市场调查报告书
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2030 年旅居车市场预测:按类型、燃料、应用、价格、应用、最终用户和地区进行的全球分析Motorhome Market Forecasts to 2030 - Global Analysis By Type (Class A Motorhomes, Class B Motorhomes (Camper Vans), Class C Motorhomes, Towable RVs and Other Types), Fuel (Gasoline and Diesel), Usage, Price, Application, End User and by Geography |
根据Stratistics MRC预测,2024年全球旅居车市场规模将达355.8亿美元,预计2030年将达到647.7亿美元,预测期内复合年增长率为10.5%。
休閒车(或旅居车)是一种用于休閒旅行的多功能移动住宅。也称为旅居车或房车。旅居车是一种便捷的旅行方式,同时又不失居家的舒适感,因为房车通常包括床、小厨房等居住空间,有时还包括浴室。旅居车的大小和功能各不相同,从带有多个房间的宽敞豪华轿车到小型货车。此外,旅居车也吸引那些寻求灵活性和有机会参观偏远和人迹罕至的地方而又不牺牲舒适性或自给自足的旅客。
据房车工业协会 (RVIA) 称,近年来,由于人们对户外休閒活动的兴趣增加以及对灵活旅行选择的渴望,旅居车和房车的需求激增。
客户对户外探险的兴趣日益浓厚
近年来,人们对基于自然的活动的兴趣日益浓厚,以及文化向体验式旅行的转变,增加了消费者对户外旅行体验的兴趣。旅居车很有吸引力,因为它们让这些体验变得舒适和方便。旅居车因其适应性强而受到退休人员、家庭和寻求刺激者的欢迎,这使他们能够在前往遥远的地方旅行时又不失家的感觉。此外,户外休閒的流行也受到社群媒体的推动,社群媒体鼓励用户透过共用他们令人惊嘆的露营和离网体验来采用游牧生活方式。
成本和经济不确定性
由于各种经济不确定性,包括利率和燃油价格的变化,房车产业面临重大挑战。特别是在经济衰退时期,长期的维护成本和高昂的初始购买成本阻碍了潜在买家。此外,由于保险费、仓储费和露营地使用费,一些消费者可能会发现价格昂贵且难以负担。排放法规以及为应对法规变化而进行昂贵升级的需求也可能进一步影响可负担性和市场渗透率。
创新与技术进步
只要技术不断进步,旅居车产业就有很多机会。降低营业成本和环境影响的车辆设计创新包括轻质材料和提高燃油经济性和性能的动态特性。智慧技术(包括自动化、物联网设备和连接解决方案)的整合提高了车内便利性和使用者体验。此外,具有环保意识的消费者可能会找到传统燃料来源的永续替代品,即太阳能和氢燃料电池,这是再生能源来源的两种发展。
市场饱和与竞争环境
由于旅居车行业竞争加剧以及已开发市场的市场饱和,製造商和经销商面临着盈利和市场占有率的挑战。知名品牌和行业领导者的新竞争对手包括国际公司、利基市场的创新企业以及提供独特产品和定价结构的新参与企业。此外,为了获得市场占有率,价格竞争和折扣技术最终会降低利润率和品牌股权。
COVID-19 的疫情对旅居车市场产生了重大影响。全球封锁和旅行限制最初扰乱了生产、供应链和消费者需求。由于消费者信心疲弱和旅行前景的不确定性,2020 年初销售额大幅下降。随着疫情的蔓延,消费者寻求更安全、更可控的休閒旅行环境,导致消费者明显转向国内旅行和自足式旅行选择,包括旅居车。此外,旅居车,特别是在允许户外休閒的地区。
C 级旅居车市场预计将在预测期内成为最大的细分市场
C 级旅居车细分市场预计将占据最大的市场占有率。 C 级旅居车拥有与大型 A 级旅居车相似的驾驶室和宽敞的生活空间,但价格更实惠且易于操作,并且基于卡车或货车底盘。 C-Class旅居车深受广大客户的欢迎,因为它们用途广泛,在小而舒适的空间内提供睡眠区、厨房和浴室等便利设施。此外,我们是旅居车场上的压倒性力量,具有多种属性和旅行偏好,以寻求舒适性、便利性和驾驶轻鬆性之间平衡的家庭和旅行者为中心。
柴油引擎产业预计在预测期内复合年增长率最高
柴油引擎驱动的旅居车细分市场预计将保持旅居车市场最高的复合年增长率。柴油旅居车因其牵引能力、燃油效率和耐用性而成为远距旅行和牵引大型拖车或附加车辆等重物的首选。柴油旅居车拥有更强大的底盘和发动机,可提高公路式可靠性和性能。此外,动力、效率和寿命是经验丰富的旅行者和全职房车车主的重要考虑因素,柴油旅居车在他们中很受欢迎。
北美,尤其是美国,占据旅居车市场的最大份额。该地区的优势在于其浓厚的房车拥有文化和支持房车旅行的基础设施,包括露营地、房车公园和旅居车爱好者的便利设施。此外,在消费者偏好多样化的推动下,从豪华 A-Class旅居车到紧凑型 B-Class 和 C-Class 车型,美国占据了全球旅居车销量的大部分。
在旅居车市场中,欧洲地区预计复合年增长率最高。推动这一增长的因素有很多,包括灵活和永续的旅行选择日益普及、可支配收入不断增加以及人们对户外和探险旅游的兴趣日益浓厚。欧洲消费者,尤其是德国、法国和英国等国家的消费者,正在采用旅居车作为前往欧洲内外不同风景和文化地点的灵活方式。此外,该地区完善的旅居车友善基础设施网路(包括露营地和服务设施)提供了便利的旅行体验。
According to Stratistics MRC, the Global Motorhome Market is accounted for $35.58 billion in 2024 and is expected to reach $64.77 billion by 2030 growing at a CAGR of 10.5% during the forecast period. A recreational vehicle, or motorhome, is a multipurpose mobile home intended for leisure travel. It is sometimes referred to as a camper van or RV. Motorhomes offer a useful way to travel without sacrificing home comforts because they frequently feature living areas like beds, a kitchenette, and occasionally a bathroom. They range in size and feature set, from spacious, opulent cars with several rooms to small vans. Moreover, travelers who want flexibility and the chance to visit isolated or off-the-beaten-path locations without sacrificing comfort or self-sufficiency are drawn to motorhomes.
According to the Recreational Vehicle Industry Association (RVIA), the demand for motorhomes and RVs has surged in recent years, driven by a growing interest in outdoor recreational activities and a desire for flexible travel options.
Growing customer interest in outdoor adventures
A growing appreciation for nature-based activities and a cultural shift towards experiential travel have spurred consumer interest in outdoor travel experiences in recent years. Motorhomes are appealing because they make these experiences comfortable and convenient. Motorhomes are popular among retirees, families, and thrill-seekers because of their adaptability, which lets them travel to far-flung places without losing their sense of home. Additionally, the popularity of outdoor recreation has also been aided by social media, where users are encouraged to adopt a nomadic lifestyle by sharing stunning camping locations and off-grid experiences.
Cost and Economic Uncertainty
The RV industry faces significant challenges from a variety of economic uncertainties, including fluctuations in interest rates and fuel prices. Prolonged maintenance costs and high initial purchase costs discourage potential buyers, particularly in recessionary times. Furthermore, some consumers may find it more expensive and difficult to afford due to the cost of insurance, storage, and campground fees. Affordability and market penetration may also be further impacted by the need for expensive upgrades to comply with emission standards and regulatory changes.
Innovation and technological progress
The motorhome industry has a lot of opportunities as long as technology keeps improving. Vehicle design innovations that reduce operating costs and environmental impact include lightweight materials and aerodynamic features that improve fuel efficiency and performance. Convenience and user experience are improved onboard through the integration of smart technology, which includes automation, IoT-enabled devices, and connectivity solutions. Moreover, consumers who care about the environment will find sustainable alternatives to conventional fuel sources in the form of solar power and hydrogen fuel cells, two developments in renewable energy sources.
Market saturation and the competitive environment
Manufacturers and dealerships face challenges to their profitability and market share due to the growing competition in the motorhome industry and market saturation in developed markets. New competitors for established brands and industry leaders include international firms, innovative players in niche markets, and new entrants who offer unique products and pricing schemes. Additionally, in an effort to gain market share, price wars and discounting techniques can eventually reduce profit margins and brand equity.
The COVID-19 pandemic has had a major effect on the motorhome market. When worldwide lockdowns and travel restrictions were put in place, there were initially disruptions in production, supply chains, and consumer demand. Early in 2020, sales fell precipitously as a result of a decline in consumer confidence and uncertainty about travel prospects. Consumers sought safer and more controlled environments for leisure travel, which resulted in a noticeable shift toward domestic and self-contained travel options, including motorhomes, as the pandemic spread. Furthermore, partially offsetting the initial losses was this spike in demand for motorhomes, especially in areas where outdoor recreation was allowed.
The Class C Motorhomes segment is expected to be the largest during the forecast period
It is projected that the Class C motorhome segment will command the largest market share. With an attached cab section and a spacious living area similar to larger Class A motorhomes but with more affordability and maneuverability, these motorhomes are constructed on a truck or van chassis. Because they are versatile and provide amenities like sleeping quarters, kitchens, and bathrooms in a small but cozy space, class C motorhomes are popular with a wide variety of customers. Moreover, they are a dominant force in the motorhome market across a variety of demographics and travel preferences, particularly among families and travelers looking for a balance between comfort, convenience, and ease of driving.
The Diesel segment is expected to have the highest CAGR during the forecast period
The diesel-powered motorhome segment is anticipated to hold the highest CAGR in the motorhome market. Diesel motorhomes are preferred for long-distance travel and towing heavy loads like bigger trailers or additional vehicles because of their superior towing capacity, fuel efficiency, and durability. They frequently have stronger chassis and engines, which improves their on-road dependability and performance. Additionally, power, efficiency, and longevity are important considerations for seasoned travelers and full-time RV owners, and diesel motorhomes are popular among them.
North America, particularly the United States, holds the largest share in the motorhome market. The region's dominance is driven by a strong culture of recreational vehicle ownership and extensive infrastructure supporting RV travel, including a vast network of campgrounds, RV parks, and amenities tailored to motorhome enthusiasts. Furthermore, the United States alone accounts for a significant portion of global motorhome sales, buoyed by a diverse range of consumer preferences, from luxury Class A motorhomes to more compact Class B and C models.
In the motorhome market, the Europe region is expected to have the highest CAGR. A number of factors are driving this growth, such as the growing popularity of flexible and sustainable travel options, rising disposable incomes, and increased interest in outdoor and adventure tourism. European consumers are adopting motorhomes as a flexible way to travel to a variety of scenic and cultural locations both inside and outside of Europe, especially in nations like Germany, France, and the UK. Moreover, convenient and easily accessible travel experiences are provided by the region's well-developed network of motorhome-friendly infrastructure, which includes campgrounds and service facilities.
Key players in the market
Some of the key players in Motorhome market include Thor Industries, Inc, Dynamax, Rapido Motorhomes, Dethleffs GmbH & Co. KG, Nexus RV LLC, Hymer GmbH & Co. KG, Burstner Gmbh & Co. KG, Tiffin Motorhomes, Inc., Forest River, Inc, The Swift Group, Airstream, Inc., Triple E Recreational Vehicles, Niesmann + Bischoff GmbH, REV Group Inc. and Winnebago Industries, Inc.
In June 2024, Forest River Inc acquire New York school bus manufacturer Trans Tech Bus. Trans Tech Bus, Inc., one of the industry's leading Type-A school bus manufacturers and all-electric school bus pioneer, announced June 24 that the company has signed a definitive agreement to be acquired by Forest River Bus, LLC., a subsidiary of Forest River, Inc. and the nation's leading shuttle bus, school bus and van manufacturer.
In March 2023, A special new partnership between Tiffin Motorhomes and Freightliner Custom Chassis Corp. (FCCC) will help create the next generation of Tiffin's legendary PowerGlide Class A diesel chassis. In a first-of-its-kind collaboration, the two leaders in the luxury Class A diesel segment will intertwine their strengths where FCCC will be instrumental in the manufacturing and nationwide service of PowerGlide.
In February 2022, Knaus Tabbert AG has concluded an agreement with the premium manufacturer Mercedes Benz Commercial Vehicles for the supply of light commercial vehicles as the basis for motorhomes. The high-class vehicles of the Mercedes Benz Sprinter series can now be selected and ordered by customers as a motorised platform for leisure vehicles of the group brand WEINSBERG.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.