运动中的穿戴式装置 - 市场占有率分析、产业趋势与统计、成长预测（2024 - 2029 年）

Wearable Devices in Sports - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

体育穿戴式装置市场规模预计到 2024 年将达到 903.9 亿美元，预计到 2029 年将达到 1,109.2 亿美元，在预测期内（2024-2029 年）CAGR为 4.18%。

主要亮点

穿戴式科技和设备市场正在快速发展。随着产业逐渐成为焦点，除了为设备本身添加额外的新功能外，企业还优先考虑增强服务。
穿戴式装置仍然是运动产业的重要组成部分，支持运动员坚持日常生活，并提供有关其编程控制的各种参数的重要资讯。整合分析工具可以更好地评估和分析这些资料，从而提高整体个人健身的表现或处理能力，从而维持了体育产业对穿戴式装置的需求。
穿戴式装置市场的成长可归因于需求的增加，加上改进的通讯协定的传播和适用性以及感测器技术的小型化。感测器和穿戴式装置由于其压缩或紧凑的尺寸以及卓越的整合技术，可以组合成多种配件，例如腕带、服装、鞋子和眼镜。
影响运动市场穿戴式装置的因素包括大玩家的进入、便携和舒适的使用、医疗保健意识的提高、製造成本的飙升以及技术的进步。这些重要因素鼓励了穿戴式装置的采用。活动追踪器、智慧手錶和智慧服装等穿戴式装置因其众多优势（包括便携式使用和最现代、最先进的技术进步）而受到消费者的青睐。
线上和线下体育赛事数量的增加确实是体育穿戴式装置市场的重要推动力。体育赛事（包括专业比赛、业余锦标赛和社区驱动的活动）的兴起，产生了对穿戴式装置的需求，以增强运动体验、提供即时资料和追踪表现指标。
穿戴式电子设备在健身和运动领域有多种应用，用于控制和监测心率、卡路里消耗、睡眠和血压等参数。穿戴式装置允许用户在其智慧型穿戴装置上检查与健康相关的资讯。
预计在预测期内限制市场扩张的主要障碍之一是创新穿戴式技术的高成本。该行业的大多数公司都在高端产品类别下发布产品，但许多用户无法承受这些产品，并限制了产品实现规模经济。
COVID-19 大流行对体育市场的可穿戴设备产生了积极影响。透过将人工智慧 (AI) 技术融入健身中，COVID-19 加速了运动健身应用程式的创建。苹果更新了心电图应用程序，该应用程式可以分析用户的心率，并为患有 COVID-19 的用户提供了新的每分钟睡眠心跳 (BPM) 功能，以监测心率变化。

运动穿戴装置市场趋势

智慧服装设备类型细分市场预计将占据重要市场份额

智慧织物，也称为智慧服装、智慧服装、电子纺织品、智慧纺织品或E-纺织品，可以定义为能够透过预先定义的控制机製或认知驱动的行为来感知外部环境并做出反应的织物。这些安排有助于利用先进技术监测使用者的身体状况。目前，智慧服装市场正处于起步阶段，由于健身效果的不断增强，预计在预测期内将以显着的速度成长。
智慧服装，例如智慧背心、内衣、智慧鞋子、智慧袜子和智慧紧身衣，将具有各种潜在的应用，例如与其他设备通讯、收集转化为其他材料的能量以及保护穿着者免受环境危害。
各机构也一直在投资研究活动，以增加智慧服装的应用。例如，麻省理工学院创建了一种轻型感测器，可以嵌入柔性织物（包括通常用于运动服的聚酯）中，以持续监测生命体征，包括体温、心率和呼吸频率。这些感测器可机洗，并且可以整合到衣服中，并且可以拆卸并在不同的衣服中重复使用。该感测器在健康产业、运动和太空人生命体征监测方面具有潜在的应用前景。美国国家航空暨太空总署 (NASA) 和麻省理工学院 (MIT) 媒体实验室太空探索计画部分资助了麻省理工学院的研究。
透过将智慧穿戴装置整合到服装中，可以开发智慧服装或基于物联网（IoT）的服装。据思科系统公司称，到2022 年，北美和亚太地区使用的可穿戴设备将占全球可穿戴5G 连接的70% 左右。智慧结构的架构由网路实体系统、感测器、处理单元、连接器等典型元素组成。建议、导管和执行器元件，并辅以能源供应以实现其功能。
此外，对于智慧服装来说，更重要的功能是被动功能，其中感测器监测运动员的生理测量或身体运动。它可以根据资料做出智慧评估，并提供即时回馈，建议运动员更加努力、休息、纠正技术等。

预计北美将占据重要的市场份额

北美的穿戴式装置市场，特别是运动产业，近年来成长显着。穿戴式装置是穿戴在身上的电子设备，通常在配件或衣服中，旨在收集和分析与运动和健身活动相关的资料。这些设备配备了各种感测器和技术，可以追踪和监控心率、步数、行走距离和消耗的卡路里等参数，甚至提供即时回馈和指导。
美国足球员多年来一直穿着它们踢球。 STATSports 和 Catapult Sports 等在全球定位系统 (GPS) 追踪领域很受欢迎的公司从这些趋势中受益匪浅。
对腕带和紧身衣产品的需求不断增长，带动了北美消费性产品领域穿戴式装置的成长。此外，美国公司日益增长的开发和创新对该地区市场（特别是在美国）的贡献最为显着，导致穿戴式装置的使用量显着增加。
人们对健康和健身的认识和关注不断增强，导致对可帮助追踪和改善身体活动的可穿戴设备的需求激增。此外，企业也积极合作创新产品。例如，运动智慧服装运动员 Athos 与美国金州勇士队合作，使用智慧服装来防止受伤并优化球员表现。该产品包括一款 OMsignal 健身运动胸罩和一款有吸引力的生活方式胸罩，可捕捉即时心电图、身体和呼吸活动。
智慧布料已成为创造新型军服的重要组成部分，以改善士兵的健康，同时提供更多的战场洞察力。军方与多个政府机构、行业领导者和学术界建立了合作伙伴关係，鼓励和推动智慧服装解决方案的发展，这些解决方案透过为美国军方提供优于对手的技术和战术优势，对美国军方有用。
随着健身追踪技术的日益普及和行业的不断创新，北美体育领域的可穿戴设备市场有望成长。随着科技的不断进步，我们可以期待穿戴式装置进一步融入运动生态系统，使个人能够监控和提高他们的运动水平

运动穿戴装置产业概况

运动市场中的穿戴式装置适度分散，主要参与者包括 Garmin Ltd.、Zepp US Inc.、Catapult Sports Pty Ltd.、Kinexon GmbH 和 Sensoria Inc.。市场参与者正在采取合作伙伴关係、创新等策略和收购，以增强其产品供应并获得可持续的竞争优势。

2023 年 5 月，Garmin 在印度推出了 Edge 540 和 840 系列 GPS 骑行码表，配备太阳能选项，以实现最佳性能和训练。这些新型 Edge 自行车电脑配备了复杂的功能，例如动态性能洞察、高级地图绘製、太阳能充电等，使骑手能够做出更明智的决策并更有效地进行训练。

2022年9月，健康科技新创公司Zepp Health旗下的全球智慧穿戴品牌Amazfit推出了两款旗舰智慧手錶：Amazfit GTR 4和Amazfit GTS 4。这两款智慧手錶是Amazfit系列中首款提供运动和健身资料同步功能的智慧手錶。未来更新后，可透过 Zepp 应用程式存取 Adidas Running 应用程式。这项发展是Amazfit与Adidas Runtastic之间策略合作的结果，旨在增强运动和健身爱好者的使用者体验。

额外的好处：

Excel 格式的市场估算 (ME) 表
3 个月的分析师支持

Key Highlights

The wearable technology and devices market is unfolding at a rapid pace. With the industry going towards a focal point, businesses are prioritizing service enhancement, apart from adding additional new features to the device itself.
Wearable devices have remained a significant part of the sports industry, supporting the athlete to stick to daily routines and giving important information on various parameters it is programmed to control. Integration of analytics tools for better evaluating and analyzing this data to improve the performance or handling of overall personal fitness has sustained the need for wearable devices in the sports industry.
The growth in the wearables market can be attributed to increasing demand coupled with the propagation and suitability of improved communications protocol and miniaturization of sensor technology. Sensors and wearable devices can be combined into multiple accessories such as wristwear, garments, shoes, and eyeglasses because of their compressed or compact size and superior integration technologies.
The factors influencing wearable devices in the sports market include the entry of big players, portable and comfortable usage, elevated healthcare awareness, the soaring cost of manufacturing, and technological progressions. These essential factors have encouraged the adoption of wearable devices. Wearable devices such as activity trackers, smartwatches, and smart clothing are preferred among customers owing to their numerous advantages, including portable usage and the most modern and advanced technological advancements.
The increasing number of sports events, both online and offline, has indeed been a significant driver for the wearable devices market in sports. The rise in sports events, including professional competitions, amateur tournaments, and community-driven activities, has created a demand for wearable devices to enhance the sports experience, provide real-time data, and track performance metrics.
Wearable electronic devices find various applications in fitness and sports for controlling and monitoring parameters such as heart rate, calorie consumption, sleep, and blood pressure. Wearable devices permit a user to check health-related information on their smart wearables.
One of the main obstacles anticipated to restrain the market's expansion during the forecast period is the high cost of innovative wearable technology. Most firms in this sector are releasing their products under the category of premium products, which are not affordable for many users and restrict the products from reaching economies of scale.
The COVID-19 pandemic positively impacted wearable devices in the sports market. By incorporating artificial intelligence (AI) technology into fitness, COVID-19 accelerated the creation of fitness apps for athletics. Apple updated the Cardiogram app, which analyzes users' heart rates, with a new sleeping beat per minute (BPM) feature for users with COVID-19 to monitor heart rate changes.

Sports Wearable Devices Market Trends

Smart Clothing Device Type Segment is Expected to Hold Significant Market Share

Smart fabrics, also known as smart clothing, smart garments, electronic textiles, smart textiles, or E-textiles, can be defined as fabrics that can sense and react to the external environment via a pre-defined control mechanism or cognitive-driven behavior. These arrangements help monitor the user's physical condition by using advanced technologies. At present smart clothing, the market is at its nascent stage and is expected to rise at a notable speed during the forecast period, owing to growing fitness.
Smart clothing, such as smart vests, undergarments, smart shoes, smart socks, and smart tights, will have various potential applications, such as communicating with other devices, harvesting energy transformed into other materials, and protecting wearers from environmental hazards.
Various institutes have also been investing in research activities to increase applications for smart clothing. For instance, MIT has created a lightweight sensor that can be embedded into flexible fabrics, including polyesters typically used in athletic wear, to constantly monitor vital signs, including body temperature, heart rate, and respiratory rate. The sensors are machine-washable and can be integrated into clothing that can be removed and reused in different garments. The sensor has potential applications across the health industry, in athletics, and in astronaut vital sign monitoring. National Aeronautics and Space Administration (NASA) and Massachusetts Institute of Technology (MIT) Media Lab Space Exploration Initiative partly funded MIT research.
By integrating smart wearables into clothing, smart clothes or Internet of Things (IoT)-based garments may be developed. According to Cisco Systems, wearables utilized in North America and Asia Pacific are accounted for around 70% of global wearable 5G connectivity in 2022. The architecture of smart fabrics consists of the typical elements of a cyber-physical system, sensors, processing units, connect advice, conduits, and actuator elements complemented by an energy supply for its functionality.
Further, with smart clothing, the more significant function is the passive function, where sensors monitor an athlete's physiological measurements or physical movements. It can make smart evaluations based on the data and deliver real-time feedback suggesting that athletes work harder, rest, correct their technique, etc.

North America is Expected to Hold Significant Market Share

The wearable devices market in North America, specifically the sports industry, has grown significantly in recent years. Wearable devices are electronic devices worn on the body, typically in accessories or clothing, and are designed to collect and analyze data related to sports and fitness activities. These devices are equipped with various sensors and technologies that track and monitor parameters such as heart rate, steps taken, distance covered, and calories burned, and even provide real-time feedback and coaching.
The US soccer athletes have been wearing them while playing for many years. Companies like STATSports and Catapult Sports, which are popular in the global positioning system (GPS) tracking space, have greatly benefitted from these trends.
The increasing demand for wristwear and bodywear products has led to the growth of wearable devices in North America's consumer products sector. Additionally, US-based companies' increasing developments and innovations have contributed most significantly to the region's market and, specifically, in the United States, resulting in a significant increase in the usage of wearable devices.
The growing awareness and focus on health and fitness among individuals have led to a surge in demand for wearable devices that can help track and improve their physical activities. In addition, companies are also collaborating actively to innovate their products. For instance, Athos, an athletic & smart clothing player, works with the US-based Golden State Warriors to use smart clothing to prevent injury and optimize player performance. The product includes an OMsignal fitness sports bra and an attractive lifestyle bra that can capture real-time ECG, physical, and respiratory activities.
The smart fabric has become a significant component in creating new military uniforms to improve soldiers' health while giving added battlefield insight. The military has a partnership with several government agencies, industry leaders, and academia to encourage and advance the growth of smart clothing solutions that would be useful to the US military by providing them with a technological and tactical edge over its opponent.
The wearable devices market in North American sports is poised for growth with the increasing adoption of fitness-tracking technologies and continuous innovation in the industry. As technology continues to advance, we can expect further integration of wearables into the sports ecosystem, empowering individuals to monitor and improve their athletic

Sports Wearable Devices Industry Overview

The wearable devices in sports market is moderately fragmented with the presence of major players like Garmin Ltd., Zepp US Inc., Catapult Sports Pty Ltd., Kinexon GmbH, and Sensoria Inc. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In May 2023, Garmin launched the Edge 540 and 840 series GPS cycling computers with solar power options in India for optimal performance and training. These new Edge cycling computers come with sophisticated features such as dynamic performance insights, advanced mapping, solar charging, and more, enabling riders to make smarter decisions and train more effectively.

In September 2022, Amazfit, a global smart wearables brand owned by health technology startup Zepp Health, introduced two flagship smartwatches: the Amazfit GTR 4 and Amazfit GTS 4. These smartwatches are the first in the Amazfit lineup to offer syncing of sports and fitness data to the Adidas Running app through the Zepp App, following a future update. This development is a result of the strategic relationship between Amazfit and Adidas Runtastic, enhancing the user experience for sports and fitness enthusiasts.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Defnition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Market

5 MARKET INSIGHTS

5.1 Market Drivers
- 5.1.1 Growing Demand for Data-Driven Decisions and Operations
- 5.1.2 Increasing Sports Events, Online and Offline
- 5.1.3 Portable and Convenient Usage
5.2 Market Restraints
- 5.2.1 High Initial Investment and Budget Constraints

6 MARKET SEGMENTATION

6.1 By Device Type
- 6.1.1 Fitness & Heart Rate Monitors
- 6.1.2 Smart Clothing
- 6.1.3 GPS Trackers
- 6.1.4 Other Devices (Cameras, etc)
6.2 By Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia Pacific
- 6.2.4 Latin America
- 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Garmin Ltd.
- 7.1.2 Zepp US Inc.
- 7.1.3 Catapult Sports Pty Ltd.
- 7.1.4 Kinexon GmbH
- 7.1.5 Sensoria Inc
- 7.1.6 ShotTracker Inc.
- 7.1.7 STATSports Group
- 7.1.8 EXELIO SRL(GPEXE)
- 7.1.9 GPSports Systems(Catapult)
- 7.1.10 List not Exhaustive