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市场调查报告书
商品编码
1521894

永续电子商务包装：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

Sustainable E-Commerce Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2024年永续电子商务包装市场规模将达到344.1亿美元，2029年将达到508.3亿美元，预计在预测期内（2024-2029年）复合年增长率为8.12%。

永续电子商务包装市场

製造商和消费者越来越意识到包装废弃物对环境的影响，导致对减少废弃物和使用环保材料的永续包装解决方案的需求不断增加。欧洲和北美等已开发地区具有环保意识的消费者行为倾向于采用可回收、生物分解性或可堆肥材料製成的永续包装。

主要亮点

  • 永续性是电子商务中购买决策和品牌亲和性的关键驱动因素。零售商和电子商务包装供应商正在采取行动，采用永续包装，包括由回收材料製成的瓦楞纸箱、纸质替代品以及减少材料使用的简单设计。
  • 电子商务相关人员实际上已经意识到，如果向此类平台供应产品的中小企业要实现其目标，就必须实现永续包装。与此同时，多个政府和个体零售商正在探索限制一次性塑胶使用的方案。多家电子商务公司已禁止在其包装供应链中使用一次性塑胶。
  • 例如，2023 年 7 月，沃尔玛宣布了一项开创性的决定，透过减少与线上购买相关的包装废弃物，使日常购物体验更加永续。该公司正在从塑胶邮件过渡到可回收纸质邮件。尺寸合适的瓦楞纸箱包装使客户能够统一运输电子商务订单，并消除一次性塑胶袋的使用。预计到年终，这项倡议将从美国垃圾掩埋场清除 6,500 万件（即超过 2,000 吨）塑胶废弃物。
  • 近年来，消费者购买不断从实体店转向电子商务。近年来，美国网路购物的使用量有所增加。根据美国人口普查局的数据，电子商务零售额占美国零售总额的比例将从2017年的9.1%增加到2023年的15.4%。网上购物的激增需要有效、环保和永续的包装选择。
  • 但原材料价格波动，加上突发地缘政治事件（如乌克兰与俄罗斯衝突、其他国家贸易紧张局势等）引发的供应链相关问题持续存在，将在一段时间内持续影响市场可能会导致营收下降。原物料价格的波动会影响总製造成本，并最终影响成品和服务的定价。
  • 随着电子商务领域的发展，技术不断进步，以确保客户的安全和安心。此类进步的例子包括永续RF 和 RFID 标籤促进的运输应用，这些标籤有助于追踪产品、製造商设施、承运人资讯和托运人仓库。网路购物在印尼和印度等已开发市场和新兴市场越来越受欢迎，客户利用方便的包装解决方案在运输和交付过程中监控产品讯息，这提供了利润丰厚的市场机会。

永续电子商务包装市场趋势

家用电子电器产品的线上销售预计将推动收入成长

  • 家用电子电器包装产品製造商越来越多地使用保护性包装产品，例如气泡膜、空气枕和其他充气包装产品来保护他们的设备。未来，预计这种替代包装将满足所有电子类别的要求。小型消费品的泡壳包装正在有效发挥作用。这种塑胶包装突出了产品的特色，并具有防拆封功能，同时易于打开。
  • 环保电子产品包装越来越受欢迎。监管和政府当局正在大力推广环保包装。品牌和消费者都认识到需要保护环境免受不可生物分解性的包装废物的影响。例如，2023 年 1 月，Flipkart 推出了一家提供永续产品的电子商店。该公司希望做到透明、以消费者为中心、环保，同时也做出改变并鼓励明智的购买决策。
  • 根据投资分析公司 Avendus 和印度主要 CA 公司 Dewan PN Chopra &Co. 的预测，印度整体家用电子电器市场规模从 2017 年开始预计将扩大约五倍，到 2025 年达到 306 亿美元。因此，全国线上家用电子电器的大幅成长预计将在未来几年推动可回收、生物分解性和永续包装选择的需求。
  • 亚马逊、阿里巴巴和沃尔玛等跨国公司越来越认识到，其设备对环境的影响也延伸到了包装上。亚马逊设定了一个坚定的目标，到 2023年终使所有亚马逊设备包装完全可回收，这创下了家用电子电器产业的新纪录。 2022 年推出的产品中约有 79.5% 是完全可回收的。
  • 使用正确的材料对于家用电子电器产品包装的永续发展至关重要。仔细选择用于包装、包装和运输电子产品的材料可以帮助公司实现其排放和永续性目标。为电子产品采用永续包装解决方案不仅有助于实现这些目标，还将吸引越来越多具有环保意识的消费者，他们优先考虑环保选择。

在预测期内，北美将占据主要市场占有率

  • COVID-19 大流行加速了美国对环境和永续性的认识。消费者越来越多地在网路购物，这一趋势即使在商店重新开业后仍然持续，推动了对环保包装的需求。在宅配的便利性、全通路商家能力和情境客户体验的推动下，美国的电子商务支出正在增加。
  • 美国塑胶公约最近发布了年度报告，强调其主要透过重新思考包装设计来创造塑胶循环经济的努力。该联盟已成功实现其最初目标，即确定到 2025 年应从塑胶包装中消除的有问题和不必要的材料清单。但其他愿望，例如使所有塑胶包装可重复使用、可回收和可堆肥，可能无法在 2025 年截止日期之前实现。
  • 该地区的几家公司一直致力于透过推出产品或透过纵向或横向整合的方式来推广生态友善包装。 2023 年 6 月，永续电子商务平台 Boox 与加拿大无包装退货网路 ReturnBear 合作。此次合作旨在透过促进电子商务产业更加循环的系统来加强 Boox 在加拿大市场的产品和服务。因此，Boox 将向加拿大各地的行业合作伙伴扩展其解决方案和服务，在该地区有效实施打包和循环。
  • 加拿大的电子商务基础设施高度发达，与美国紧密结合。加拿大主要的线上零售商包括亚马逊、沃尔玛、Canadian Tire、Costco、Best Buy、Hudson's Bay 和 Etsy。整体而言，北美消费者越来越依赖网路下订单。过去十年，网路消费者销售额的成长速度快于传统零售额。
  • 电子商务在零售总额中的份额正在迅速扩大，尤其是在美国、加拿大等已开发国家。根据美国人口普查局的数据，美国的零售电子商务销售额大幅成长，尤其是在疫情大流行之后。到2023年，美国电商零售额将超过1,1,180亿美元，较2020年的7,626.8亿美元大幅成长。总体而言，随着消费者生活方式和食品需求的变化以及零售商密切合作以满足这些需求，包装预计将经历动态转变。

永续电商包装产业概述

所研究的市场是细分的，主要供应商控制着大部分市场占有率。市场上众多参与企业的存在会影响服务的定价，并且是一个直接的竞争因素，特别是对于较小的供应商而言。供应商可能会专注于提供一站式服务以确保竞争优势。该市场的主要参与企业包括 Amcor Group GmbH、Smurfit Kappa Group、WestRock Company 和 DS Smith PLC。

  • 2023年9月，全球永续电商包装公司Smurfit Kappa宣布拟以112亿美元收购领先的纸和纸板製造公司WestRock，组成Smurfit WestRock。根据这项声明，该协议预计将于 2024 年第二季敲定。
  • 2023年6月，宝洁中国宣布与领先材料专家陶氏化学公司合作，将空气胶囊引入电商包装。此胶囊的创建是为了最大限度地减少不必要的包装，同时确保产品安全。陶氏表示，这项创新设计的灵感来自于瓦楞小包裹箱，可将材料重量减轻 40%。此外，它还采用全 PE 单一材料成分。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行概述

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 买方议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
  • 产业价值链分析
  • 评估近期地缘政治情境对产业的影响

第五章市场动态

  • 市场驱动因素
    • 消费者偏好转向可回收和环保材料
    • 全球生态商贸与网路零售快速成长
    • 人们越来越青睐小型轻量包装
  • 市场限制因素
    • 供应链相关问题与原料成本波动

第六章 市场细分

  • 依材料类型
    • 塑胶
    • 纸板
    • 金属
  • 按最终用户
    • 时尚/服饰
    • 家用电子电器产品
    • 饮食
    • 药品
    • 个人护理
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 义大利
      • 西班牙
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳洲/纽西兰
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 墨西哥
    • 中东/非洲
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 南非

第七章 竞争格局

  • 公司简介
    • Amcor Group GmbH
    • Smurfit Kappa Group PLC
    • WestRock Company
    • DS Smith PLC
    • Sealed Air Corporation
    • Mondi Group
    • International Paper
    • Packman Packaging Private Limited
    • Pinnacle Packing Industries LLC
    • HB Fuller Company

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 50002399

The Sustainable E-Commerce Packaging Market size is estimated at USD 34.41 billion in 2024, and is expected to reach USD 50.83 billion by 2029, growing at a CAGR of 8.12% during the forecast period (2024-2029).

Sustainable E-Commerce Packaging - Market

Manufacturers and consumers are becoming more aware of the environmental consequences of packaging waste, resulting in an incremental need for sustainable packaging solutions that reduce waste and utilize eco-friendly materials. The behavior of eco-conscious consumers in developed regions like Europe and North America gravitates toward environmentally sustainable packaging, which can be made from recycled, biodegradable, or compostable materials.

Key Highlights

  • Sustainability is a major driver of purchase decisions and brand affinity in e-commerce. Retailers and e-commerce packaging vendors are taking action by incorporating sustainable packaging choices like corrugated boxes made from recycled materials, paper-based alternatives, and simplistic designs that decrease material usage.
  • E-commerce stakeholders substantially recognize the requirement to make sustainable packaging viable for small businesses that supply products to these platforms to achieve targets. This comes when multiple governments and individual retailers look for options to curb the usage of single-use plastic. Several e-commerce companies are banning single-use plastics in their packaging supply chain.
  • For instance, in July 2023, Walmart unveiled its groundbreaking decision to help make the everyday shopping experience more sustainable by reducing packaging waste related to online purchases. The firm is moving from plastic to recyclable paper mailers. Rightly-sized cardboard box packaging would allow customers to consolidate shipping on e-commerce orders and eliminate the use of disposable plastic bags. This switchover was estimated to remove 65 million single-use plastic bag mailers, or over 2,000 metric tons of plastic waste, from United States landfills by the end of 2023.
  • The past few years have seen a continual consumer purchasing shift toward e-commerce and away from brick-and-mortar stores. The use of online shopping in the United States has been increasing in the past few years. According to the US Census Bureau, e-commerce retail sales as a percentage of total retail sales in the United States increased from 9.1% in 2017 to 15.4% in 2023. The surge in online purchases necessitates the need for effective, eco-friendly, and sustainable packaging choices.
  • However, fluctuations in the raw material prices backed by the constant supply chain-related issues caused by sudden geopolitical events (like the conflict between Ukraine and Russia and other trade tensions between countries) may dent the market's top line in the upcoming period. Fluctuations in the prices of raw materials have the potential to impact the total production expenses and subsequently impact the ultimate pricing of the completed products or services.
  • As the e-commerce sector grows, technological advancements are being developed to ensure customer safety and security. Examples of such advances include shipment applications facilitated by sustainable RF and RFID labels, which help track the product, the manufacturer's facility, the information of the delivery partner, and the shipper's warehouse. Online shopping is becoming increasingly popular in both developed and emerging markets like Indonesia, India, etc., and customers are taking advantage of convenient packaging solutions that monitor product information during the shipment and delivery process, providing lucrative market opportunities.

Sustainable E-Commerce Packaging Market Trends

Online Sales of Consumer Electronics is Expected to Drive Top-Line

  • Manufacturers of consumer electronics packaging products are increasingly using protective packaging items, such as air bubble wraps, air pillows, and other inflated packaging products, to shield devices. It is anticipated that in the future, these packaging alternatives will satisfy the requirements of all electronic categories. The packaging of small consumer goods in blisters works effectively. This plastic packaging makes the items stand out and offers tamper protection while still being straightforward to open.
  • Electronic product packaging that is environmentally friendly is growing in popularity. Regulators and government authorities have vigorously pushed for eco-friendly or green packaging. Brands and consumers alike are recognizing the necessity of protecting the environment from non-biodegradable packaging trash. For instance, in January 2023, Flipkart introduced an e-store for sustainable products. The company hopes that it will be able to make a difference and encourage informed buying decisions while being transparent, consumer-oriented, and eco-friendly.
  • According to the investment analysis firm Avendus and a key CA firm based out of India, Dewan P.N. Chopra & Co., the size of the consumer electronics market across India from 2017 is expected to increase almost five times by 2025 to USD 30.6 billion. Therefore, this significant uptick in online consumer electronics across the country is anticipated to push the demand for recyclable and biodegradable sustainable packaging options in the coming years.
  • Several global companies like Amazon, Alibaba, Walmart, and others are gradually understanding that the environmental impact of devices extends to packaging as well. Amazon set a robust objective to have all Amazon device packaging completely recyclable by the end of 2023, a new record for the consumer electronics sector. About 79.5% of product launches in 2022 were fully recyclable.
  • Using appropriate materials is crucial in making consumer electronics packaging sustainable. By carefully selecting the materials for wrapping, packing, and transporting electronics, it becomes simpler to achieve business' carbon emission targets and sustainability objectives. Embracing sustainable packaging solutions for electronic products not only helps in reaching these goals but also attracts the increasing population of environmentally conscious consumers who prioritize eco-friendly choices.

North America to Hold Significant Market Share During the Forecast Period

  • The COVID-19 pandemic accelerated the transition to e-commerce sales and raised awareness of the environment and sustainability in the United States. Consumers increasingly turned to online shopping, and that pattern endured even when stores reopened, resulting in the demand for eco-friendly packaging. E-commerce spending in the United States is rising, driven by the convenience of home delivery, merchants' omnichannel capabilities, and contextual customer experiences.
  • The United States Plastics Pact recently published its annual report, highlighting its efforts to create a circular economy for plastics, primarily through a reassessment of packaging design. The consortium has successfully achieved its initial objective of identifying a list of problematic and unnecessary materials that it seeks to eliminate from plastic packaging by 2025. However, other aspirations, such as ensuring that all plastic packaging is reusable, recyclable, or compostable, may not be met by the 2025 deadline.
  • Several players across the region consistently make efforts by launching products or starting initiatives with vertical or horizontal integration to boost environment-friendly packaging for e-commerce channels. In June 2023, Boox, a sustainable e-commerce platform, partnered with ReturnBear, a package-free returns network in Canada. This collaboration aims to enhance Boox's services in the Canadian market by promoting a more circular system within the e-commerce industry. As a result, Boox will extend its solutions and services to industry partners throughout Canada, effectively implementing the packaging loop within the region.
  • Canada's e-commerce infrastructure is highly developed and closely integrated with that of the United States. The major online retailers in Canada include Amazon, Walmart, Canadian Tire, Costco, Best Buy, Hudson's Bay, and Etsy. Overall, North American consumers increasingly rely upon the Internet to place orders. Internet consumer sales have grown more in the past decade than traditional retail sales.
  • The total percentage of e-commerce is rapidly growing in terms of total retail sales, primarily in developed countries like the United States and Canada. According to the US Census Bureau, the value of retail e-commerce sales in the United States has been growing significantly, especially after the pandemic. In 2023, the value of e-commerce retail trade sales in the United States exceeded USD 1.118 trillion, marking a significant increase from USD 762.68 billion in 2020. Overall, as consumer lifestyles and food demands change and retailers work closely to accommodate those demands, packaging is anticipated to experience a dynamic transformation.

Sustainable E-Commerce Packaging Industry Overview

The market studied is fragmented, with major vendors accounting for most of the market share. The presence of many players in the market impacts the pricing of services, making it a direct competing factor, especially for small-scale vendors. The vendors are expected to focus on providing one-stop-shop services, providing them with a competitive advantage. Some of the major players in the market are Amcor Group GmbH, Smurfit Kappa Group, WestRock Company, and DS Smith PLC.

  • September 2023: Global sustainable and e-commerce packaging firm Smurfit Kappa notified its intentions to acquire a key paper and paperboard manufacturing firm, WestRock, for USD 11.2 billion to create Smurfit WestRock, one of the largest global paper packaging company generating a combined annual income of USD 34 billion. Upon the declaration, the agreement was anticipated to be finalized during the second quarter of 2024.
  • June 2023: Procter & Gamble (P&G) China unveiled its partnership with Dow, a key material specialist firm, to introduce an air capsule for e-commerce packaging. The capsule has been created to minimize unnecessary packaging while ensuring the products' safety. Dow has stated that the innovative design is inspired by corrugated parcel boxes and results in a 40% decrease in material weight. Additionally, it features an all-PE mono-material composition.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of Substitutes
    • 4.2.4 Threat of New Entrants
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of Recent Geopolitical Scenario on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Shift in Consumer Preferences toward Recyclable and Eco-friendly Materials
    • 5.1.2 Exponential Growth of Eco-commerce and Online Retailing Penetration Across the Globe
    • 5.1.3 Rising Inclination Toward Downsized and Lightweight Packaging
  • 5.2 Market Restraints
    • 5.2.1 Supply Chain-related Issues and Fluctuating Cost of Raw Materials

6 MARKET SEGMENTATION

  • 6.1 By Material Type
    • 6.1.1 Plastic
    • 6.1.2 Paper and Paper Board
    • 6.1.3 Metal
  • 6.2 By End User
    • 6.2.1 Fashion and Apparel
    • 6.2.2 Consumer Electronics
    • 6.2.3 Food and Beverage
    • 6.2.4 Pharmaceuticals
    • 6.2.5 Personal Care
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Italy
      • 6.3.2.5 Spain
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 India
      • 6.3.3.4 Australia and New Zealand
    • 6.3.4 Latin America
      • 6.3.4.1 Brazil
      • 6.3.4.2 Argentina
      • 6.3.4.3 Mexico
    • 6.3.5 Middle East and Africa
      • 6.3.5.1 Saudi Arabia
      • 6.3.5.2 United Arab Emirates
      • 6.3.5.3 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor Group GmbH
    • 7.1.2 Smurfit Kappa Group PLC
    • 7.1.3 WestRock Company
    • 7.1.4 DS Smith PLC
    • 7.1.5 Sealed Air Corporation
    • 7.1.6 Mondi Group
    • 7.1.7 International Paper
    • 7.1.8 Packman Packaging Private Limited
    • 7.1.9 Pinnacle Packing Industries LLC
    • 7.1.10 H.B. Fuller Company

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS