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市场调查报告书
商品编码
1644785

亚太商务用视听系统市场：份额分析、产业趋势与成长预测（2025-2030 年）

APAC Professional Audio-Visual Systems - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

亚太地区商务用视听系统市场规模预计在 2025 年为 498.5 亿美元，预计到 2030 年将达到 652.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 5.54%。

亚太地区专业视听系统市场-IMG1

视听 (AV) 是一种由视觉和声音部分组成的电子媒体。 AV 解决方案包括视讯会议、网路串流和直播服务。

关键亮点

  • 由于音讯和显示技术的快速进步、云端解决方案的快速采用、智慧建筑和物联网的出现以及人工智慧（AI）的快速采用，亚太地区商务用视听系统市场预计将在预测期内扩大。
  • 随着物联网的发展，大多数企业可能会将 Web3、扩增实境、云端数位双胞胎结合起来开展各种基于元宇宙的计划。随着人工智慧 (AI) 和机器学习 (ML) 在几乎所有领域和学习接触点变得越来越普遍，硬体和软体解决方案的灵活性和互通性将成为推动亚太商务用视听系统市场成长的主要趋势。
  • 视听系统也改变了互动环节，让教师们可以直观地触摸显示器、进行协作和共用。此外，节能的 LED 高清萤幕且无需更换灯泡或过滤器，有助于降低持续成本。
  • 视听系统在农村小学教育中扮演重要角色。例如，2022年2月，印度纳格浦尔区将开设约40所数位化小学，配备数位萤幕、投影机和音响系统，为学生提供视听教育。

亚太商务用视听系统市场趋势

预测期内零售业预计呈现最高成长率

  • 电子商务平台的快速扩张对零售业构成了严重威胁。目前的技术可以提供透过网页浏览器无法实现的体验，这迫使实体商店进行翻新。这是推动零售业需求的主要因素之一。
  • 视听技术的使用增加了互动元素，提高了客户参与度。在零售业中，品牌身份验证和内容以创新传递给客户。向数位化基础设施的转变增强了客户体验，为零售业创造了成长机会。
  • 视听技术在向消费者传达令人放心的讯息方面也发挥着关键作用。音讯系统有助于提醒消费者保持适当的距离。影像预计将变得更加普及，一些新门市将设有萤幕，向消费者提供如何处理物品（包括已试穿过的衣服）的卫生建议。
  • 此外，该地区零售额的成长显示零售业正在稳定成长。为了维持这种成长，零售商有望采用数位技术，推动商务用视听系统市场的发展。

韩国可望创下显着成长率

  • 亚太地区消费者对高画质（HD）媒体内容的需求越来越大。广播公司越来越多地转向高清节目的製作和传输。这导致对高清摄影机和影像伺服器等设备的需求增加。因此，预计这些因素将在预测期内推动亚太地区商务用AV 系统市场的发展。
  • 由于场馆和活动的增加以及大型娱乐产业的存在，预计韩国将占据较大的市场占有率。在全球经济重新开放和收益强劲的希望下，防弹少年团 (BTS) 和 Twice 等韩国流行歌手重返舞台，韩国娱乐股上涨。今年，元宇宙等新业务有望推动该产业的长期繁荣。
  • 韩国娱乐公司韩国流行音乐乐团 BTS 儘管因疫情导致演唱会收入下降，但其收入仍有所成长。据该公司称，Hype 去年的营业利润增长了 30.8%。
  • 此外，扩大不同地区和国家之间的合作也促进了市场成长率。例如，2022 年 3 月，斯里兰卡商务用视听解决方案供应商Dynamic AV Technologies 与 Softlogic Retail 合作推出了一系列向客户提供合理价格的国际专业消费者产品。 JBL EON ONE Compact、桌面参考监视器、封闭式录音室耳机、多模式 USB 麦克风、类比搅拌机和居家办公室套装都是可在 Dynamic AV 的 Softlogic Max展示室购买的 JBL 产品。

亚太地区商务用视听系统产业概况

亚太地区商务用视听系统市场预计将以中等速度成长，许多大大小小的参与企业将为国内和国际市场提供解决方案。市场集中度适中，领先公司采用产品创新和併购等策略来保持竞争优势并扩大其地理覆盖范围。市场的主要企业包括索尼公司、松下公司、阿尔派电子公司、Planar Systems 公司和克莱默电子。

2023年6月，台湾讯骋科技在美国佛罗里达州奥兰多举办的商务用视听展览InfoComm上展出了新品。该公司展出了一系列智慧AV应用产品，包括AV-over-IP高清传输SoC“AST1530/1535”。同时展出的还有 Cupola360 系列，其中包括 360 度视讯会议设备。 AST1530/1535" HDMI 2.1 AVoIP SoC 支援高达 4K2K60 的高解析度。

2023 年 5 月，Coda Audio、Waves System 和 Pequod Acoustics 宣布进入印度市场，以加强其业务并提高其在印度的产品知名度。这些品牌已与位于孟买的音讯和视讯分销公司 Alphatec 签署了策略伙伴关係协议，作为其在印度各地设备的销售合作伙伴。这些公司旨在透过提供尖端的音讯技术、毫不妥协的音质和高品质的商务用音讯扬声器系统来增强用户的整体音讯体验。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 价值链/供应链分析
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 云端平台的快速采用
  • 市场限制
    • AV 系统的高昂营运和法律成本

第六章 市场细分

  • 按类型（定性分析）
    • 捕集及生产设备
    • 影像投影
    • 串流媒体、储存和交付
    • 其他的
  • 按最终用户产业
    • 企业
    • 教育
    • 医疗
    • 饭店业
    • 事件
    • 零售
    • 其他最终用户产业
  • 国家
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲和纽西兰

第七章 竞争格局

  • 公司简介
    • Sony Corporation
    • Panasonic Corporation
    • Alpine Electronics, Inc.
    • Kramer Electronics
    • Vega Global
    • Planar Systems Inc.
    • Elmo
    • Guangzhou Baolun Electronic Co.,Ltd
    • Guangzhou DSPPA Audio Co., Ltd.
    • Epson

第八章投资分析

第 9 章：未来趋势

简介目录
Product Code: 91088

The APAC Professional Audio-Visual Systems Market size is estimated at USD 49.85 billion in 2025, and is expected to reach USD 65.27 billion by 2030, at a CAGR of 5.54% during the forecast period (2025-2030).

APAC Professional Audio-Visual Systems - Market - IMG1

Audiovisual (AV) forms electronic media comprising visual and sound components. Audiovisual solutions offer video conferencing, web streaming, and live broadcast services.

Key Highlights

  • The Asia-Pacific professional audiovisual systems market is expected to propel over the forecast period due to rapid technological advancements in audio and display technology, rapid adoption of cloud solutions, the advent of smart buildings and the Internet of Things, and the rapid adoption of artificial intelligence (AI).
  • With the growth of the Internet of Things, most companies will use a combination of Web3, augmented reality, cloud, and digital twins in various metaverse-based projects. As artificial intelligence (AI) and machine learning (ML) become common for almost every business function and learning touchpoint, flexibility and interoperability of hardware and software solutions will be key trends driving the growth of the Asia-Pacific professional audiovisual systems market.
  • Also, audiovisual systems made a massive difference in interactive sessions with the teachers to intuitively touch, collaborate, and share the display. They further help to reduce the ongoing cost with energy-efficient LED HD screens and no bulbs or filters to be changed.
  • Audiovisual systems are playing a vital role in imparting education at primary schools in rural areas. For instance, in February 2022, around 40 digital anganwadis (primary schools) came up in districts of Nagpur, India, equipped with digital screens, projectors, and sound systems to support audiovisual methods of imparting education to the students.

Asia-Pacific Professional Audio-Visual Systems Market Trends

Retail is Analyzed to Witness Highest Growth Rate During the Forecast Period

  • E-commerce platforms, which are rapidly increasing, pose a serious threat to the retail sector. The capacity to connect current technologies to create experiences that a person cannot have through a web browser has mainly set the stage for physical establishments to undergo renewal. This is one of the primary factors boosting the retail segment's demand.
  • Adopting audio-visual technology increases customer engagement with an element of interactivity. In retail, brand identity and content are creatively delivered to customers. The move toward digital infrastructure for improving customer experience creates growth opportunities for the retail segment.
  • Audio-visual technology also plays a vital role in conveying a message to make shoppers feel safe. The audio systems can help in reminding shoppers to maintain a proper distance. The video is expected to be more ubiquitous, with screens in some new locations to offer shoppers hygiene advice on handling merchandise, such as tried-on clothing.
  • Moreover, the growing retail sales in the region show that the retail industry is steadily growing. Retailers are expected to implement digital technologies to keep that growth on a good path, thereby driving the market for professional audio-visual systems.

South Korea is Expected to Register the Significant Growth Rate

  • Asia-Pacific consumers are increasingly seeking high-definition (HD) media content. Broadcasters are increasingly focusing on producing and transmitting HD programming. As a result, demand for equipment such as HD cameras and video servers is increasing. As a result, these factors will likely boost the Asia Pacific professional AV systems market during the forecast period.
  • South Korea is analyzed to hold a significant market share owing to the country's growing venues and events and the presence of a vast entertainment sector. South Korean entertainment stocks rose as K-pop artists, such as BTS and Twice, returned to the stage amid a reopening of the global economy and rising expectations for robust revenues. This year, the industry is projected to gain traction in new businesses such as the metaverse, which will help it thrive in the long run.
  • The South Korean entertainment company K-pop band BTS posted an increase in revenue despite a drop in revenue from concerts due to the pandemic. According to the company, Hype's operating profits increased by 30.8 percent last year.
  • Further, the growing collaborations in various regions and countries contribute to the market growth rate. For instance, in March 2022, Dynamic AV Technologies, a Sri Lankan professional audio-visual solutions provider, collaborated with Softlogic Retail to launch a wide range of international prosumer products that offer clients reasonable prices. JBL EON ONE Compact, desktop reference monitors, closed-back studio headphones, multimode USB microphones, analog mixers, and work-at-home bundles are now among the JBL items available through Dynamic AV's Softlogic Max showrooms.

Asia-Pacific Professional Audio-Visual Systems Industry Overview

The Asia-Pacific professional audio-visual systems market is expected to be moderate owing to the presence of many small and large players in the market providing their solutions in domestic and international markets. The market is moderately concentrated, with the major players adopting strategies like product innovation and mergers and acquisitions to stay ahead of the competition and expand their geographic reach. Some major players in the market are Sony Corporation, Panasonic Corporation, Alpine Electronics, Inc., Planar Systems Inc., and Kramer Electronics, among others.

In June 2023, ASPEED Technology Inc., Taiwan, showcased its new products at the professional audio-visual exhibition InfoComm in Orlando, Florida. The company showcases a full range of Smart AV application products, including the "AST1530/1535" AV-over-IP high-definition transmission SoCs. It also features a series of Cupola360, which includes 360-degree video conferencing devices. It is primarily designed for high-end professional audio-visual (Pro AV) applications; the "AST1530/1535" HDMI 2.1 AVoIP SoC supports 4K2K60 high-definition resolution.

In May 2023, Coda Audio, Waves System, and Pequod Acoustics announced their entry into the Indian market to strengthen their operations in India and increase product awareness. The brands have signed a strategic partnership agreement with Alphatec, a Mumbai-based audio and video distribution company, as the distribution partner for the devices across India. These companies aim to improve users' overall audio experience by providing cutting-edge audio technology, uncompromising sound quality, and access to high-quality pro-audio speaker systems.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Value Chain / Supply Chain Analysis
  • 4.4 Assessment of the Impact of COVID -19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Adoption of Cloud Platforms
  • 5.2 Market Restraints
    • 5.2.1 High Operating and Legal Costs of Audio-Visual Systems

6 MARKET SEGMENTATION

  • 6.1 By Type (Qualitative Analysis)
    • 6.1.1 Capture and Production Equipment
    • 6.1.2 Video Projection
    • 6.1.3 Streaming Media, Storage and Distribution
    • 6.1.4 Others Types
  • 6.2 End-User Vertical
    • 6.2.1 Corporate
    • 6.2.2 Education
    • 6.2.3 Healthcare
    • 6.2.4 Hospitality
    • 6.2.5 Venues and Events
    • 6.2.6 Retail
    • 6.2.7 Other End-user Verticals
  • 6.3 Country
    • 6.3.1 China
    • 6.3.2 Japan
    • 6.3.3 India
    • 6.3.4 South Korea
    • 6.3.5 Australia and New Zealand

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Sony Corporation
    • 7.1.2 Panasonic Corporation
    • 7.1.3 Alpine Electronics, Inc.
    • 7.1.4 Kramer Electronics
    • 7.1.5 Vega Global
    • 7.1.6 Planar Systems Inc.
    • 7.1.7 Elmo
    • 7.1.8 Guangzhou Baolun Electronic Co.,Ltd
    • 7.1.9 Guangzhou DSPPA Audio Co., Ltd.
    • 7.1.10 Epson

8 INVESTMENTS ANALYSIS

9 FUTURE TRENDS