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市场调查报告书
商品编码
1689770

专业视听系统：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Professional Audio Visual Systems - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

专业视听系统市场规模预计在 2025 年为 2,951.8 亿美元，预计到 2030 年将达到 3,704.9 亿美元，预测期内（2025-2030 年）的复合年增长率为 4.65%。

专业视听系统-市场-IMG1

视听系统的需求受到多种因素的推动，包括音讯和显示技术的进步、云端解决方案的采用、物联网 (IoT) 在智慧建筑中的日益广泛使用以及人工智慧 (AI) 的日益普及。

可以安装专业 AV（Pro AV）系统用于商业性共用、广告和行销目的。在私人和公共建筑中，它们用于电子系统来显示影片、网路内容、图形和文字。对于照明和音讯设备、数位电子看板、视讯会议系统、伴同性白板、录音设备和投影机系统的需求，与为了更好地与观众互动而日益采用的基于音讯视讯的通讯方式成正比。

在合作、收购和产品创新的支持下，市场呈现出显着的成长趋势，以加强供应方并满足日益增长的需求。 2024 年 4 月，Project Audio Visual 被 AVPM Group 收购，后者成为视听零售商 AV Partsmaster 的姊妹公司，从而创建了新的市场领先的整合和零售巨头。该联盟结合资源、专业知识和无与伦比的技术经验，为中小型企业和企业客户提供从计划启动到完成的完整的承包AV 服务解决方案。

企业正在转向云端处理和视讯会议来保持竞争力。技术基础设施和先进的 AV 系统的采用正在推动市场成长。云端处理提高了即时通讯的可靠性，使得员工能够与同事快速共用各种媒体。此外，使用合适的软体，您的团队可以无缝交换图像和视频，确保您拥有最新、最高品质的资讯。

连线问题同样有害。如果您的 AV 系统难以使用，它将会阻碍生产力并损害您的声誉。有效的 AV 系统不仅仅提供技术印象；它提高了工作绩效。选择 AV 系统的重要因素包括观众规模、使用者数量和空间布局，这些都会影响音响效果和显示可见性。灵活性和主讲人的移动性也很重要。这些因素决定了专业 AV 解决方案的复杂性和精密性。

在疫情爆发后，企业越来越多地采用视听服务和视讯会议系统来提高工具品质并确保清晰的沟通。 2023 年 9 月，全球着名的专业 AV 解决方案提供商 Lumens Digital Optics Inc. 任命 Sonic Electronics 为 Lumens 产品线在卡达的独家经销商。该公司的产品包括 Lumens CamConnect Pro、PTZ 摄影机、自动追踪摄影机、NDI 摄影机、盒式摄影机、媒体处理器、文件摄影机和 AV over IP 系统。该决定凸显了卡达不断增长的市场需求，并强调了全球向数传播策略的转变。

专业视听系统市场的趋势

建筑业的成长将推动对家具产品的需求

  • 与传统有线和卫星电视相比，串流媒体服务越来越受欢迎，这推动了对专业内容创作解决方案的需求。随着更高品质的内容製作吸引了更多的观众和用户，对提供高品质内容的视听系统的需求正在增长，从而增加了串流媒体服务的收益。专业视听技术的进步使其变得更加经济实惠和普及，从而推动了市场的成长。
  • 直播视讯串流服务在教育目的上的广泛应用受到诸多因素的积极影响，例如教育视讯内容的便捷获取、行动装置需求的不断增长以及互联网可访问性的不断提高。
  • 云端基础的解决方案的日益普及也推动了所调查市场的成长。吸引和留住多样化的观众，同时提供一致的高品质影片，是当今内容传送分销商面临的主要挑战之一。为了解决这个问题， 销售团队和亚马逊网路服务 (AWS) 最近宣布了一项服务，将高品质影片串流技术与观众资料和回馈分析工具相结合，帮助内容传送分销商提供更具可扩展性、个人化的观众体验。
  • 根据 Flexera 2024 云端状况报告，全球许多企业已经采用或正在采用公有云来运行大量或部分工作负载。此外，许多公司要么正在试验使用公有云功能来开展业务，要么计划在未来几年使用公有云。
  • 大量数位内容的产生以及对视讯内容创作、分发和转换的需求不断增长，导致了资料储存模式转移，从而增加了媒体和娱乐领域的储存需求，并推动了媒体和娱乐储存解决方案的成长。从实体平台到数位平台的快速转变以及 4K UHD 内容的日益普及是推动储存媒体普及的关键因素。
  • 总体而言，串流媒体、储存和分发领域对专业视听系统的需求预计将继续呈上升趋势。随着串流媒体产业的发展，预计预测期内对专门的内容创作工具和高效内容管理系统的需求将持续上升。

亚太地区预计将占据主要市场占有率

  • 由于印度和中国等亚太地区国家各行业的进步日益显着，预计未来几年亚太地区将占据市场占有率的主导地位。该地区对专业视听系统的投资正在加大，各公司之间的合作也日益增多，预计将推动市场成长。
  • 例如，中国、日本、印度和新加坡正在成为举办活动的热门选择。由于可支配收入增加、都市化以及对体验式活动的兴趣增加等因素，该地区的市场正在成长。此外，中国和印度等国家对企业活动、展览会和技术会议的需求不断增长也刺激了市场扩张。此外，该地区对媒体和娱乐领域的大量投资以及 AV 系统的日益普及预计将对市场产生重大影响。
  • 预计中国将占据该地区大部分的市场份额。预计该地区各行业将越来越多地采用专业视听系统将推动该行业的发展。中国巨大的市场占有率得益于该国蓬勃发展的场馆和活动以及强劲的娱乐业。此外，跨地区建立伙伴关係的趋势日益增长也刺激了市场成长率。此外，该地区有多家公司和协会活跃于 AV 产业，预计将推动市场发展。
  • 例如，2024年5月在中国国家会议中心（CNCC）举办的北京InfoComm China 2024圆满落下帷幕，参展参与度高、对话活跃，凸显了展会对产业的巨大影响力。作为会议平台，2024北京 InfoComm China 高峰会展示了专业视听和整合体验技术的动态和变革力量，并提供了宝贵的大师班。活动的主要目标是促进专业视听产业的发展、协作和不断创新。
  • 2024年3月，由全国七部会牵头，推动视听电子产业高品质发展的「2024音王视听科技成果全国巡展」在中国合肥举办。主办单位音王特别邀请了英国知名主机器品牌CADAC、德国知名音响品牌KLING&FREITAG（K&F）两大品牌，展现各自在影音融合领域的卓越成果。该地区 AV 技术的此类发展预计将推动市场发展。

专业视听系统市场概况

专业视听系统市场高度分散，既有全球参与者，也有中小型企业。该市场的主要参与者包括 AVI-SPL Inc.、Diversified、AVI Systems Inc.、Ford Audio-Video LLC 和 CCS Presentation Systems Inc. 市场参与企业正在采用联盟和收购等策略来加强其产品供应并获得永续的竞争优势。

2024 年 6 月 - 全球 AV/UC 系统整合商 AVI Systems 最近完成对 Sound Pro 专业视听业务的收购。 Sound Pro 是一家 AV 技术供应商，主要满足住宅和商业 AV 需求。

2024 年 1 月 - 全球数位支援解决方案供应商 AVI-SPL 推出了其企业託管服务解决方案。我们的创新解决方案涵盖视听 (AV)、数位电子看板和整合通讯(UC) 技术，可满足当今现代职场的需求，无论是在实体会议室还是在数位云端。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业价值链分析
  • COVID-19 市场影响
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争强度
    • 替代品的威胁

第五章 市场动态

  • 市场驱动因素
    • 云端平台的快速采用
  • 市场限制
    • AV 系统的高昂营运和法律成本

第六章 市场细分

  • 按类型
    • 捕集及生产设备
    • 影像投影
    • 串流媒体、储存和交付
    • 服务
    • 其他类型
  • 按最终用户产业
    • 企业
    • 场地和活动
    • 零售
    • 媒体与娱乐
    • 其他最终用户
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • AVI-SPL Inc.
    • Diversified
    • AVI Systems Inc.
    • Ford Audio-Video LLC
    • CCS Presentation Systems Inc.
    • Solutionz Inc.
    • Electrosonic Group
    • Solotech Inc.
    • Conference Technologies Inc.
    • CTI（Vistacom Inc.）

第八章投资分析

第九章市场机会与未来成长

简介目录
Product Code: 68119

The Professional Audio Visual Systems Market size is estimated at USD 295.18 billion in 2025, and is expected to reach USD 370.49 billion by 2030, at a CAGR of 4.65% during the forecast period (2025-2030).

Professional Audio Visual Systems - Market - IMG1

The demand for audio-visual systems is fueled by several factors, such as advancements in audio and display technologies, the adoption of cloud solutions, rising usage of the Internet of Things (IoT) in smart buildings, and the expanding reach of artificial intelligence (AI).

Professional audio-visual (pro-AV) systems can be installed for commercial sharing, advertising, and marketing. In private and public complexes, they are used in electronic systems to display videos, web content, graphics, and texts. The demand for lighting and sound devices, digital signage, video conferencing systems, companion whiteboard recording equipment, and projector systems is directly proportional to the rising adoption of audio-video-based communications for better audience interactions.

The market has been witnessing a significant growth trend supported by partnerships, acquisitions, and product innovations to strengthen its supply side and address the increasing demand. In April 2024, Project Audio Visual was acquired by AVPM Group, which joined as a sister company of the audio-visual retailer AV Partsmaster, creating a new market-leading integration and retail powerhouse. Combining resources, specialisms, and unrivaled technical experience, this alliance will offer a complete turnkey solution for AV services, ranging from project inception to completion, for SMBs and enterprise customers.

Enterprises leverage cloud computing and video conferencing to maintain a competitive edge. Adopting technology infrastructure and advanced audio-visual systems is driving the growth of the market. Cloud computing offers enhanced reliability in real-time communication and empowers staff to promptly share diverse media with their peers. Moreover, with the appropriate software, teams can seamlessly exchange images and videos, ensuring they are equipped with the latest and highest-quality information.

Connectivity issues can be equally detrimental. If an AV system isn't user-friendly, it hampers productivity and damages reputations. An effective AV system enhances job performance, not just impresses with tech. Key factors in selecting an AV system include audience size, user count, and space layout, which affect acoustics and display visibility. Flexibility and presenter mobility are also crucial. These factors determine the professional AV solution's complexity and sophistication.

After the pandemic, corporations have been increasingly adopting audio-visual services and video conferencing systems to enhance the quality of their tools and guarantee clear communication. In September 2023, Lumens Digital Optics Inc., a prominent global provider of pro-AV solutions, appointed Sonic Electronics as the exclusive distributor for its Lumens product lines in Qatar. Its products include Lumens CamConnect Pro, PTZ Cameras, Auto-Tracking Cameras, NDI Cameras, Box Cameras, Media Processors, Document Cameras, and AV over IP Systems. This decision highlights the growing market demand in Qatar and underscores the global shift toward digital communication strategies.

Professional Audio Visual Systems Market Trends

Growth in the Construction Sector Boosting the Demand for Furniture Products

  • The increasing popularity of streaming services over traditional cable and satellite TV is driving the demand for professional content creation solutions. As high-quality content production attracts more viewers and subscribers, leading to increased revenue for streaming services, the demand for audio-visual systems to deliver high-quality content is increasing. Advancements in professional audio-visual technology are making it more affordable and accessible, fueling the growth of the market.
  • The widespread usage of live video streaming services for educational purposes is being favorably influenced by factors like the ease with which educational video content might be accessed, the rising demand for mobile devices, and the expansion of internet accessibility.
  • The growing adoption of cloud-based solutions boosts the growth of the market studied. Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the critical challenges content distributors face today. To solve this problem, recently, Salesforce and Amazon Web Services (AWS) announced an offering combining high-quality video streaming technology with viewer data and feedback analysis tools to help content distributors deliver more scalable, personalized viewer experiences.
  • According to Flexera 2024 State of the Cloud Report, a large number of enterprises around the globe have already implemented or are in the process of implementing public cloud, running significant or some workloads. In addition, many enterprises are either experimenting with the features of public cloud for their businesses or plan to use the same in the forthcoming years.
  • A paradigm shift across data storage owing to enormous volumes of digital content produced along with the increasing demand for creation, distribution, and conversion of video content is advancing storage demand across media and entertainment, propelling the growth of media and entertainment storage solutions. A rapid shift from physical to digital platforms and the growing popularity of 4K UHD content are significant factors driving the increasing adoption of storage media.
  • Overall, the demand for professional audio-visual systems in the streaming media, storage, and distribution segment is expected to continue its upward trajectory. As the streaming industry grows, the need for professional content creation tools and efficient content management systems is expected to grow continuously during the forecast period.

Asia-Pacific is Expected to Hold Significant Market Share

  • Asia-Pacific is expected to dominate the market's share over the coming years due to the increasing advancements in the various industries across APAC countries like India and China. The region is significantly investing in professional AV systems, and various companies are increasingly establishing collaborations, which is expected to increase the market's growth.
  • For instance, China, Japan, India, and Singapore are becoming prominent choices for hosting events. The region's market is experiencing growth due to factors such as higher disposable incomes, urbanization, and a growing interest in experiential events. Moreover, the market expansion is fueled by the rising demand for corporate events, trade shows, and technology conferences in countries like China and India. Furthermore, the significant investments and increasing popularity of AV systems in the media and entertainment sector regionally are expected to substantially impact the market.
  • China is expected to contribute a significant portion of the region's share in the market. The increasing adoption of professional AV systems across the region's industries is expected to drive the segment's growth. The significant market share of China can be attributed to the country's flourishing venues and events, as well as its extensive entertainment sector. Furthermore, the increasing partnerships across different parts of the country fueled the market growth rate. Moreover, several companies and organizations are actively working in the region's AV industry, which is expected to drive the market forward.
  • For instance, in May 2024, the successful conclusion of Beijing InfoComm China 2024 at the China National Convention Centre (CNCC) was marked by strong exhibitor participation and engaging conversations, highlighting the significant impact of the show on the industry. Serving as a conference platform, Beijing InfoComm China Summit 2024 showcased the dynamic and transformative power of Pro AV and integrated experience technology, providing a valuable masterclass. The event's primary objective is to promote growth, collaboration, and limitless innovation within the Pro AV industry.
  • In Hefei, China, the 2024 Soundking Audio-Video Technology Achievements National Exhibition Tour was launched in March 2024 as a response to the appeal made by seven national ministries to foster the high-quality development of the audio-visual electronics industry. Soundking, the organizing company, extended invitations to CADAC, a prominent British mixing console brand, and KLING & FREITAG (K&F), a renowned German sound brand, to present their notable progress in the field of audio-video integration. Such developments in AV technology within the region are expected to drive the market.

Professional Audio Visual Systems Market Overview

The professional audio-visual systems market is highly fragmented due to the presence of global players and small and medium-sized enterprises. Some of the major players in the market are AVI-SPL Inc., Diversified, AVI Systems Inc., Ford Audio-Video LLC, and CCS Presentation Systems Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

June 2024 - AVI Systems, a global AV/UC systems integrator, recently completed the acquisition of Sound Pro's commercial audio-visual business. Sound Pro is an audio-visual technology provider that primarily caters to residential and commercial AV requirements.

January 2024 - AVI-SPL, a global provider of digital enablement solutions, unveiled its Enterprise Managed Services solution. This innovative offering spans audio-visual (AV), digital signage, and unified communications (UC) technologies, catering to the needs of today's modern workplace, whether in physical meeting rooms or the digital cloud.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Impact of COVID-19 on The Market
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Intensity of Competitive Rivalry
    • 4.4.5 Threat of Substitute Products

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Adoption of Cloud Platforms
  • 5.2 Market Restraints
    • 5.2.1 High Operating and Legal Costs of Audio-Visual Systems

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Capture and Production Equipment
    • 6.1.2 Video Projection
    • 6.1.3 Streaming Media, Storage, and Distribution
    • 6.1.4 Services
    • 6.1.5 Other Types
  • 6.2 By End-user Vertical
    • 6.2.1 Corporate
    • 6.2.2 Venues and Events
    • 6.2.3 Retail
    • 6.2.4 Media and Entertainment
    • 6.2.5 Other End-user Verticals
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 AVI-SPL Inc.
    • 7.1.2 Diversified
    • 7.1.3 AVI Systems Inc.
    • 7.1.4 Ford Audio-Video LLC
    • 7.1.5 CCS Presentation Systems Inc.
    • 7.1.6 Solutionz Inc.
    • 7.1.7 Electrosonic Group
    • 7.1.8 Solotech Inc.
    • 7.1.9 Conference Technologies Inc.
    • 7.1.10 CTI (Vistacom Inc.)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITY AND FUTURE GROWTH