日本益生菌市场 - 增长、趋势、COVID-19 的影响、预测 (2023-2028)

在预测期内（2023 年至 2028 年），日本益生菌市场预计将以 8.6% 的复合年增长率增长。

益生菌市场受到积极影响主要是由于益生菌在免疫健康系统中的重要作用。 在 COVID-19 疫情下，益生菌产品在日本也卖得很好。 据Yakult Honsha称，2020年3月Yakult品牌益生菌产品销售额同比增长11.5%，4月同比增长10.3%。 Probi 和 Danone SA 在 COVID-19 混乱中也推动了益生菌市场的增长。

日本消费者是益生菌销售的强大推动力，在亚太地区占据主要市场份额，部分原因是益生菌产品的长期消费者数量相对较多。. 日本法规将益生菌产品分为一个独特的类别，称为特定健康用途食品 (FOSHU)。

日本加强对标籤的监管要求正在简化市场增长。 例如，益生菌产品禁止标註功效，安全性证明是必不可少的要求。

日本益生菌市场趋势

国内益生菌消费率高

根据日本传统，益生菌原料和最终产品的开发以科学证据为基础，并得到日本人民已证实的健康要求的支持。 日本消费者对定期补充肠道菌群的意识很强，认为益生菌是最好的解决方案，进一步推动了国内益生菌市场。 益生菌酸奶和饮料随处可见，是忙碌的日本上班族理想的健康零食。 日本是全球益生菌市场收入的领先者之一，尤其是在亚太地区。

引领市场的营养补充剂

在日本，随着老年人口的增加，营养补充剂、功能性食品以及食品和饮料正在推动市场并实现显着增长。 此外，乳糖不耐症和炎症性肠病的预防和治疗是益生菌提供的一些好处，健康意识的提高和益生菌膳食补充剂的普及可能是未来有望进一步推动市场增长的因素。 随着需求的增长，製造商将重点放在产品开发上，以抓住需求并在市场上获得竞争优势。 比如2019年麒麟饮料推出了iMUSE Water，里面含有自研的益生菌乳酸乳球菌菌株血浆。 已发现血浆乳桿菌参与免疫，在登革热病毒感染控制和抗衰老作用方面具有巨大潜力。

其他好处

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场驱动力
• 市场製约因素
• 波特的五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 按产品类型
  • 功能性食品、食品和饮料
  • 膳食补充剂
  • 动物饲料
• 按分销渠道
  • 超市/大卖场
  • 药房/保健食品店
  • 便利店
  • 其他

第六章竞争格局

• 最活跃的公司
• 最常采用的策略
• 市场份额分析
• 公司简介
  • Yakult Honsha Co. Ltd
  • Moringa Milk
  • Groupe Danone
  • Nissin Food Products Co., Ltd.
  • Meiji Co.
  • BioGaia
  • Nestle SA
  • General Mills
  • Glac Biotech
  • Asahi Holdings

第七章市场机会与未来趋势

第 8 章 COVID-19 对市场的影响

The Japanese probiotics market is forecasted to grow at a CAGR of 8.6% during the forecast period (2023 - 2028).

The probiotics market is experiencing a positive impact mainly due to the key role of probiotics in the immune health system. Probiotic products have been selling well in Japan under the COVID-19 outbreak. According to Yakult Honsha, year-on-year sales of Yakult branded probiotic products increased by 11.5% in March and 10.3% in April 2020. Also, Probi and Danone SA shoot for growth in probiotic markets amid COVID-19 disruptions.

Japanese Consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region, benefitted by a relatively high density of long-time consumers of probiotic products. As per Japanese regulations, these probiotic products are in a distinct category, Foods for Specific Health Uses (FOSHU).

The enhanced regulatory claims for labeling in Japan are streamlining the market growth. For Instance, efficacy claims of probiotic products are prohibited on the labeling, and if to make claims about efficacy, one must obtain special permission from the Ministry of Health and Welfare (MHLW) for the product to be considered FOSHU, for which substantiation of efficacy and safety is a mandatory requirement.

Japan Probiotics Market Trends

High Consumption Rate of Probiotics in the Country

According to the Japanese tradition, the development of probiotic ingredients and finished products is based on scientific proof and supported by demonstrated Japanese health requirements. Japanese consumers have been very conscious of replenishing the bacterial flora in their gut regularly and perceive probiotic bacteria as the best solution, further driving the probiotics market in the country. Probiotic yogurts and beverages are widely available and are ideal healthy snacks for busy Japanese workers. Japan is one of the leaders in the probiotics market in terms of revenue across the globe, especially in the Asia Pacific region.

Dietary Supplements driving the market

The market has witnessed significant growth, owing to the rise in the prevalence of the geriatric population, driving the sales of dietary supplements, followed by functional foods and beverages in the country. Furthermore, prevention and cure of lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements expected to further drive the market growth in the future. ​Due to the growing demand, manufacturers focus on developing products to capture the demand and achieve a competitive advantage in the market. For instance,​ In 2019, Kirin Beverage Co. launched iMUSE Water (Mizu), containing its proprietary probiotic Lactococcus lactis strain Plasma. The Plasma Lactobacillus was found to play a role in immunity and has a huge opportunity for its potential use in fighting dengue virus infection and its anti-aging effects. ​

Japan Probiotics Market Competitor Analysis

The probiotic industry in Japan is competitive due to the presence of both local and major players such as Yakult Honsha, Meiji, and Morinaga, which have been continuously seeking to expand their presence. Danone holds a 20% interest in Yakult's equity, one of the leading brands for probiotics in Japan and Asia. This partnership has increased both companies' market share.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Functional Food and Beverage
  • 5.1.2 Dietary Supplement
  • 5.1.3 Animal Feed
• 5.2 By Distribution Channel
  • 5.2.1 Supermarkets/ Hypermarkets
  • 5.2.2 Pharmacies/Health Stores
  • 5.2.3 Convenience Stores
  • 5.2.4 Others

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Yakult Honsha Co. Ltd
  • 6.4.2 Moringa Milk
  • 6.4.3 Groupe Danone
  • 6.4.4 Nissin Food Products Co., Ltd.
  • 6.4.5 Meiji Co.
  • 6.4.6 BioGaia
  • 6.4.7 Nestle SA
  • 6.4.8 General Mills
  • 6.4.9 Glac Biotech
  • 6.4.10 Asahi Holdings

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET