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市场调查报告书
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资料货币化：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Data Monetization - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 138 Pages | 商品交期: 2-3个工作天内

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简介目录

资料货币化市场规模预计到 2024 年为 41.7 亿美元，预计到 2029 年将达到 103.5 亿美元，在预测期内（2024-2029 年）复合年增长率为 19.94%。

数据货币化市场

资料在 B2B 环境中的业务决策和策略制定中的重要性日益增加，正在推动市场需求。这也得益于商业环境中数位设备和系统整合带来的资料生成、互联网使用范围扩大带来的消费者资料量的增加以及市场上资料分析工具的出现，导致市场增长和生成资料的货币化在世界各地创造机会。

主要亮点

  • 资料货币化策略依赖更传统的分析技术，并且难以有效处理非结构化资料。然而，透过云端平台轻鬆存取大规模运算资源以及一些人工智慧/机器学习驱动的分析引擎的商品化使价值和投资收益变得更加实惠，预计这将支持未来的成长。随着技术的进步，独立软体供应商正在转向自助式商业智慧来增加应用程式收益并使其产品脱颖而出。
  • 同样，自助服务 BI 可以透过提高采用率和提高业务效率来为开发应用程式的公司提高应用程式投资回报率。这显示资料货币化解决方案市场的成长潜力。
  • 资料货币化策略的广泛和新应用可以帮助企业创造新的收益来源。这可以透过直接向第三方出售资料、开发资料主导的产品和服务或使用资料增强现有服务来实现。因此，预计未来资料货币化解决方案将越来越多地被所有终端用户群体采用。
  • 随着线上业务的扩展，例如线上银行和电子商务公司的扩展，他们可能会部署资料货币化解决方案来分析客户的购买模式和偏好并个性化产品推荐。预计这将提高销售额和客户满意度，从而推动预测期内的市场成长。
  • 全球网路用户数量的不断增加，以及企业中连网型设备和基于软体的解决方案的增长，正在支持各个最终用户细分市场的客户资料的生成，从而创造市场增长机会。例如，2023年11月，通讯报告称，全球网路用户数已达54亿。这种成长可能会支持线上资料生成并推动预测期内的市场成长。
  • 资料货币化计划的一个担忧是将资料暴露给外部各方的隐私和法律影响。因此，使用者应仔细考虑从客户处获得的资料的权利和所有权。根据资料收集时签订的地区、行业和特定客户协议，这些监管政策可能需要大量资源和专业知识。这给希望透过资料集收益的组织带来了挑战。

资料货币化市场趋势

大公司占大部分市场占有率

  • 数位转型趋势正在塑造商业格局。大型企业正在加大云端迁移计划，并面临客户期望不断提高、业务量不断增加以及服务交付模式不断变化等新挑战。
  • 因此，许多大型企业正在采用高速云端服务供应商的DaaS（数据即服务）解决方案。大多数都专注于透过 DaaS产生收入。资料驱动的收益业务将自动化，并提供更高的生产力。
  • 在美国，亚马逊、Facebook 和Google等公司正在利用资料收益以帮助发展业务。因此，各行业的组织都在转向资料来发现为业务成长创造价值的机会。
  • 据美国银行称，到 2024 年，数位广告预计将占美国广告支出的 74%，高于 2023 年的 69%。 Google、Meta 和亚马逊等科技巨头将继续主导美国线上广告产业。近年来，Expedia、Booking、eBay、Airbnb 等美国公司将大量收益用于销售和行销。预计这一趋势将在预测期内持续下去。
  • 大型企业预计将设计可重新配置的架构，广泛支援资料重用，以增加资料货币化解决方案的内在价值。这使我们能够满足苛刻的技术需求，例如高效能处理、进阶资料整合和可扩展性。

北美占据主要市场占有率

  • 由于企业和消费者产生的资料量不断增加，北美的资料货币化市场正经历显着成长。企业正在寻找从这些资料中提取价值的新方法，从而推动创新资料货币化策略和技术的发展。先进分析和人工智慧的采用使企业能够从资料中获得可行的见解，进一步推动市场成长。
  • 该地区也是先进分析解决方案和实践创新方法的早期采用者和实施者，包括巨量资料、机器学习、资讯科学和高效能运算。有些供应商在该地区拥有强大的立足点，为市场的成长做出了贡献。 Google Inc.、Cisco Systems Inc.、Adastra Corporation（加拿大）、Domo、Sisense Inc. 等
  • 2023 年 6 月，思科发布了思科可观测平台。它是一个开放、可扩展、API 驱动的全端可观测性 (FSO) 平台，基于 OpenTelemetry 构建，并由指标、事件、日誌和追踪 (MELT) 提供支援。推动思科的全端可观测性策略，并提供 AI/ML主导的分析和新的可观测性生态系统，以提供相关且有影响力的业务见解。可观察性可以成为透过集中资料、分析、行动和实践来减少团队摩擦的关键方法。
  • 数位设备和技术的激增显着增加了企业和消费者产生的资料量，创造了更多的收益机会。根据Cisco预测，2023年北美地区人均设备和连线数量将达到13.4个，远超过其他地区。
  • 此外，公司越来越认识到资料作为策略资产的价值。我们正在探索以多种方式将资料收益的方法，包括出售资料、提供资料主导的服务以及将其用于有针对性的广告。欧洲的 GDPR 和加州的 CCPA 等法律规范也提高了人们对资料隐私和安全的认识，企业寻求合规的方式将其资料资产收益。

资料货币化产业概述

由于中小企业和跨国公司的存在，资料货币化市场竞争非常激烈。资料货币化应用于多种行业，为供应商提供成长机会，吸引新参与者进入市场，并加剧供应商之间的竞争。市场参与者正在采取联盟和收购等策略来加强其产品阵容并获得永续的竞争优势。主要市场参与者包括 Accenture PLC、Adastra Corporation、Cisco Systems Inc.、Dawex Systems SAS、Emu Analytics Ltd.。

  • 2024 年 5 月，Accenture和Oracle将合作投资尖端的生成式人工智慧解决方案、工具和培训资源。这些策略投资旨在帮助组织充分发挥资料潜力，推动其实现前所未有的成长并培养持续创新的文化。透过结合我们的专业知识，Accenture和Oracle将帮助各行业的客户透过大规模采用生成式人工智慧来实现业务转型。
  • 2024 年 2 月，Dawex、施耐德电机、法雷奥、CEA 和 Prosyst 共同创立了 Data4Industry-X，这是一个面向工业领域的可靠资料交换解决方案。 Data4Industry-X 致力于增强在不同国家运营的知名跨国工业公司的竞争力并最大程度地减少对环境的影响，主要集中在汽车和发电行业。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 评估 COVID-19 对资料货币化市场的影响

第五章市场动态

  • 市场驱动因素
    • 快速采用进阶分析和视觉化
    • 业务资料的数量和种类不断增加
  • 市场限制因素
    • 与现有系统的互通性
    • 监管政策结构多样
  • 市场挑战
    • 资料结构的复杂性和一致的资料可用性不断增加

第六章 市场细分

  • 按组织规模
    • 中小企业
    • 大公司
  • 按最终用户产业
    • BFSI
    • 通讯/IT
    • 製造业
    • 卫生保健
    • 零售
    • 其他的
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲/纽西兰
    • 拉丁美洲
    • 中东/非洲

第七章 竞争格局

  • 公司简介
    • Accenture PLC
    • Adastra Corporation
    • Cisco Systems Inc.
    • Dawex Systems SAS
    • Emu Analytics Ltd
    • Thales Group
    • Google LLC（Alphabet Inc.）
    • IBM Corporation
    • Infosys Limited
    • Ness Technologies Inc.
    • NetScout Systems Inc.
    • Openwave Mobility Inc.（ENEA）
    • SAP SE
    • SAS Institute Inc.

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 71513

The Data Monetization Market size is estimated at USD 4.17 billion in 2024, and is expected to reach USD 10.35 billion by 2029, growing at a CAGR of 19.94% during the forecast period (2024-2029).

Data Monetization - Market

The increasing importance of data in business decisions and strategy development in the B2B environment is driving the demand for the market. This is also supported by the integration of digital devices and systems in the business environment to generate data, the growth of internet usage to increase consumer data volume, and the emergence of data analytics tools in the market, creating an opportunity for the market's growth and to monetize the generated data worldwide.

Key Highlights

  • Data monetization strategies relied on more traditional analytical techniques and struggled to deal effectively with unstructured data. However, easier access to significant computing resources via cloud platforms and the commoditization of some AI/machine learning-powered analysis engines are creating more affordable opportunities to extract both values and return on investment, which would drive the market's future growth. Independent software vendors have turned to self-service business intelligence to increase application revenue and differentiate their offerings in line with technological advancement.
  • Similarly, self-service BI can contribute to application ROI for enterprises developing applications by increasing adoption and improving operational efficiencies. This shows the potential of the market's growth in data monetization solutions.
  • The broad and emerging applications of data monetization strategies enable businesses to generate new revenue streams. This can be achieved through selling data directly to third parties, creating data-driven products or services, or using data to enhance existing offerings. This is expected to fuel the adoption of data monetization solutions across all end-user segments in the future.
  • As online businesses expand, including expanding online banking and e-commerce companies, they may implement data monetization solutions to analyze customer purchasing patterns and preferences and personalize product recommendations. This is expected to increase sales and customer satisfaction, driving the market's growth during the forecast period.
  • The increasing number of internet users worldwide, in line with the growth of connected devices and software-based solutions in businesses, is supporting the generation of customer data in various end-user segments, creating an opportunity for the market's growth. For instance, in November 2023, the International Telecommunication Union reported that internet users reached 5,400 million worldwide. This growth may support online data generation and fuel the market's growth during the forecast period.
  • The privacy and legal implications of releasing data to outside entities are the primary concerns with data monetization projects. Therefore, users must carefully review their rights and ownership of the data they may have acquired from their customers. Depending on the geography, the industry, and the specific customer contracts signed at the moment of data acquisition, these regulatory policies may require considerable resources and expertise. This presents challenges for organizations seeking to monetize their datasets.

Data Monetization Market Trends

Large Enterprises to Hold Major Market Share

  • The growing trends of digital transformation are shaping the business landscape. Large enterprises are ramping up their plans for cloud migration and confronting new challenges, including higher customer expectations, business volume growth, and service delivery model changes.
  • Thus, many large enterprises are adopting Data as a Service (DaaS) solutions from high-speed cloud service providers. Most are engaged in revenue generation from DaaS. Data-based monetization tasks are set to become automated and offer higher productivity.
  • In the United States, companies like Amazon, Facebook, and Google have monetized and used their data to fuel the growth of their business. As a result, organizations across all industries increasingly look at their data to uncover opportunities to create value for their business growth.
  • According to the Bank of America Corporation, digital advertising is expected to reach 74% of US ad spending in 2024, up from 69% in 2023. Tech giants like Google, Meta, and Amazon will continue to have a significant share of the US online advertising industry. In recent years, companies in the United States, such as Expedia, Booking, eBay, and Airbnb, have allocated significant revenues to their sales and marketing. They are anticipated to continue doing so during the forecast period.
  • Large enterprises are expected to design reconfigurable architectures that support extensive data reuse to enhance the embedded value of data monetization solutions. This helps them meet aggressive technical demands such as high-performance processing, advanced data integration, and scalability.

North America Holds Significant Market Share

  • The North American data monetization market has been experiencing significant growth, driven by increasing volumes of data generated by businesses and consumers. Companies are finding new ways to extract value from this data, leading to the development of innovative data monetization strategies and technologies. Adopting advanced analytics and artificial intelligence has enabled organizations to derive actionable insights from their data, further fueling the market's growth.
  • Furthermore, the region is an early adopter and host to innovative initiatives for advanced analytics solutions and practices, such as big data, machine learning, information science, and high-performance computing. It has a strong foothold of vendors, contributing to the market's growth. Some include Google Inc., Cisco Systems Inc., Adastra Corporation (Canada), Domo, and Sisense Inc.
  • In June 2023, Cisco announced the Cisco Observability Platform, an open and extensible, API-driven Full-Stack Observability (FSO) platform built on OpenTelemetry and anchored on metrics, events, logs, and traces (MELT). Advancing Cisco's Full-Stack Observability strategy, it provides AI/ML-driven analytics and a new observability ecosystem, delivering relevant and impactful business insights. Observability can become the primary way to reduce team friction by unifying data, analysis, actions, and practices.
  • The proliferation of digital devices and technologies has led to a massive increase in the volume of data generated by businesses and consumers, creating more monetization opportunities. According to Cisco Systems, the average number of devices and connections per person in North America was 13.4 in FY 2023, significantly higher than in other regions.
  • Furthermore, businesses increasingly recognize the value of their data as a strategic asset. They are exploring ways to monetize it through various means, such as selling data, offering data-driven services, or leveraging it for targeted advertising. Regulatory frameworks such as the GDPR in Europe and the CCPA in California also have heightened awareness around data privacy and security, prompting companies to find compliant ways to monetize their data assets.

Data Monetization Industry Overview

The data monetization market is competitive due to the presence of small and medium-sized enterprises and global players. Data monetization is used in various industries to provide vendors with growth opportunities, attracting new players into the market and driving competition among vendors. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage. Some key market players include Accenture PLC, Adastra Corporation, Cisco Systems Inc., Dawex Systems SAS, and Emu Analytics Ltd., among others.

  • In May 2024, Accenture and Oracle joined forces to invest in state-of-the-art generative AI solutions, tools, and training resources. These strategic investments aim to enable organizations to unlock the full potential of their data, propelling them toward unprecedented growth and fostering a culture of continuous innovation. By combining their expertise, Accenture and Oracle are dedicated to helping clients across diverse industries reinvent their businesses through the adoption of generative AI at scale.
  • In February 2024, Dawex, Schneider Electric, Valeo, CEA, and Prosyst collaborated to establish Data4Industry-X, the Reliable Data Exchange Solution for the Industrial Sector. Primarily focusing on the automotive and power generation industries, Data4Industry-X strives to enhance competitiveness and minimize the environmental impact of prominent multinational industrial corporations operating in various countries.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of Impact of COVID-19 on the Data Monetization Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Adoption of Advanced Analytics and Visualization
    • 5.1.2 Increasing Volume and Variety of Business Data
  • 5.2 Market Restraints
    • 5.2.1 Interoperability With Existing Systems
    • 5.2.2 Varying Structure of Regulatory Policies
  • 5.3 Market Challenge
    • 5.3.1 Increasing Complexities in Data Structures and Availability of Consistent Data

6 MARKET SEGMENTATION

  • 6.1 By Organization Size
    • 6.1.1 Small and Medium-sized Enterprises
    • 6.1.2 Large Enterprises
  • 6.2 By End-user Industry
    • 6.2.1 BFSI
    • 6.2.2 Telecom and IT
    • 6.2.3 Manufacturing
    • 6.2.4 Healthcare
    • 6.2.5 Retail
    • 6.2.6 Other End-user Industries
  • 6.3 By Geography***
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Accenture PLC
    • 7.1.2 Adastra Corporation
    • 7.1.3 Cisco Systems Inc.
    • 7.1.4 Dawex Systems SAS
    • 7.1.5 Emu Analytics Ltd
    • 7.1.6 Thales Group
    • 7.1.7 Google LLC (Alphabet Inc.)
    • 7.1.8 IBM Corporation
    • 7.1.9 Infosys Limited
    • 7.1.10 Ness Technologies Inc.
    • 7.1.11 NetScout Systems Inc.
    • 7.1.12 Openwave Mobility Inc. (ENEA)
    • 7.1.13 SAP SE
    • 7.1.14 SAS Institute Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS