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网际网路通讯协定电视 (IPTV)：市场占有率分析、产业趋势与统计、成长预测（2024-2029 年）

Internet Protocol Television (IPTV) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

网际网路通讯协定电视（IPTV）市场规模预计到2024年为442.9亿美元，在预测期内（2024-2029年）预计到2029年将达到1056.4亿美元，复合年增长率为18.99%。

网际网路协定电视 (IPTV) - 市场

主要亮点

  • 市场正在从有线和卫星电视等传统广播模式转向基于互联网的串流媒体。网际网路通讯协定电视 (IPTV) 将在此过渡阶段发挥关键作用。由于通讯技术的改进和网路架构的进步，这些发展也对市场产生正面影响。
  • 技术进步导致 IPTV用户增加，以及对高画质频道和随选视讯服务的需求增加。随着新市场的拓展，合约数量也不断增加。由于基于互联网的串流媒体服务的普及不断提高，预计该市场将进一步扩大。
  • 本公司提供Over-the-Top了OTT 服务、视讯通话/会议、智慧家庭技术和视讯游戏的复杂交付成果。这些公司采取的这些优势策略吸引了客户，导致用户增加，促进了IPTV市场的成长。
  • 此外，印度等新兴国家政府支持数位电视的措施正在刺激更多的普及。然而，由于当地有线电视和卫星电视的竞争，由于缺乏低成本、高品质、无抖动服务的基础设施，IPTV的采用仍然受到一定程度的限制，特别是在开发中国家和低度开发国家。

网际网路通讯协定电视 (IPTV) 市场趋势

硬体产业占主要市场占有率

  • 世界各地的经济成长正在增加这些国家人民的可支配收入并改善人们的生活方式，特别是在新兴国家。由于这些经济变化，全球网路普及显着提高。
  • 这些因素推动了电视服务消费者对更好的用户体验的需求，无论是在品质还是在行动观看选项方面。思科预测，到 2022 年，全球网路到电视的流量将占消费者网路视讯流量的 18%，低于 2017 年的 25%。此外，直播的兴起增加了网路的使用，使得网路的传播普及。这是这一趋势的促成因素。
  • 截至2022年7月末，网路普及已达63%。北欧的网路普及最高，98%的人口可以上网。相较之下，亚太地区的网路用户数量最多，其次是北美。
  • 随着廉价网路资料的出现，消费者要求高品质的电视体验，从而推动了全球互联网通讯协定电视 (IPTV) 市场硬体的成长。

亚太地区预计将出现显着成长

  • 由于该地区宽频普及的提高和内容消费行为的变化，Over-the-Top和网路通讯协定电视 (IPTV) 正在获得越来越多的关注。这种影响在印度和中国等亚洲国家最为明显，2022财年GDP成长率将分别达到7%和2.8%。此外，该地区的主要国家印度和中国正在经历快速的都市化，这对IPTV的采用起着关键作用。家庭内部。
  • 内容投资的增加正在创造好莱坞以外的新内容。印度正日益成为内容中心之一，为当地和全球消费生产大量材料。此外，自 2010 年以来该地区智慧型手机用户的增加也增加了对行动装置上 IPTV 服务的需求。该地区智慧型手机用户数量占全球智慧型手机用户数的一半，到2022年将突破60亿大关。
  • 此外，印度政府的数位转型倡议，例如有线电视数位化和直接到户（DTH）服务，也推动了IPTV在该国的采用。网路服务供应商的出现改变了印度的IPTV场景，该公司向其客户提供免费的IPTV直播订阅。我们预计其他公司也会效仿，从而增加该地区对行动 IPTV 服务的需求。

网际网路通讯协定电视 (IPTV) 产业概览

由于提供硬体设定和 IPTV 服务系统的厂商数量不断增加，互联网通讯协定电视 (IPTV) 市场的趋势既整合又分散。市场也变得更加垂直整合，电视製造商与电信业者合作提供内建机上盒，这将加速 IPTV 的采用。

2023 年 11 月，Enghouse Networks 宣布为加拿大萨斯喀彻尔的 Ile-a-la-Crosse Communications Society Inc. (ICSI) 提供新的 IPTV 服务。儘管野火威胁全部区域的通讯基础设施，但该服务还是创建并推出了。 2023 年 8 月，ICSI 与 Enghaus 接洽，该公司在萨斯喀彻尔省西北部提供电视服务。由于经济原因，有线电视服务的讯号供应商计划在六週内关闭该服务，因此 ICSI 立即需要替代解决方案。

2023 年 10 月，M7 Deutschland 将扩大与奥地利网路营运商 LIWEST 的长期合作关係。除了提供免费电视、付费电视和外语频道的介绍有线电视外，M7 现在还向网路营运商提供完整的 IPTV 许可权，包括高级功能。因此，LIWEST可以透过添加高清解析度电视频道来扩展其IPTV平台，让观众观看具有互动电视附加元件功能的电视节目。进阶功能包括具有重新启动和播放功能的时移电视。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 调查先决条件和可交付成果
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 市场驱动因素与阻碍因素简介
  • 市场驱动因素
    • 高清频道和随选视讯需求
    • 与IPTV服务打包的互动服务
    • 有利的政府倡议
  • 市场限制因素
    • 来自有线和卫星电视营运商的竞争
    • 发展中地区缺乏提供无延迟和无抖动服务的基础设施
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代产品的威胁
    • 竞争公司之间的敌意强度

第五章市场区隔

  • 按类型
    • 硬体
    • 服务
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第六章 竞争形势

  • 公司简介
    • Akamai Technologies, Inc.
    • AT&T Inc.
    • Cisco Systems Inc.
    • Ericsson AB
    • Huawei Technologies Co., Ltd.
    • Verizon Communications
    • ARRIS International Plc
    • Moftak Solutions
    • Sterlite Tech
    • Tripleplay Services Ltd.

第七章 投资分析

第八章市场机会及未来趋势

简介目录
Product Code: 62316

The Internet Protocol Television Market size is estimated at USD 44.29 billion in 2024, and is expected to reach USD 105.64 billion by 2029, growing at a CAGR of 18.99% during the forecast period (2024-2029).

Internet Protocol Television (IPTV) - Market

Key Highlights

  • The market is shifting from traditional broadcasting modes such as cable or satellite TV to internet-based streaming. Internet Protocol Television (IPTV) plays a significant role in this transitional phase. With improved communication technology and advancements in network architecture, these developments have also positively impacted the market.
  • Technological advancements have led to increased IPTV subscribers and a growing demand for HD channels and video-on-demand services. The subscription numbers are also rising due to new market expansion. The increasing penetration of Internet-based streaming services is expected to drive the market further.
  • Companies offer complex deliverables combined with over-the-top (OTT) services, video calling/conferencing, smart home technologies, and video games. Such lucrative strategies adopted by these companies attract clients, leading to an increase in subscribers and driving IPTV market growth.
  • Moreover, government initiatives in developing countries like India that favor digital television fuel the adoptiincreasingelevision. However, competition from local cable TV and satellite TV, due to their lower cost and lack of infrastructure for quality and jitter-free service, is limiting the adoption of IPTV to an extent, especially in developing and underdeveloped countries.

Internet Protocol Television (IPTV) Market Trends

Hardware segment to acquire major market share

  • The growing economies across the world are increasing the disposable income of the population in those countries, which is improving people's lifestyles, especially in developing countries. As a result of these economic changes, internet penetration has drastically improved across the globe.
  • These factors have led to increased demand from television service consumers for better user experiences regarding both quality and on-the-go viewing options. Cisco predicted that globally, Internet-video-to-TV traffic would account for 18% of consumer Internet video traffic by 2022, down from 25% in 2017. The rise of live streaming also led to increased Internet usage, making Internet penetration a vital factor in this trend.
  • As of the end of July 2022, the Internet penetration rate reached 63%. North Europe has the highest internet penetration rate, with 98% of the population having Internet access. In contrast, the Asia-Pacific region has the highest number of Internet users, followed by North America.
  • With the availability of cheap internet data, consumers are demanding high-quality television experiences, driving the growth of the hardware in the internet protocol television market worldwide.

Asia-Pacific Expected to Grow Significantly

  • Over-the-top and Internet-protocol-television (IPTV) are gaining traction driven by increasing broadband penetration and changing content consumption behaviors in the region. The effect can be significantly observed in Asian countries like India and China, representing 7% and 2.8% GDP growth rates in FY 2022. Further, rapid urbanization in India and China are the major countries in the region and play a significant role in adopting IPTV in households.
  • Rising investment in content has led to the creation of new content offering which is beyond Hollywood. Increasingly, India is becoming one of the content hubs, with a wealth of material being created for consumption locally and worldwide. Also, the growth of smartphone users in the region since 2010 has fuelled the demand for IPTV services in mobile devices. The number of smartphone users in its region is half that of global smartphone users, which has crossed the mark of 6 billion in the year 2022.
  • Moreover, Indian government initiatives towards digital transformation, such as digitization of cable TV and Direct-to-Home (DTH) services, are also favoring the adoption of IPTV in the country. The advent of network service providers has changed the IPTV scenario in India, with the company providing free IPTV live subscriptions to its customers. With other companies following suit, the demand for mobile-based IPTV services is expected to increase in the region.

Internet Protocol Television (IPTV) Industry Overview

The Internet protocol television (IPTV) market trend is consolidated but inclining towards fragmentation with the increasing number of players offering the hardware setup and IPTV service systems. Also, the market is undergoing vertical integration as TV manufacturers are partnering with telecom companies providing built-in set-up-box encouraging the adoption of IPTV.

In November 2023, Enghouse Networks announced it delivered its new IPTV service to Ile-a-la-Crosse Communications Society Inc. (ICSI) in Saskatchewan, Canada. The service was created and launched despite wildfires threatening telecommunications infrastructure throughout the region. In August 2023, Enghouse was approached by ICSI, which provides TV services in northwestern Saskatchewan. The signal provider for their cable TV service planned to shut down the service in six weeks for economic reasons, and ICSI needed an alternative solution immediately.

In October 2023, M7 Deutschland is expanding its long-standing partnership with Austrian network operator LIWEST. In addition to the introductory cable TV offer with free TV, pay-TV, and foreign-language channels, M7 now supplies the network operator with full IPTV license rights, including advanced functions. LIWEST can thus expand its IPTV platform with additional TV channels in HD resolution, which enable viewers to consume TV programs with interactive TV add-on functions. The advanced features include time-shifted TV via restart and replay.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Deliverables
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Demand for High-Definition Channels and Video On-Demand
    • 4.3.2 Interactive Services Packaged Along with IPTV Services
    • 4.3.3 Favorable Government Initiatives
  • 4.4 Market Restraints
    • 4.4.1 Competition from Cable TV and Satellite TV Operators
    • 4.4.2 Lack of Infrastructure in Developing Regions to Offer Delay and Jitter-free Service
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Hardware
    • 5.1.2 Service
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Latin America
    • 5.2.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Akamai Technologies, Inc.
    • 6.1.2 AT&T Inc.
    • 6.1.3 Cisco Systems Inc.
    • 6.1.4 Ericsson AB
    • 6.1.5 Huawei Technologies Co., Ltd.
    • 6.1.6 Verizon Communications
    • 6.1.7 ARRIS International Plc
    • 6.1.8 Moftak Solutions
    • 6.1.9 Sterlite Tech
    • 6.1.10 Tripleplay Services Ltd.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS