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市场调查报告书
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大篷车和旅居车：市场占有率分析、行业趋势和统计、成长预测（2024-2029）

Caravan And Motorhome - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计大篷车和旅居车市场规模到 2024 年将达到 625 亿美元，预计到 2029 年将达到 913 亿美元，在预测期内（2024-2029 年）复合年增长率为 7.72%。

大篷车和房车市场

近年来，大篷车和旅居车市场经历了显着的成长和演变，反映了消费者偏好和生活方式趋势的变化。一个显着的趋势是大篷车和旅居车旅行日益流行，成为首选的度假方式。消费者希望这些休閒车提供的自由和弹性，让他们能以自己的步调探索不同的目的地。旅行偏好的这些变化，加上人们对户外和自然体验日益增长的兴趣，正在推动大篷车和旅居车市场的扩张。

在产品多样性方面，製造商透过推出各种大篷车和旅居车车型来满足不断增长的需求，以满足不同的偏好和要求。现代设计通常融合创新功能、技术进步和改进的设施，以增强整体旅行体验。此外，该行业强调永续性和环保实践，製造商采用节能係统和材料，以适应消费者日益增强的环境责任意识。

迷你露营车的趋势正在加速，因为它们的特点是紧凑的设计，并且通常具有流线型车身和减少的占地面积。儘管尺寸很小，製造商仍专注于最大化内部空间并整合必要的设备。迷你露营车通常配备舒适的睡眠空间、基本的厨房设施和巧妙的储存解决方案。它注重功能性和空间的有效利用，透过紧凑的设置提供舒适的露营体验。

迷你大篷车，也称为泪滴型拖车、微型大篷车或折迭露营车，比大型车型便宜。入门级版本起价约为 5,000 欧元，全套版本价格在 15,000 至 20,000 欧元之间。这种价格优势吸引了预算有限的旅行者和首次参加房车旅行的旅行者。

截至 2023 年 3 月的季度，旅客数量大幅增加，澳洲各地的自助人数达到 450 万人次，增加了 24%。此外，人们在房车旅行和露营方面度过了 1800 万晚，大幅增加了 22%。旅行和休閒的激增每年带来 1550 万人次旅行、6230 万人次过夜住宿和 112 亿美元的旅游支出。值得注意的是，这个数字高于疫情前 1400 万次旅行和 5900 万个夜晚的统计数据。

旅居车在世界各地越来越受欢迎，尤其是在欧洲。越来越多的高净值人士 (HNWI) 和充足的房车停车位正在推动北美和欧洲的采用。

大篷车和旅居车市场趋势

旅居车预计将在未来几年受到关注

露营和旅行成为千禧世代越来越受欢迎的休閒。 C 型旅居车比 A 型和 B旅居车更省油。许多休閒车製造商都推出了基于福特和宾士底盘的C型车。

对小型货车（B 型）旅居车的需求不断增长，尤其是在德国市场，许多新兴企业和参与企业正在提供将OEM库存车辆或现有货车改装为露营车的服务。

  • 2023 年 3 月，货车改装专家 Krug Expedition 推出了旅居车。 Rhino XL 是一款坚固耐用的旅居车，旨在承受最恶劣的条件。
  • 2024 年 2 月，Goboony 与瑞士再保险子公司 iptiQ 合作推出了旅居车保险解决方案。

A型、B型和C型旅居车的整体市场发展预计将有助于未来几年的整体市场成长。

欧洲有望在市场中发挥重要作用

欧洲在大篷车和旅居车市场中发挥着至关重要的作用。

  • 大篷车和旅居车是一种深植于欧洲的文化。使用大篷车游览和探索不同目的地的概念已被接受数十年，反映了对游牧生活和户外探险的文化亲和性。这种文化接受创造了对大篷车和旅居车的持续需求，使它们成为欧洲旅行和休閒活动不可或缺的一部分。
  • 欧洲拥有多种多样的风景和目的地，从风景如画的乡村到繁华的城市。这种地理多样性鼓励旅行者探索不同的地方，而大篷车和旅居车提供了理想的方式。这些车辆提供的自由度和灵活性符合欧洲旅行者寻求个人化和身临其境的旅行体验的偏好。

到 2022年终，欧洲註册的大篷车和旅居车将超过 630 万辆，比五年前的 520 万辆显着增加。在此期间，大篷车几乎占所有露营装备的三分之二。然而，房车数量的大幅增长是显而易见的，欧洲旅居车数量达到 280 万辆，与 2017 年记录的数字相比增加了 50%。结果，大篷车和旅居车的比例分别为 56% 和 44%。过去五年，房车公园增加了 5% 多一点，这表明旅居车数量超过房车的情况即将到来。在荷兰，这种转变还有很长的路要走，房车数量从 2017 年的 105,000 辆增加到 2022年终的近 180,000 辆，而大篷车数量仍为 424,000 辆。去年，KCI 报告称，荷兰的大篷车和房车总合已超过 60 万辆，案例第一个里程碑。在欧洲国家中，荷兰拥有最多的旅居车和大篷车持有，其次是德国（约 160 万辆）、法国（115 万辆）和英国（83.5 万辆）。

大篷车和旅居车行业概述

大篷车和旅居车市场高度整合，多家製造商提供具有先进功能的产品。企业正在透过併购、联盟、合作等策略扩大市场占有率。例如

  • 2023 年 10 月，Mink Campers 推出了最新版露营车系列 MINK-E。 MINK-E 是一款环保全电动类型，专为在户外景观中困难且不可预测的地形中导航而设计。 Mink Camper 长 13.5 英尺（4.1 公尺），保持经典的动态层级形状，尺寸紧凑，重量为 1,150 磅（520 公斤）。
  • 2023 年 7 月，ARB Earth Camper 的推出提供了令人信服的证据，证明冒险家可以选择更轻的旅行拖车，而无需牺牲大篷车生活方式的刺激。
  • 2022 年 1 月，Ford-Werke GmbH 和 Erwin Hymer Group (EHG) 签署了一份框架协议，交付福特全顺和福特全顺定制车，作为面向客户的休閒车和旅居车的基础。该协议将使两家公司在不断成长的休閒车市场中获得股权。供应协议包括福特全顺厢式货车和骨架底盘驾驶室模型，用于改装为EHG品牌下的房车、半整合式旅居车和凹室旅居车，以及福特全顺自订组合厢型车。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章 简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度

第五章市场区隔

  • 依产品类型
    • 露营车
      • 旅行拖车
      • 第五轮圈拖车
      • 折迭露营拖车
      • 卡车露营
    • 旅居车
      • A型
      • B型
      • C型
    • 按最终用户
      • 直接买家
      • 车队车主
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 北美其他地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 其他欧洲国家
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 韩国
      • 其他亚太地区
    • 世界其他地区
      • 南美洲
      • 中东/非洲

第六章 竞争状况

  • 供应商市场占有率
  • 公司简介
    • Thor Industries Inc.
    • Swift Group
    • Forest River Inc.
    • Winnebago Industries Inc.
    • Burstner GmbH & Co. KG
    • Triple E Recreational Vehicles
    • Hymer GmbH & Co. KG
    • Jayco Inc.
    • Dethleffs GmbH & Co. KG
    • Knaus Tabbert AG
    • Trigano SA

第七章市场机会与未来趋势

简介目录
Product Code: 72064

The Caravan And Motorhome Market size is estimated at USD 62.5 billion in 2024, and is expected to reach USD 91.30 billion by 2029, growing at a CAGR of 7.72% during the forecast period (2024-2029).

Caravan And Motorhome - Market

The caravan and motorhome market has witnessed significant growth and evolution in recent years, reflecting changing consumer preferences and lifestyle trends. One notable trend is the increasing popularity of caravan and motorhome travel as a preferred mode of vacationing. Consumers are seeking the freedom and flexibility that these recreational vehicles provide, allowing them to explore diverse destinations at their own pace. This shift in travel preferences, coupled with a growing interest in outdoor and nature-based experiences, has contributed to the expansion of the caravan and motorhome market.

In terms of product diversity, manufacturers have responded to the rising demand by introducing a wide range of caravan and motorhome models, catering to various preferences and requirements. Modern designs often incorporate innovative features, technological advancements, and improved amenities to enhance the overall travel experience. Additionally, there is a notable emphasis on sustainability and eco-friendly practices within the industry, with manufacturers incorporating energy-efficient systems and materials to align with the growing awareness of environmental responsibility among consumers.

The trend of mini caravans is picking up pace as they are characterized by their compact design, typically featuring a streamlined body with a reduced footprint. Despite their smaller size, manufacturers focus on maximizing interior space to include essential amenities. Mini caravans often come equipped with a cozy sleeping area, basic kitchen facilities, and clever storage solutions. The emphasis is on functionality and efficient use of space to provide a comfortable camping experience within a compact setup.

Mini caravans, also known as teardrop trailers, micro caravans, or folding campers, offer affordability compared to larger models. Entry-level options start around EUR 5,000, with well-equipped versions reaching EUR 15,000 - EUR 20,000. This price advantage attracts budget-conscious travelers and first-time caravanners.

In the quarter spanning March 2023, there was a substantial rise in travel figures, with individuals undertaking 4.5 million trips, marking a 24% increase across Australia. Additionally, the delights of caravanning and camping were savored, with 18 million nights spent, reflecting a substantial 22% surge. This surge in travel and leisure activities contributes to an annual rolling total of 15.5 million trips, 62.3 million nights, and an impressive USD 11.2 billion in visitor expenditure. Notably, these figures surpass the pre-pandemic statistics, which stood at 14 million trips and 59 million nights.

Motorhomes are becoming increasingly popular around the world, particularly in Europe. The rising number of high-net-worth individuals (HNWI), combined with the availability of ample RV parking, is driving its adoption in North America and Europe.

Caravan And Motorhome Market Trends

Motorhomes are Anticipated to Gain Prominence Over the Coming Years

Camping and travel are becoming increasingly popular recreational activities among millennials. Type C motorhomes outperform type A and B motorhomes in terms of fuel efficiency. Many recreational vehicle manufacturers are introducing type C vehicles based on Ford and Mercedes-Benz chassis.

With the increasing demand for small van (type B) motorhomes, especially in the German market, many new companies and start-ups are offering services to convert stock OEM vehicles and existing vans into campervans.

  • In March 2023, Krug Expedition, a company specializing in van conversions, revealed its motorhome referred to as the "Rhinoceros on Wheels. The Rhino XL is a robust off-road motorhome built to withstand extreme conditions.
  • In February 2024, Goboony collaborated with iptiQ, a subsidiary of Swiss Re, to introduce a motorhome insurance solution.

Such developments across type A, B, and C motorhomes are expected to contribute to the overall growth of the market in the coming years.

Europe is Likely to Play a Key Role in the Market

Europe plays a pivotal role in the market of caravans and motorhomes due to several factors that contribute to the region's prominence in this industry.

  • Caravanning and motorhoming have deep cultural roots in Europe. The concept of touring and exploring different destinations using caravans has been embraced for decades, reflecting a cultural affinity for mobile living and outdoor adventures. This cultural acceptance has created a sustained demand for caravans and motorhomes, making them an integral part of travel and leisure activities in Europe.
  • Europe boasts diverse landscapes and destinations, ranging from picturesque countryside to vibrant cities. This geographical diversity encourages travelers to explore various locations, and caravans and motorhomes offer an ideal means for this. The freedom and flexibility provided by these vehicles align with the preferences of European travelers who seek personalized and immersive travel experiences.

By the end of 2022, Europe witnessed registrations of over 6.3 million caravans and motorhomes, a notable increase from 5.2 million five years prior. During that period, caravans constituted almost two-thirds of all camping equipment. However, the remarkable surge in campers is evident, with the count of motorhomes reaching 2.8 million in Europe, marking a 50% rise compared to the figures recorded in 2017. Consequently, the proportion between caravans and motorhomes now stands at 56% compared to 44%. Over the past five years, the caravan park has experienced a growth of slightly over 5%, suggesting an impending scenario where motorhomes may surpass caravans in numbers. While this shift is still a distant prospect in the Netherlands, where the camper count rose from 105,000 in 2017 to nearly 180,000 by the end of 2022, there are still 424,000 caravans in the country. Last year, KCI reported a combined count of over 600,000 caravans and campers in the Netherlands, marking the first instance of such a milestone. Among European countries, the Netherlands boasts the highest ownership of motorhomes and caravans, following Germany with almost 1.6 million units, France with 1.15 million, and Great Britain with 835,000.

Caravan And Motorhome Industry Overview

The caravan and motorhomes market is intensely consolidated, with several manufacturers offering products with advanced features. Companies are increasing their market share through strategies such as mergers and acquisitions, partnerships, and collaborations. For instance,

  • In October 2023, Mink Campers revealed the latest iteration of its camper series with the MINK-E, an environmentally friendly, fully electric version designed for navigating the challenging and unpredictable terrains of outdoor landscapes. The Mink Camper, measuring 13.5 ft (4.1 meters), maintains its classic and aerodynamic teardrop shape, ensuring a compact size with a weight of 1,150 lbs (520 kg).
  • In July 2023, the introduction of the ARB Earth Camper serves as compelling evidence that adventure seekers can opt for a lighter travel trailer without sacrificing the thrill of the caravanning lifestyle.
  • In January 2022, Ford-Werke GmbH and Erwin Hymer Group (EHG) signed a framework agreement for the delivery of Ford Transit and Ford Transit Custom as the foundation for customer-ready recreational vehicles and motorhomes. The agreement will allow both companies to capitalize on the growing leisure vehicle market. The supply agreement includes Ford Transit panel van and skeletal chassis cab models, as well as Ford Transit Custom kombi vans, for conversion into camper vans, semi-integrated motorhomes, and alcove motorhomes by EHG brands.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market size in value USD Billion)

  • 5.1 Product Type
    • 5.1.1 Caravan
      • 5.1.1.1 Travel Trailers
      • 5.1.1.2 Fifth-wheel Trailers
      • 5.1.1.3 Folding Camp Trailers
      • 5.1.1.4 Truck Campers
    • 5.1.2 Motorhome
      • 5.1.2.1 Type A
      • 5.1.2.2 Type B
      • 5.1.2.3 Type C
    • 5.1.3 By End User
      • 5.1.3.1 Direct Buyers
      • 5.1.3.2 Fleet Owners
  • 5.2 By Geography
    • 5.2.1 North America
      • 5.2.1.1 United States
      • 5.2.1.2 Canada
      • 5.2.1.3 Rest of North America
    • 5.2.2 Europe
      • 5.2.2.1 Germany
      • 5.2.2.2 United Kingdom
      • 5.2.2.3 France
      • 5.2.2.4 Italy
      • 5.2.2.5 Rest of Europe
    • 5.2.3 Asia-Pacific
      • 5.2.3.1 India
      • 5.2.3.2 China
      • 5.2.3.3 Japan
      • 5.2.3.4 South Korea
      • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 Rest of the World
      • 5.2.4.1 South America
      • 5.2.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Thor Industries Inc.
    • 6.2.2 Swift Group
    • 6.2.3 Forest River Inc.
    • 6.2.4 Winnebago Industries Inc.
    • 6.2.5 Burstner GmbH & Co. KG
    • 6.2.6 Triple E Recreational Vehicles
    • 6.2.7 Hymer GmbH & Co. KG
    • 6.2.8 Jayco Inc.
    • 6.2.9 Dethleffs GmbH & Co. KG
    • 6.2.10 Knaus Tabbert AG
    • 6.2.11 Trigano SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS