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市场调查报告书
商品编码
1437962

越野车：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Off-road Vehicle - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

越野车市场规模预计到 2024 年为 167.2 亿美元，预计到 2029 年将达到 204.6 亿美元，预测期内（2024-2029 年）复合年增长率为 4.12%。

越野车市场

COVID-19感染疾病对市场造成了沉重打击，由于封锁和旅行限制，需求放缓。然而，大流行后，随着限制的放鬆，我们开始看到休閒和体育活动的积极趋势。因此，预计在预测期内对越野车的需求将会增加。

越野运动的日益普及以及对坚固、紧凑设备的需求增加了对越野车辆的需求。此外，越野车在农业、采矿、建筑等领域拥有广泛的用户，预计未来将出现乐观成长。此外，最低的维护成本、减少的燃料消费量和较低的保险成本推动了建设产业对这些车辆的需求。

由于全地形车和UTV不允许在高速公路和其他高速公路上行驶，政府官员正在分配更多资金来建造新的越野步道。这有利于休閒爱好者，并有潜力促进世界各地的冒险运动活动。预计这将推动市场。此外，公司也致力于推出功能改进的新产品，以吸引更多客户并获得市场竞争优势。

电力传动系统等新技术的发展为越野车市场创造了新的成长机会。由于对排放气体的日益担忧，电动越野车的日益普及将推动越野车产业的发展。

由于该地区消费者需求不断增长，预计北美仍将是越野车的最大市场，其次是欧洲。在亚太地区，由于高普及和蓬勃发展的汽车产业，越野车市场预计将成长最快，特别是中国和印度预计将增加越野车的产量。

越野车市场趋势

全地形车细分市场可能会显着成长

随着汽车製造商开发适用于多种最终用途的全地形车，全地形车市场正在快速成长。人们对体育和休閒日益增长的兴趣是该行业的重要驱动力。此外，製造商对各种环保版本开发不断进步的兴趣可能会提振市场。

2022年8月，北极星在印度推出了全新旗舰RZR(R) Pro R Sport ATV车型。新款 ATV 由强大的 1997 cc 4 衝程 DOHC 直列 4 缸引擎提供动力，可提供 225 bhp 的最大功率。 2022 年，Arctic Cat 推出了四种不同装饰等级的全新 Alterra 600 ATV。 2021 年 4 月，北极猫于 7 月向经销商宣布推出一款新型 ATV，作为其 2022 年车型阵容的一部分。新款 Alterra 600 EPS 采用全新引擎、传动系统和底盘，可提高动力、更好的操控性和更轻鬆的维护。 ATV 的推出恰逢 Arctic Cat 为强力运动提供创新产品 60 週年。 2020 年 9 月，Yamaha推出了最新的 ATV 车型：Grizzly 2021 年车型以及 Kodiak 700 和 450 车型。该公司提供 Armor Grey Grizzly 90（建议零售价 3,099 美元）、Team Yamaha蓝白 Raptor 90（建议零售价 3,099 美元）和 Team Yamaha蓝白YFZ50（建议零售价2,199 美元）等产品，并宣布了2021 年青少年ATV 产品阵容。 2020年9月，北极星宣布与零马达成立合资公司，开发电动全地形车和雪上摩托车。

ATV市场占有率预计将稳定成长。这是由于管理和定义全地形车使用标准的规则和法规发生了变化。总部位于加州的非营利组织和监管机构，例如全地形车安全研究所 (ASI)，制定了正确使用全地形车的法规，并要求使用核准的产品和配件，例如安全带、脚踏板、头盔和紧急开关。 。

预计北美将在市场上占据显着份额

预计在预测期内，北美地区将在越野车市场中占据重要份额。儘管受到疫情影响，2020年北美市场的销售依然非常强劲，由于年轻人对运动和休閒的偏好增加，全地形车的强劲增长。

休閒支出的增加和越野活动数量的增加是推动该地区全地形车市场的因素。此外，以不同价格提供多种产品预计将推动其在预测期内的成长。

2022年3月，北极星推出了首款由零马达动力传动系统总成驱动的全尺寸电动Ranger UTV，预计将于年终上市。 2022年2月，美国Landmaster进入电动UTV竞争。提供牵引力为 1,200 磅的电动UTV，有 2 门和 4 门版本，具有 4X2 驾驶模式。 2022 年 2 月，Segway 强力运动将 Fugleman Side-by-Side 的供货范围扩大到美国40 多家经销商。 2020年6月，川崎公布了2020年MULE和ATV系列产品阵容。包括 Brute Force ATV 系列、MULE PRO 和 SX 系列。为了减少损害的影响，休閒越野车协会 (ROHVA)、美国消费品安全委员会 (CPSC) 和美国环保署 (EPA) 等监管机构颁布了多项法规。关于 ATV 使用和乘员安全。因此，政府倡议和年轻人对休閒浓厚的兴趣预计将在预测期内推动该地区越野车市场的成长。

越野车产业概况

越野车市场由众多参与者主导。该行业的主要市场相关人员正在强调推出新产品和技术以吸引全球客户。 Arctic Cat、Polaris Industries 和 Bombardier Recreational Products (BRP) 等大公司已经占据了相当大的市场份额。电动全地形车和UTV预计将在未来几年为产业参与者提供利润丰厚的机会。

  • 2022 年 3 月，Polaris 扩大了其在俄亥俄州威尔明顿的分销设施。透过此次扩张，该公司加强了在北美的分销能力，扩大了产品种类，改善了交付、客户服务，并优化了业务。
  • 2022 年 2 月，Polaris Inc. 与全球领先的电动车 (EV) 充电和能源管理解决方案提供商 Wallbox NV 合作。透过此次合作，Wallbox 将为美国和加拿大的 Polaris 电动车提供充电解决方案。
  • 2021 年 3 月，北极猫宣布推出 2022 年雪上摩托车系列。全新 Thundercat 是首款提供电子动力方向盘(EPS) 的高性能涡轮增压雪橇。 BLAST 系列迎来了两款新的雪橇产品，其中包括第一款中型旅行雪橇 BLAST XR 4000 和 BLAST XR Touring 4000。
  • 2021年3月，BRP在未来五年内投资3亿美元，计画在年终前实现现有产品线的电动。 BRP 内部开发了 Rotax 模组化电动组技术。这可能会在所有产品线中得到利用。
  • 2020年11月，美国Landmaster宣布了2021年全新的并排阵容，名为Landmaster。 2021 年 Landmaster UTV 配备了 30 多项受客户和经销商启发的新功能、一流的悬吊系统、汽车级组件和耐候电气系统。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章 简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代产品的威胁
    • 竞争公司之间的敌意强度

第五章市场区隔

  • 按车型
    • 全地形车（ATV）
    • 多用途作业车（UTV）
  • 按用途
    • 运动的
    • 农业
    • 其他用途
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第六章 竞争形势

  • 供应商市场占有率
  • 公司简介
    • Polaris Inc.
    • Bombardier Recreational Products Inc.
    • Yamaha Motor Corporation
    • Arctic Cat Inc.
    • Kawasaki Motors Corp.
    • Suzuki Motor Corporation
    • American LandMaster
    • Kwang Yang Motor Co. Ltd
      • Honda Company Motor Ltd

第七章市场机会与未来趋势

简介目录
Product Code: 63754

The Off-road Vehicle Market size is estimated at USD 16.72 billion in 2024, and is expected to reach USD 20.46 billion by 2029, growing at a CAGR of 4.12% during the forecast period (2024-2029).

Off-road Vehicle - Market

The COVID-19 pandemic hurt the market as lockdowns and travel restrictions resulted in a slowdown in demand. However, post-pandemic, as restrictions eased, recreational and sports activities started seeing positive trends. Due to this, the demand for off-road vehicles is expected to increase during the forecast period.

The growing popularity of off-road sports and the need for robust, compact equipment are elevating the demand for off-road vehicles. Moreover, as off-road vehicles have a wide range of users across the agriculture, mining, construction, and other sectors, they are expected to witness optimistic growth. Additionally, minimal maintenance costs, reduced fuel consumption, and low insurance costs will aid the demand for these vehicles in the construction industry.

ATVs and UTVs are not allowed to operate on highways and other main roads, so government authorities have allocated more funds to build new off-road trails, which may be useful for recreational enthusiasts and boost adventure sports activities worldwide. This is expected to drive the market. In addition, companies are also focusing on introducing new products with improved features to attract more customers and gain a competitive position in the market.

New technological developments, such as electric drive trains, will create new growth opportunities for the off-road vehicles market. The growing popularity of electric off-road vehicles owing to rising emission concerns will spur the off-road vehicles industry.

North America is expected to remain the largest market for off-road vehicles, followed by Europe, owing to growing consumer demand in the region. Asia-Pacific is expected to witness the fastest growth in the off-road vehicle market, owing to the high adoption rate and the booming automotive sector, leading to increased production of off-road vehicles, especially in China and India.

Off-Road Vehicle Market Trends

The All-Terrain Vehicle Segment is Likely to Witness Significant Growth

The ATV market is growing rapidly as vehicle manufacturers are developing ATVs for many end-use applications. The increasing interest of people in sports and recreational activities has emerged as a significant driving factor for the segment. Moreover, manufacturers' interest in frequent advancements in the development of various eco-friendly vehicle versions is likely to boost the market.

In August 2022, Polaris launched a new flagship RZR (R) Pro R Sport ATV model in India. The new ATV has a powerful 1997 cc 4-stroke DOHC inline four-cylinder engine responsible for delivering 225 bhp of maximum power. In 2022, Arctic Cat introduced the new Alterra 600 ATV in four different trim levels. In April 2021, Arctic Cat announced a new ATV as part of its model year 2022 line-up for dealerships in July. The new Alterra 600 EPS features an all-new engine, drivetrain, and chassis offering, with increased power, better handling, and easier servicing. The launch of the ATV coincides with Arctic Cat's 60th anniversary of bringing new and innovative products to power sports. In September 2020, Yamaha unveiled its latest ATV models, the Grizzly 2021 and Kodiak 700 and 450 models. The company unveiled its 2021 Youth ATV lineup, including the Grizzly 90 in Armor Gray (USD 3,099 MSRP), Raptor 90 in Team Yamaha Blue and White (USD 3,099 MSRP), and YFZ50 in Team Yamaha Blue and White (USD 2,199 MSRP). In September 2020, Polaris announced entering a joint venture with Zero Motorcycles to develop electric ATVs and snowmobiles.

ATVs' market share is projected to witness steady growth. This is owing to the change in the rules and regulations that govern and define the standards in the way ATVs are used. Regulatory authorities, such as the California-based non-profit organization and the All-terrain Vehicle Safety Institute (ASI), determine proper ATV usage regulations and promote approved products and accessories, such as seatbelts, footrests, helmets, and kill switches.

North America is Expected to Hold a Prominent Share in the Market

The North American region is anticipated to hold a significant share of the off-road vehicle market during the forecast period. Despite the pandemic, in 2020, the North American market had a very successful year in sales, with significant growth seen in all-terrain vehicles as the preference for sports and recreational activities rose among youth.

The increasing recreational expenditure and the increasing number of off-roading events are the factors driving the ATV market in the region. Furthermore, the availability of a wide range of products at varied prices is anticipated to enhance growth during the forecast period.

In March 2022, Polaris Inc. showed the testing of the first full-size off-road electric RANGER UTV with a Zero Motorcycles powertrain, which will be launched by the end of 2022. In February 2022, American Landmaster joined the electric UTV fray to provide electric-powered UTVs with a towing capacity of 1,200 LBS in 2-door and 4-door versions in 4X2 driving mode. In February 2022, Segway Powersports expanded the availability of Fugleman side-by-side to over 40 dealerships across the United States. In June 2020, Kawasaki unveiled the 2020 line-up for its MULE and ATV range of vehicles. It consists of the Brute Force ATV line-up, MULE PRO, and SX series. In order to reduce the impact of the hindrances, regulatory authorities, such as the Recreational Off-Highway Vehicle Association (ROHVA), the United States Consumer Product Safety Commission (CPSC), and the US Environmental Protection Agency (EPA), established numerous regulations regarding the use of ATVs and occupant safety. Thus, government initiatives and the growing interest of the youth in recreational events are the factors expected to drive the growth of the off-road vehicles market in the region during the forecast period.

Off-Road Vehicle Industry Overview

The off-road vehicle market is dominated by numerous players. The key market players in the industry emphasize introducing new products and technologies to attract customers worldwide. Some of the major players, like Arctic Cat, Polaris Industries, and Bombardier Recreational Products (BRP), captured significant shares of the market. Electric ATVs and UTVs are expected to offer lucrative opportunities for players in the industry over the coming years.

  • In March 2022, Polaris Inc. expanded its distribution facility in Wilmington, Ohio. Through this expansion, the company enhanced distribution capacity, expanded product assortment, improved delivery, customer service, and optimized operations across North America.
  • In February 2022, Polaris Inc. collaborated with Wallbox N.V., a leading provider of electric vehicle (EV) charging and energy management solutions worldwide. Through this collaboration, Wallbox provides charging solutions for Polaris electric vehicles in the United States and Canada.
  • In March 2021, Arctic Cat announced the launch of the 2022 snowmobile line-up. The new Thundercat offers electronic power steering (EPS) for the first time on a high-performance, turbocharged sled. The BLAST line-up welcomes two new sleds to the family with the addition of the BLAST XR 4000 and BLAST XR Touring 4000, the first mid-sized touring sled.
  • In March 2021, BRP invested USD 300 million over the next five years to electrify its existing product lines by the end of 2026. BRP developed its Rotax modular electric powerpack technology in-house, which may be leveraged across all product lines.
  • In November 2020, American Landmaster revealed its all-new line-up of 2021 side-by-sides called the Landmaster. The 2021 Landmaster UTVs are equipped with over 30 new customer and dealer-inspired features, a best-in-class suspension system, automotive-grade components, and a weather-sealed electrical system.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size by Value - USD Billion)

  • 5.1 By Vehicle Type
    • 5.1.1 All-terrain Vehicle (ATV)
    • 5.1.2 Utility Task Vehicle (UTV)
  • 5.2 By Application
    • 5.2.1 Sports
    • 5.2.2 Agricultural
    • 5.2.3 Other Applications
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Polaris Inc.
    • 6.2.2 Bombardier Recreational Products Inc.
    • 6.2.3 Yamaha Motor Corporation
    • 6.2.4 Arctic Cat Inc.
    • 6.2.5 Kawasaki Motors Corp.
    • 6.2.6 Suzuki Motor Corporation
    • 6.2.7 American LandMaster
    • 6.2.8 Kwang Yang Motor Co. Ltd
      • 6.2.8.1 Honda Company Motor Ltd

7 MARKET OPPORTUNITIES AND FUTURE TRENDS