旅居车：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

旅居车市场规模预计2024年为131.7亿美元，预计到2029年将达到202.5亿美元，在预测期内（2024-2029年）复合年增长率为9%增长。

COVID-19 的爆发对旅居车产业产生了多种影响。在旅居车中露营被认为是大流行期间和之后最安全的假期之一，因为它允许独立旅行，提供与在家中类似的居住、睡眠、烹饪和卫生选择。马苏。此外，旅居车製造商还为客户提供舒适、豪华的车辆和最佳的能源效率。因此，旅居车旅居车已经开始成长动力，随着房车开始青睐更安全的旅居车度假，预计未来几年将继续成长。例如，2022年1月，Entegra Coach推出了基于宾士Sprinter 4X4平台打造的Entegra B级旅居车。

从长远来看，大型旅客群体对舒适旅行和住宿的需求迅速增长，将推动旅居车在世界各地的采用。消费者偏好从传统度假套餐转向公路旅行正在推动市场对牵引式电动休閒车的需求。此外，更严格的汽车排放法规的实施将鼓励消费者转换电动车和混合房车，扩大市场规模。例如，计划于 2022 年 8 月上市的最新车型是 Crosscamp Flex，它是基于欧宝 Zafira-e Life 开发的。它在 2022 年德国杜塞尔多夫 Caravan Salon 上首次亮相，预计于 2023 年开始销售。电动Crosscamp Flex 配备 75 千瓦时电池，WLTP 续航里程为 200 英里。

与其他常见的度假活动相比，旅居车还具有旅行成本较低的额外优势。由于上述优点，近年来市场对旅居车的兴趣有所增加，并且这种情况在未来可能会持续下去。另一方面，旅居车的高租金成本预计将限制市场成长。

由于该地区拥有旅居车的家庭（主要是千禧世代）数量不断增加以及旅居车租赁需求不断增长，预计北美将在 2021 年占据全球旅居车市场的重要份额。

旅居车市场趋势

日益增长的富裕程度和千禧世代

劳动人口的增加对人均所得的增加有显着贡献。因此，许多 HNWI（高净值人士）正在全球增加旅行和露营等娱乐活动的支出。

美国是世界上最大的经济体，也是大多数富人的家园。中国拥有世界上最多的人口，加上不断增长的经济和巨大的商机，是中国富人数量不断增长的一个主要因素。 2022年11月，传统和电动车以及中重型商用车全自动变速箱的领先设计和製造商艾里逊变速箱宣布，旅居车已与一列列车成功合作。超过10个中国房车新品牌因采用庆铃700P轻卡底盘和艾里逊变速箱而受到青睐。

根据《世界财富报告》，2020年澳洲亿万富豪增加了4%。这是由于采矿业的增加，占该国 GDP 的 7%。儘管印度的亿万富翁数量不多，但该国被誉为「成长引擎」。它为个人百万富翁提供了成长和为经济做出贡献的巨大机会。

人均收入的增加和富人数量的增加正在增加全球旅行和露营等休閒的平均支出。露营和旅行正成为千禧世代越来越受欢迎的休閒活动。

此外，在德国，买家更重视舒适性和功能性。显示油箱中的水位和汽油水平以及电池容量等详细资讯的车辆连接行动应用程式变得越来越流行。根据欧洲房车联合会的数据，2021 年德国註册了 82,017 辆新房旅居车。此外，德国还拥有广泛的露营地网络。所有这些因素都将导致旅居车未来的成长。

北美地区可望在市场中发挥重要作用

由于该地区拥有旅居车的家庭（主要是千禧世代）数量不断增加以及旅居车租赁需求不断增长，北美在预测期内占据了很大的份额。美国是世界主要房车製造地之一。根据房车行业协会委託的一项研究，美国房车的拥有量正在迅速增加。

• 根据房车产业协会 2021 年 12 月对製造商进行的调查，2021 年房车总出货出货创纪录的 600,240 辆，与 2017 年的 504,599 辆总出货相比增加了 19%。
• 2021 年房车总出货出货2020 年的 430,412 辆成长 39.5%。以传统旅行拖车为首的牵引式房车，截至 2021 年批发出货为 544,028 辆，较 2020 年成长 39.6%。截至今年底，旅居车与前一年同期比较增加了 37.8%。售出 56,212 套。截至2020年，公园型房车出货为3,923辆，较2020年成长5.7%。

旅居车在美国已成为度假、车尾聚会、带宠物旅行、商务以及户外运动和其他休閒活动的交通途径。该国露营地数量的增加反映了人们对旅居车休閒旅游的日益偏好。因此，领先公司正在开发新产品并专注于电动旅居车。 2022 年 1 月，Thor 推出了一款续航里程为 300 英里的概念电动旅居车。该公司表示，消费者对电动车和卡车的偏好的变化也可能描绘旅居车的成长轨迹。

此外，卖家还为合格的借款人提供新房旅居车车型以及二手车和融资选择的优惠交易和优惠。对这些车辆的需求激增激起了知名金融相关人员的兴趣，他们希望抓住这个机会并垄断市场。

年轻一代越来越多地采用旅居车、由于技术进步而引入旅居车以及健康的经济预计将在预测期内对市场成长做出重大贡献。

旅居车产业概况

大公司希望透过削减成本来加强销售，而小公司则专注于新产品的推出和扩展。市场领导正在寻求收购规模较小的公司。 2022 年 1 月，房车製造商 Winnebago Industries 推出了首款「全电动零排放旅居车」概念。至此，该公司加入了越来越多希望进军电动旅居车市场的汽车製造商行列。

旅居车市场的一些主要企业包括 Thor Industries, Inc.、Winnebago Industries, Inc. 和 Forest River, Inc.。近年来，由于对节能汽车的需求不断增加，製造商之间的竞争加剧。梅赛德斯-奔驰于2021年8月宣布，将在杜塞尔多夫房车沙龙上首次发布新款小型货车「New Citan」。该展位还将展示基于 Le Voyageur、Kabe、Eura Mobil 和 Alphavan 的梅赛德斯-奔驰 Sprinter 打造的旅居车，以及梅赛德斯-奔驰 Marco Polo旅居车车车型。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

• 市场驱动因素
• 市场限制因素
• 产业吸引力－波特五力分析
  • 新进入者的威胁
  • 买方议价能力
  • 供应商的议价能力
  • 替代产品的威胁
  • 竞争公司之间的敌意强度

第五章市场区隔

• 按类型
  • A级
  • B级
  • C级
• 按最终用户
  • 车队车主
  • 直接购买者
• 按地区
  • 北美洲
    • 美国
    • 加拿大
    • 北美其他地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 其他欧洲国家
  • 亚太地区
    • 印度
    • 中国
    • 日本
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 中东和非洲
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非
    • 其他中东和非洲

第六章 竞争形势

• 供应商市场占有率
• 公司简介
  • Thor Industries, Inc.
  • Winnebago Industries, Inc.
  • Dethleffs GmbH &Co. KG
  • Hymer GmbH &Co. KG
  • Forest River Inc.
  • Rapido Motorhomes
  • The Swift Group
  • Tiffin Motorhomes Inc.
  • Triple E Recreational Vehicles
  • BURSTNER GMBH &CO. KG

第七章市场机会与未来趋势

The Motorhome Market size is estimated at USD 13.17 billion in 2024, and is expected to reach USD 20.25 billion by 2029, growing at a CAGR of 9% during the forecast period (2024-2029).

The COVID-19 outbreak had a mixed effect on the motorhome industry. Camping in motorhomes can be seen as one of the safest vacations during and post-pandemic period as one can travel independently with living, sleeping, cooking, and sanitary options, which is similar to living at home. Moreover, motorhome manufacturers provide comfort, luxury, and optimal energy efficiency in the vehicles for the customers. Therefore, the motorhome market began to gain traction as campers began to prefer safer motorhome vacations, and growth is expected to continue in the coming years. For instance,

Key Highlights

• In January 2022, Entegra coach launched the Entegra Class B motorhome built on the Mercedes Benz Sprinter 4X4 platform.

Over the long term, rapidly increasing demand for comfortable travel and accommodation of large passenger groups will fuel the adoption of Motorhomes across the globe. The shift in consumer preference from conventional holiday packages to road trips drives the market demand for towable and motorized recreational vehicles. Further, implementing stringent vehicle emission regulations encourages consumers to switch to electric and hybrid recreational vehicles, augmenting the market size. For instance,

Key Highlights

• In August 2022, The Crosscamp Flex, which is based on an Opel Zafira-e Life, was the most recent model on the horizon. It debuted at the Caravan Salon 2022 in Dusseldorf, Germany, and sales will begin in 2023. The electric Crosscamp Flex is powered by a 75-kilowatt-hour battery and has a WLTP driving range of 200 miles.

Motorhomes have the added benefit of lowering excursion costs when compared to other common get-away activities. The previously mentioned benefits have been driving market interest in motorhomes in recent years, and this is likely to continue in the future. The high rental cost of motorhomes, on the other hand, is expected to limit the market growth.

North America will hold a significant share of the global motorhome market in 2021, owing to an increasing number of motorhome-owning households (mostly millennials) and rising demand for motorhome rentals in the region.

Key Highlights

• In March 2021, Rev Recreation Group (RRG) introduced the new diesel-powered luxury motor coach 2021 American Dream 39RK to add the luxury factor into recreational vehicles.

Motorhome Market Trends

Increasing Nmber of HNWI and Millennials

The growing working population is a significant contributor to rising per capita income. As a result, many HNWI (High Net Worth Individuals) spending on recreational activities, such as traveling and camping, is increasing globally.

The United States has the world's largest economy and is home to most HNWI. China's population as the world's largest, combined with the country's continuously growing economy and tremendous business opportunities, are huge factors for the country's larger number of HNWI. For instance,

• In November 2022, Allison Transmission, a leading designer and manufacturer of conventional and electric vehicles and fully automatic transmissions for medium and heavy commercial vehicles, successfully collaborated with Qingling Motors Co., Ltd to gain traction in the Chinese motorhome market.
• More than ten new Chinese RV brands have gained popularity due to their use of the Qingling 700P light truck chassis and Allison transmission.

According to the world wealth report, Australia's millionaires increased by 4% in 2020, owing to increased mining operations, which contributed 7% of the country's GDP. Although India has fewer millionaires, the country is known as the "engine of growth." It offers enormous opportunities for individual millionaires to grow and contribute to the economy.

With rising per capita income and an increase in the number of HNWI, average spending on recreational activities, such as traveling and camping, is increasing globally. Camping and travel are becoming increasingly popular recreational activities among millennials.

Further, in Germany, buyers are placing value on more comfort and features. Mobile applications linked to the vehicle, with details like water and gas levels in tanks and battery capacity, are becoming popular. According to the European Caravan Federation, in 2021, 82,017 new motorhomes were registered in Germany . Moreover, Germany also has an extensive network of campsites. All these factors are leading to the growth of motorhomes in the upcoming time period.

North America Region Expected to Play Key role in the Market

North America accounted for a sizable share during the forecast period, owing to an increasing number of motorhome-owning households (the majority of which are millennials) and rising demand for motorhome rentals in the region. The United States is one of the world's major RV manufacturing hubs. According to a study commissioned by the Recreation Vehicle Industry Association, RV ownership in the United States is rapidly increasing.

• According to the RV Industry Association's December 2021 survey of manufacturers, total RV shipments for 2021 ended with a record 600,240 wholesale shipments, a 19% increase over the 2017 total of 504,599 shipments.
• Total RV shipments in 2021 are up 39.5% from 430,412 units shipped in 2020. Towable RVs, led by conventional travel trailers, ended 2021 with 544,028 wholesale shipments, a 39.6% increase over 2020. Motorhomes finished up 37.8% from the previous year, with 56,212 units sold. With 3,923 units shipped, Park Model RV completed the year with a 5.7% increase over 2020.

Motorhomes are popular in the United States for vacationing and tailgating, traveling with pets, doing business, and as a preferred mode of transportation for outdoor sports and other leisure activities. The growing number of campgrounds in the country reflects the ever-increasing preference for recreational travel in motorhomes. As a result, major players are developing new products and focusing on EV motorhomes. For instance,

• In January 2022, Thor unveiled a concept EV motorhome with 300 miles range. The company stated that shifting consumer preferences in electric cars and trucks may also portray growth paths for motorhomes.

Furthermore, sellers are offering lucrative deals and benefits not only on new motorhome models but also on pre-owned units and accessible financing options for qualified borrowers. The surge in demand for these vehicles has piqued the interest of prominent financial players who want to seize the opportunity and dominate the market.

Additionally, the younger generation's increasing adoption of motorhomes, the introduction of motorhomes with technological advancements, and a healthy economy are expected to significantly contribute to the market's growth during the forecast period.

Motorhome Industry Overview

Major players are trying to consolidate their sales by cutting costs, while smaller players focus on new product launches and expansions. Market leaders are trying to acquire smaller players. For instance,

• In January 2022, Winnebago Industries, the RV manufacturer, unveiled its concept for an "all-electric zero-emission motorhome," the first of its kind. With it, the company joins a growing list of automakers looking to expand into the electric campervan market.

Some major players in the motorhome market are Thor Industries, Inc., Winnebago Industries, Inc., and Forest River, Inc. The competition among manufacturers has increased over the past few years due to the growing demand for fuel-efficient vehicles.

• In August 2021, Mercedes-Benz announced that its new small van, "the new Citan," will be unveiled at the Caravan Salon in Dusseldorf. The stand will also feature motorhomes based on the Mercedes-Benz Sprinter from Le Voyageur, Kabe, Eura Mobil, and Alphavan, as well as Mercedes-Benz Marco Polo camper van models. The new Citan is an entirely new design.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size Value in USD Billion)

• 5.1 By Type
  • 5.1.1 Class A
  • 5.1.2 Class B
  • 5.1.3 Class C
• 5.2 By End-User
  • 5.2.1 Fleet Owners
  • 5.2.2 Direct Buyers
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 India
    • 5.3.3.2 China
    • 5.3.3.3 Japan
    • 5.3.3.4 South Korea
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Middle-East and Africa
    • 5.3.5.1 United Arab Emirates
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 South Africa
    • 5.3.5.4 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share
• 6.2 Company Profiles
  • 6.2.1 Thor Industries, Inc.
  • 6.2.2 Winnebago Industries, Inc.
  • 6.2.3 Dethleffs GmbH & Co. KG
  • 6.2.4 Hymer GmbH & Co. KG
  • 6.2.5 Forest River Inc.
  • 6.2.6 Rapido Motorhomes
  • 6.2.7 The Swift Group
  • 6.2.8 Tiffin Motorhomes Inc.
  • 6.2.9 Triple E Recreational Vehicles
  • 6.2.10 BURSTNER GMBH & CO. KG

7 MARKET OPPORTUNITIES AND FUTURE TRENDS