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市场调查报告书
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1637782

欧洲纸包装：市场占有率分析、产业趋势与统计、成长预测（2025-2030）

Europe Paper Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

欧洲纸包装市场规模预估至2025年为958.1亿美元，预估至2030年将达1,192.2亿美元，预测期间（2025-2030年）复合年增长率为4.47%。

欧洲纸包装-市场-IMG1

主要亮点

  • 纸包装是保护、储存和运输各种产品的一种低成本且通用的方式。它还可以进行客製化以满足消费者需求和产品特定要求。纸包装的生物分解性、重量轻和可回收性等特性使其成为包装的重要组成部分。由于这些因素，食品和饮料行业对此类包装的需求不断增加。
  • 随着重点转向永续性，纸和纸板包装预计将在医疗保健、食品和饮料、零售和电子商务等各种最终用户行业中获得吸引力，预计纸包装产品将取代塑胶包装。电子商务行业对纸包装的需求激增预计将支持市场成长。
  • 由于欧洲都市化不断提高，食品包装越来越注重永续性和便利性。消费者对便利性日益增长的需求是推动市场的关键因素之一。食品服务包装产业认识到客户的需求不断变化，并正在对这些不断变化的偏好做出反应。生产商正在考虑如何在使用后处理包装，从而生产出可随时处理的包装商品。
  • 亚马逊在欧洲各地的电子商务中用纸质气枕取代了塑胶空气枕。这种纸被称为垫材，专门设计用于防止产品在包装内移动，防止损坏。此包装适用于亚马逊上销售的所有产品，包括使用亚马逊履约服务的产品。对亚马逊来说，摆脱塑胶是朝着正确方向迈出的一步。亚马逊的最新倡议是减少一次性塑胶包装，用纸袋和纸板信封取代一次性塑胶袋，用于亚马逊在欧洲各地的履约。
  • 人们担心纸包装对环境的影响。如果不以永续的方式进行管理，纸张原料（特别是木浆）的采购可能会导致森林砍伐。森林砍伐会对生态系、生物多样性和气候变迁产生负面影响。此外，当纸张透过某些製程（主要是漂白）生产时，会排放戴奥辛，这是一种有害污染物。这些污染物会对环境和人类健康产生负面影响。

欧洲纸包装市场趋势

饮料领域预计将占据主要市场占有率

  • 纸包装解决方案用于果汁、酒精饮料和代餐奶昔等饮料。饮料品质受到 pH 值、储存温度、压力和污染物存在的影响。含量的变化会改变饮料的成分。越来越多的公司正在采用具有阻隔性（热、湿气、细菌）的生物分解性包装产品，以消除氧化的可能性。例如，英国的 When in Rome 为 Ocado 推出了纸酒瓶。该瓶子是与永续包装公司 Frugalpac 合作开发的。由 94% 的再生纸製成，比一次性玻璃瓶的碳排放减少 84%。
  • 使用轻质包装材料的日益增长的趋势以及降低生产、运输和处理成本的愿望正在推动饮料软纸包装的发展。强调视觉包装趋势的电子商务公司的崛起推动了需求。
  • 在非酒精饮料的推动下，液体包装/利乐包装是成长最快的包装形式之一。该公司选择这种包装类型是因为它比液态奶的塑胶袋或果汁和其他饮料的宝特瓶更现代、更有吸引力。
  • 在中欧和东欧，饮料纸盒回收率正在根据欧盟包装废弃物法规不断提高。这凸显了该产业对循环社会的奉献。欧洲的纸箱回收已吸引了总计约 2 亿欧元（2.16 亿美元）的投资，预计到 2027 年将进一步吸引 1.2 亿欧元（1.296 亿美元）的投资。
  • 2023 年 6 月，利乐和斯道拉恩索联合投资 2,900 万欧元（3,130 万美元），在波兰（特别是奥斯特罗莱卡）推出了新的回收生产线。该计划旨在将波兰饮料纸盒的年回收能力大幅提高至三倍。此生产线的主要重点是从饮料纸盒中分离材料，特别是从聚合物和铝中分离纤维，并将其回收成瓦楞材料。
  • 该计划不仅旨在加强回收过程，而且还最大限度地减少对原生纤维的需求。新生产线预计年产能为5万吨，将使波兰每年的饮料纸盒回收量从2.5万吨增加到7.5万吨。此外，该计划旨在容纳来自捷克共和国、匈牙利、斯洛伐克、拉脱维亚、爱沙尼亚和立陶宛等国家不断增加的饮料量。

德国可望占据较大市场占有率

  • 随着技术环境的快速变化，包装行业正在采用各种技术并改进产品，以增强和提高生产力。由于针对过度塑胶污染的立法收紧，绿色包装材料在整个预测期内的使用量可能会增加。由于这些限制，纸包装预计将在商业上有很高的需求，因为它可以用作塑胶的替代品。
  • 出于永续性因素，该地区的公司正致力于扩大纸质包装的产能。 2024 年 3 月，领先的永续包装供应商 Protega World 在德国 Nunbrecht 开设了新的配销中心，加强了其欧洲供应链。 2023 年 5 月杜塞尔多夫 Interpack 展会后，Protega 转向北欧市场，标誌着扩大策略的关键时刻。
  • Protega 推出创新的 Hexcel 保鲜膜。这种可回收的纸质保护包装被定位为传统塑胶气泡包装的环保替代品。 Hexcel 产品系列，包括空隙填充和纸缓衝，仅在英国製造。这款多功能产品为从化妆品、餐具到杜松子酒和珠宝饰品等各种物品提供出色的保护。透过采用 FSC 认证的纸张和卡片包装，公司可以大幅减少碳排放。
  • 在政府有关永续包装的各种法规以及消费者对其购买选择对环境影响的认识不断提高的推动下，预计在预测期内，纸张和纸板包装的需求将会增加。根据德国联邦统计局的数据，2023 年德国纸包装市场的营业额约为 144 亿欧元（157 亿美元）。

欧洲纸包装产业概况

欧洲纸包装市场正在变得半固体，有几个有影响力的参与企业。其中一些重要的参与企业目前在市场占有率方面处于市场领先地位。这些拥有巨大市场占有率的领先参与企业正专注于扩大海外基本客群。主要参与企业包括 Smurfit Westrock、DS Smith PLC、Mondi Group、Hamburger Containerboard GmbH 和 Metsa Board Oyj。

  • 2024年7月，Smurfit Kappa完成了对WestRock的收购，创建了全球领先的包装公司Smurfit WestRock。该公司的全球总部仍将设在 Smurfit Kappa 的故乡都柏林，其北美和南美业务将集中在 WestRock 的故乡亚特兰大。合併后，Smurfit Kappa 股东将持有更名后营业单位50.4% 的持有权。合併后的 Smurfit WestRock 将拥有覆盖 40 个国家和六大洲的 500 多家工厂和 63 家造纸厂的广泛网路。
  • 2024 年 7 月英国DS Smith 在过去三年中投资超过 5,000 万欧元（5,400 万美元），以加强其在葡萄牙的包装设施。这些投资主要集中在技术进步和可再生能源解决方案的整合。作为该计划的关键要素，DS Smith 在其位于波尔图和莱里亚的工厂安装了两台新的瓦楞机。此外，里斯本包装工厂还透过升级瓦楞机并增加 2,800 毫米宽的干端来进行扩建。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第五章市场动态

  • 市场驱动因素
    • 食品和饮料领域的需求增加
    • 由于电子商务的成长，对各种纸和纸板包装的需求增加
  • 市场限制因素
    • 森林砍伐对纸包装的影响

第六章 市场细分

  • 依产品类型
    • 折迭式纸盒
    • 瓦楞纸箱
    • 其他的
  • 按最终用户产业
    • 食物
    • 饮料
    • 医疗保健
    • 个人护理
    • 电子商务
    • 烟草
    • 其他的
  • 按国家/地区
    • 英国
    • 法国
    • 德国
    • 义大利
    • 西班牙

第七章 竞争格局

  • 公司简介
    • Smurfit Westrock
    • DS Smith PLC
    • Mondi Group
    • Hamburger Containerboard GmbH（Prinzhorn Group）
    • Papierfabrik Palm GmbH & Co. KG
    • Metsa Board Oyj
    • Progroup AG
    • Emin Leydier SA
    • Svenska Cellulosa Aktiebolaget-SCA
    • Stora Enso Oyj
    • International Paper Company

第八章投资分析

第9章市场的未来

简介目录
Product Code: 47063

The Europe Paper Packaging Market size is estimated at USD 95.81 billion in 2025, and is expected to reach USD 119.22 billion by 2030, at a CAGR of 4.47% during the forecast period (2025-2030).

Europe Paper Packaging - Market - IMG1

Key Highlights

  • Paper packaging is a low-cost and versatile way to protect, store, and transport various products. It can also be customized to satisfy the needs of consumers or product-specific requirements. Attributes like biodegradability, lightweight, and recyclability of paper packaging make it an essential component for packaging. Due to such factors, the demand for such packaging has increased in the food and beverage industry.
  • With the focus shifting toward sustainability, paper and paperboard packaging are expected to gain traction, with the country pushing for paper packaging products over plastic packaging for various end-user industries, including healthcare, food and beverages, retail, and e-commerce. The surging demand for paper packaging in the e-commerce industry will support market growth.
  • The growth in the rate of urbanization across Europe has resulted in a higher focus on sustainability and convenience in food packaging. The increased need for consumer convenience is one of the primary factors driving the market. The foodservice packaging industry has recognized customers' evolving demands and is catering to these changing preferences. Producers are considering how the packaging will be disposed of after usage, resulting in packaging items that can be discarded quickly.
  • Amazon replaced plastic air pillows with paper for e-commerce across Europe. This paper, called dunnage, is specially designed to keep the product from moving inside the package, preventing damage. This packaging applies to all products sold through Amazon, including those that use Amazon's fulfillment services. Getting rid of plastic is a step in the right direction for Amazon. Amazon's latest step was to reduce single-use plastic packaging after switching from single-use plastic bags for Amazon-fulfilled shipping to paper bags and cardboard envelopes across Europe.
  • The environmental impact of paper packaging is a concern. Procuring raw materials for paper production, particularly wood pulp, can contribute to deforestation if not managed sustainably. Deforestation can adversely affect ecosystems, biodiversity, and climate change. Furthermore, producing paper, mainly through specific processes like bleaching, can discharge dioxins, which are hazardous pollutants. These pollutants can have detrimental effects on the environment and human health.

Europe Paper Packaging Market Trends

The Beverage Segment is Expected to Hold a Significant Market Share

  • Beverages such as fruit juices, alcoholic drinks, and meal replacement shakes use paper packaging solutions. The quality of beverages is affected by pH, storage temperature, pressure, and the presence of contaminants. Changes in the levels can alter the composition of the beverage. Companies are increasingly employing biodegradable packaging products with high barrier resistance (heat, moisture, and bacteria) to eliminate possible oxidation. For instance, When in Rome, a United Kingdom-based company, launched a paper wine bottle for Ocado. The bottle was developed in collaboration with sustainable packaging company Frugalpac. It is made from 94% recycled paper and has an 84% lower carbon footprint than a single-use glass bottle.
  • The growing trend of using lightweight packaging material and the rising inclination toward reducing production, shipment, and handling costs are driving the flexible paper packaging of beverages. The demand is driven by the rise of e-commerce companies focusing on visually appealing packaging trends.
  • Liquid cartons/tetra packs are one of the fastest-growing packaging types, driven by non-alcoholic beverages. Companies opt for this package type, as it is more modern and attractive than plastic pouches for liquid milk or PET bottles for juices and other beverages.
  • Central and Eastern Europe have seen a rise in beverage carton recycling rates, aligning with the EU Packaging and Packaging Waste Regulation. This underscores the industry's dedication to circularity. European carton recycling has already attracted investments totaling around EUR 200 million (USD 216 million), with an additional EUR 120 million (USD 129.6 million) anticipated by 2027.
  • In June 2023, Tetra Pak and Stora Enso, through a joint investment of EUR 29 million (USD 31.3 million), commenced a new recycling line in Poland, specifically in Ostroleka. This initiative aims to significantly boost Poland's annual recycling capacity for beverage cartons, with a goal to triple it. The primary focus of this line is the separation of materials from beverage cartons, specifically fibers from polymers and aluminum, which are then recycled into cardboard materials.
  • The project aims to not only enhance the recycling process but also to minimize the need for virgin fibers. The anticipated annual capacity of this new line is 50,000 tonnes, which, if achieved, would elevate Poland's annual beverage carton recycling capacity from 25,000 to 75,000 tonnes. Additionally, the project is designed to cater to the increased beverage volumes from countries like Czechia, Hungary, Slovakia, Latvia, Estonia, and Lithuania.

Germany is Expected to Hold a Significant Market Share

  • With the rapidly changing technological environment, the packaging industry is set to improve its products by adopting various technologies to enhance and improve productivity. Due to increased legislation against excessive levels of plastic pollution, green packaging materials have the potential to see a rise in utilization throughout the forecast period. As a result of these constraints, paper packaging is expected to be in high demand in the business, as it can be used as a plastic substitute.
  • Owing to sustainability factors, players in the region are focusing on expanding the capacity of paper-based packaging. In March 2024, Protega Global, a prominent sustainable packaging supplier, bolstered its European supply chain by inaugurating a new distribution center in Numbrecht, Germany. After the Interpack event in Dusseldorf in May 2023, Protega pivoted toward the northern European market, marking a pivotal moment in its expansion strategy.
  • Protega launched its innovative Hexcel wrap, which is a recyclable paper-based protective packaging positioned as an eco-conscious alternative to traditional plastic bubble wrap. The Hexcel line, including void fill and paper cushioning, is exclusively manufactured in the United Kingdom. This versatile product provides robust protection for a wide array of items, ranging from cosmetics and crockery to gin and jewelry. By transitioning to FSC-certified paper and card packaging, companies can significantly slash their carbon footprint.
  • Driven by various government regulations regarding sustainable packaging and growing consumer awareness about the impact of their buying choices on the environment, the demand for paper and paperboard packaging is anticipated to rise during the forecast period. According to Statistisches Bundesamt, in 2023, the German paper packaging market saw a revenue of approximately EUR 14.4 billion (USD 15.70 billion).

Europe Paper Packaging Industry Overview

The European paper packaging market is semi-consolidated with several influential players. Some of these important players are currently leading the market in terms of market share. These influential players with significant market shares are focused on expanding their customer base abroad. Major players include Smurfit Westrock, DS Smith PLC, Mondi Group, Hamburger Containerboard GmbH, and Metsa Board Oyj.

  • July 2024: Smurfit Kappa finalized the acquisition of WestRock, marking the birth of Smurfit WestRock, a global packaging giant. The company's global headquarters will remain in Dublin, the original base of Smurfit Kappa, while its North and South American operations will be centered in Atlanta, WestRock's former hub. Following the merger, Smurfit Kappa's shareholders will hold a controlling 50.4% stake in the rebranded entity. The combined entity, Smurfit WestRock, boasts an extensive network of over 500 facilities and 63 paper mills strategically spread across 40 nations and six continents.
  • July 2024: Over the past three years, the British company DS Smith has channeled over EUR 50 million (USD 54 million) into enhancing its packaging facilities in Portugal. These investments primarily focus on technological advancements and the integration of renewable energy solutions. As a key component of this initiative, DS Smith introduced two new fluting machines at its Oporto and Leiria facilities. Additionally, the company bolstered its Lisbon packaging plant by upgrading its corrugator and adding a 2,800 mm wide dry end.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand from the Food and Beverage Sector
    • 5.1.2 Increasing Growth of E-commerce Creating Demand for Various Paper and Paperboard Packaging Types
  • 5.2 Market Restraints
    • 5.2.1 Effects of Deforestation on Paper Packaging

6 MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Folding Cartons
    • 6.1.2 Corrugated Boxes
    • 6.1.3 Other Product Type
  • 6.2 By End-user Industry
    • 6.2.1 Food
    • 6.2.2 Beverage
    • 6.2.3 Healthcare
    • 6.2.4 Personal Care and Household Care
    • 6.2.5 E-Commerce
    • 6.2.6 Tobacco
    • 6.2.7 Other End-user Industries
  • 6.3 By Country
    • 6.3.1 United Kingdom
    • 6.3.2 France
    • 6.3.3 Germany
    • 6.3.4 Italy
    • 6.3.5 Spain

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Smurfit Westrock
    • 7.1.2 DS Smith PLC
    • 7.1.3 Mondi Group
    • 7.1.4 Hamburger Containerboard GmbH (Prinzhorn Group)
    • 7.1.5 Papierfabrik Palm GmbH & Co. KG
    • 7.1.6 Metsa Board Oyj
    • 7.1.7 Progroup AG
    • 7.1.8 Emin Leydier SA
    • 7.1.9 Svenska Cellulosa Aktiebolaget - SCA
    • 7.1.10 Stora Enso Oyj
    • 7.1.11 International Paper Company

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET