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市场调查报告书
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1408397

视讯串流：市场占有率分析、产业趋势与统计、2024年至2029年的成长预测

Video Streaming - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

今年视讯串流媒体市场规模预计为1050.9亿美元。

预计五年内将达3,030.5亿美元，预测期内复合年增长率为23.59%。 OTT 平台无需传统有线或卫星订阅即可提供随选视讯内容，人们对 OTT 平台的认识不断增强，这可能会促进市场的显着成长。此外，OTT 平台预计将透过获得用户（尤其是寻求灵活和个人化内容消费的年轻观众）来推动未来的市场成长。

视讯串流-市场-IMG1

主要亮点

  • 视讯串流市场发展迅猛，改变了人们使用娱乐和资料的方式。视讯串流是透过网路即时传送数位视讯内容，让使用者可以在各种连接网路的小工具上观看电影、录音、现场活动和电视节目，而无需使用传统的实体媒体和其他影像内容。
  • 高速网路的普及是串流影音市场背后的驱动力。宽频和行动网路的普及意味着消费者可以在智慧型手机、个人电脑、智慧型电视和平板电脑上快速存取和串流影片内容。观众可以随时透过任何工具观看自己喜欢的节目和电影。
  • 此外，随着这些网路连线的增加，特别是在城镇中，串流影音变得越来越重要，其优势在于发达的网路基础设施和方便的串流影音体育目标受众以及充足的存取权限随着获取难度降低，市场持续成长。此外，智慧型手机、平板电脑、智慧型电视和其他支援资料的装置的大规模采用正在推动视讯串流的成长。
  • 然而，视讯串流平台可能面临非法复製内容和未经授权分发受版权保护材料的挑战。盗版影响串流媒体服务的收益、内容创作者的收益，并限制市场成长。
  • 此外，COVID-19 对视讯串流媒体市场产生了积极影响。封锁使人们能够探索和消费在串流媒体平台上提供的各种内容。在此期间，用户发现了新的节目、电影和类型。此外，根据 IBEF 的数据，从 2020 年 1 月到 7 月， Over-The-Top产业的付费订阅数量增加了 30%，从 2,100 万增加到超过 2,900 万。此外，都市区在OTT视讯平台用户中所占比例最大。

视讯串流市场趋势

高速网路连线的普及

  • 宽频网路的全球普及不断提高是视讯串流激增的主要原因之一。宽频基础设施显着增加，为更多人口提供了更多的网路连线。随着越来越多的家庭和地区连接可靠、高速的互联网，视讯串流服务的潜在受众不断扩大，串流媒体平台拥有更广泛的基本客群。
  • 此外，根据 Speedtest 最近的一项研究，截至 2023 年 4 月，新加坡的平均固定宽频网路速度为 242Mbps，是世界上最快的。阿拉伯联合大公国以约 217 Mbps 排名第三，智利以超过 222 Mbps 排名第二。这些高速网路连线极大地促进了视讯串流平台的普及。
  • 透过高速网路连接，使用者可以在各种装置上观看串流媒体视频，包括智慧型手机、平板电脑、电脑和智慧型电视。透过行动装置提供的高速网路简化了行动电话的使用，使用户可以随时随地观看自己喜欢的内容，从而增加了便利性和协作性。
  • 此外，高速网路连线使得无缝分发高清影像内容成为可能。视讯串流平台现在可以提供高清 (HD) 和 4K 内容，让观众体验更身临其境的娱乐。更快的网路速度可以减少缓衝问题，让使用者享受不间断的播放，从而提高串流媒体服务的整体满意度。
  • 高速网路连线的采用也催生了直播，您可以即时观看活动、体育赛事、音乐会和游戏比赛。由于网路基础设施的改进，直播串流媒体获得了极大的普及，为用户提供了独特的互动体验，并培养了观众的社群意识。
  • 此外，高速网路促进了Over-The-Top平台的发展，这些平台可以直接向用户提供视讯内容，而无需订阅传统的有线或卫星电视。高速网路连线的可用性使观众更容易利用无线优势并选择 OTT 服务，从而使消费者行为和偏好发生重大转变。
视讯串流-市场-IMG2

预计北美将占据较大市场占有率

  • 北美是一些世界上最大的串流媒体平台的所在地。 Netflix、Amazon Prime Video、Hulu、Disney+、HBO Max 和 YouTube 等公司已在该地区立足，为用户提供丰富多样的内容库。这些平台正在大力投资製作原创内容，以吸引和留住观众，从而形成竞争激烈且蓬勃发展的串流媒体市场。
  • 该地区精通技术的人口和拥抱数位创新的文化进一步推动了视讯串流服务的普及。北美人很容易接受新的数位趋势，消费点播内容的便利性促使人们从传统电视转向视讯串流平台。
  • 此外，COVID-19 大流行加速了北美视讯串流的成长。锁门和就地避难令导致家庭娱乐需求激增，推动观众成长和串流媒体服务新订阅。这次疫情凸显了数位娱乐的重要性，并巩固了视讯串流作为北美许多人一级资讯来源的地位。
  • 北美市场占有率较高的另一个因素是该地区丰富多样的内容。北美串流媒体平台迎合不同的受众，并提供多种语言和流派的内容。提供在地化内容在吸引和留住不同人群的用户方面发挥着重要作用。
  • 此外，该地区的串流媒体平台预计将继续适应不断变化的消费者偏好和不断变化的市场动态，以保持其主导地位并在竞争激烈的视讯串流行业中发展。

视讯串流媒体产业概述

随着全球公司竞相提供各种解决方案和服务，视讯串流市场预计将变得竞争激烈。此外，这些公司积极参与合作伙伴关係和创新，以保持市场竞争力。市场上的知名参与者包括 IBM、亚马逊、Netflix、Hulu 等。

2023 年 6 月，亚马逊计划推出广告支援的 Prime 视讯串流服务层级。这家线上零售和串流媒体公司希望扩大其广告业务并增加娱乐收入。此外，亚马逊已开始与华纳兄弟探索频道和派拉蒙环球公司讨论透过 Prime Video Channels 为其串流服务提供广告支援层。透过 Prime Video Channels，用户可以订阅 Max 等串流服务和 Paramount+ 无广告版本，并透过应用程式观看。

2023 年 5 月，着名影片共用公司 Rumble 宣布收购了由科技投资者兼企业家 David Sacks 和 Axel Ericsson 创立的旧金山播客和直播服务 Callin。作为 Rumble 的一部分，Erickson 和 Callin 团队将继续开发直播功能。

2023 年 4 月，为您的线上生活提供支援和保护的云端服务供应商 Akamai Technologies 在 2023 NAB Show 上宣布了用于串流媒体影片的新云端处理功能。该工具旨在帮助 OTT 提供者为观众提供更高品质、更个人化的视讯体验。它还可以帮助营运商实现更可预测的营运成本节约，并加强内容收益的努力。此外，Akamai 还介绍了其认证运算合作伙伴计画的最新参与者，并推出了通用媒体用户端资料 (CMCD)协定的改进通讯协定。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • COVID-19 市场影响评估

第五章市场动态

  • 市场驱动因素
    • 高速网路连线的普及
    • 体育赛事、音乐会和比赛等直播活动越来越受欢迎
  • 市场抑制因素
    • 非法复製内容和未经授权散布受版权保护的作品
    • 内容许可和製作高成本

第六章市场区隔

  • 按串流媒体类型
    • 即时视讯串流
    • 非线性视讯串流
  • 按成分
    • 软体
    • 按服务
  • 按解决方案
    • 网际网路通讯协定电视
    • Over-The-Top(OTT)
    • 有线电视
    • 付费电视
  • 按平台
    • 游戏机
    • 笔记型电脑和桌上型电脑
    • 智慧型手机和平板电脑
    • 智慧型电视
  • 按收益模式
    • 广告
    • 出租
    • 订阅
  • 依部署类型
    • 云
    • 本地
  • 按最终用户
    • 企业
    • 消费者
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章 竞争形势

  • 公司简介
    • IBM Corporation
    • Amazon.com, Inc.
    • Alphabet Inc.
    • Netflix, Inc.
    • Hulu LLC（The Walt Disney Company）
    • Brightcove Inc.
    • Apple Inc.
    • Roku, Inc.
    • Haivision Systems Inc.
    • Tencent Holdings Limited
    • Akamai Technologies, Inc.
    • Warner Bros. Discovery, Inc.

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 50001063
Video Streaming - Market - IMG1

The Video Streaming Market size is estimated at USD 105.09 billion in the current year. It is expected to reach USD 303.05 billion in five years, registering a CAGR of 23.59% during the forecast period. The increasing recognition of OTT platforms, providing on-demand video content without the necessity for conventional cable or satellite subscriptions, might account for significant market growth. Moreover, OTT platforms were expected to draw more subscribers, especially among younger audiences pursuing flexible and personalized content consumption in the coming years to drive future market growth.

Key Highlights

  • The video streaming market has grown significantly, transforming people's entertainment and data utilization. Video streaming is a real-time delivery of digital video content over the web, authorizing users to watch movies, watch recordings, live events, TV shows, and other visual content on different internet-connected gadgets without conventional physical media.
  • The large availability of high-speed internet can be a driving force for the streaming video marketplace. Consumers can quickly get the right of entry to and stream video content to their smartphones, PCs, smart TVs, and tablets due to the vast use of broadband and mobile internet. This availability will increase demand for content material, while viewers can see shows and films favored on any tool at any time.
  • Furthermore, the increase of these internet connections, particularly in cities and towns, has made streaming video less challenging to get suitable access to as more significant conditions' advantage of the substantial net infrastructure and a convenient target audience for streaming video sports keeps making bigger the marketplace growth. In addition, the huge adoption of smartphones, tablets, smart TVs, and other data-enabled gadgets has fueled the increase of video streaming.
  • However, video streaming platforms might face challenges related to content piracy and unauthorized distribution of copyrighted material. Piracy affects the revenues of streaming services and content creators' earnings, thereby restraining market growth.
  • Further, COVID-19 positively impacted the video streaming market. The lockdowns allowed people to explore and engage with a broader range of content available on streaming platforms. Users discovered new shows, movies, and genres during this period. Moreover, according to the IBEF, between January and July 2020, the number of paid subscriptions in the over-the-top industry increased by 30%, from over 21-29 million. Furthermore, urban areas had the most significant percentage of OTT video platform users.

Video Streaming Market Trends

Growing Availability of High-speed Internet Connections

  • The rise in global penetration of broadband internet is one of the primary reasons for the surge in video streaming. Broadband infrastructure has increased substantially, increasing internet connections to a more significant population. As more households and regions access stable and fast internet, the potential audience for video streaming services has expanded, leading to a more extensive customer base for streaming platforms.
  • Moreover, according to a recent survey by Speedtest, Singapore was recorded to be the fastest average fixed broadband internet speed as of April 2023, at 242 Mbps. The United Arab Emirates came in third with an average fixed broadband internet speed of about 217 Mbps, whereas Chile ranked second with more than 222 Mbps. Such significant internet speeds would have considerably contributed to the increased adoption of video streaming platforms.
  • A high-speed Internet connection can allow users to watch streaming videos on various devices, including smartphones, tablets, computers, and smart TVs. The availability of high-speed Internet through mobile devices has simplified the use of mobile phones and allowed users to watch their favorite content anytime, anywhere, increasing convenience and collaboration.
  • Additionally, high-speed Internet connections have enabled seamless delivery of high-quality video content. Video streaming platforms can now offer high definition (HD) and 4K content, giving viewers a more immersive and entertaining experience. Due to faster internet speeds, buffering issues are reduced, and users can enjoy uninterrupted playback, increasing their overall satisfaction with the streaming service.
  • Adopting high-speed Internet connections has also led to live streaming, where users can watch events, sports, concerts, and gaming competitions in real-time. Live streaming has gained immense popularity due to the improved internet infrastructure that gives users a unique and interactive experience and fosters a sense of community among viewers.
  • Further, high-speed Internet has enabled the growth of over-the-top (OTT) platforms that deliver video content directly to users without subscribing to traditional cable or satellite television. The availability of high-speed Internet connections has made it easier for viewers to leverage the cordless benefits and opt for OTT services, leading to a significant shift in consumer behavior and preferences.
Video Streaming - Market - IMG2

North America is Expected to Hold a Significant Market Share

  • North America has some of the largest streaming platforms globally. Companies like Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, and YouTube have established a strong presence in the region, offering subscribers a diverse and extensive library of content. These platforms have invested heavily in original content production to attract and retain viewers, leading to a competitive and thriving streaming market.
  • The region's tech-savvy population and cultural acceptance of digital innovations have further fueled the adoption of video streaming services. North Americans readily embrace new digital trends, and the convenience of on-demand content consumption has driven a significant shift from traditional television to video streaming platforms.
  • Moreover, the COVID-19 pandemic accelerated the growth of video streaming in North America. Lockdowns and stay-at-home orders led to a surge in demand for at-home entertainment, driving increased viewership and new subscriptions to streaming services. The pandemic highlighted the importance of digital entertainment and solidified the position of video streaming as a primary source of entertainment for many North Americans.
  • Another factor contributing to North America's significant market share is the region's extensive and varied content offerings. Streaming platforms in North America cater to diverse audiences, providing content in multiple languages and genres. The availability of localized content has played a crucial role in attracting and retaining subscribers across different demographics.
  • Further, streaming platforms in the region are anticipated to continue adapting to changing consumer preferences and evolving market dynamics to maintain their prominent position and grow in the highly competitive video streaming landscape.

Video Streaming Industry Overview

The Video Streaming Market is expected to be highly competitive due to global firms competing in various solutions and service offerings. In addition, these firms are actively engaging in partnerships and innovations to stay competitive in the market. A few prominent players in the market include IBM, Amazon, Netflix, Hulu, etc.

In June 2023, Amazon plans to introduce an advertising-supported Prime Video streaming service tier. The online retail and streaming firm wants to expand its ad business and boost entertainment income. Additionally, Amazon has initiated discussions with Warner Bros. Discovery and Paramount Global to include the ad-based tiers of their streaming services through Prime Video Channels. Users may subscribe to streaming services like Max and Paramount+'s ad-free editions through Prime Video Channels and watch through the app.

In May 2023, Rumble, a prominent video-sharing company, revealed that the business acquired Callin, the podcasting and live-streaming service in San Francisco created by tech investor and entrepreneur David Sacks and Axel Ericsson. As part of Rumble, Ericsson and the Callin team will keep developing live-streaming capabilities.

In April 2023, Akamai Technologies, a cloud services provider that power and secure online lives unveiled new cloud computing features for streaming video at the 2023 NAB Show. The tools are designed to assist OTT providers in providing viewers with video experiences of greater quality and more tailored to their individual needs. They can also assist operators in realizing reduced, more predictable operating expenses and enhancing attempts to monetize content. Furthermore, Akamai highlighted the most recent participants in its Qualified Computing Partner program and revealed improvements to its support for the Common Media Client Data (CMCD) protocol.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Availability of High-speed Internet Connections
    • 5.1.2 Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming
  • 5.2 Market Restraints
    • 5.2.1 Content Piracy and Unauthorized Distribution of Copyrighted Material
    • 5.2.2 High Costs of Content Licensing and Production

6 MARKET SEGMENTATION

  • 6.1 By Streaming Type
    • 6.1.1 Live Video Streaming
    • 6.1.2 Non-Linear Video Streaming
  • 6.2 By Component
    • 6.2.1 Software
    • 6.2.2 Services
  • 6.3 By Solutions
    • 6.3.1 Internet Protocol TV
    • 6.3.2 Over-the-Top (OTT)
    • 6.3.3 Cable TV
    • 6.3.4 Pay-TV
  • 6.4 By Platform
    • 6.4.1 Gaming Consoles
    • 6.4.2 Laptops & Desktops
    • 6.4.3 Smartphones & Tablets
    • 6.4.4 Smart TV
  • 6.5 By Revenue Model
    • 6.5.1 Advertising
    • 6.5.2 Rental
    • 6.5.3 Subscription
  • 6.6 By Deployment Type
    • 6.6.1 Cloud
    • 6.6.2 On-Premises
  • 6.7 By End User
    • 6.7.1 Enterprise
    • 6.7.2 Consumer
  • 6.8 By Geography
    • 6.8.1 North America
    • 6.8.2 Europe
    • 6.8.3 Asia Pacific
    • 6.8.4 Latin America
    • 6.8.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Amazon.com, Inc.
    • 7.1.3 Alphabet Inc.
    • 7.1.4 Netflix, Inc.
    • 7.1.5 Hulu LLC (The Walt Disney Company)
    • 7.1.6 Brightcove Inc.
    • 7.1.7 Apple Inc.
    • 7.1.8 Roku, Inc.
    • 7.1.9 Haivision Systems Inc.
    • 7.1.10 Tencent Holdings Limited
    • 7.1.11 Akamai Technologies, Inc.
    • 7.1.12 Warner Bros. Discovery, Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS