拉丁美洲的位置分析：市场占有率分析、行业趋势和成长预测（2025-2030 年）

预计预测期内拉丁美洲的位置分析市场将实现 7.99% 的复合年增长率。

随着资讯数位化加速并产生大量资料，公司发现几乎每个资料都包含或可以解释地理见解和关係。这项观察促使新一代为公司带来了极其受欢迎的特质，例如对业务和位置的理解，以及利用资料创造有关人物、地点、品牌和市场的策略故事的能力。

关键亮点

• 开发人员正在使用它来创建促进更安全的环境并涵盖实体和数位存在的互联体验。根据收集到的见解，它可以帮助用户创建内容，例如在数位电子看板上显示即时统计数据或将自订内容推送到行动装置。
• 此外，旅游业可望推动位置分析市场的成长。地理分析公司可以使用位置分析来整合、储存和处理空间和非空间资讯。提供网站上无法找到的旅游导向的地图资讯是 GI​​S 的一种流行用途。
• 然而，缺乏懂得如何处理地理空间资料的技术纯熟劳工可能会对市场的发展造成限制。许多资料科学家和 GIS 分析师在使用资料之前要花费多达 90% 的时间来清理资料。诸如此类的挑战可能会减缓最终用户对位置分析的采用。

拉丁美洲位置分析市场趋势

各行业的技术进步发挥关键作用

• 近年来，拉丁美洲的人工智慧研究范围不断扩大，资料主导的商业计划将成为未来几年的主要趋势之一。这些业务优先考虑分析、人工智慧、机器学习和资料管理。 Snowflake等云端管理公司正在帮助巴西公司加速计划的数位转型。
• 例如，Predict Data-driven 对危地马拉一家购物中心的消费者客流量和关注点进行了分析。透过位置分析，该公司能够直观地看到商店内的消费者运动模式，包括访问分布和购物中心内的消费者分散。
• 此外，世界上一些最重要的生物多样性热点地区都位于拉丁美洲。为了提高拉丁美洲生物多样性保护的质量，我们利用地理空间技术来探索这些区域。
• 2022 年 9 月，Sentinal-2遥感探测影像和 OpenStreetMap 将为 371 个拉丁美洲主要城市的主要城市群产生首批 10 公尺解析度 UGS（城市绿地）地图。这有望为居民提供一系列生态系统服务，包括调节气候、缓衝环境灾害以及改善身心健康。

巴西位置分析市场需求庞大

• 前所未有的住宅需求正在推动巴西土木工程市场的发展。据巴西新兴国家房地产开发商协会称，该国面临780万套住宅短缺。此外，未来十年将需要建造1150万套住宅。这种建筑扩张需要地理空间资料来识别最具投资潜力的社区和地区。
• 此外，位置分析可以提供有关城市经济状况的宝贵信息，从而帮助促进 GDP 成长。例如，圣保罗的国内生产毛额占巴西的近三分之一。为了保持经济成长，圣保罗州投资促进局 (InvestSP) 采用智慧定位来帮助企业家确定该州最佳投资地点。
• 同样，2022 年 6 月，Agrotools 从各个投资者筹集了 2,100 万美元。 Agrotools 为农产品企业提供智慧和技术解决方案。 Agrotools 分析了巴西 450 多万个农村社区，以管理以农村为重点的营运风险和机会。

拉丁美洲位置分析产业概览

拉丁美洲的位置分析市场竞争激烈，主要企业包括思科系统、微软公司、甲骨文公司、SAP SE 和 Tibco Software Inc.这些公司正在投资各种应用程式以获得市场占有率并扩大其服务范围。

2023 年 1 月，QSR 概念 Jack in the Box 和人工智慧智慧定位平台 SiteZeus 宣布合作，为餐厅品牌的位置和市场分析流程带来先进技术。此次合作将为 SiteZeus 提供资料、即时洞察、閒置频段分析、销售额预测和其他好处。

2022 年 7 月，Data Appeal Company 与其母公司 Almawave 合作，带领一支新的资料分析师和位置及目的地情报专家团队进入拉丁美洲市场。 Data Appeal 透过其尖端的分析平台支援旅游、零售、快速消费品、房地产和金融产业公司的业务成长。例如，Data Appeal Studio 是提供有关旅行、住宿、活动、游客行为、人流量等最相关的资料洞察的应用程式之一，可协助目的地管理公司促进旅游业。

2022 年 3 月，为支持拉丁美洲的经济多元化，亚马逊网路服务 (AWS) 在拉丁美洲开发了 AWS 本地区域。本地区域的低延迟可实现新颖的使用案例，例如近乎即时地处理来自监控摄像头的视频，以加强城市的交通管理、犯罪预防和灾难响应。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

• 市场概况
• 产业吸引力-波特五力分析
  • 供应商的议价能力
  • 消费者议价能力
  • 新进入者的威胁
  • 竞争对手之间的竞争
  • 替代品的威胁
• 产业价值链分析
• COVID-19 市场影响评估
• 市场驱动因素
  • 零售市场成长
  • 分析型商业智慧和地理资讯系统技术的采用率不断提高
  • 物联网使用率提高
• 市场限制
  • 安全和隐私问题
  • 系统容易出错－业务资讯不完整、资讯过时、位置资料库限制等情况。

第五章 市场区隔

• 地方
  • 户外的
  • 室内的
• 部署模型
  • 本地
  • 一经请求
• 应用
  • 远端监控
  • 资产管理
  • 设施管理
• 成分
  • 软体
  • 服务
• 按最终用户产业
  • 零售
  • 製造业
  • 医疗
  • 政府
  • 能源动力
  • 其他行业
• 地区
  • 巴西
  • 阿根廷
  • 墨西哥

第六章 竞争格局

• 公司简介
  • Cisco Systems
  • Microsoft Corporation
  • HERE
  • SAS Institute Inc.
  • Oracle Corporation
  • SAP SE
  • ESRI（Environmental Systems Research Institute）
  • Tibco Software Inc.
  • Pitney Bowes
  • Galigeo

第七章投资分析

第八章 市场机会与未来趋势

The Latin America Location Analytics Market is expected to register a CAGR of 7.99% during the forecast period.

As the digitalization of information has accelerated, yielding abundant data, corporations have discovered that nearly every dataset contains or can be explained using geographic insight and relationships. This observation has made the new generation understand business and location to bring a constellation of highly desired traits to their companies, including the ability to use data to create strategic stories about people and places, brands, and markets.

Key Highlights

• Organizations are using it to promote safety in their environments and develop connected experiences encompassing both physical and digital presence. It helps users create content, such as posting real-time statistics on digital signage, based on insights gathered or pushing custom content to a mobile device.
• Moreover, the tourism sector will promote growth in Location Analytics Market. Geo Analytics Companies can use location analytics to integrate, store and manipulate spatial and non-spatial information. Cartographic information for tourists, which cannot be found on the Web sites, may become a popular application of GIS.
• However, a lack of skilled workers who know how to work with geospatial data may act as a restraining factor for the market. Many data scientists and GIS analysts spend up to 90% of their time cleaning data before using it. These challenges can slow down the industry's end-user application of Location Analytics.

Latin America Location Analytics Market Trends

Technological Advances in Various Industries Play a Vital Role

• The extent of AI research in Latin America has increased in recent years, and data-driven business initiatives will be one of the top trends in years to come. These businesses will prioritize analytics, AI and ML, and data management. Cloud Management companies like Snowflake are helping businesses in Brazil to drive digital transformation for their projects.
• For instance, Predict Data-driven prepared an analysis on foot traffic and point of interest of consumers visiting the shopping mall in Guatemala. Using location analytics, the company was able to visualize the in-store mobility patterns of the shoppers, like the distribution of visits within the mall, the dispersion of consumers, and more.
• Moreover, some of the world's most significant biodiversity hotspots are found in Latin America. Geospatial technology was used to explore these areas to enrich the quality of biodiversity conservation in Latin America.
• In September 2022, Sentinal-2 remote sensing images and OpenStreetMap were to produce the first 10 m resolution UGS (Urban Green Space) map for the main urban clusters across 371 major Latin American cities. This was expected to help provide residents with various ecosystem services, such as climate regulation, buffering environmental hazards, and improving physical and psychological health.

Brazil to Generate Significant Demand in Location Analytics Market

• The unprecedented demand for housing in Brazil is driving the civil construction market. The Brazilian Association of Property Developers revealed that the country has a deficit of 7.8 million homes. Also, 11.5 million new properties will be required over the next ten years. This expansion in construction will require geospatial data for identifying the neighborhoods and territories with the highest degree of investment potential.
• Moreover, location analytics can help to increase GDP growth by providing valuable information about the city's economic landscape. For instance, Sao Paulo produces nearly one-third of Brazil's GDP. To sustain economic growth Investment Promotion Agency for the State of Sao Paulo (InvestSP) adopted Location Intelligence to help entrepreneurs identify the best locations in the state to invest.
• Likewise, in June 2022, Agrotools raised 21 million USD from various investors. Agrotoola provides intelligence and technology-based solutions to agribusiness companies. Agrotools has analyzed over 4.5 million rural territories in Brazil to manage operational risks and opportunities focused on rural regions.

Latin America Location Analytics Industry Overview

Latin America Location Analytics Market is highly competitive with key players such as Cisco Systems, Microsoft Corporation, Oracle Corporation, SAP SE, Tibco Software Inc., and others. These companies are investing in various applications to gain market share and expand the scope of their service offerings.

In January 2023, Jack in the Box, a QSR concept, and SiteZeus, an A.I.-powered location intelligence platform, announced a partnership to bring advanced technology to the restaurant brand's site selection and market analysis process. The partnership would offer data, real-time insights, white-space analysis, sales forecasting, and other benefits from SiteZeus.

In July 2022, the Data Appeal Company, with the help of its parent company Almawave, entered the Latin American markets with a new team of data analysts and experts in location and destination intelligence. Data Appeal will support business growth for companies in tourism, retail, FMCG, real estate, and financial industries with its cutting-edge analysis platforms. Data Appeal Studio, for example, is one application that showcases the most pertinent data-driven insights on travel, lodging, events, visitor behavior, foot traffic, and more, which can assist destination management companies in promoting tourism.

In March 2022, to aid with the economic diversification of Latin America, Amazon Web Services (AWS) developed AWS Local Zones throughout the continent. Local Zones' low latency could enable novel use cases, such as near real-time video processing from security cameras to enhance traffic management, crime prevention, or disaster response in cities.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definitions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitute Products
• 4.3 Industry Value Chain Analysis
• 4.4 Assessment of the Impact of COVID-19 on the Market
• 4.5 Market Drivers
  • 4.5.1 Growth in Retail Market
  • 4.5.2 Increasing Adoption of Analytical Business Intelligence and Geographical Information Systems Technology
  • 4.5.3 Increasing Usage of IoT
• 4.6 Market Restraints
  • 4.6.1 Concerns over Security and Privacy
  • 4.6.2 Systems are Error-prone - In Cases like Incomplete Business Information, Out-of-date Information, and Limitation of Place Databases

5 MARKET SEGMENTATION

• 5.1 Location
  • 5.1.1 Outdoor
  • 5.1.2 Indoor
• 5.2 Deployment Model
  • 5.2.1 On-premise
  • 5.2.2 On-demand
• 5.3 Application
  • 5.3.1 Remote Monitoring
  • 5.3.2 Asset Management
  • 5.3.3 Facility Management
• 5.4 Component
  • 5.4.1 Software
  • 5.4.2 Services
• 5.5 End-user Verticals
  • 5.5.1 Retail
  • 5.5.2 Manufacturing
  • 5.5.3 Healthcare
  • 5.5.4 Government
  • 5.5.5 Energy and Power
  • 5.5.6 Other Verticals
• 5.6 Geography
  • 5.6.1 Brazil
  • 5.6.2 Argentina
  • 5.6.3 Mexico

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Cisco Systems
  • 6.1.2 Microsoft Corporation
  • 6.1.3 HERE
  • 6.1.4 SAS Institute Inc.
  • 6.1.5 Oracle Corporation
  • 6.1.6 SAP SE
  • 6.1.7 ESRI (Environmental Systems Research Institute)
  • 6.1.8 Tibco Software Inc.
  • 6.1.9 Pitney Bowes
  • 6.1.10 Galigeo

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS