查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1198175

即饮 (RTD) 咖啡市场 - 增长、趋势和预测 (2023-2028)

Ready-To-Drink (Rtd) Coffee Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 157 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

全球即饮 (RTD) 咖啡市场预计在未来五年内以 7.69% 的复合年增长率增长。

主要亮点

  • 忙碌的生活方式、缺乏锻炼和肥胖人口增加导致健康状况恶化，是越来越多的人投身健身热潮的主要原因。 即饮（RTD）咖啡作为即时能量的来源，越来越受到年轻人、中年人和老年人的欢迎。
  • 此外，随着健康和健身意识的不断增强，越来越多的年轻人开始参加体育运动、健身房和体育活动，对补充剂和饮料以轻鬆补充能量的需求也越来越大。 大多数咖啡消费者通过在线交付购买咖啡。 越来越多的消费者在网上订购咖啡，增加了他们在家中的咖啡消费量併购买即饮咖啡。
  • 此外，就功能性饮料趋势而言，消费者有意购买声称对健康有益的即饮咖啡。 因此，每家公司都在努力改造其产品阵容，以便从竞争对手中脱颖而出。 一些製造商为其 RTD 咖啡产品注入维生素、矿物质、益生菌、抗氧化剂和能量增强剂等营养物质，以吸引更多顾客并促进销售。
  • 例如，功能性饮料品牌 REBBL 将于 2021 年 8 月推出 REBBL Stacked Coffee，这是一系列即饮冷萃咖啡，旨在支持均衡的能量和免疫力。做到了。 咖啡有四种口味：摩卡咖啡、香草拿铁、榛子拿铁和纯黑咖啡。 所有品种均经过美国农业部认证，有机、公平贸易、非转基因、乳製品、大豆、无麸质和纯素食。

RTD（即饮）咖啡市场趋势

瓶装即饮咖啡势头强劲

  • 包装几乎所有主要参与者的所有饮料对于增加产品销量更具吸引力。 为了您的方便，它们还提供各种数量的包装。 玻璃瓶和PET瓶在世界上被广泛使用。 PET 瓶比传统玻璃瓶更受青睐，因为新技术使它们不仅能装饮料。
  • PET 瓶不仅以经济的形式提供，而且还有助于改善和保存商品。 PET 瓶的製造方式使咖啡可以根据消费者的要求进行加热或冷却。 这些热/冷瓶采用方便的“即拿即走”尺寸，方便使用。
  • 瓶装产品可以立即食用或储存。 瓶盖和盖子在保持饮料的新鲜度和香气方面也起着重要作用。 瓶装即饮咖啡产品所提供的便利正在推动这一特定领域的市场。
  • 此外，包装的外观对产品的销售也起着重要作用。 如此精緻、时尚的瓶子和鲜艳的色彩影响着消费者的衝动购买模式。

亚太地区将显着增长

  • 健康饮食已成为世界上很大一部分人口的主要趋势。 RTD 咖啡是另一种功能性饮料，已证明对健康有益。 RTD 咖啡推出了多种咖啡品种，以满足遍布全球的广大消费者群体。 越来越多的肥胖人口、儿童和成人不健康的饮食习惯、忙碌的生活方式和紧张的工作日程都是促使消费者转向健康替代食品的因素。
  • 注重卡路里的消费者和糖尿病患者正在寻找饮料中糖的替代品，从而增加了他们对富含抗氧化剂的健康饮料的偏好。 产品创新是我们近年来不断升级的核心战略之一。 这引起了消费者的兴趣。
  • 此外，市场参与者正在市场上积极推出产品和广告活动，以赢得更多消费者。 例如，雀巢在印度推出了 RTD（即饮）活动，庆祝 Z 世代的兴奋和活力。

即饮 (RTD) 咖啡市场的竞争分析

全球即饮咖啡市场由可口可乐公司、雀巢公司、三得利饮料食品公司和星巴克公司等大公司主导，雀巢咖啡、星巴克、邓肯甜甜圈和 Costa 等品牌在全球拥有很高的知名度。并在很大程度上占据主导地位。 此外，通过让消费者参与创新和扩张战略，主要参与者正在利用市场收入。 此外，主要参与者在新兴市场的小包装和香包产品的渗透预计将进一步推动主要品牌在新兴市场的市场份额。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 包装风格
    • 瓶子
    • 可以
    • 其他包装类型
  • 产品类型
    • 冷萃咖啡
    • 其他即饮咖啡
  • 分销渠道
    • 超市/大卖场
    • 专卖店
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 沙特阿拉伯
      • 其他中东地区

第六章竞争格局

  • 采用的主要策略
  • 市场份额分析
  • 公司简介
    • Starbucks Corporation
    • Nestle SA
    • The Coca-Cola Company
    • Arla Foods
    • Lotte Corporation
    • JAB Holdings
    • High Brew Coffee Inc.
    • Asahi Group Holdings Ltd
    • Monster Energy Company
    • Tim Hortons

第7章 市场机会未来动向

第8章 COVID-19对市场影响

简介目录
Product Code: 55125

The global ready-to-drink (RTD) coffee market is expected to register a CAGR of 7.69% during the next five years.

Key Highlights

  • Health deterioration due to busy lifestyles and insufficient exercise, along with the increasing obese population, is a major reason behind the rising number of individuals riding on the fitness fad. Ready-to-drink coffee, an excellent source of instant energy, is gaining popularity amongst youngsters and the middle-aged working population.
  • In addition, the increase in health and physical fitness awareness has encouraged more youngsters to get involved in sports, gymming, and physical activities, soaring the need and demand for more quick energy supplements and drinks. The majority of coffee consumers are purchasing coffee via online delivery channels. Many consumers are ordering their coffee online, increasing the consumption of at-home coffee, or are increasingly purchasing ready-to-drink coffee.
  • Furthermore, with respect to the growing trends of functional drinks, consumers purposely want to purchase ready-to-drink coffees claiming health benefits. Hence, companies are innovating their product offerings to differentiate their products from competitors. Some manufacturers are infusing nutrients, like vitamins, minerals, probiotics, antioxidants, and energy boosters, in their RTD coffee products to attract more customers and boost sales.
  • For instance, in August 2021, the functional beverage brand REBBL launched REBBL Stacked Coffee, a line of ready-to-drink cold-brew coffees designed to provide balanced energy and immunity support. The coffee was made available in four flavors: cafe mocha, vanilla late, hazelnut latte, and straight black. All varieties were certified by the United States Department of Agriculture (USDA) as organic, fair trade, non-GMO, dairy-free, soy-free, gluten-free, and vegan.

Ready to Drink (RTD) Coffee Market Trends

Bottled RTD Coffee Gaining Momentum

  • Packing all beverages by almost all major players is more attractive to increase the sales of their products. Also, packages in various quantities are made available for easy usage. Glass bottles and pet bottles are widely used worldwide. Pet bottles are preferred more than traditional glass bottles, as new technology enables these bottles to do more than hold beverages.
  • These bottles aid in improving the shelf life and preservation apart from being available in economic formats. Pet bottles are manufactured so consumers can heat or cool the coffee depending on their requirements. These hot/cool bottles come in handy 'grab and go' sizes and can be used conveniently.
  • Products in bottled format can be consumed all at once or can be stored. Caps or lids over these bottles also play an important role as they preserve the freshness and aroma of the drinks. The convenience offered by bottled, ready-to-drink coffee products is driving the market for the particular segment.
  • Additionally, the appearance of the package also plays an important role in the sales of the products. Hence, sleek and fashionable bottles with bright colors influence consumers' impulse purchase patterns.

Asia-Pacific Witnessed Significant Growth

  • Healthy eating and drinking is a major trend that engages a major chunk of the global population. Ready-to-drink coffee is also one of the functional drinks that is available with proven health benefits. Various types of ready-to-drink coffee are introduced to serve the vast consumer base spread globally. The growing obese population, unhealthy eating habits among children and adults, busy lifestyles, and tight work schedules are the factors driving consumers toward healthy alternatives in terms of convenience food.
  • The calorie-conscious consumer and the diabetic population are looking for alternatives to sugar in their drinks, increasing their preference for antioxidant-enriched health drinks. Product innovation is one of the core strategies that escalated over the years. It is garnering interest among consumers.
  • Additionally, the players in the market are actively launching products and ad campaigns in the market to gain more consumers. For example, Nescafe launched a ready-to-drink campaign in India to celebrate Generation Z's excitement and vigor.

Ready to Drink (RTD) Coffee Market Competitor Analysis

The global RTD coffee market is largely dominated by key players such as The Coca-Cola Company, Nestle SA, Suntory Beverage and Food, and Starbucks Corporation, with a high global presence of their brands Nescafe, Starbucks, Dunkin' Donuts, and Costa, among others. Further, by engaging the consumers with innovation and expansion strategies, the key players are capitalizing on the market revenue. Moreover, penetration by the key players with the product offering in the small pack size and sachets in the developing markets is further expected to fuel the market share of key brands in the developing regions.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Packaging Type
    • 5.1.1 Bottles
    • 5.1.2 Cans
    • 5.1.3 Other Packaging Types
  • 5.2 Product Type
    • 5.2.1 Cold Brew Coffee
    • 5.2.2 Other RTD Coffee
  • 5.3 Distribution Channel
    • 5.3.1 Supermarket/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Spain
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Key Strategies Adopted
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Starbucks Corporation
    • 6.3.2 Nestle SA
    • 6.3.3 The Coca-Cola Company
    • 6.3.4 Arla Foods
    • 6.3.5 Lotte Corporation
    • 6.3.6 JAB Holdings
    • 6.3.7 High Brew Coffee Inc.
    • 6.3.8 Asahi Group Holdings Ltd
    • 6.3.9 Monster Energy Company
    • 6.3.10 Tim Hortons

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET