越野车市场规模、份额、成长分析、按车辆、按推进、按应用、按地区 - 产业预测，2025-2032

2023年全球越野车市场规模为235亿美元，从2024年的247.7亿美元成长到2032年的377.3亿美元，在预测期间（2025-2032年）预计将以复合年增长率成长。

全球越野车（ORV）市场正在经历显着成长，这主要归功于旅游业的崛起。越野车对于野生动物狩猎和山地探险等各种旅游活动至关重要，可以让游客近距离体验大自然，同时尽量减少对野生动物的干扰。这些车辆通常采用开放式设计和客製化座椅，以提高视野，使其成为探险旅游和野生动物观赏的理想选择。此外，这个旅游目的地以其丘陵地形和崎岖的地形而闻名，吸引了喜欢吉普车探险、山地自行车和徒步旅行的冒险爱好者。旅游业者对越野基础设施的投资增加正在推动这一趋势，凸显了 ORV 在旅游业中的经济优势，并巩固了其在各种休閒的受欢迎程度。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 专利分析
• 贸易分析
• 案例研究分析

越野车市场规模：依车型分类

• 市场概况
• UTV
• ATV
• 雪上摩托车
• 越野自行车

越野车市场规模：依驱动功率分类

• 市场概况
• 汽油
• 柴油引擎
• 电

越野车市场规模：依应用分类

• 市场概况
• 公共事业
• 运动的
• 休閒
• 军队

越野车市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Polaris Inc.（US）
• Honda Motor Co.（Japan）
• John Deere（US）
• Tomcar（US）
• Can-Am BRP（Canada）
• EDAG Group（Germany）
• Ford（US）
• Yamaha（Japan）
• Kawasaki（Japan）
• CFMoto USA（China）
• Suzuki（Japan）
• Red Dot Engineering（US）

结论和建议

Global Off-road Vehicles Market size was valued at USD 23.5 billion in 2023 and is poised to grow from USD 24.77 billion in 2024 to USD 37.73 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global off-road vehicles (ORV) market has witnessed substantial growth, primarily driven by the flourishing tourism sector. Off-road vehicles are essential for various tourism activities such as wildlife safaris and mountain explorations, allowing tourists to experience nature closely while minimizing wildlife disturbance. These vehicles often feature open designs and custom seating for enhanced visibility, making them ideal for both adventure tourism and wildlife observation. Additionally, destinations known for hill stations and rugged terrains continue to attract adventure seekers engaging in jeep safaris, mountain biking, and trekking. Improved off-road infrastructure investments by tourism operators further fuel this trend, highlighting ORVs' economic advantages in tourism, solidifying their popularity in diverse recreational settings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Off-Road Vehicles market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Off-Road Vehicles Market Segmental Analysis

Global Off-road Vehicles Market is segmented by Vehicle, Propulsion, Application and region. Based on Vehicle, the market is segmented into UTV, ATV, Snowmobile and Off-road motorcycle. Based on Propulsion, the market is segmented into Gasoline, Diesel and Electric. Based on Application, the market is segmented into Utility, Sports, Recreation and Military. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Off-Road Vehicles Market

One of the key drivers propelling the Global Off-Road Vehicles market is the significant growth in the tourism sector worldwide. As travelers increasingly seek out eco-tourism and exhilarating adventures, off-road vehicles play a crucial role by providing access to remote and rugged terrains that would otherwise be difficult to navigate. The rising demand for sustainable and eco-friendly practices in tourism is essential to mitigate any adverse impacts on the environment and local communities. By focusing on responsible exploration, the off-road vehicles market is benefiting from this evolving trend, leading to heightened interest and investment in these versatile vehicles for enhanced tourism experiences.

Restraints in the Global Off-Road Vehicles Market

One of the significant constraints facing the global off-road vehicle market is the growing emphasis on environmental sustainability and the transition to cleaner, energy-efficient power sources. Off-road vehicles typically consume larger amounts of fuel, which raises concerns about their environmental impact and may hinder future sales in this sector. As global consumers increasingly favor eco-friendly transportation alternatives, the appeal of traditional off-road vehicles diminishes. Furthermore, the implementation of stricter regulations and laws aimed at minimizing carbon emissions could further restrict the production and utilization of off-road vehicles, posing additional challenges for the market's growth and evolution.

Market Trends of the Global Off-Road Vehicles Market

The Global Off-Road Vehicles market is experiencing a significant uptrend driven by increasing demand from the tourism sector, where ATVs and UTVs provide powerful driving experiences across challenging terrains. Designed for off-road adventures, these vehicles cater to enthusiasts seeking thrilling escapades in diverse landscapes, from desert courses to rugged trails. Rising interest in adventure tourism and outdoor recreational activities boosts the adoption of upgraded UTV performance parts, enhancing vehicle capabilities. Furthermore, the availability of customizable features like snow chains, bumpers, and tracking systems distinguishes off-road vehicles from conventional utility offerings, positioning them as versatile and essential for adventure seekers worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Trade Analysis
• Case Study Analysis

Global Off-road Vehicles Market Size by Vehicle & CAGR (2025-2032)

• Market Overview
• UTV
• ATV
• Snowmobile
• Off-road motorcycle

Global Off-road Vehicles Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel
• Electric

Global Off-road Vehicles Market Size by Application & CAGR (2025-2032)

• Market Overview
• Utility
• Sports
• Recreation
• Military

Global Off-road Vehicles Market Size & CAGR (2025-2032)

• North America (Vehicle, Propulsion, Application)
  • US
  • Canada
• Europe (Vehicle, Propulsion, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle, Propulsion, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle, Propulsion, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle, Propulsion, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Polaris Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Deere (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomcar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Can-Am BRP (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EDAG Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMoto USA (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Dot Engineering (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations