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市场调查报告书
商品编码
1441451

汽车车体套件：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Car Body Kit - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 132 Pages | 商品交期: 2-3个工作天内

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简介目录

汽车车体套件市场规模预计到 2024 年为 1,301.4 亿美元，预计到 2029 年将达到 1,612.5 亿美元，预测期内（2024-2029 年）复合年增长率为 4.38%。

汽车车身套件 - 市场

冠状病毒感染疾病（COVID-19）大流行在预测期内袭击了市场，汽车经销商和服务中心关闭，供应链中断导致市场需求减少。此外，2020年市场也受到OEM在主要全部区域暂停生产活动的影响，但自2021年限制解除以来，市场一直处于復苏趋势。

消费者对愉悦驾驶体验的偏好不断增加，加上年轻人口中汽车客製化的增加，被认为是预测期内市场成长的关键驱动力。也就是说，今天大多数人都试图将自己与他人区分开来。车主用自己的车子来表达自己的个性，让自己的车款独一无二，更舒适，在众多车款中脱颖而出。

而且，汽车爱好者以及高级运动和赛车用户正在积极参与透过空气动力学套件、保险桿调校等提高市场的整体性能，预计未来几年市场需求将进一步扩大。此外，由于扰流板和保险桿损坏而经常发生的事故也增加了市场对车身套件的需求。

然而，这些车辆的高安装成本和低转售价值预计将成为主要限制因素。一些主要国家政府实施的严格监管对市场成长产生了负面影响。例如，在 2019 年的一项判决中，印度最高法院裁定，对车辆进行与製造商原始规格（如登记证书上所述）不同的改装是非法的。这意味着买家将无法在汽车上安装更宽的轮胎、更大的合金、售后排气装置，甚至喇叭。

电动的趋势以及消费者对在车身套件的製造过程中使用轻质材料的日益偏好预计将为市场上的参与者提供显着的机会。碳纤维是一种有吸引力的选择，因为它专注于类似赛道的特性，例如在长时间高速行驶过程中遇到的强大力量时具有卓越的强度和耐用性。

Novitec Group、Maxton design、TECHART Automobiledesign GmbH 等是市场上一些知名的参与者。

汽车车体套件市场趋势

预计汽车车体套件销售增加，市场需求增加

车身套件可用于多种用途，但最常见的用途是改善车辆的外观。许多人选择在他们的汽车上添加车身套件，使其看起来更具攻击性或运动感。您也可以使用车身套件来改变汽车的形状，使其看起来更宽或更低。

近年来，重复利用客户旧车的趋势日益明显，许多车主都专注于改变他们看待汽车的方式，以保持汽车的吸引力，这就是为什么汽车车体在预测期内预计这将推动对该套件的需求。例如，随着OEM以赋予其独特外观的趋势越来越受欢迎，预计主要原始设备製造商在预测期内提案新小客车将鼓励车身套件製造商。例如，2022年1月，Skoda汽车发布了新款斯柯达Enyaq 小轿车 iV的官方设计草图，其车顶线平缓，车尾边缘Sharp Corporation，侧裙与车身同色。新款Enyaq Coupe iV是首款以大众汽车集团模组化电动套件（MEB）为基础的全电动车款系列。车顶从 B 柱处轻轻向后倾斜，并与后挡板无缝结合。车尾造型采用大写字母 ŠKODA 字样，位于Sharp Corporation的撕裂边缘下方，并配有该品牌标誌​​性的 C 形尾灯。 Enyaq Coupe iV 的前部配有令人印象深刻的斯柯达大格栅和扁平、Sharp Corporation切割的大灯，强调了汽车的宽度。

此外，2021 年 2 月，丰田在印度对Fortuna拉皮了中期更新，推出了多项外观更新、新的内部功能，甚至还进行了一些机械升级。丰田也在印度推出了新的 Legend 版本Fortuna。丰田发表的Legend车身套件可安装在拉皮和拉皮前车型。常规的Fortuna头灯被带有整合式 LED 日行灯和全 LED 头灯的 Legend 装置所取代，呈现出独特的外观。动态方向灯位于保险桿底部，雾灯位于保险桿上方。

这种市场发展，加上政府在税收政策、法规等方面的支持措施以及车身套件组件的积极行销，导致多家车身套件製造商推出新产品、扩大、销售等。我们鼓励您专注于不同的领域成长战略。例如，2022年7月，AvtoVAZ宣布扩大2022车型年LADA Granta的内装等级范围，并恢復跨界版本的生产。该车配备了可靠且经济的高扭力引擎（90马力）和手排变速箱。悬吊经过现代化改造，厚度增加了 16 毫米，轮胎轮廓高度也增加了 7 毫米。车身受到由耐用塑胶製成的功能性车身套件的保护，即使在轻度越野条件下也能保护搪瓷免受损坏。

汽车製造商正在关注车辆内复杂部件的基本架构，尤其是关键部件，因此，普通汽车比消费者以前提供的汽车要坚固得多。老旧汽车数量的增加表明消费者愿意用现代的车身取代旧的、粗犷的外观。例如，

据信，即使在主要新兴国家，一辆汽车的平均行驶里程也能非常平稳地达到30万至35万公里左右。例如，印度几乎所有汽车的保固期通常都在 1,00,000 公里左右。毫不夸张地说，如果您延长维护和保养时间，您的汽车的使用寿命可能会延长一倍。如果您保养好您的汽车并使其至少在前 5-7 年内保持原始状态，它的性能就有可能远远超出上述限制。

因此，考虑到各种案例和积极发展的分析，可以看出，在全球需求上升的情况下，车身套件市场的需求预计将得到车身套件製造商和OEM的贡献的支持。

亚太地区引领市场

随着经济从COVID-19感染疾病逐渐復苏，消费者对豪华车的需求不断增加。大多数主要奢侈品牌都将中国视为成长率最快的市场。中国是世界上最大的汽车市场，但对德国豪华汽车品牌来说尤其重要。德国豪华汽车製造商梅赛德斯-奔驰、宝马和奥迪去年均创下了销售纪录，儘管该行业近年来面临低迷。宾士和奥迪分别较去年与前一年同期比较下降6.6%和1.8%，而宝马等其他汽车製造商则较去年与前一年同期比较增加6.5%。

中国汽车流通协会资料显示，2021与前一年同期比较%。这也标誌着由于中国整体汽车市场的下行压力，豪华品牌连续第三年成长。由于对豪华车的需求不断增长，中国汽车市场仍然具有巨大的潜力。自2020年以来，豪华车厂商销售量正成长，年轻人对豪华车的需求明显增加。汽车製造商瞄准的是 Z 世代消费者，他们更容易接受新的车身套件、了解市场趋势并重视独特的个性。因此，製造商专注于为车辆提供多种功能。这种趋势也出现在大众市场领域。

该国的豪华汽车市场由梅赛德斯-奔驰、奥迪和宝马等欧洲汽车製造商主导。 2021年，美国豪华车销量超过400万辆，其中宾士总合售出758,863辆，BMW共售出815,691辆，奥迪共售出701,289辆。 BMW已成为该国的领先品牌，月均销量超过65,000辆（包括轻型车的销量）。

近年来，车身套件在汽车製造商和爱好者中越来越受欢迎。这种修改为用户提供了改进的性能和美观性，从而增加了功率和扭矩。汽车性能套件可以添加设计元素并提供各种附加特性，而无需更改或安装组件或零件。

目前，只有超高端豪华汽车品牌进口到该国，但由于这些品牌完全从美国境外的工厂进口，因此它们可以受益于较低的进口关税。一些厂商已经推出了市场上最畅销汽车的特别版。例如，2022年2月，东风小康推出了新款风神逸轩MAX暗夜边缘版，其车身套件包括前扰流板和唇缘、保险桿方面小翼、前轮胎后小翼、侧裙和前部小翼。做过。这些特征的例子包括后轮的形状以及远远超出后门的前后挡泥板。

汽车车体套件产业概况

汽车车体套件市场由 NovitecGroup、Maxton design 和 TECHART Automobiledesign GmbH 等主要公司细分。重点区域产品投放和併购是企业维持和提高市场竞争力的重要策略。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代产品的威胁
    • 竞争公司之间的敌意强度

第五章市场区隔（市场规模（金额））

  • 身材
    • 掀背车
    • 轿车
    • 运动型多用途车（SUV）
    • 多用途汽车（MPV）
  • 车身套件材料
    • 玻璃纤维
    • ABS塑胶
    • 聚氨酯
    • 碳纤维
    • 复合材料
  • 车身套件组件
    • 全身套件
    • 前后保险桿套件
    • 剧透
    • 其他部件（唇套件、前格栅、调音罩等）
  • 地区
    • 北美洲
      • 美国
      • 加拿大
      • 北美其他地区
    • 欧洲
      • 德国
      • 英国
      • 义大利
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 韩国
      • 其他亚太地区
    • 世界其他地区
      • 南美洲
      • 中东

第六章 竞争形势

  • 供应商市场占有率
  • 公司简介
    • Modsters Automotive
    • Auto Starke Private Limited
    • TECHART Automobildesign GmbH
    • Maxton Design
    • Novitec Group
    • LARTE Design
    • BRABUS GMBH
    • Mansory Design &Holding GmbH
    • ABT SportsLine GmBH
    • Motoren Mayer Technik GmbH
    • AC Schnitzer

第七章市场机会与未来趋势

简介目录
Product Code: 92677

The Car Body Kit Market size is estimated at USD 130.14 billion in 2024, and is expected to reach USD 161.25 billion by 2029, growing at a CAGR of 4.38% during the forecast period (2024-2029).

Car Body Kit - Market

The COVID-19 pandemic hurt the market during the forecast period, as the shutdown of car dealerships and service centers coupled with supply chain disruptions resulted in a decline in demand in the market. Further, the market is also affected by the halt in manufacturing activities of OEMs across major regions by OEMs during 2020. However, the market has been recovering since restrictions were lifted in 2021.

The increasing consumer inclination towards an entertaining driving experience, coupled with rising vehicle customization among the young population, are considered primary driving factors for the market growth during the forecast period, i.e., nowadays, most people try to make themselves different from others. Car owners express their individuality using their vehicles, making them unique, more comfortable, and noticeable among other cars.

In addition, the active participation of car enthusiasts and users of premium sports and racing cars in enhancing the overall performance of the market through aerodynamic kits, bumper tuning, etc., is expected to further augment the demand in the market in the coming years. Furthermore, normal accidents with spoilers and bumper damages contribute to the demand for body kits in the market.

However, the high cost of installation and the decrease in the resale value of these cars are expected to act as major restraints. The stringent regulations imposed by governments across some major countries hurt the growth of the market. For instance, According to the 2019 judgment, the Supreme Court of India ruled that any modification of the vehicle that varies with the manufacturer's original specification (as noted in the Registration Certificate) is illegal. It indicates that buyers cannot even install wider tires, bigger alloys, aftermarket exhausts, or horns in their cars.

The trend of electrification and the growing preference of consumers for using lightweight materials in the manufacturing process of body kits are expected to offer notable opportunities for the players operating in the market. Carbon fiber is one of the attractive options as it focuses on features like racetracks, such as extraordinary strength and durability against intense forces put upon it when traveling at speed for protracted periods.

Novitec Group, Maxton design, TECHART Automobildesign GmbH, and Others are some of the prominent players in the market.

Car Body Kit Market Trends

Increasing Launches of Car Body Kits Anticipated to Enhance Demand in the Market

Body kits can be used for a variety of purposes, but the most common use is to improve the appearance of the vehicle. Many people choose to add body kits because they make the car look more aggressive or sporty. Body kits can also be used to change the shape of the car, making it look wider or lower.

Over the recent years, Customer's inclination to reuse their old cars has been rising, and many car owners are focusing on changing their vehicle outlook to keep them appealing, which is expected to drive the demand for car body kits during the forecast period. For instance, As the trend of car modification is growing in popularity in order to give passenger cars a unique appearance, key OEMs offering new car model launches are anticipated to encourage body kit manufacturers during the forecast period. For instance, in January 2022, Skoda Auto revealed the official design sketches of the new Skoda Enyaq Coupe iV with a gently sloping roofline, the rear with a sharp tear-off edge, and side skirts in the body color. The new Enyaq Coupe iV is the first all-electric model series based on the Volkswagen Group's Modular Electrification Toolkit (MEB). The roof slopes gently from the B-pillar towards the rear and merges seamlessly with the tailgate. The rear styling is dominated by Skoda lettering in block capitals below a sharp tear-off edge and the brand's signature C-shaped rear lights. The front of the Enyaq Coupe iV is characterized by the large and striking Skoda grille and flat, sharply cut front headlights that accentuate the width of the vehicle.

Also, in February 2021, Toyota facelifted the Fortuner in India with a mid-life update, introducing a slew of exterior cosmetic updates, new features on the inside, and even some mechanical upgrades. Toyota also introduced a new Legender variant of the Fortuner in India. The Toyota-launched Legender body kit can be installed on both facelift and pre-facelift models. The headlights on the regular Fortuner will be replaced with Legender's unit, which comes with unique-looking integrated LED DRLs and all LED headlamps. The dynamic turn indicators are placed on the lower part of the bumper, and the fog lamps are placed on the bumper.

Such developments in the market, coupled with supportive government measures in the form of taxation policies, regulations, active sales of body kit components, etc., are encouraging several body kit manufacturers to focus on various growth strategies such as launching new products, expansion, mergers & acquisitions, etc. For instance, in July 2022, AvtoVAZ announced that it has expanded the range of LADA Granta trim levels for the 2022 model year and resumed production of Cross versions. The car is equipped with a reliable, economical, and high-torque engine (90 hp) and a manual transmission. Including 16 mm gave a modernized suspension, and another 7 mm added tires with an increased profile height. The body is protected by a functional body kit made of durable plastic, which protects the enamel from damage in light off-road conditions.

Automakers focus on basic architecture to complex components in the vehicle, especially the significant components, resulting in an average car quite sturdier than the cars consumers were offered before, indicating that rising older cars encourage consumers to replace the older, sturdier look with the latest body kit components. For example,

An average car is believed to last quite smoothly until it covers around 3,00,000 km - 3,50,000 km, even in major developing countries. For example, almost every car in India typically has a warranty of around 1,00,000 km. With extended maintenance and services, it would be safe to say that the car could probably double up its life. A car can pull off more than the mentioned limit if taken care of and kept in a spick and span state in at least 5-7 of its initial years.

Thus, considering the analysis of varied instances and positive developments, it is understood that the demand for the body kits market is anticipated to be supported by the contribution of body kit manufacturers and OEMs in the wake of growing global demand.

Asia-Pacific is Leading the Market

As the economy slowly recovers from the COVID-19 pandemic, consumer demand for premium cars has increased. Most major luxury brands see China as the fastest-growing market in terms of growth rate. China is the largest auto market globally but is disproportionately important to German premium car brands. The German luxury car manufacturers Mercedes-Benz, BMW, and Audi all posted record sales last year despite the industry facing a decline in the past years. Mercedes-Benz and Audi reported a year-on-year decrease of 6.6% and 1.8%, respectively, while other carmakers like BMW reported a year-on-year increase of 6.5%.

According to data from the China Automobile Dealers Association, China's luxury vehicle sales in the first 11 months of 2021 exceeded 2 million units, with a year-on-year increase of over 5%. This also marked the third consecutive year for luxury brands to register growth in the wake of downward pressure in China's overall automotive market. The Chinese auto market continues to have great potential due to the higher rise in demand for premium cars. Luxury carmakers have posted positive sales growth since 2020, with a significant increase in demand for luxury cars among young people. The carmakers target Gen Z consumers as they are more receptive to new body kits, aware of market trends, and focus on a stand-out personality. Owing to this, manufacturers are focusing more on providing different features in their vehicles. The trend can be seen in the mass market segment as well.

The country's luxury car market is led by European automakers, namely Mercedes-Benz, Audi, and BMW. In 2021, more than 4 million luxury vehicles were sold across the country, of which Mercedes-Benz sold a total of 758,863 vehicles, BMW sold 815,691 vehicles, and Audi sold 701,289 vehicles. BMW became the leading brand in the country, with an average monthly sales volume of more than 65,000 units (including the sales of Mini cars).

In recent years, these body kits have gained popularity, particularly among automakers and enthusiasts. The modifications allow users with enhanced performance and aesthetics resulting in increased power and torque. Performance kits in cars can provide a variety of additional characteristics without the need to modify or install any components or parts rather than just adding design elements.

Currently, only ultra-premium luxury auto brands are imported into the country, which may benefit from lower import tariffs, as these brands are fully imported from non-US factories. Several players are launching special editions of their best-selling cars in the market. For instance, in February 2022: DFSK launched the new Aeolus Yixuan MAX Dark Night Edge Edition with a body kit with a front spoiler and lip, winglets on the sides of the bumpers, winglets behind the front tires, side skirts, winglets at the front of the rear wheel, and expanded front and rear fenders that extend well beyond the back door are some examples of these features.

Car Body Kit Industry Overview

The car body kit market is fragmented, as major players such as NovitecGroup, Maxton design, TECHART Automobildesign GmbH, and Others. Product launches in key geographies and mergers and acquisitions are the key strategies adopted by the players to maintain and improve their competitive position in the market. For instance,

  • April, 2022, Novitec launched a carbon fiber body kit set for Ferrari 458 Speciale. The body kits include an Air-intake louver side window, cover for taillights, front spoiler lip, flaps for front air-guide, trunk-lid side panels (set) with double-fins, and others

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters 5 Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION ( Market Size in USD Billion)

  • 5.1 Body Style
    • 5.1.1 Hatchbacks
    • 5.1.2 Sedans
    • 5.1.3 Sports Utility Vehicles (SUVs)
    • 5.1.4 Multi-Purpose Vehicles (MPVs)
  • 5.2 Body Kit Material
    • 5.2.1 Fiberglass
    • 5.2.2 ABS Plastic
    • 5.2.3 Polyurethane
    • 5.2.4 Carbon Fibre
    • 5.2.5 Composites
  • 5.3 Body Kit Component
    • 5.3.1 Full-body Kits
    • 5.3.2 Front and Rear Bumper Kits
    • 5.3.3 Spoilers
    • 5.3.4 Other Components (Lip Kit, Front Grille, Tuning Hoods, etc.)
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 Italy
      • 5.4.2.4 France
      • 5.4.2.5 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 South Korea
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 Rest of the World
      • 5.4.4.1 South America
      • 5.4.4.2 Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Modsters Automotive
    • 6.2.2 Auto Starke Private Limited
    • 6.2.3 TECHART Automobildesign GmbH
    • 6.2.4 Maxton Design
    • 6.2.5 Novitec Group
    • 6.2.6 LARTE Design
    • 6.2.7 BRABUS GMBH
    • 6.2.8 Mansory Design & Holding GmbH
    • 6.2.9 ABT SportsLine GmBH
    • 6.2.10 Motoren Mayer Technik GmbH
    • 6.2.11 AC Schnitzer

7 MARKET OPPORTUNITIES AND FUTURE TRENDS