位置分析市场规模、份额及成长分析（依产品、地点类型、应用、垂直领域及地区）－2025 年至 2032 年产业预测

预计在预测期内（2025-2032 年），位置分析市场将以 14.3% 的复合年增长率增长，从 2024 年的 257.2 亿美元增长到 2032 年的 749.2 亿美元。

位置分析将商业资料与地理资料相结合，以增强基于位置的智能，由于政府和零售等各个行业的需求不断增长，位置分析正在经历显着的市场成长。云端运算、人工智慧、巨量资料和物联网等技术进步预计将进​​一步推动此类别的采用。由于 GPS 技术在车辆和行动装置中的大量使用，汽车产业的应用正在蓬勃发展。像 Walgreens 这样的零售商正在策略性地使用位置数据来吸引顾客，并透过有针对性的通知来提高忠诚度。随着企业意识到他们需要地理资料来应对不断变化的市场动态，基于不同位置的资讯的激增正在推动传统 BI 工具的转变，最终刺激进一步的市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 技术分析
• 案例研究
• 客户和购买标准分析

位置分析市场规模（按类型和复合年增长率）（2025-2032）

• 市场概览
• 解决方案
  • 地理编码和反向地理编码
  • 资料整合和 ETL
  • 报告和可视化
  • 专题地图与空间分析
  • 其他解决方案
• 扩张
  • 本地
  • 云
• 服务
  • 专业服务
  • 咨询服务
  • 部署和集成
  • 培训支援维护
  • 託管服务

位置分析市场规模（按位置类型和复合年增长率） (2025-2032)

• 市场概览
• 室内定位
• 户外场地

位置分析市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 风险管理
• 紧急应变管理
• 客户体验管理
• 供应链规划与最佳化
• 销售和行销优化
• 位置选择与最佳化
• 其他用途

位置分析市场规模（依产业垂直划分）及复合年增长率（2025-2032）

• 市场概览
• 零售与电子商务
• 製造业
• 政府和国防
• 媒体和娱乐
• 汽车运输物流
• 能源与公用事业
• 通讯
• BFSI
• IT/ITES
• 医疗保健和生命科学
• 农业
• 其他行业

位置分析市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Oracle（United States）
• IBM（United States）
• Microsoft（United States）
• Google（United States）
• SAS（United States）
• Hexagon（Sweden）
• HERE（Netherlands）
• Galigeo（France）
• IndoorAtlas（Finland）
• Locale.ai（India）
• Nrby（United States）

结论和建议

Global Location Analytics Market size was valued at USD 22.5 billion in 2023 and is poised to grow from USD 25.72 billion in 2024 to USD 74.92 billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).

Location analytics, which integrate business and geographic data for enhanced location-based intelligence, are witnessing significant market growth due to rising demand from governments and various industries like retail. Technological advancements such as cloud computing, AI, big data, and IoT are poised to further drive this category's adoption. The automotive sector's substantial use of GPS technology in vehicles and mobile devices has revitalized its application. Retailers, like Walgreens, are strategically leveraging location data to engage customers, enhancing loyalty through targeted notifications. As businesses increasingly recognize the necessity of geographical data to navigate evolving market dynamics, the proliferation of disparate location-based information is prompting a shift away from traditional BI tools, ultimately fueling further market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location Analytics Market Segments Analysis

Global Location Analytics Market is segmented by Offering, Location Type, Application, Vertical and region. Based on Offering, the market is segmented into Solutions, Deployment and Services. Based on Location Type, the market is segmented into Indoor Location and Outdoor Location. Based on Application, the market is segmented into Risk Management, Emergency Response Management, Customer Experience Management, Supply Chain Planning and Optimization, Sales & Marketing Optimization, Location Selection & Optimization and Other Applications. Based on Vertical, the market is segmented into Retail & Ecommerce, Manufacturing, Government & Defense, Media & Entertainment, Automotive, Transportation & Logistics, Energy & Utility, Telecommunication, BFSI, IT/ITES, Healthcare & Life Sciences, Agriculture and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Location Analytics Market

The Global Location Analytics market is significantly influenced by the expansion of big data and Internet of Things (IoT) technologies. As data pours in from diverse channels like social media, mobile applications, and GPS devices, organizations can utilize location-based insights to enhance decision-making, streamline operations, and expand customer reach. This convergence of big data, IoT, and location analytics fosters real-time analytics that generates actionable insights, propelling the growth of the market. As businesses increasingly recognize the value of these technologies, their adoption continues to rise, further stimulating the demand for advanced location analytics solutions across various sectors.

Restraints in the Global Location Analytics Market

The Global Location Analytics market faces notable restraints stemming from privacy and security concerns related to the use of location data. Businesses are challenged to navigate intricate legal frameworks to ensure compliance with stringent regulations such as the CCPA and GDPR. As companies prioritize the protection of sensitive user information, their ability to collect and leverage location data may be constrained, potentially hindering market growth. Additionally, apprehensions surrounding data breaches and the potential for data misuse create further hurdles for the widespread adoption of location-based solutions, impacting the overall development of the location analytics sector.

Market Trends of the Global Location Analytics Market

The Global Location Analytics market is witnessing a significant trend driven by the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These advanced analytics solutions harness location data derived from various signatures and pattern recognition methodologies, enabling businesses to make data-driven decisions with enhanced precision. Companies are increasingly investing in AI and ML to develop practical simulators and high-definition maps for effective data visualization, thus improving operational efficiency and customer engagement. This growing focus on AI and ML not only provides a competitive edge but also enhances the capability to analyze spatial data, leading to more strategic business outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Location Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Solutions
  • Geocoding & reverse geocoding
  • Data integration & ETL
  • Reporting & visualization
  • Thematic mapping & spatial analysis
  • Other solutions
• Deployment
  • On-Premises
  • Cloud
• Services
  • Professional Services
  • Consulting Services
  • Deployment & Integration
  • Training, Support, and Maintenance
  • Managed Services

Global Location Analytics Market Size by Location Type & CAGR (2025-2032)

• Market Overview
• Indoor Location
• Outdoor Location

Global Location Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Risk Management
• Emergency Response Management
• Customer Experience Management
• Supply Chain Planning and Optimization
• Sales & Marketing Optimization
• Location Selection & Optimization
• Other Applications

Global Location Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Retail & Ecommerce
• Manufacturing
• Government & Defense
• Media & Entertainment
• Automotive, Transportation & Logistics
• Energy & Utility
• Telecommunication
• BFSI
• IT/ITES
• Healthcare & Life Sciences
• Agriculture
• Other Verticals

Global Location Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Location Type, Application, Vertical)
  • US
  • Canada
• Europe (Offering, Location Type, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Location Type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Location Type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Location Type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oracle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexagon (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Galigeo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IndoorAtlas (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Locale.ai (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nrby (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations