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全球专业视听（AV）市场 - 2023-2030 年
市场调查报告书
商品编码
1316229

全球专业视听（AV）市场 - 2023-2030 年

Global Pro AV (Audio-Visual) Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 212 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

2022 年，全球专业视听（AV）市场规模达到 29 亿美元，预计到 2030 年将达到 62 亿美元，2023-2030 年的复合年增长率为 10.1%。现场活动、音乐会、体育和娱乐场所对视听市场有着重大影响。体育场、竞技场、音乐厅和剧院对高品质视听体验的需求推动了先进视听技术的应用。大型显示器、身临其境的音响系统、照明解决方案和舞台设置有助于提升观众的整体体验，从而推动这一细分市场的持续增长。

中国政府通过政策、倡议和投资大力支持视听行业。中国制造 2025 "计划的重点是促进高科技制造业，包括视听技术，以增强中国的全球竞争力。政府的支持鼓励了创新、研究合作以及在各个领域采用视听解决方案，进一步推动了市场增长。因此，中国占据了近一半的地区份额，预计将以亚太地区最高的复合年增长率增长。

市场动态

数字标牌需求不断增长

制造商已开发出专门针对数字标牌部署的综合内容管理系统。这些内容管理系统平台提供直观的界面、远程内容管理功能、调度功能和实时更新。通过简化内容创建、管理和分发，内容管理系统解决方案使企业能够轻松更新和定制其数字标牌内容，从而提供更具活力和针对性的信息。

云计算的出现彻底改变了数字标牌的部署。制造商推出了基于云计算的解决方案，可实现远程内容管理、实时分析和可扩展性。基于云计算的数字标牌解决方案具有灵活性、易于部署、集中控制以及从单一平台管理多个显示屏的能力。这些发展使各种规模的企业都能更方便、更经济、更灵活地使用数字标牌。

现场活动和娱乐的发展

在现场活动中，灯光和视觉效果在营造迷人氛围方面发挥着至关重要的作用。制造商推出了先进的照明设备、智能照明控制和视觉效果技术，以增强视觉体验。LED 照明解决方案、移动灯光、视频墙、投影映射和互动照明系统实现了动态照明设计、同步效果和身临其境的视觉展示，提升了现场活动的整体效果。

随着现场流媒体和活动广播的兴起，制造商开发出了便于无缝捕捉、制作和分发现场内容的视听解决方案。这包括多摄像机设置、视频切换器、流媒体编码器和远程制作解决方案。这些发展使活动组织者能够接触到更广泛的受众，提供高质量的直播流，并提高虚拟与会者的整体参与度。

复杂性和技术专长

有效操作和管理专业视听系统需要特定的技术技能和知识。专业人员需要随时了解最新技术、设备和行业标准。获得并留住具备必要专业知识的合格人员可能具有挑战性，对于培训和专业发展资源有限的小型企业或组织来说尤其如此。

视听系统的复杂性会限制定制和灵活性。企业在调整视听设置以满足特定要求或与其他技术集成时，可能会面临各种限制。如果没有专业技术知识，就很难充分发挥视听系统的潜力、优化配置或实施针对独特需求的定制解决方案。

COVID-19 影响分析

大流行病期间，远程工作和远程办公的广泛采用导致对支持远程通信和协作的视听设备和解决方案的需求激增。企业投资于视频会议系统、音频外设以及专业级摄像机和麦克风，以实现高质量的远程通信。专业视听市场见证了这些产品以及提高虚拟协作和生产率的软件解决方案销量的增长。

随着人们在家的时间越来越多，对家庭娱乐解决方案的需求激增，包括音频系统、家庭影院和流媒体设备。消费者寻求提升家庭娱乐体验，导致个人使用的影音设备销售量增加。流媒体服务也经历了大幅增长，推动了对支持高质量流媒体的影音解决方案的需求，如媒体播放器、智能电视和音响设备。

目 录

第 1 章：研究方法与范围

  • 研究方法
  • 报告的研究目标和范围

第2章：定义和概述

第 3 章：执行摘要

  • 按类型分類的片段
  • 按应用分類的片段
  • 按销售渠道划分
  • 按地区划分

第四章：动态

  • 影响因素
    • 驱动因素
      • 数字标牌需求上升
      • 现场活动和娱乐的增长
    • 制约因素
      • 复杂性和专业技术
    • 机会
    • 影响分析

第五章：行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID 之前的情况
    • COVID 期间的情景
    • COVID 后的情景
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第 7 章：按类型划分

  • 显示器
  • AV 获取和交付
  • 投影仪
  • 扩声
  • 会议系统
  • 其他

第 8 章：按应用分类

  • 家用
  • 商业
  • 教育
  • 政府机构
  • 酒店
  • 其他

第 9 章：按销售渠道划分

  • 直接销售
  • 分销商/批发商
  • 其他

第 10 章：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 俄罗斯
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十二章 ：公司简介

  • Anixter Inc.
    • 公司概况
    • 产品组合和说明
    • 财务概况
    • 近期发展
  • Wesco
  • AVI Systems
  • AVI-SPL, LLC
  • Biamp Systems
  • CCS Presentation Systems
  • Ford Audio-Video, LLC
  • New ERA Technology
  • Solutionz Inc.
  • Telerent Leasing Corp

第 13 章 ：附录

简介目录
Product Code: ICT6516

Market Overview

Global Pro AV (Audio-Visual) market reached US$ 2.9 billion in 2022 and is expected to reach US$ 6.2 billion by 2030, growing with a CAGR of 10.1% during the forecast period 2023-2030. Live events, concerts, sports and entertainment venues have a significant impact on the AV market. The demand for high-quality audio and visual experiences in stadiums, arenas, concert halls and theaters drives the adoption of advanced AV technologies. Large-scale displays, immersive sound systems, lighting solutions and stage setups contribute to the overall audience experience, leading to continued growth in this segment.

The Chinese government has shown strong support for the AV industry through policies, initiatives and investments. The "Made in China 2025" initiative focuses on promoting high-tech manufacturing, including AV technologies, to strengthen China's global competitiveness. The government's support encourages innovation, research collaboration and the adoption of AV solutions in various sectors, further driving market growth. Therefore, China accounts for nearly half of the regional shares and is expected to grow at a highest CAGR in the Asia-Pacific.

Market Dynamics

Rising Demand for Digital Signage

Manufacturers have developed comprehensive content management systems specifically tailored for digital signage deployments. These CMS platforms offer intuitive interfaces, remote content management capabilities, scheduling features and real-time updates. By simplifying content creation, management and distribution, CMS solutions enable businesses to easily update and customize their digital signage content, leading to more dynamic and targeted messaging.

The advent of cloud computing has revolutionized digital signage deployments. Manufacturers have introduced cloud-based solutions that allow remote content management, real-time analytics and scalability. Cloud-based digital signage solutions offer flexibility, ease of deployment, centralized control and the ability to manage multiple displays from a single platform. These developments have made digital signage more accessible, cost-effective and adaptable for businesses of all sizes.

The Growing for Live Events and Entertainment

Lighting and visual effects play a crucial role in creating captivating atmospheres during live events. Manufacturers have introduced advanced lighting fixtures, intelligent lighting controls and visual effects technologies to enhance the visual experience. LED lighting solutions, moving lights, video walls, projection mapping and interactive lighting systems enable dynamic lighting designs, synchronized effects and immersive visual displays, elevating the overall impact of live events.

With the rise of live streaming and broadcasting of events, manufacturers have developed AV solutions that facilitate seamless capture, production and distribution of live content. This includes multi-camera setups, video switchers, streaming encoders and remote production solutions. These developments enable event organizers to reach broader audiences, deliver high-quality live streams and enhance the overall engagement of virtual attendees.

Complexity and Technical Expertise

Effectively operating and managing professional AV systems demands specific technical skills and knowledge. Professionals need to stay updated on the latest technologies, equipment and industry standards. Acquiring and retaining qualified personnel with the necessary expertise can be challenging, particularly for small businesses or organizations with limited resources for training and professional development.

The complexity of AV systems can limit customization and flexibility. Businesses may face constraints when adapting AV setups to meet specific requirements or integrate with other technologies. Without technical expertise, it can be difficult to leverage the full potential of AV systems, optimize configurations or implement custom solutions tailored to unique needs.

COVID-19 Impact Analysis

The widespread adoption of remote work and telecommuting during the pandemic created a surge in demand for AV equipment and solutions that support remote communication and collaboration. Businesses invested in video conferencing systems, audio peripherals and professional-grade cameras and microphones to enable high-quality remote communication. The Pro AV market witnessed increased sales of these products, as well as software solutions that enhance virtual collaboration and productivity.

With people spending more time at home, there was a surge in demand for home entertainment solutions, including audio systems, home theaters and streaming devices. Consumers sought to enhance their at-home entertainment experiences, leading to increased sales of AV equipment for personal use. Streaming services also experienced significant growth, driving the demand for AV solutions that support high-quality streaming, such as media players, smart TVs and soundbars.

Segment Analysis

The global Pro AV (Audio-Visual) market is segmented based on type, application, distribution channel and region.

Large Venue Displays and Corporate Presentations and Boardrooms Drives the Growth of the Market

Displays such as LED screens and projectors are extensively used in large venues like stadiums, arenas and concert halls. These displays provide high-resolution visuals and are capable of delivering a captivating viewing experience to a large audience.

Displays are essential in corporate environments for presentations, video conferencing and collaboration. High-resolution displays and interactive touchscreens are used in boardrooms and meeting spaces to facilitate effective communication and decision-making.

Geographical Analysis

U.S. Leadership in Implementing AV Solutions Across Vertical Industries Drives Market Growth

U.S. is a leader in implementing AV solutions across various vertical industries. For example, in education, AV technologies are widely used in schools and universities to enhance teaching and learning experiences. In healthcare, AV systems enable telemedicine and remote consultations. The corporate sector utilizes AV for video conferencing, digital signage and collaboration. The adoption of AV technologies in these sectors in U.S. sets trends and drives global market growth. Therefore, U.S. accounts for more than 3/4th of the regional shares and is expected to grow at a highest CAGR in the North America.

Competitive Landscape

The major global players include: Anixter Inc., Wesco, AVI Systems, AVI-SPL, LLC, Biamp Systems, CCS Presentation Systems, Ford Audio-Video, LLC, New ERA Technology, Solutionz Inc. and Telerent Leasing Corp.

Why Purchase the Report?

  • To visualize the global Pro AV (Audio-Visual) market segmentation based on type, application, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Pro AV (Audio-Visual) market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global Pro AV (Audio-Visual) market report would provide approximately 61 tables, 62 figures and 212 Pages.

Application 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Application
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Demand for Digital Signage
      • 4.1.1.2. Growing for Live Events and Entertainment
    • 4.1.2. Restraints
      • 4.1.2.1. Complexity and Technical Expertise
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Displays*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. AV Acquisition and Delivery
  • 7.4. Projectors
  • 7.5. Sound Reinforcement
  • 7.6. Conferencing
  • 7.7. Others

8. By Application

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 8.1.2. Market Attractiveness Index, By Application
  • 8.2. Home Use*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Commercial
  • 8.4. Education
  • 8.5. Government
  • 8.6. Hospitality
  • 8.7. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Direct Sales*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Distributors/Wholesalers
  • 9.4. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Anixter Inc.*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Recent Developments
  • 12.2. Wesco
  • 12.3. AVI Systems
  • 12.4. AVI-SPL, LLC
  • 12.5. Biamp Systems
  • 12.6. CCS Presentation Systems
  • 12.7. Ford Audio-Video, LLC
  • 12.8. New ERA Technology
  • 12.9. Solutionz Inc.
  • 12.10. Telerent Leasing Corp

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us