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市场调查报告书
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1537661
大篷车和旅居车:市场占有率分析、行业趋势和统计、成长预测(2024-2029)Caravan And Motorhome - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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预计大篷车和旅居车市场规模到 2024 年将达到 625 亿美元,预计到 2029 年将达到 913 亿美元,在预测期内(2024-2029 年)复合年增长率为 7.72%。
近年来,大篷车和旅居车市场经历了显着的成长和演变,反映了消费者偏好和生活方式趋势的变化。一个显着的趋势是大篷车和旅居车旅行日益流行,成为首选的度假方式。消费者希望这些休閒车提供的自由和弹性,让他们能以自己的步调探索不同的目的地。旅行偏好的这些变化,加上人们对户外和自然体验日益增长的兴趣,正在推动大篷车和旅居车市场的扩张。
在产品多样性方面,製造商透过推出各种大篷车和旅居车车型来满足不断增长的需求,以满足不同的偏好和要求。现代设计通常融合创新功能、技术进步和改进的设施,以增强整体旅行体验。此外,该行业强调永续性和环保实践,製造商采用节能係统和材料,以适应消费者日益增强的环境责任意识。
迷你露营车的趋势正在加速,因为它们的特点是紧凑的设计,并且通常具有流线型车身和减少的占地面积。儘管尺寸很小,製造商仍专注于最大化内部空间并整合必要的设备。迷你露营车通常配备舒适的睡眠空间、基本的厨房设施和巧妙的储存解决方案。它注重功能性和空间的有效利用,透过紧凑的设置提供舒适的露营体验。
迷你大篷车,也称为泪滴型拖车、微型大篷车或折迭露营车,比大型车型便宜。入门级版本起价约为 5,000 欧元,全套版本价格在 15,000 至 20,000 欧元之间。这种价格优势吸引了预算有限的旅行者和首次参加房车旅行的旅行者。
截至 2023 年 3 月的季度,旅客数量大幅增加,澳洲各地的自助人数达到 450 万人次,增加了 24%。此外,人们在房车旅行和露营方面度过了 1800 万晚,大幅增加了 22%。旅行和休閒的激增每年带来 1550 万人次旅行、6230 万人次过夜住宿和 112 亿美元的旅游支出。值得注意的是,这个数字高于疫情前 1400 万次旅行和 5900 万个夜晚的统计数据。
旅居车在世界各地越来越受欢迎,尤其是在欧洲。越来越多的高净值人士 (HNWI) 和充足的房车停车位正在推动北美和欧洲的采用。
露营和旅行成为千禧世代越来越受欢迎的休閒。 C 型旅居车比 A 型和 B旅居车更省油。许多休閒车製造商都推出了基于福特和宾士底盘的C型车。
对小型货车(B 型)旅居车的需求不断增长,尤其是在德国市场,许多新兴企业和参与企业正在提供将OEM库存车辆或现有货车改装为露营车的服务。
A型、B型和C型旅居车的整体市场发展预计将有助于未来几年的整体市场成长。
欧洲在大篷车和旅居车市场中发挥着至关重要的作用。
到 2022年终,欧洲註册的大篷车和旅居车将超过 630 万辆,比五年前的 520 万辆显着增加。在此期间,大篷车几乎占所有露营装备的三分之二。然而,房车数量的大幅增长是显而易见的,欧洲旅居车数量达到 280 万辆,与 2017 年记录的数字相比增加了 50%。结果,大篷车和旅居车的比例分别为 56% 和 44%。过去五年,房车公园增加了 5% 多一点,这表明旅居车数量超过房车的情况即将到来。在荷兰,这种转变还有很长的路要走,房车数量从 2017 年的 105,000 辆增加到 2022年终的近 180,000 辆,而大篷车数量仍为 424,000 辆。去年,KCI 报告称,荷兰的大篷车和房车总合已超过 60 万辆,案例第一个里程碑。在欧洲国家中,荷兰拥有最多的旅居车和大篷车持有,其次是德国(约 160 万辆)、法国(115 万辆)和英国(83.5 万辆)。
大篷车和旅居车市场高度整合,多家製造商提供具有先进功能的产品。企业正在透过併购、联盟、合作等策略扩大市场占有率。例如
The Caravan And Motorhome Market size is estimated at USD 62.5 billion in 2024, and is expected to reach USD 91.30 billion by 2029, growing at a CAGR of 7.72% during the forecast period (2024-2029).
The caravan and motorhome market has witnessed significant growth and evolution in recent years, reflecting changing consumer preferences and lifestyle trends. One notable trend is the increasing popularity of caravan and motorhome travel as a preferred mode of vacationing. Consumers are seeking the freedom and flexibility that these recreational vehicles provide, allowing them to explore diverse destinations at their own pace. This shift in travel preferences, coupled with a growing interest in outdoor and nature-based experiences, has contributed to the expansion of the caravan and motorhome market.
In terms of product diversity, manufacturers have responded to the rising demand by introducing a wide range of caravan and motorhome models, catering to various preferences and requirements. Modern designs often incorporate innovative features, technological advancements, and improved amenities to enhance the overall travel experience. Additionally, there is a notable emphasis on sustainability and eco-friendly practices within the industry, with manufacturers incorporating energy-efficient systems and materials to align with the growing awareness of environmental responsibility among consumers.
The trend of mini caravans is picking up pace as they are characterized by their compact design, typically featuring a streamlined body with a reduced footprint. Despite their smaller size, manufacturers focus on maximizing interior space to include essential amenities. Mini caravans often come equipped with a cozy sleeping area, basic kitchen facilities, and clever storage solutions. The emphasis is on functionality and efficient use of space to provide a comfortable camping experience within a compact setup.
Mini caravans, also known as teardrop trailers, micro caravans, or folding campers, offer affordability compared to larger models. Entry-level options start around EUR 5,000, with well-equipped versions reaching EUR 15,000 - EUR 20,000. This price advantage attracts budget-conscious travelers and first-time caravanners.
In the quarter spanning March 2023, there was a substantial rise in travel figures, with individuals undertaking 4.5 million trips, marking a 24% increase across Australia. Additionally, the delights of caravanning and camping were savored, with 18 million nights spent, reflecting a substantial 22% surge. This surge in travel and leisure activities contributes to an annual rolling total of 15.5 million trips, 62.3 million nights, and an impressive USD 11.2 billion in visitor expenditure. Notably, these figures surpass the pre-pandemic statistics, which stood at 14 million trips and 59 million nights.
Motorhomes are becoming increasingly popular around the world, particularly in Europe. The rising number of high-net-worth individuals (HNWI), combined with the availability of ample RV parking, is driving its adoption in North America and Europe.
Camping and travel are becoming increasingly popular recreational activities among millennials. Type C motorhomes outperform type A and B motorhomes in terms of fuel efficiency. Many recreational vehicle manufacturers are introducing type C vehicles based on Ford and Mercedes-Benz chassis.
With the increasing demand for small van (type B) motorhomes, especially in the German market, many new companies and start-ups are offering services to convert stock OEM vehicles and existing vans into campervans.
Such developments across type A, B, and C motorhomes are expected to contribute to the overall growth of the market in the coming years.
Europe plays a pivotal role in the market of caravans and motorhomes due to several factors that contribute to the region's prominence in this industry.
By the end of 2022, Europe witnessed registrations of over 6.3 million caravans and motorhomes, a notable increase from 5.2 million five years prior. During that period, caravans constituted almost two-thirds of all camping equipment. However, the remarkable surge in campers is evident, with the count of motorhomes reaching 2.8 million in Europe, marking a 50% rise compared to the figures recorded in 2017. Consequently, the proportion between caravans and motorhomes now stands at 56% compared to 44%. Over the past five years, the caravan park has experienced a growth of slightly over 5%, suggesting an impending scenario where motorhomes may surpass caravans in numbers. While this shift is still a distant prospect in the Netherlands, where the camper count rose from 105,000 in 2017 to nearly 180,000 by the end of 2022, there are still 424,000 caravans in the country. Last year, KCI reported a combined count of over 600,000 caravans and campers in the Netherlands, marking the first instance of such a milestone. Among European countries, the Netherlands boasts the highest ownership of motorhomes and caravans, following Germany with almost 1.6 million units, France with 1.15 million, and Great Britain with 835,000.
The caravan and motorhomes market is intensely consolidated, with several manufacturers offering products with advanced features. Companies are increasing their market share through strategies such as mergers and acquisitions, partnerships, and collaborations. For instance,