可穿戴计算设备市场——增长、趋势和预测 (2023-2028)

可穿戴计算设备市场预计在预测期内以 19.9% 的复合年增长率註册。

可穿戴技术是一种将电子产品带入日常生活的新趋势。IoT Insights 分析估计，随着供应限制的缓解和增长的加速，到 2025 年将有大约 270 亿个联网的 IoT 设备。

主要亮点

• 可穿戴市场技术的不断进步正在推动市场的发展。可穿戴技术正迅速发展成为一个重要的技术领域，各主要供应商的创新不断增加。
• 消费者健康意识的提高正在推动市场。随着全球消费者的健康意识越来越强，智能可穿戴设备越来越多地配备心率变异性监测、心电图和脉搏跟踪等医疗功能。随着越来越多的公司以具有竞争力的价格推出健身器材，可穿戴设备市场的趋势正在加速。
• 然而，由于COVID-19的爆发，全球对电子设备的需求明显低迷，但正在逐渐恢復正常。根据 IPC（国际电气工业委员会）发布的一份报告，在北美、亚太地区和世界其他地区运营的公司的积压订单下降速度高于欧洲公司。半导体增强的连接性将为智能手錶和健身手环等数字健康产品提供动力。
• 迈瑞推出 mWear 系统，这是一种患者监护解决方案，可全面准确地测量心电图、血氧饱和度、无创血压、呼吸频率、脉搏频率和体温等生命体征。关键体征变化、自动触发紧急模式和警报升级等亮点可帮助临床医生有效识别恶化的早期迹象并及时干预。

可穿戴计算设备的市场趋势

智能服装有望大幅增长

• 智能服装有望实现诸如传导能量、与其他设备通信、更换不同材料以及保护穿着者免受环境危害等应用。由于对技术面料的需求，预计该市场在未来几年将显着扩大。将半导体与这些智能服装相结合，可以更轻鬆地监控工业工人的安全和健康相关问题。
• 台湾智能服装製造商 AiQ 推出了一种用于汽车玻璃应用的不銹钢纤维织物。
• Carhartt 与 clim8 合作推出了智能加热背心。这款背心旨在即时响应不断变化的环境、运动水平和体温。通过佩戴它，员工可以避免在寒冷气候下过热和穿多层衣服。
• 新加坡南洋理工大学的科学家们开发出一种柔韧的防水面料，可以将身体运动转化为电能，为可穿戴设备提供动力。这种面料采用优质聚合物设计，挤压时可将最轻微运动产生的振动转化为电荷。

北美有望占据较大的市场份额

• 北美是智能可穿戴设备最大的市场之一，美国领先，其次是加拿大。增加可支配收入、引入新技术产品和加速需求是市场的基本驱动力。
• Value Penguin 在美国进行的一项调查发现，92% 的美国人佩戴智能手錶或 Fitbit 来监测自己的健康状况。调查还发现，88% 的受访者同意佩戴手錶有助于他们通过走更多步或定期锻炼来实现健身目标。如果提供健康保险折扣，70% 的网民更愿意佩戴健身手环。
• Northside Hospital System 的市场研究表明，为全膝关节置换患者提供的在线理疗课程减少了大约 2 小时 20 分钟的旅行时间，节省了 169.93 美元。
• 该地区对外骨骼的需求预计将推动该地区研究市场的增长。2022 年 8 月，国际北美工人联合会 (LiUNA) 举办了一次外骨骼培训课程，参与者是从可穿戴设备的开发和采用中受益最多的真实用户。
• 美国空军采用了这种外骨骼技术。2022 年 10 月，将展出 Roam Robotics 製作的示例。当与腿部支架和背包一起启动时，这种外骨骼可协助航空搬运工团队从运输机上装载和卸载装有装备、补给品和食物的笨重托盘。有多种好处，例如减少疲劳，提高耐力和体重平衡。

可穿戴计算设备行业简介

可穿戴计算设备市场分散且竞争激烈。COVID-19疫情之后，人们对健康和健身变得更加谨慎，加速了医疗保健领域对健身可穿戴设备的需求。工业 4.0 正在革新所有行业的服务，包括製造业、医疗保健和银行业。随着这些技术进步，可穿戴设备的终端用户市场也表现良好。消费者可支配收入的增加正在为新兴市场创造重要的市场机会。此外，许多新进入者正在进入市场，使市场竞争更加激烈。主要玩家有 Fitbit Inc.、Apple Inc.、Adidas AG 等。

2022 年 1 月，Matterport 宣布与法国虚拟现实开发商 Retail VR 建立合作伙伴关係。通过采用这种沉浸式技术，Retail VR 将能够为全球品牌的零售和电子商务活动提供动力。数字双胞胎解决方案使公司能够为购物者提供实体店的高质量数字扫瞄。

2022年12月，Meta收购了荷兰3D智能眼镜製造商Luxexcel。后者擅长设计处方镜片内增强现实 (AR) 体验的必要元素，例如全息电影和投影仪。Meta 正致力于开发下一代 VR 耳机，以实现高清混合现实，将虚拟对像融入用户周围的物理环境中。Luxexcel 的 3D 打印处方镜片可用于此。

2023年2月，Wellstar Healthcare与VR通信技术开发商Moth+Flame合作。Moth+Flame 提供的培训将围绕困难对话的焦虑水平降低了 57%。

2023 年 2 月，印度可穿戴设备品牌 Gizmore 将与 Optiemus Electronics Limited 合作，每年生产约 100 万隻智能手錶。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 调查先决条件
• 本次调查范围

第二章研究方法论

第三章执行摘要

第四章市场动态

• 市场概况
• 工业吸引力——波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争对手之间的竞争
• 行业价值链分析
• COVID-19 的市场影响
• 市场驱动力
  • 可穿戴市场技术进步的兴起
  • 消费者健康意识不断增强
• 市场製约因素
  • 可穿戴设备功能的复杂性和使用受限，由于安全风险而增加

第五章市场细分

• 产品类别
  • 智能手錶
  • 头戴式显示器
  • 智能服装
  • 耳挂式
  • 健身追踪器
  • 随身相机
  • 外骨骼
  • 其他可穿戴设备（医疗/临床可穿戴设备、智能眼镜等）
• 最终用户
  • 健身和健康
  • 医疗/保健
  • 信息娱乐
  • 工业/国防
  • 其他最终用户
• 区域
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东/非洲

第六章竞争格局

• 公司简介
  • Apple Inc.
  • Samsung Electronics Co. Ltd
  • Garmin Ltd
  • Fitbit Inc.
  • Fossil Group Inc.
  • Huawei Technologies Co. Ltd
  • Sony Corporation
  • Microsoft Corporation
  • Nuheara Limited
  • Omron Healthcare Inc.
  • Huami Corporation
  • Withings
  • Medtronic PLC
  • AIQ Smart Clothing Inc.
  • Sensoria Inc.
  • GoPro Inc.
  • Transcend Information Inc.
  • Ekso Bionics Holdings Inc.
  • Cyberdyne Inc.

第七章投资分析

第八章市场机会与未来趋势

The Wearable Computing Devices Market is poised to witness a CAGR of 19.9% during the forecast period. Wearable technology is a new trend that integrates electronics into daily life. IoT Insights' analysis estimates that by 2025, there will be about 27 billion linked IoT devices, as supply limitations will have eased and growth will have accelerated.

Key Highlights

• Increasing technological advancements in the wearables market are driving the market. Wearable technology is quickly evolving into a significant technology segment, owing to the growing number of technological innovations by various major vendors.
• The increase in health awareness among consumers is driving the market. Owing to the growing trend of health consciousness amongst the global populous, medical features, such as heart rate fluctuation monitoring, ECG, and pulse rate tracking, are increasingly being embedded into smart wearables. More players launching fitness devices at competitive pricing are accelerating the wearable market trends.
• However, with the outbreak of COVID-19, the global demand for electronics slumped significantly but is gradually returning back to normal flow. According to a report released by IPC (international industry association), backlogs are declining at a higher rate among firms operating in North America, APAC, and globally when compared to firms in Europe. The development of improved connectivity enabled by semiconductors will drive digital health gadgets like smartwatches or fitness bands.
• Mindray launched the mWear system, a patient monitoring solution that supports comprehensive and precise measurements of vital signs, including ECG, oxygen saturation, noninvasive blood pressure, respiration rate, pulse rate, and temperature. With the highlights of critical sign changes, auto-triggered emergency mode, and alarm escalations, clinicians can effectively identify early signs of deterioration and offer timely interventions.

Wearable Computing Devices Market Trends

Smart Clothing Expected to Witness Significant Growth

• Potential uses for smart clothing include its capacity to conduct energy, communicate with other devices, change into different materials, and shield its wearer from environmental dangers. The market is anticipated to expand significantly in the upcoming years due to the demand for technical fabrics. Combining semiconductors with these intelligent clothing items will make it easier to monitor industrial worker security and health-related issues.
• AiQ, a Taiwanese smart clothing company, introduced stainless steel fiber-based woven fabric for automotive glass applications.
• Carhartt launched Smart Heated Vest in partnership with clim8. The vest is made to react instantly to shifting environments, exercise levels, and body temperatures. By donning this, employees can avoid overheating in cold-weather gear and clinging to layers of clothing.
• Scientists at Nanyang Technological University in Singapore developed a flexible waterproof fabric capable of converting body movement into electrical energy for powering wearable devices. A distinguished type of polymer is used to design this fabric, which converts vibrations produced by the slightest motions into an electric charge when squeezed.

North America Expected to Hold Significant Market Share

• North America is one of the largest markets for smart wearables, with the United States leading the market, followed by Canada. The increase in disposable income and the accelerated adoption and demand for new technological gadgets are some of the fundamental drivers of the market.
• According to a survey conducted by Value Penguin in the USA, 92% of Americans wear smartwatches or fitbits to monitor their health. The survey also revealed that 88% of these respondents agree that wearing the watch has helped them achieve a fitness goal by increasing steps and exercising regularly. 70% of netizens are willing to wear a fitness tracker if provided with health insurance discounts.
• The market study by Northside Hospital System showed that online physiotherapy sessions given to patients of total knee arthroplasties saved approximately 2 hours and 20 minutes in travel time and a saving of USD 169.93.
• The demand for exoskeletons in the region is anticipated to aid the growth of the market studied in the region. In August 2022, the Laborers' International Union of North America (LiUNA) sponsored an exoskeleton training session where real-world users who benefited most from the development and introduction of wearables were highlighted.
• US Air Force is adopting this exoskeleton technology. In October 2022, displayed a Roam Robotics-made example of one of these. This exoskeleton aids aerial porter teams in loading and unloading bulky pallets of gear, supplies, and food from transport planes when it is activated by leg braces and a rucksack. Overall, it is advantageous since it lessens tiredness, boosts endurance, and balances airmen's weight.

Wearable Computing Devices Industry Overview

The wearable computing devices market is fragmented and highly competitive. Post-COVID-19 pandemic, people became more cautious about health and fitness, which accelerated the demand for fitness wearables in the healthcare sectors. Industry 4.0 is revolutionizing the services of every sector, be it manufacturing, healthcare, banking, and others. These technical advancements are creating a robust end-user market for wearables as well. The rising disposable income of consumers is creating huge market opportunities in developing regions. Also, as many new players are entering this market, the competition is increasing in the market. The key players include Fitbit Inc., Apple Inc., and Adidas AG.

In January 2022, Matterport announced its partnership with Retail VR (a French virtual reality developer). By adopting this immersive technology, Retail VR can boost retail and eCommerce campaigns for global brands. With digital twin solutions, the company can give its shoppers high-quality digital scans of physical stores.

In December 2022, Meta acquired Netherlands-based 3D smart glass maker Luxexcel. The latter is proficient in designing elements required for an augmented reality (AR) experience within a prescription lens, such as holographic film and projectors. Meta is working on the next level of VR headset that would deliver high-resolution mixed reality to blend virtual objects into the physical environment around the users. Luxexcel's 3D-printed prescription lenses can be used for this.

In February 2023, Wellstar Healthcare collaborated with Moth+Flame, a VR communication technology developer. The training provided by Moth+Flame reduced the anxiety levels around difficult conversations by 57%.

In February 2023, the Indian wearable brand Gizmore partnered with Optiemus Electronics Limited to manufacture nearly 1 million smartwatches annually.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain Analysis
• 4.4 COVID-19 Influence on the Market
• 4.5 Market Drivers
  • 4.5.1 Increasing Technological Advancements in the Wearables Market
  • 4.5.2 Increase in Health Awareness Among Consumers
• 4.6 Market Restraints
  • 4.6.1 Growing Complexity of Wearable Devices and Limited Use of Features, Augmented by Security Risks

5 MARKET SEGMENTATION

• 5.1 Product Type
  • 5.1.1 Smartwatches
  • 5.1.2 Head Mounted Displays
  • 5.1.3 Smart Clothing
  • 5.1.4 Ear Worn
  • 5.1.5 Fitness Trackers
  • 5.1.6 Body Worn Camera
  • 5.1.7 Exoskeleton
  • 5.1.8 Other Wearables (Medical/Clinical-grade Wearables and Smart Glasses)
• 5.2 End User
  • 5.2.1 Fitness and Wellness
  • 5.2.2 Medical and Healthcare
  • 5.2.3 Infotainment
  • 5.2.4 Industrial and Defense
  • 5.2.5 Other End Users
• 5.3 Geography
  • 5.3.1 North America
  • 5.3.2 Europe
  • 5.3.3 Asia-Pacific
  • 5.3.4 Latin America
  • 5.3.5 Middle-East & Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Apple Inc.
  • 6.1.2 Samsung Electronics Co. Ltd
  • 6.1.3 Garmin Ltd
  • 6.1.4 Fitbit Inc.
  • 6.1.5 Fossil Group Inc.
  • 6.1.6 Huawei Technologies Co. Ltd
  • 6.1.7 Sony Corporation
  • 6.1.8 Microsoft Corporation
  • 6.1.9 Nuheara Limited
  • 6.1.10 Omron Healthcare Inc.
  • 6.1.11 Huami Corporation
  • 6.1.12 Withings
  • 6.1.13 Medtronic PLC
  • 6.1.14 AIQ Smart Clothing Inc.
  • 6.1.15 Sensoria Inc.
  • 6.1.16 GoPro Inc.
  • 6.1.17 Transcend Information Inc.
  • 6.1.18 Ekso Bionics Holdings Inc.
  • 6.1.19 Cyberdyne Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS