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商务用音讯：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Professional Audio - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年商务用音讯市场规模为 125 亿美元，到 2030 年将达到 171.3 亿美元，预测期内（2025-2030 年）的复合年增长率为 6.5%。

不断发展的娱乐生态系统，包括实况活动/音乐会、演播室製作和网路製作，正在刺激市场对先进的耐噪音音频设备的需求。

关键亮点

商务用音讯市场受益于数位化程度的提高、高速网路的普及以及智慧型手机的普及率的提高。它们为商业广告、音乐录音和其他专业活动製作无噪音、无错误的音讯混音。除了上述好处之外，它们还被酒吧、购物中心、运动场馆、体育场等采用，以增强消费者/用户体验。例如，餐厅老闆正在使用商务用音响设备来增强用餐体验。
由于对高清和超高清音质的需求不断增加、基于 Wi-Fi 和蓝牙的设备的普及率不断提高以及网路存取更加便捷，研究市场正在不断扩大。智慧网路和其他区域网路网路通讯的发展使得远端存取音讯设备成为可能。
无线通讯的进步正在推动对商务用音讯设备的需求。此外，对语音智慧互动设备开发的投资不断增加，为商务用音讯设备市场提供了有利的潜力。然而，高昂的初始设定和维护成本限制了市场的成长。
商务用音讯扬声器有望与AR/VR设备融合。除了音乐之外，AR 装置还会与音讯同步，提供虚拟体验，反之亦然。声音将像光环一样环绕听众，3D 和环绕音响技术将开启新的虚拟环境。在不久的将来，音乐可能会与虚拟世界结合，创造出全新的体验。
其他成长动力包括多项技术发展，例如专业视音频与物联网和云端运算平台的整合。这些技术适用于实况活动、协作、安全、会议、学习和监控。无人机、360 度摄影机和虚拟实境系统的建设以提供专业内容，以及通讯基础设施的进步等其他因素预计将进一步推动市场发展。
预计媒体娱乐产业的投资增加将推动市场对专业 AV 系统的需求。据印度品牌资产基金会（IBEF）称，到2024年，印度的媒体和娱乐产业规模预计将达到309亿美元。
此外，商务用音讯设备可用于零售店中的多种用途。零售商可以使用商务用音响设备播放音乐来营造气氛并为顾客提供愉快的购物体验。音响系统也可用于向消费者发布公告，如即将推出的促销活动或商店关闭公告。它还可用于现场音乐会、作家朗读会和其他特殊活动，为消费者创造更丰富、更身临其境的体验。
零售业对商务用音响产品的需求不断增长，推动市场参与企业以投资研发和伙伴关係的形式创新新产品。例如，Black Box 于 2022 年 6 月宣布将为 Bose 公司的专业商务用音讯部门 Bose Professional 解决方案提供全面的设计和整合能力。此次伙伴关係将专注于满足美洲高等教育和零售市场的需求。
商务用音讯设备的高价格以及支援高品质音讯系统所需的有限技术基础设施（尤其是在新兴国家）可能会在预测期内抑制研究市场的成长。
随着通货膨胀率上升，各经济体艰难应对新冠疫情的后遗症，全球景气衰退的可能性很高。全球各地的新兴经济体都有可能遭遇经济停滞和支出削减。预计可支配收入的逐步下降将对市场成长产生负面影响。

商务用音响市场的趋势

预计扬声器市场将占据主要市场占有率

企业商务用的需求不断增加将推动市场成长。随着竞争的加剧，企业越来越多地使用音讯设备来促进和管理职场流程。如今，在企业部门的视讯会议系统中引入高端商务用扬声器已经成为必要。然而，由于材料品质、设计、耐用性、重量和品牌认知度等因素导致的高端扬声器高成本，对市场的成长构成了挑战。
此外，物联网和扩增实境（AR）等先进技术的出现为市场成长的发展提供了丰厚的机会，因为许多公司正在采用 AR 来製造用于音乐会、录音和广播工作室以及电影院等商业用途的创新专业扬声器。
此外，在过去十年中，音乐节已成为竞争激烈的行业中重要的赚钱工具，每年都会举办许多活动，例如 Coachella 音乐节、Lollapalooza 音乐节和 Outside Lands 音乐节。随着主流音乐节日益流行，数百个规模较小、小众或特定类型的音乐节也蓬勃发展。
例如，Live Nation 在 2022 年在全球举办了超过 43,600 场活动，高于 2021 年的 17,200 场。此类活动中专业演讲者的受欢迎程度激增，预计将推动专业扬声器领域的巨大成长。
例如，在 2022 年 7 月底特律机芯节的许多舞池中，机芯的几个舞台都配备了多功能的 JBL VTX 系列线阵列扩声系统，由一个流线型钻机组成，其中包括 JBL VTX A12 扬声器和 B28 和 S28 低音炮。

预计欧洲市场将实现高成长

欧洲的技术进步很可能使製造商在预测期内实现可观的利润。 Skype 和 Zoom 等通讯应用程式的整合以及不断增长的消费者需求预计将进一步推动商务用音讯市场的发展。
此外，消费者支出的增加也可能导致购买更多高阶音讯和视讯设备。英国疫苗接种计划的快速推行、与欧盟贸易关係的确定性增强以及监管的放鬆，推动了 2022 年的私人消费。这有望成为研究市场的一个成长机会。
一些组织正在转向基于 IP 的基础设施来增强其媒体管理工作流程。在欧洲，政府正在与多家公司合作，以加强市场上的录製和串流媒体使用。例如，2022 年 9 月，Arbor 宣布推出基于 Matrox ST 2110 硬体和软体技术建构的新型 IP SMPTE 2110 标准软体产品组合。 Arbor 的新型基于 IP 的视讯管理解决方案支援欧洲政府机构和组织的各种串流媒体和录製应用。
Arbor 的解决方案为政府机构提供广播级音讯和视讯录製，让用户完全控制所有音讯和视讯内容。 Arbor 为政府客户提供专业广播品质的影片、基于标准且面向未来的平台，这些平台对于广泛的应用至关重要。预计政府推出的此类 AV 系统措施将促进市场对商务用音响系统的需求增加。
此外，市场上的供应商正在探索策略性投资，以透过新产品增加竞争力并满足更广泛的客户群。例如，2022 年 1 月，为快速成长的内容创作市场提供高端品牌硬体产品和软体解决方案的全球供应商 Vitec Imaging Solutions 宣布收购用于录音室和现场表演音讯的高端麦克风品牌 Audix。
此外，2023 年 1 月，思科在 Integrated Systems Europe 上宣布了一系列适用于 Microsoft Teams 的全新协作设备，并推出了 Cisco Table Microphone Pro，这是一款适用于混合工作空间的数位多定向麦克风，具有先进的音讯互通性。

商务用音响行业概况

全球商务用音响市场由多家参与企业组成，包括松下、奥特兰辛、三星电子（JBL、Harman）和创新科技有限公司。由于市场竞争激烈，企业不断努力采用先进技术，创新整体产品。

2023 年 4 月-商务用音讯和照明品牌 ATI Pro 宣布计划在新德里市中心开设商店，扩大其视野。即将开幕的展示室旨在成为技术先进产品的一站式解决方案，将在同一屋檐下包含多个部门。 60,000 平方英尺的公司空间将包括一个精心设计的展示室、一个专用的演示室、一个进出口部门、一个专用的服务中心、一个物流部门等。
2023 年 3 月 - 森海塞尔推出 Profile USB 麦克风，这是一款定向电容麦克风，为串流媒体和播客提供了简单而时尚的解决方案。专业声音，可直接存取所有功能，以便播客、串流媒体和游戏玩家可以专注于他们的内容。侧边拾音麦克风是 MRP 10900 的桌上型支架版本，而 Profile Streaming Set 则配有三点式自锁悬臂。

其他福利

Excel 格式的市场预测 (ME) 表
3 个月的分析师支持

Key Highlights

The professional audio market has profited from growing digitalization, the availability of high-speed internet, and increasing smartphone adoption. These create noise and error-free audio mixes for commercials, music recordings, and other professional endeavors. Apart from the advantages listed above, these are also employed to enhance the consumer or user experience in bars, malls, sports complexes, and stadiums. For instance, restaurant operators enhance dining experiences with professional audio equipment.
The studied market is expanding due to the growing demand for HD and Ultra HD sound quality, enhanced penetration of Wi-Fi & Bluetooth-based devices, and simplicity of network access. Audio equipment can now be accessed remotely due to the developments in communication via smart networks or other local area networks.
Advancements in wireless communication have boosted the demand for professional audio equipment. In addition, the increased investment in developing voice-enabled smart interactive gadgets presents a lucrative potential for the professional audio equipment market. However, the expensive initial setup and maintenance costs limit the market's growth.
Professional audio loudspeakers are anticipated to find their merger with AR/VR devices. Along with the music, AR devices would work in sync with the audio to provide a virtual experience or vice-versa. The sound would accompany listeners like a halo, opening up new virtual environments due to 3D and surround sound technology. Soon, music is likely to be able to be combined with virtual worlds to create an altogether new experience.
Other growth-promoting factors include the numerous technological developments, such as the incorporation of pro AV with the Internet of Things and cloud computing platforms. These technologies function well for live events, collaboration, security, conferencing, learning, and monitoring. It is anticipated that additional factors, like the creation of drones, 360-degree cameras, and virtual reality systems to provide specialized content, as well as advancements in the telecommunications infrastructure, are likely to fuel the market even more.
The increasing investments in the media and entertainment industry, is expected to promote the demand for pro AV systems in the market. As per the India Brand Equity Foundation (IBEF), by 2024, the Indian media and entertainment industry is expected to reach USD 30.9 billion.
Further, professional audio equipment can be used in various ways in retail stores. Retailers can use professional audio equipment to play the music that sets the mood and creates a pleasant shopping experience for customers. The audio systems can be used to make announcements to shoppers, such as upcoming promotions or store closing announcements. They can also be used for live musical performances, author readings, or other special events, creating a richer and more immersive experience for shoppers.
The increasing demand for professional audio products in the retail sector is driving the market players to innovate new products by way of investing in R&D and partnerships. For instance, in June 2022, Black Box announced that it would provide full design and integration capability for complete Bose Professional solutions, the division of Bose Corporation dedicated to pro audio ingenuity. The partnership would focus on addressing the requirements of higher education and retail markets across the Americas.
The high cost of professional audio equipment and the limited availability of technological infrastructure needed to support high-quality audio systems, especially in developing regions and countries, could restrain the growth of the studied market during the forecast period.
With inflation ballooning and economies still suffering the aftershocks of the Covid-19 pandemic, the onset of a global economic recession is likely to happen. Developed economies of the world would experience stagnation and compressed spending. A gradual erosion of disposable incomes is anticipated to impact market growth negatively.

Professional Audio Market Trends

The Loudspeakers Segment is Expected to Hold a Major Market Share

The increased demand for high-end professional loudspeakers in the corporate sector drives the market's growth. With increased competition, corporate organizations increasingly embrace sound equipment to ease and manage workplace workflow. Nowadays, implementing high-end professional speakers in video conferencing systems in the corporate sector has become necessary. However, the high cost of high-end speakers, due to the quality of materials, design, durability, weight, and branding, is challenging for the market's growth.
Further, the advent of advanced technologies like the IoT and augmented reality (AR) presents lucrative opportunities for the evolution of the growth of the market as several companies are adopting AR to manufacture innovative professional loudspeakers intended for usage in commercial purposes like music concerts, recording and broadcasting studios, and the cinemas.
Additionally, within the last decade, music festivals have become significant moneymakers in a competitive industry that sees numerous events yearly like Coachella, Lollapalooza, Outside Lands, etc. Hundreds of smaller, niche, or genre-specific festivals have flourished alongside the rise in mainstream music festivals' popularity.
For instance, Live Nation organized over 43.6 thousand events worldwide in 2022, an increase from 17.2 thousand events in 2021. The soaring popularity of professional speakers in these events is expected to offer tremendous growth to the professional loudspeakers segment.
For instance, in July 2022, many dancefloors at Detroit's Movement Festival deployed highly versatile JBL VTX Series line array sound reinforcement systems comprising streamlined rigs featuring JBL VTX A12 loudspeakers and B28 and S28 subwoofers for several of Movement's stages.

Europe is Expected to Witness a High Market Growth

Technological advances in Europe may allow manufacturers to make significant gains over the forecast timeline. Integration of telecommunication applications like Skype and Zoom and growing consumer demand would further drive the Professional audio market forward.
Additionally, increased consumer spending is also likely to lead to more premium audio and visual equipment purchases. Consumer spending rose in 2022 due to the rapid rollout of the United Kingdom vaccination program, increased certainty surrounding trade relations with the European Union, and the relaxation of restrictions. This is expected to provide an opportunity for the growth of the studied market.
Several organizations are migrating to IP-based infrastructures to enhance their media management workflow. In Europe, the government has been collaborating with various companies with the aim of enhancing its recording and streaming application in the market. For instance, in September 2022, Arbor launched a novel IP SMPTE 2110 standards-based software portfolio built on Matrox ST 2110 hardware and software technologies. Arbor's new IP-based video management solutions support a wide range of streaming and recording applications for Europe's government agencies and organizations.
Arbor Solutions would be providing government organizations with broadcast-grade audio and video recordings and enabling users complete control over all audio and video content. Arbor offers its products to its customers in the government space for diverse range of applications like professional broadcast-quality video, standards, and future-proof platforms as essential requirements. Such initiatives by the government to adopt AV systems are expected to contribute to the increase in the demand for professional audio systems in the market.
Moreover, the vendors in the market are looking for strategic investments to gain a competitive edge and cater to a broader customer base through new product offerings. For instance, in January 2022, Vitec Imaging Solutions, a global provider of premium branded hardware products and software solutions to the proliferating content creation market, announced the acquisition of Audix which is the premier microphone brand for studio and live performance audio.
Further, in January 2023, at Integrated Systems Europe, Cisco introduced its new range of collaboration devices for Microsoft Teams and launched the new Cisco Table Microphone Pro, a digital and multi-directional table microphone for hybrid workspaces with audio interoperability advancements.

Professional Audio Industry Overview

The global professional audio market is fragmented, with the presence of several players like Panasonic, Altec Lansing, Samsung Electronics (JBL, Harman), Creative Technology Ltd., etc. Since the market is heavily competitive, the market players constantly strive to adopt advanced technologies and innovate comprehensive products.

April 2023 - Pro audio & lighting brand 'ATI Pro' announced its plans to expand its horizons with an upcoming corporate in the heart of New Delhi. With an aim to be a one-stop solution for technologically advanced products, the company's forthcoming showroom would consist of multiple divisions under one roof. Spread across an area of 60000 sq. ft, the corporate space would include an elaborate showroom, exclusive demo rooms, an exports & imports department, a dedicated service center, a logistics division, and many more.
March 2023 - Sennheiser launched the Profile USB microphone, a cardioid condenser microphone that presents an easy and stylish solution for streaming and podcasting. It incorporates professional sound with direct accessibility of all functions, allowing podcasters, streamers, and gamers to focus on their content. The side-address microphone is a table stand version at an MRP 10900, and the Profile Streaming Set with a 3-point self-locking boom arm.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumption and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

2.1 Research Framework
2.2 Secondary Research
2.3 Primary Research
2.4 Primary Research Approach and Key Respondents
2.5 Data Triangulation and Insight Generation

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Value Chain Analysis
4.4 Assessment of the Impact of Macro Economic Trends on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Technological Advancements and Innovations
- 5.1.2 Increased Penetration of Wi-Fi- and Bluetooth-based devices
5.2 Market Restraints
- 5.2.1 High Equipment Cost

6 MARKET SEGMENTATION

6.1 By Product
- 6.1.1 Loudspeakers
- 6.1.2 Power Amplifiers
- 6.1.3 Mixing Consoles
- 6.1.4 Microphones
- 6.1.5 Headphones
- 6.1.6 Others
6.2 By Type
- 6.2.1 Wired
- 6.2.2 Wireless
6.3 By End-User Vertical
- 6.3.1 Corporate
- 6.3.2 Venues and Events
- 6.3.3 Retail
- 6.3.4 Media and Entertainment
- 6.3.5 Others
6.4 By Geography
- 6.4.1 North America
- 6.4.2 Asia
- 6.4.3 Australia and New Zealand
- 6.4.4 Europe
- 6.4.5 Latin America
- 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Bose
- 7.1.2 Panasonic
- 7.1.3 Altec Lansing
- 7.1.4 Sony
- 7.1.5 Samsung Electronics (JBL, Harman)
- 7.1.6 Yamaha
- 7.1.7 Creative technology Ltd
- 7.1.8 Klipsch Group Inc.
- 7.1.9 Pioneer
- 7.1.10 LEWITT GmbH
- 7.1.11 Seismic Audio

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET

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License/价格

商务用音讯：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Professional Audio - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)