MEA 位置分析：市场占有率分析、产业趋势、统计数据和成长预测（2025-2030 年）

预计到 2025 年，MEA 位置分析市场规模将达到 29 亿美元，到 2030 年将达到 58.9 亿美元，复合年增长率为 15.22%。

波湾合作理事会(GCC) 的智慧城市投资正在激增，推动了对空间智慧的需求，而 5G 的采用和主权云端的推出正在提高资料收集和处理的速度和安全性。由于大型交通和基础设施计划需要持续的地理数据资料馈送来优化交通、安全和城市服务，室外分析仍然占据主导地位。同时，室内和室外追踪的整合正在重塑电子商务物流，而 NEOM 等大型企划的数位双胞胎位孪生倡议正在推动供应商提供更高频率的数据和即时视觉化。监管机构对资料主权的关注正在推动架构选择转向本地和主权云，而地理空间分析领域日益严重的技能短缺正在提升专业服务提供者的作用。

MEA 位置分析市场趋势和洞察

物联网感测器在海湾合作委员会智慧城市专案中的渗透率

利雅德、杜拜和多哈无所不在的感测器网路不断产生带有地理标记的资料流，这些资料流需要强大的分析平台进行即时提取和视觉化。杜拜已部署了 200 多项智慧服务，麦加则整合了支援 LoRa 的设备，以便在朝觐季节维持山区的连结性。市政机构正在利用这些数据流来预测交通密度、优化废弃物收集并监控安全事件。由此产生的大量数据正促使市政当局采用边缘处理和人工智慧演算法，从源头过滤和分析讯息，从而加快决策速度。随着试点部署逐步进入全面生产阶段，市政竞标越来越多地指定开放 API 和多重通讯协定相容性，从而促进了更广泛的供应商生态系统的形成。

加速 5G 小型基地台部署，实现即时分析

海湾合作委员会 (GCC) 各国首都的 5G 覆盖范围广泛，延迟低于 10 毫秒，可支援自动驾驶接驳车、无人机巡检和扩增实境导航等高级应用。营运商正与市政规划人员合作，将小型基地台嵌入街道设施，以提高高解析度追踪和视讯分析的讯号密度。新的频宽将支援向控制室即时传输高解析度 3D 地图，增强紧急应变协调能力。石油、公共和物流行业的公司正在根据分析蓝图调整其网路升级，理由是需要移动资产的不间断资料流。早期采用者报告称，边缘 AI 可以在本地处理感测器警报，从而实现预测性维护以降低营运成本。

资料主权和隐私监管

沙乌地阿拉伯的《个人资料保护法》和阿联酋的《联邦资料保护法令》要求资料处理者在境内储存敏感的位置资讯。医疗保健、金融和国防计划面临严格的同意和审核追踪要求，迫使它们部署本地或主权云端。跨国供应商正在透过推出本地云端区域并提供隔离个人识别资讯的资料本地化层来应对。这通常需要法律审查、加密金钥管理和本地事件回应通讯协定。

細項分析

随着交通运输和公共工程部对高速公路、港口和地铁系统数位化，到2024年，户外解决方案将占据中东和非洲（MEA）位置分析市场的72%。摄影机讯号与地理围栏演算法相结合，支援动态收费和交通号誌最佳化，从而缓解主要干道的拥塞。预计到2030年，MEA户外位置分析市场规模将稳定成长，受益于覆盖全市的行动即服务平台。在室内，购物中心、机场和医院正在部署信标和雷射雷达，以了解顾客路径和资产使用情况。一线商场的应用最为广泛，其营运效益足以抵消硬体和校准成本。近场追踪弥合了店内应用程式和会员计画之间的差距，从而提高了宣传活动的转换率。

新兴用例正在融合室内外资料集，以便在不中断讯号的情况下跨供应链节点追踪资产。物流业者正在单一平台上绘製跨码头仓库和最后一哩路线图，以提高交接准确性并减少错放事故。设施管理人员正在将建筑资讯模型与 GIS 仪表板结合，以便在空间环境中可视化维护工单。这种整合正在推动更广泛的中东和非洲 (MEA) 位置分析产业实现两位数成长，新的供应商提供楼层平面图数位化、Wi-Fi 热图和全球导航卫星系统 (GNSS) 校正服务的整合服务。

到2024年，云端平台将占据中东和非洲地区（MEA）位置分析市场的66%，并以19.50%的复合年增长率继续超越本地系统。电讯营运商、零售商和公共部门组织依赖超大规模资料中心营运商营运的区域资料中心，以弹性方式储存和处理Terabyte的地理空间记录。随着越来越多的地区遵守资料主权规定，预计到2027年，MEA地区云端託管工作负载的位置分析市场规模将超过本地部署。特定区域的安全身份验证和低延迟边缘区域正在推动延迟敏感型应用（例如自动穿梭巴士控制和即时人群监控）的迁移。

对于机密计划和与公共网路隔离的设施而言，本地部署解决方案仍然至关重要。国防和关键基础设施营运商正在部署强化伺服器和私有云端，以满足严格的效能和保密性目标。混合架构正在逐渐普及，它整合了边缘设备，这些设备在本地处理流数据，然后将聚合的洞察迁移到主权云端进行长期分析。供应商透过预先建置的连接器、零信任框架和计量收费付费定价来缓解预算限制，从而脱颖而出，这表明部署弹性是整个中东和非洲 (MEA) 位置分析行业采购决策的基础。

中东和非洲位置分析市场按位置（室外、室内）、部署模式（本地部署、按需部署（云端））、应用（远端监控、资产管理、设施管理）、组件（软体、服务）、垂直行业（零售、製造等）和国家细分。市场预测以美元计算。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场状况

• 市场概况
• 市场驱动因素
  • 物联网感测器在海湾合作委员会智慧城市专案中的渗透率
  • 加速部署支援即时分析的 5G小型基地台
  • 零售业和政府部门采用云端优先 GIS/BI
  • 大型能源计划强製本地ESG报告
• 市场限制
  • 资料主权和隐私监管
  • 室内定位资金投入高、技能差距大
• 价值/供应链分析
• 监管格局
• 技术展望
• 五力分析
  • 供应商的议价能力
  • 买方的议价能力
  • 新进入者的威胁
  • 竞争对手之间的竞争
  • 替代品的威胁
• 投资分析

第五章市场规模及成长预测

• 按位置
  • 户外
  • 室内的
• 按部署模型
  • 本地部署
  • 按需（云端）
• 按用途
  • 远端监控
  • 资产管理
  • 设施管理
• 按行业
  • 零售
  • 製造业
  • 卫生保健
  • 政府
  • 能源和电力
  • 其他行业
• 按组件
  • 软体
  • 服务
• 按国家
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 以色列

第六章 竞争态势

• 市场集中度
• 策略趋势
• 市占率分析
• 公司简介
  • Cisco Systems
  • Microsoft Corporation
  • HERE Technologies
  • SAS Institute Inc.
  • Oracle Corporation
  • SAP SE
  • Esri
  • Tibco Software Inc.
  • Pitney Bowes
  • Galigeo
  • Hexagon AB
  • TomTom
  • Trimble Inc.
  • Mapbox
  • Alteryx
  • CARTO
  • Foursquare
  • Splunk Inc.
  • Ubisense

第七章 市场机会与未来展望

The MEA location analytics market size is valued at USD 2.9 billion in 2025 and is forecast to advance at a 15.22% CAGR, reaching USD 5.89 billion by 2030.

Surging smart-city investments across the Gulf Cooperation Council (GCC) are expanding demand for spatial intelligence, while 5G deployments and sovereign cloud rollouts improve the speed and security of data gathering and processing. Outdoor analytics remains dominant because large-scale mobility and infrastructure projects require continuous geodata feeds for traffic, safety, and urban-services optimization. At the same time, the fusion of indoor and outdoor tracking is reshaping e-commerce logistics, and digital twin initiatives for mega-projects such as NEOM are pushing vendors to deliver higher-frequency data and real-time visualization. Regulatory focus on data sovereignty is guiding architecture choices toward local or sovereign clouds, and mounting skills shortages in geospatial analytics are elevating the role of specialized service providers.

MEA Location Analytics Market Trends and Insights

Proliferation of IoT Sensors in GCC Smart-City Programmes

Ubiquitous sensor networks in Riyadh, Dubai, and Doha generate continuous geotagged streams that demand powerful analytics platforms capable of real-time ingestion and visualization. Dubai has implemented more than 200 smart services, while Makkah is integrating LoRa-enabled devices to maintain connectivity in mountainous terrain during the Hajj season. Municipal agencies use these data flows to predict traffic density, optimize waste collection, and monitor public safety incidents. The resulting data volume pushes city authorities to adopt edge processing and AI algorithms that filter and analyze information at the source, accelerating decision-making. As pilot deployments shift to full production, municipal tenders increasingly specify open APIs and multi-protocol compatibility, encouraging a broader supplier ecosystem.

Accelerated 5G Small-Cell Rollout Enabling Real-Time Analytics

Widespread 5G coverage in GCC capitals delivers sub-10-millisecond latency, allowing advanced applications such as autonomous shuttles, drone-based inspection, and augmented-reality wayfinding. Operators collaborate with municipal planners to embed small cells in street furniture, which improves signal density for high-resolution tracking and video analytics. The new bandwidth permits live streaming of high-definition 3D maps to control rooms, enhancing emergency response coordination. Enterprises across oil, utilities, and logistics verticals are aligning network upgrades with analytics roadmaps, citing the need for uninterrupted data flows from mobile assets. Early adopters report operational cost savings from predictive maintenance once edge AI processes sensor alerts locally.

Data-Sovereignty and Privacy Regulations

Saudi Arabia's Personal Data Protection Law and the UAE's Federal Decree-Law on Data Protection oblige processors to store sensitive location attributes within national borders. Healthcare, finance, and defense projects face strict consent and audit trails, prompting on-premises or sovereign cloud deployments. Multinational vendors respond by launching local cloud regions and offering data-localization tiers that segregate personally identifiable information. Compliance checks elevate project timelines and costs, often requiring legal reviews, encryption key management, and local incident-response protocols.

Other drivers and restraints analyzed in the detailed report include:

1. Cloud-First GIS/BI Adoption Across Retail and Government
2. Mandatory ESG Geo-Reporting for Large Energy Projects
3. High CAPEX and Skills Gap for Indoor Positioning

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Outdoor solutions represented 72% of the MEA location analytics market in 2024 as ministries of transport and public works digitized highways, ports, and metro systems. Camera feeds combined with geofencing algorithms support dynamic tolling and traffic-signal optimization, cutting congestion on flagship corridors. The MEA location analytics market size for outdoor deployments is forecast to climb steadily through 2030, benefiting from city-wide mobility-as-a-service platforms. Indoors, malls, airports, and hospitals deploy beacons and LiDAR to gain customer-journey and asset-utilization insights. Uptake is strongest in tier-one malls where operational gains offset hardware and calibration costs. Near-field tracking bridges the gap between store apps and loyalty programs, enhancing campaign conversion.

Emerging use cases blend indoor and outdoor datasets to track assets across supply-chain nodes without signal drop. Logistics operators map cross-dock warehouses and final-mile routes on a single platform, improving hand-off accuracy and reducing misplacement incidents. Facility managers integrate building information modeling with GIS dashboards to visualize maintenance tickets in spatial context. This convergence draws new vendors that bundle floor-plan digitization, Wi-Fi heat-mapping, and global navigation satellite system (GNSS) correction services into unified offerings, positioning them for double-digit gains within the broader MEA location analytics industry.

Cloud platforms owned 66% of the MEA location analytics market in 2024 and continue to outpace on-premises systems with a 19.50% CAGR. Telecom operators, retailers, and public agencies rely on regional data centers operated by hyperscalers to elastically store and process terabytes of geospatial records. The MEA location analytics market size for cloud-hosted workloads is projected to surpass on-premises spending before 2027 as data-sovereignty-compliant regions multiply. Region-specific security certifications and low-latency edge zones encourage migration of latency-sensitive applications such as autonomous shuttle control and real-time crowd monitoring.

On-premises solutions remain essential for classified projects and installations disconnected from public networks. Defense and critical-infrastructure operators deploy ruggedized servers and private clouds to meet stringent performance and confidentiality targets. Hybrid architectures gain traction, integrating edge appliances that process streaming data locally before offloading aggregated insights to sovereign clouds for long-term analytics. Vendors differentiate through pre-built connectors, zero-trust frameworks, and pay-as-you-go pricing to ease budget constraints, illustrating how deployment flexibility underpins purchasing decisions across the MEA location analytics industry.

Middle East and Africa Location Analytics Market Segmented by Location (Outdoor, Indoor), Deployment Model (On-Premise, On-Demand (Cloud)), Application (Remote Monitoring, Asset Management, and Facility Management), Component (Software and Services), Vertical (Retail, Manufacturing, and More), and by Country. The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Cisco Systems
2. Microsoft Corporation
3. HERE Technologies
4. SAS Institute Inc.
5. Oracle Corporation
6. SAP SE
7. Esri
8. Tibco Software Inc.
9. Pitney Bowes
10. Galigeo
11. Hexagon AB
12. TomTom
13. Trimble Inc.
14. Mapbox
15. Alteryx
16. CARTO
17. Foursquare
18. Splunk Inc.
19. Ubisense

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Proliferation of IoT sensors in GCC smart-city programmes
  • 4.2.2 Accelerated 5G small-cell rollout enabling real-time analytics
  • 4.2.3 Cloud-first GIS/BI adoption across retail and government
  • 4.2.4 Mandatory ESG geo-reporting for large energy projects
• 4.3 Market Restraints
  • 4.3.1 Data-sovereignty and privacy regulations
  • 4.3.2 High CAPEX and skills gap for indoor positioning
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porters Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Intensity of Competitive Rivalry
  • 4.7.5 Threat of Substitutes
• 4.8 Investment Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Location
  • 5.1.1 Outdoor
  • 5.1.2 Indoor
• 5.2 By Deployment Model
  • 5.2.1 On-premise
  • 5.2.2 On-demand (Cloud)
• 5.3 By Application
  • 5.3.1 Remote Monitoring
  • 5.3.2 Asset Management
  • 5.3.3 Facility Management
• 5.4 By Vertical
  • 5.4.1 Retail
  • 5.4.2 Manufacturing
  • 5.4.3 Healthcare
  • 5.4.4 Government
  • 5.4.5 Energy and Power
  • 5.4.6 Other Verticals
• 5.5 By Component
  • 5.5.1 Software
  • 5.5.2 Services
• 5.6 By Country
  • 5.6.1 United Arab Emirates
  • 5.6.2 Saudi Arabia
  • 5.6.3 Israel

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Cisco Systems
  • 6.4.2 Microsoft Corporation
  • 6.4.3 HERE Technologies
  • 6.4.4 SAS Institute Inc.
  • 6.4.5 Oracle Corporation
  • 6.4.6 SAP SE
  • 6.4.7 Esri
  • 6.4.8 Tibco Software Inc.
  • 6.4.9 Pitney Bowes
  • 6.4.10 Galigeo
  • 6.4.11 Hexagon AB
  • 6.4.12 TomTom
  • 6.4.13 Trimble Inc.
  • 6.4.14 Mapbox
  • 6.4.15 Alteryx
  • 6.4.16 CARTO
  • 6.4.17 Foursquare
  • 6.4.18 Splunk Inc.
  • 6.4.19 Ubisense

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment