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市场调查报告书

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1407037

专业音讯：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Professional Audio - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029

出版日期: 2024年01月04日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

全球专业音讯市场规模预计将在 2024 年达到 117.4 亿美元，并在 2024-2029 年预测期内以 6.5% 的复合年增长率增长，到 2029 年将达到 160.8 亿美元。

不断发展的娱乐生态系统，包括现场活动/音乐会、工作室製作和网路製作，正在刺激市场对先进防噪音音讯设备的需求。

主要亮点

专业音讯市场受益于数位化的提高、高速网路的可用性以及智慧型手机普及的不断提高。他们为广告、音乐录音和其他专业活动製作无噪音、无错误的音讯混音。除了上述好处外，它们还应用于酒吧、购物中心、体育设施、体育场等，以改善消费者和用户的体验。例如，餐厅经营者使用专业音响设备来增强用餐体验。
由于对高清和超高清音讯品质的需求不断增加、Wi-Fi 和蓝牙设备的普及不断增加以及网路存取更加便捷，研究市场正在不断扩大。透过智慧网路和其他区域网路进行通讯的进步使得远端存取音讯设备成为可能。
无线通讯的进步正在推动对专业音讯设备的需求。此外，对开发支援语音的智慧互动设备的投资不断增加，为专业音讯设备市场创造了利润丰厚的可能性。然而，高昂的初始设置成本和维护成本限制了市场的成长。
专业音讯扬声器有望与 AR/VR 设备整合。除了音乐之外，AR 设备还与音讯同步以提供虚拟体验，反之亦然。声音将像光环一样伴随着听者，3D和环绕声技术将开启一个新的虚拟环境。在不久的将来，音乐将能够与虚拟世界结合，创造全新的体验。
其他成长动力包括许多技术发展，包括将专业视音频纳入物联网和云端运算平台。这些技术适用于现场活动、协作、安全、会议、学习和监控。其他因素，例如无人机、360 度摄影机和提供专业内容的虚拟实境系统的建造，以及通讯基础设施的进步，预计将进一步推动市场发展。
媒体和娱乐产业投资的增加预计将推动市场对专业视音响系统的需求。据印度品牌资产基金会（IBEF）称，到 2024 年，印度媒体娱乐产业预计将达到 309 亿美元。
此外，专业音讯设备可在零售店中用于多种用途。零售商可以使用专业音响设备播放音乐来烘托气氛，提供顾客愉快的购物体验。音讯系统还可用于向消费者发布公告，例如即将到来的促销活动或商店关闭公告。它还可以用于现场音乐、作者朗读和其他特殊活动，为消费者提供更丰富、更身临其境的体验。零售业对专业音讯产品不断增长的需求正在推动市场参与者以研发投资和合作伙伴关係的形式创新新产品。例如，Black Box于2022年6月宣布将为Bose公司的专业音讯部门Bose Professional Solutions提供完整的设计和整合能力。该合作伙伴关係将侧重于满足美洲高等教育和零售市场的需求。
专业音讯设备的高价格和支援高品质音讯系统所需的技术基础设施有限，特别是在新兴国家，可能会限制预测期内研究市场的成长。
随着通货膨胀率上升以及各经济体在应对新冠肺炎 (COVID-19) 大流行的影响，全球经济可能会景气衰退。世界新兴经济体将经历停滞和支出减少。可支配收入的逐渐下降预计将对市场成长产生负面影响。

专业音讯市场趋势

扬声器领域预计将占据主要市场占有率

企业部门对高端专业扬声器的需求不断增长将推动市场成长。随着竞争的加剧，公司越来越多地部署音讯设备来促进和管理职场工作流程。如今，企业部门的视讯会议系统需要配备高端专业扬声器。然而，由于材料品质、设计、耐用性、重量、品牌实力等原因，高端扬声器的高成本，为市场成长带来了挑战。
此外，物联网和扩增实境(AR) 等先进技术的出现使得创新专业扬声器的生产成为可能，这些扬声器可用于音乐会、录音和广播工作室以及电影院等商业用途。一些公司正在采用 AR、从而为市场成长演变提供了有利可图的机会。
此外，在过去十年中，音乐节已成为竞争激烈的行业中的重要摇钱树，该行业每年举办数十场活动，包括 Coachella、Lollapalooza 和 Outside Lands。在与主流音乐节日益普及的同时，数百个小型、小众或特定流派的音乐节也蓬勃发展。
例如，Live Nation 于 2022 年在全球举办了超过 4.36 万场活动，高于 2021 年的 1.72 万场活动。专业扬声器在这些活动中的受欢迎程度预计将推动专业扬声器领域的巨大成长。
例如，2022 年 7 月底特律 Movement Festival 的许多舞池在 Movement 的多个舞台上采用了流线型装备，配备 JBL VTX A12 扬声器以及 B28 和 S28 低音炮，推出多功能 JBL VTX 系列线性阵列扩声系统。

预计欧洲市场将高速成长

欧洲的技术进步可能使製造商在预测期内获得可观的利润。 Skype 和 Zoom 等通讯应用程式的整合以及消费者需求的不断增长可能会进一步推动专业音讯市场向前发展。
此外，消费者支出的增加也可能导致购买更多优质的音讯和视讯设备。由于英国疫苗接种计划的迅速推出、与欧盟贸易关係的更大确定性以及限制的放鬆，2022 年消费者支出有所增长。预计这将成为所研究市场的成长机会。
一些组织正在转向基于 IP 的基础设施，以增强其媒体管理工作流程。在欧洲，政府正在与多家公司合作，加强市场上的录音和串流应用程式。例如，2022 年 9 月，Arbor 宣布推出基于 Matrox ST 2110 硬体和软体技术的新型 IP SMPTE 2110 标准软体产品组合。 Arbor 全新的基于 IP 的视讯管理解决方案支援欧洲政府机构和组织的各种串流媒体和录製应用程式。
Arbor 的解决方案为政府机构提供广播级音讯和视讯录製，使用户能够完全控制所有音讯和视讯内容。 Arbor 为政府客户提供多样化的应用需求，包括专业的广播品质影片、标准和未来性的平台。此类政府推出视音频系统的倡议预计将有助于增加市场对专业音讯系统的需求。
此外，市场上的供应商正在寻求策略性投资，以透过提供新产品来提高竞争力并迎合更广泛的客户群。例如，2022 年 1 月，为快速成长的内容製作市场提供优质品牌硬体产品和软体解决方案的全球供应商 Vitec Imaging Solutions 宣布推出其用于演播室和现场表演音讯的顶级麦克风品牌。奥迪克斯公司
此外，2023 年 1 月，思科在欧洲整合系统大会上宣布推出一套适用于 Microsoft Teams 的新协作设备，其中包括 Cisco Table，这是一款混合工作空间的定向桌面麦克风，可提高音讯互通性。Microphone Pro 已发布。

专业音讯行业概况

全球专业音讯市场呈现碎片化，参与者众多，包括松下、Altec Lansing、三星电子（JBL、哈曼）和 Creative Technology Ltd。由于市场竞争激烈，企业不断努力采用先进技术，创新整体产品。

2023 年 4 月 - 专业音讯和灯光品牌 ATI Pro 宣布计划与一家公司扩展到新德里市中心，以扩大其视野。即将推出的展示室将由多个部门组成，旨在成为技术先进产品的一站式解决方案。占地超过 60,000 平方英尺，将设有精緻的展示室、专用演示室、进出口部门、专用服务中心和物流部门。
2023 年 3 月 - Sennheiser 推出 Profile USB 麦克风，这是一款定向电容麦克风，为串流媒体和播客提供简单时尚的解决方案。专业声音可直接存取所有功能，因此播客、主播和游戏玩家可以专注于他们的内容。侧面位址麦克风为 MRP 10900 桌上型支架型，Profile Streaming Set 具有 3 点自锁吊臂。

其他福利：

Excel 格式的市场预测 (ME) 表
3 个月分析师支持

Key Highlights

The professional audio market has profited from growing digitalization, the availability of high-speed internet, and increasing smartphone adoption. These create noise and error-free audio mixes for commercials, music recordings, and other professional endeavors. Apart from the advantages listed above, these are also employed to enhance the consumer or user experience in bars, malls, sports complexes, and stadiums. For instance, restaurant operators enhance dining experiences with professional audio equipment.
The studied market is expanding due to the growing demand for HD and Ultra HD sound quality, enhanced penetration of Wi-Fi & Bluetooth-based devices, and simplicity of network access. Audio equipment can now be accessed remotely due to the developments in communication via smart networks or other local area networks.
Advancements in wireless communication have boosted the demand for professional audio equipment. In addition, the increased investment in developing voice-enabled smart interactive gadgets presents a lucrative potential for the professional audio equipment market. However, the expensive initial setup and maintenance costs limit the market's growth.
Professional audio loudspeakers are anticipated to find their merger with AR/VR devices. Along with the music, AR devices would work in sync with the audio to provide a virtual experience or vice-versa. The sound would accompany listeners like a halo, opening up new virtual environments due to 3D and surround sound technology. Soon, music is likely to be able to be combined with virtual worlds to create an altogether new experience.
Other growth-promoting factors include the numerous technological developments, such as the incorporation of pro AV with the Internet of Things and cloud computing platforms. These technologies function well for live events, collaboration, security, conferencing, learning, and monitoring. It is anticipated that additional factors, like the creation of drones, 360-degree cameras, and virtual reality systems to provide specialized content, as well as advancements in the telecommunications infrastructure, are likely to fuel the market even more.
The increasing investments in the media and entertainment industry, is expected to promote the demand for pro AV systems in the market. As per the India Brand Equity Foundation (IBEF), by 2024, the Indian media and entertainment industry is expected to reach USD 30.9 billion.
Further, professional audio equipment can be used in various ways in retail stores. Retailers can use professional audio equipment to play the music that sets the mood and creates a pleasant shopping experience for customers. The audio systems can be used to make announcements to shoppers, such as upcoming promotions or store closing announcements. They can also be used for live musical performances, author readings, or other special events, creating a richer and more immersive experience for shoppers. The increasing demand for professional audio products in the retail sector is driving the market players to innovate new products by way of investing in R&D and partnerships. For instance, in June 2022, Black Box announced that it would provide full design and integration capability for complete Bose Professional solutions, the division of Bose Corporation dedicated to pro audio ingenuity. The partnership would focus on addressing the requirements of higher education and retail markets across the Americas.
The high cost of professional audio equipment and the limited availability of technological infrastructure needed to support high-quality audio systems, especially in developing regions and countries, could restrain the growth of the studied market during the forecast period.
With inflation ballooning and economies still suffering the aftershocks of the Covid-19 pandemic, the onset of a global economic recession is likely to happen. Developed economies of the world would experience stagnation and compressed spending. A gradual erosion of disposable incomes is anticipated to impact market growth negatively.

Professional Audio Market Trends

The Loudspeakers Segment is Expected to Hold a Major Market Share

The increased demand for high-end professional loudspeakers in the corporate sector drives the market's growth. With increased competition, corporate organizations increasingly embrace sound equipment to ease and manage workplace workflow. Nowadays, implementing high-end professional speakers in video conferencing systems in the corporate sector has become necessary. However, the high cost of high-end speakers, due to the quality of materials, design, durability, weight, and branding, is challenging for the market's growth.
Further, the advent of advanced technologies like the IoT and augmented reality (AR) presents lucrative opportunities for the evolution of the growth of the market as several companies are adopting AR to manufacture innovative professional loudspeakers intended for usage in commercial purposes like music concerts, recording and broadcasting studios, and the cinemas.
Additionally, within the last decade, music festivals have become significant moneymakers in a competitive industry that sees numerous events yearly like Coachella, Lollapalooza, Outside Lands, etc. Hundreds of smaller, niche, or genre-specific festivals have flourished alongside the rise in mainstream music festivals' popularity.
For instance, Live Nation organized over 43.6 thousand events worldwide in 2022, an increase from 17.2 thousand events in 2021. The soaring popularity of professional speakers in these events is expected to offer tremendous growth to the professional loudspeakers segment.
For instance, in July 2022, many dancefloors at Detroit's Movement Festival deployed highly versatile JBL VTX Series line array sound reinforcement systems comprising streamlined rigs featuring JBL VTX A12 loudspeakers and B28 and S28 subwoofers for several of Movement's stages.

Europe is Expected to Witness a High Market Growth

Technological advances in Europe may allow manufacturers to make significant gains over the forecast timeline. Integration of telecommunication applications like Skype and Zoom and growing consumer demand would further drive the Professional audio market forward.
Additionally, increased consumer spending is also likely to lead to more premium audio and visual equipment purchases. Consumer spending rose in 2022 due to the rapid rollout of the United Kingdom vaccination program, increased certainty surrounding trade relations with the European Union, and the relaxation of restrictions. This is expected to provide an opportunity for the growth of the studied market.
Several organizations are migrating to IP-based infrastructures to enhance their media management workflow. In Europe, the government has been collaborating with various companies with the aim of enhancing its recording and streaming application in the market. For instance, in September 2022, Arbor launched a novel IP SMPTE 2110 standards-based software portfolio built on Matrox ST 2110 hardware and software technologies. Arbor's new IP-based video management solutions support a wide range of streaming and recording applications for Europe's government agencies and organizations.
Arbor Solutions would be providing government organizations with broadcast-grade audio and video recordings and enabling users complete control over all audio and video content. Arbor offers its products to its customers in the government space for diverse range of applications like professional broadcast-quality video, standards, and future-proof platforms as essential requirements. Such initiatives by the government to adopt AV systems are expected to contribute to the increase in the demand for professional audio systems in the market.
Moreover, the vendors in the market are looking for strategic investments to gain a competitive edge and cater to a broader customer base through new product offerings. For instance, in January 2022, Vitec Imaging Solutions, a global provider of premium branded hardware products and software solutions to the proliferating content creation market, announced the acquisition of Audix which is the premier microphone brand for studio and live performance audio.
Further, in January 2023, at Integrated Systems Europe, Cisco introduced its new range of collaboration devices for Microsoft Teams and launched the new Cisco Table Microphone Pro, a digital and multi-directional table microphone for hybrid workspaces with audio interoperability advancements.

Professional Audio Industry Overview

The global professional audio market is fragmented, with the presence of several players like Panasonic, Altec Lansing, Samsung Electronics (JBL, Harman), Creative Technology Ltd., etc. Since the market is heavily competitive, the market players constantly strive to adopt advanced technologies and innovate comprehensive products.

April 2023 - Pro audio & lighting brand 'ATI Pro' announced its plans to expand its horizons with an upcoming corporate in the heart of New Delhi. With an aim to be a one-stop solution for technologically advanced products, the company's forthcoming showroom would consist of multiple divisions under one roof. Spread across an area of 60000 sq. ft, the corporate space would include an elaborate showroom, exclusive demo rooms, an exports & imports department, a dedicated service center, a logistics division, and many more.
March 2023 - Sennheiser launched the Profile USB microphone, a cardioid condenser microphone that presents an easy and stylish solution for streaming and podcasting. It incorporates professional sound with direct accessibility of all functions, allowing podcasters, streamers, and gamers to focus on their content. The side-address microphone is a table stand version at an MRP 10900, and the Profile Streaming Set with a 3-point self-locking boom arm.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumption and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

2.1 Research Framework
2.2 Secondary Research
2.3 Primary Research
2.4 Primary Research Approach and Key Respondents
2.5 Data Triangulation and Insight Generation

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Value Chain Analysis
4.4 Assessment of the Impact of Macro Economic Trends on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Technological Advancements and Innovations
- 5.1.2 Increased Penetration of Wi-Fi- and Bluetooth-based devices
5.2 Market Restraints
- 5.2.1 High Equipment Cost

6 MARKET SEGMENTATION

6.1 By Product
- 6.1.1 Loudspeakers
- 6.1.2 Power Amplifiers
- 6.1.3 Mixing Consoles
- 6.1.4 Microphones
- 6.1.5 Headphones
- 6.1.6 Others
6.2 By Type
- 6.2.1 Wired
- 6.2.2 Wireless
6.3 By End-User Vertical
- 6.3.1 Corporate
- 6.3.2 Venues and Events
- 6.3.3 Retail
- 6.3.4 Media and Entertainment
- 6.3.5 Others
6.4 By Geography
- 6.4.1 North America
- 6.4.2 Asia-Pacific
- 6.4.3 Europe
- 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Bose
- 7.1.2 Panasonic
- 7.1.3 Altec Lansing
- 7.1.4 Sony
- 7.1.5 Samsung Electronics (JBL, Harman)
- 7.1.6 Yamaha
- 7.1.7 Creative technology Ltd
- 7.1.8 Klipsch Group Inc.
- 7.1.9 Pioneer
- 7.1.10 LEWITT GmbH
- 7.1.11 Seismic Audio

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET

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License/价格

专业音讯：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Professional Audio - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029