技术来发展其国际业务。 例如，去年总部位于法国的 SaaS 公司 Sendinblue 收购了 PushOwl。 这家印度初创公司开发了一种在线营销工具，可为电子商务商店启用网络推送通知。
• 越来越多地使用 LTE 网络上的 PTT 提供比共享或私有 LMR 网络更广泛的商业覆盖范围，从而带来显着的商业利益。 PTT over Cellular 还将通信扩展到语音之外，包括视频、数据和与后端业务系统的连接。 此外，PoC 扩大了功能手机、智能手机和平板手机等经济实惠且坚固耐用的最终用户设备的选择范围，与 LMR 和坚固耐用的双向无线电相比，成本更低，几乎任何类型的员工都可以使用。为您的工作环境提供移动解决方案。
• 由于与模拟产品相比数字化产品的需求激增，预计在预测期内对 PTT 的需求将会增加。 数字化设备提供机器对机器 (M2M) 支持和其他高端工业物联网 (IIoT) 应用，具有强大的通信体验和更高的频率效率。 现代数字骨干 LMR 系统使各行业能够通过具有全面服务覆盖的高度可靠的网络提供语音和数据服务，包括 M2M 应用程序。
• 未来，频率分配标准化的任何延迟都可能阻碍市场增长。 建设 5G 网络的主要优势是更高的频率。 但是，无线运营商何时获准访问这些频率以部署 5G 基础设施仍有待确定。
• 虽然 PTT（一键通）市场在 COVID-19 大流行期间受到的影响微乎其微，但公共安全和安保应用对 PoC（蜂窝一键通）的需求仍然很高。支持。 PoC（蜂窝一键通）广泛用于灾害管理机构和政府机构的通信，尤其是在 COVID-19 热点地区。 行业专家还指出，移动电话通话 (PoC) 设备是公共安全通信的颠覆性技术。

PTT（一键通）市场趋势

公共安全和安保领域采用 PTT 设备的数量最多

• 在公共安全领域，特殊功能电话、超耐用设备和智能手机等 PTT 设备的采用正在取得进展，预计将引领市场。 由于其功能和创新优势，包括霍尼韦尔、3M 和 Phoenix Health and Safety 在内的许多全球公共安全公司都已采用一键通 (PTT) 解决方案。
• 公共机构正在使用这些设备（例如对讲机）在紧急情况下进行通信。 市场参与者正专注于新产品的发布，以加强他们的地域影响力。 例如，Siyata Mobile Inc. 是一键通蜂窝 (PoC) 设备和手机信号增强系统的全球供应商，去年是美国第四大无线运营商，在 21 年内拥有 480 万个零售连接United States Cellular Corporation 宣布将在其网络中部署 Siyata 坚固耐用的 SD7 设备。
• 公共安全通信网络必须安全、有弹性、可靠且可访问。 当前的移动宽带蜂窝网络无法满足公共安全要求和互操作性。 因此，许多组织正在开发多种形式的 LMR 网络，这些网络在功能、接口和操作方面存在差异，适用于商业、民用和公共安全应用。
• 对具有成本效益的服务、政府举措和基于云的 PTT 解决方案的采用不断增长的需求也是支持该行业发展的因素。 为提高合规性（如 DOT 合规性和升级 PTT（一键通）解决方案）而增加的投资和研发活动预计将推动市场增长。 此外，增加用于秩序和安全的公共支出预计将推动对 PTT 市场的需求。 例如，根据英国财政部的数据，英国在公共秩序和安全方面的支出约为 386 亿日元，其中支出最高的类别是警察服务，达 214.9 亿英镑。

北美将在预测期内主导市场

• 由于核心技术的渗透率不断提高以及通信服务提供商和 PoC 供应商（如 AT&T 和摩托罗拉解决方案）的存在，预计在预测期内市场需求将会增加。 此外，对高效且具有成本效益的解决方案的需求不断增长是推动北美需求的一个因素。
• 由于公共安全机构、政府和国防以及医疗保健等各种最终用途行业越来越多地采用 PTT（一键通）解决方案，美国在北美市场占有很大份额。我我在这里。 因此，市场上的主要参与者正专注于实施产品扩展战略，以满足对高效且具有成本效益的解决方案不断增长的需求。
• 北美通话市场的快速扩张归功于超耐用智能手机的高采用率以及美国和加拿大手机基础设施的快速建设。 Verizon Wireless、AT&T、Sprint 和 Motorola Solutions 等大公司已在美国开展业务，并对一键通行业的扩张产生重大影响。
• 区域参与者还专注于噪声抑制和扬声器的新产品发布。 例如，今年双向无线电供应商 Hytera US 推出了 PNC360S 一键通蜂窝无线电。 新推出的产品PNC360S支持全国无线网络即时群组和个人语音通话以及用户编程的本地Wi-Fi网络PTT（一键通）。

PTT（一键通）市场竞争对手分析

PTT（一键通）市场的竞争相当激烈，参与者有大有小。 由于主要参与者采取产品创新等策略来击败竞争对手，市场仍然集中。 市场参与者包括 AT&T Inc.、Verizon Wireless、Motorola Solutions Inc.、T-Mobile 和 Qualcomm Technologies, Incorporation。

• 2022 年 5 月：内政部官员计划从摩托罗拉解决方案以外的供应商处为其紧急服务网络 (ESN) 寻求 MCPTT（关键任务一键通）服务。 儘管如此，它仍呼吁竞争与市场管理局 (CMA) 对摩托罗拉系统提出新的互连要求。
• 2022 年 2 月：阿联酋旗舰卫星解决方案提供商 Al Yah Satellite Communications Company PJSC 的子公司 Thuraya Telecommunications Company 宣布推出新的基于 IP 的无线通信解决方案 Thuraya PTT（一键通）。 这个新的解决方案将允许用户创建专用网络并集成不同的技术。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 产业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 评估 COVID-19 对市场的影响

第 5 章市场动态

• 市场驱动力
  • 支持增长的不断发展的技术
  • 高耐用和超耐用智能手机的普及
  • 越来越多地从模拟 LMR 系统迁移到数字 LMR 系统
• 市场挑战/限制
  • 频率分配的后期标准化

第 6 章市场细分

• 组件
  • 硬件
  • 解决方案
  • 服务
• 网络类型
  • LMR
  • 手机
• 按行业
  • 公共安全
  • 政府/国防
  • 商业
• 地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东

第七章竞争格局

• 公司简介
  • AT&T Inc.
  • Verizon Wireless
  • Motorola Solutions Inc.
  • T-Mobile
  • Qualcomm Technologies Incorporation
  • Iridium
  • Tait Communications
  • Zebra
  • Telstra
  • Hytera

第8章 投资分析

第9章 市场未来性

The push-to-talk market is expected to register a CAGR above 9.51% during the study period. This market expansion is primarily attributable to the increasing use of cloud-based push-to-talk over cellular (POC) technologies. The real-time and secure communication offered by cloud-based PoC is boosting the penetration of wireless PTT devices and multimedia sharing to close the communication gaps. Enterprises are using PTT to take advantage of various benefits such as cost control, improved call management, advanced safety and convenience, and portable two-way communication.

Key Highlights

• During the projection period, market participants will benefit greatly from evolving technologies such as the Internet of Things (IoT), artificial intelligence (AI), natural language processing, and expanding online applications. Additionally, major market players use marketing techniques, such as mergers and acquisitions, to grow their businesses internationally. For instance, last year, a France-based SaaS company Sendinblue acquired PushOwl. This bootstrapped Indian start-up makes an online marketing tool for e-commerce stores to enable web push notifications.
• Increasing utilization of PTT over LTE networks has benefitted businesses from expansive commercial coverage, which is quite more prominent than that provided by shared or private LMR networks. Also, PTT over cellular extends communications beyond the single function of voice to include video, data, and connectivity with back-end business systems. Additionally, PoC offers a greater selection of affordable and ruggedized end-user device options, including feature phones, smartphones, and phablets, providing the mobile solution for virtually any type of worker and work environment at a low cost compared to LMR and rugged two-way radios.
• Surging demand for digitalized products due to the advantages over analog products is expected to propel the demand for PTT in the forecast timeframe. Digitized devices provide Machine-to-Machine (M2M) support and other high-end Industrial Internet of Things (IIoT) applications by providing a strong communication experience and greater spectrum efficiency. Industries may provide voice and data services, including M2M applications, on a highly dependable network that provides coverage over the full-service zone by utilizing modern digital mission-critical LMR systems.
• In the anticipated timeframe, a delay in the standardization of spectrum allocation will impede the market growth. The main advantage of constructing the 5G network is higher frequencies. However, it is still being determined when wireless carriers will be granted access to these spectrums to deploy 5G infrastructure.
• The push-to-talk market experienced minimum effect during the COVID-19 pandemic, as the demand for push-to-talk over cellular is still highly preferred for public safety and security application. The push-to-talk over cellular devices is extensively used by disaster management and government agencies, especially in COVID-19 hotspots for communicating in those areas. Industry experts also suggest that the push-to-talk over cellular equipment is a game-changer technology for public-safety communications.

Push to Talk Market Trends

Public Safety and Security Sector to Witness the Highest Adoption of PTT Devices

• The increasing adoption of PTT devices like specialized feature phones, ultra-rugged devices, and smartphones in the public safety and security domain is expected to drive the market. Numerous global public safety companies, such as Honeywell, 3M, and Phoenix Health and Safety, are employing push-to-talk solutions owing to features and innovative benefits.
• Additionally, public authorities communicate using these devices, such as walkie-talkies, during emergencies. Players in the market are focusing on launching new products to strengthen their geographical presence. For instance, last year, Siyata Mobile Inc., one of the global vendors of Push-to-Talk over Cellular (POC) devices and cellular signal booster systems, announced that United States Cellular Corporation, the fourth-largest wireless carrier in the United States with 4.8 million retail connections in 21 states, will launch Siyata's rugged SD7 device onto their network.
• Public safety communications networks should be secure, resilient, dependable, and accessible. Current mobile broadband cellular networks fail to meet public safety requirements and interoperability. Therefore, numerous forms of LMR networks with differences in capabilities, interfaces, and operation are being developed by many organizations for commercial, private, and public safety applications.
• The other factors accountable for the segment's growth are the rising need for cost-effective services, government initiatives, and the adoption of cloud-based PTT solutions. Improved compliance, such as DOT compliance and surging investment and R&D activities to upgrade push-to-talk solutions, are expected to drive market growth. Additionally, increasing public expenditure for order and safety is expected to propel the demand for the PTT market. For instance, according to HM Treasury, the United Kingdom spent around 38.6 billion on public order and safety, with the highest area of spending being police service, which accounted for GBP 21.49 billion.

North America Accounted for a Substantial Share in the Forecast Period

• With the rising penetration of core technologies and the presence of telecom service providers and PoC vendors, such as AT&T and Motorola Solutions, the demand for the market will grow in the projected timeframe. Also, the growing demand for efficient and cost-effective solutions is the key factor driving the demand in North America.
• The United States has a major share in the North American market owing to the rising adoption of push-to-talk solutions among various end-use industries such as public safety organizations, government and defense, healthcare, and others. Thus, key players in this market are focused on adopting product expansion strategies to cater to the rising demands for efficient and cost-effective solutions.
• The rapid expansion of the North American push to the talk market is attributed to the high adoption of ultra-rugged smartphones and the fast speed of cellular infrastructure construction in the United States and Canada. Key companies, including Verizon Wireless, AT&T, Sprint, and Motorola Solutions, are present in the United States that substantially impact the expansion of the push-to-talk industry.
• The regional players are also focusing on launching new products for noise suppression and high-volume speakers for loud environments. For instance, this year, Hytera US, a supplier of two-way radios, launched PNC360S Push-to-Talk over Cellular radio. The newly launched product PNC360S supports instant group and individual voice calling over nationwide wireless networks and push-to-talk over local Wi-Fi networks, as programmed by the user.

Push to Talk Market Competitor Analysis

The push-to-talk market is moderately competitive, owing to the presence of many small and large players. The market is concentrated with the key players adopting strategies, such as product innovation, to stay ahead of the competition. Some of the players in the market are AT&T Inc., Verizon Wireless, Motorola Solutions Inc., T-Mobile, and Qualcomm Technologies, Incorporation.

• In May 2022: The UK Home Office officials planned to seek a mission-critical-push-to-talk (MCPTT) service from a vendor other than Motorola Solutions for the Emergency Services Network (ESN). Still, it has asked the Competition and Market Authority (CMA) to impose new interworking requirements on Motorola Solutions.
• In February 2022: Thuraya Telecommunications Company, a subsidiary of the UAE's flagship satellite solutions provider, Al Yah Satellite Communications Company PJSC, announced that it launched its new IP-based radio communications solution, Thuraya Push-to-Talk (PTT). The new solution would allow users to create private networks and integrate different technologies.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Evolving Technologies to Support Growth
  • 5.1.2 Proliferation of Rugged and Ultra-rugged Smartphones
  • 5.1.3 Increasing Transition of Analog LMR Systems to Digital LMR Systems
• 5.2 Market Challenges/Restrain
  • 5.2.1 Delay in the Standardization of Spectrum Allocation

6 MARKET SEGMENTATION

• 6.1 Component
  • 6.1.1 Hardware
  • 6.1.2 Solutions
  • 6.1.3 Services
• 6.2 Network Type
  • 6.2.1 LMR
  • 6.2.2 Cellular
• 6.3 Vertical
  • 6.3.1 Public Safety
  • 6.3.2 Government and Defense
  • 6.3.3 Commercial
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia-Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle East

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 AT&T Inc.
  • 7.1.2 Verizon Wireless
  • 7.1.3 Motorola Solutions Inc.
  • 7.1.4 T-Mobile
  • 7.1.5 Qualcomm Technologies Incorporation
  • 7.1.6 Iridium
  • 7.1.7 Tait Communications
  • 7.1.8 Zebra
  • 7.1.9 Telstra
  • 7.1.10 Hytera

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET