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市场调查报告书
商品编码
1640609

中东和非洲区域分析：市场占有率分析、产业趋势、成长预测（2025-2030 年）

MEA Location Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计预测期内中东和非洲的位置分析市场将实现 6.2% 的复合年增长率。

MEA 位置分析-市场-IMG1

主要亮点

  • 推动市场成长的关键因素是先进智慧定位技术的使用不断增加，例如地理资讯系统 (GIS)、全球定位系统 (GPS)、遥感探测(RS)、商业智慧和地理空间分析工具。
  • 此外，新兴技术预计将在未来几年推动位置分析产业的显着成长。 5G、人工智慧 (AI)、物联网 (IoT)、巨量资料和连接的感测器设备是实现即时位置资料分析以提高业务绩效的先进技术。
  • 对于全面的企业规划，位置分析是一个强大的分析工具。当位置资料与传统关係资料和来自可信任第三方的资料混合时，就会出现新的见解。中东和非洲零售市场开始高度重视位置分析。每次顾客或消费者进入商店直到他们最后一次购买后离开时，都会产生用户资料，而且这个数字每天都在增加。
  • 一些国家，例如阿拉伯联合大公国和沙乌地阿拉伯，智慧型手机普及率非常高。因此，该领域的位置分析市场预计将迅速扩张。随着所有面向客户的区域的扩展，Wi-Fi 位置分析系统也得到了发展。该系统具有开放的通讯管道，允许顾客在商场等场所透过Wi-Fi连接。
  • 在处理位置资讯时，必须考虑消费者的隐私。这是因为许多监管限制可能使得未经用户同意就无法取得位置资讯。一些地理空间分析解决方案需要捕获他们需要的位置信息，但一些用户可能由于担心其位置资料的安全性而反对这样做。
  • 随着位置智慧和分析的使用范围不断扩大，以便更好地了解 COVID-19 对消费行为和经济的影响，COVID-19 疫情可能会对我们的位置分析业务的成长产生影响。

中东和非洲的位置分析市场趋势

各种应用领域的技术进步将推动成长

  • 中东和非洲国家正在越来越多地采用最新技术。由于沙乌地阿拉伯和阿拉伯联合大公国等地近年来数位化的快速推进，该地区现已拥有广泛的连结性。
  • 终端用户企业越来越多地采用人工智慧来提高生产力、创造经济效益并提高安全标准。多项政府措施正在改变工业领域的动态，影响阿拉伯联合大公国和沙乌地阿拉伯等主要国家地区。
  • 随着巨量资料、社群网路、资料联网等互动媒体产生的即时空间资料量不断增加，在巨量资料时代，区域内结构化和非结构化资料将更好地流动。
  • 一些地区政府正在製定长期策略，采用人工智慧和机器学习来促进经济发展、提高劳动力生产力和增强政府灵活性。阿联酋政府在发布其人工智慧策略时透露了其如何在一系列基础设施、产业和服务中依赖人工智慧倡议。
  • 目前，政府直接支持人工智慧计划。儘管如此，区域性企业很可能很快就会建立自己的人工智慧部门，并建立更实质的体制和实际法律规范，以鼓励私部门的投资。这些趋势将支持中东和非洲的经济并加速该地区的数位化。

沙乌地阿拉伯占有最大市场占有率

  • 沙乌地阿拉伯正在实施一项多层次、多方面的计划，涵盖生态系统发展、投资、政策和政策、研究和创新以及技术。沙乌地阿拉伯将成为全球人工智慧和巨量资料中心，成为世界领先的资料驱动型经济体之一。
  • 国家资料和人工智慧政策将分阶段实施，重点是在沙乌地阿拉伯战略发展目标「2030愿景」的引领下，到2025年满足王国的迫切需求。
  • 高效能云端处理、无所不在的高速连接、新型感测器网路和平台、地理空间分析以及自主智慧机器的发展也在推动人类朝向更以机器为中心的领域迈进。
  • 沙乌地阿拉伯市场已成为一些世界领先电子商务公司的所在地，包括亚马逊、eBay 和阿里巴巴集团的 AllExpress。随着新参与者进入电子商务市场，竞争预计将更加激烈。

中东和非洲区位分析产业概览

中东和非洲位置分析市场较为分散，有思科、Oracle、SAP SE、Systems、微软和 SAS Institute 等产业巨头。这些参与者正在努力继续投资和开发创新的位置分析技术，以促进该地区基础设施、零售和商业的发展。

  • 2022 年 9 月 - SAS Viya 分析平台现已在 Microsoft Azure 市场上线，只需按一下按钮付费使用制。 SAS Viya 在 Microsoft Azure 上具有全面的功能，为全球客户提供资料探索、机器学习和模型部署分析的基本存取权。透过支援多种翻译语言和广泛的应用程式内学习中心，我们可以为您即时和长期的成功做好准备。
  • 2022 年 11 月－IBM 推出新软体，帮助企业打破资料和分析孤岛，更快做出资料主导的决策，并应对不可预测的中断。 IBM Business Analytics Enterprise 是一套商业情报规划、预算、彙报、预测和仪表板功能，可为使用者提供整个组织的资料来源的全面视图。
  • 此外，除了IBM Planning Analytics with Watson 和IBM Cognos Analytics with Watson 之外，该套件还包括新的IBM Analytics Content Hub，使用户能够发现来自多个供应商的分析和规划工具，并建立单一个人化仪表板。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • 产业价值链分析
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 各种应用领域的技术进步将推动成长
    • 分析型商业智慧和地理资讯系统技术的采用率不断提高
    • 扩大物联网的使用
  • 市场限制
    • 安全和隐私问题
    • 该系统容易出现错误，包括业务资讯不完整、资讯过时以及安置资料库的限制。

第六章 市场细分

  • 按位置
    • 户外的
    • 室内的
  • 按部署模型
    • 本地
    • 一经请求
  • 按应用
    • 远端监控
    • 资产管理
    • 设施管理
  • 按组件
    • 软体
    • 服务
  • 按行业
    • 零售
    • 製造业
    • 卫生保健
    • 政府
    • 能源和电力
    • 其他行业
  • 按国家
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 以色列
    • 其他国家

第七章 竞争格局

  • 公司简介
    • Cisco Systems
    • Microsoft Corporation
    • HERE
    • SAS Institute Inc.
    • Oracle Corporation
    • SAP SE
    • ESRI（Environmental Systems Research Institute）
    • Tibco Software Inc.
    • Pitney Bowes
    • Galigeo

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 55679

The MEA Location Analytics Market is expected to register a CAGR of 6.2% during the forecast period.

MEA Location Analytics - Market - IMG1

Key Highlights

  • The primary factors driving the growth of the market are the increased use of advanced location intelligence technologies such as Geographic Information System (GIS), Global Positioning System (GPS), and Remote Sensing (RS), as well as technological advancements in business intelligence and geospatial analytical tools, due to the rapid incorporation of location-based mapping technology in business intelligence systems and growing applications of location analytics in disaster management.
  • Moreover, emerging technologies are expected to significantly drive the location analytics industry's growth in the coming years. 5G, artificial intelligence (AI), the Internet of Things (IoT), Big Data, and connected sensor devices are advanced technologies that have enabled real-time location data analytics for improved business performance.
  • For comprehensive corporate planning, location analytics becomes a powerful analytical tool. New insights are produced by fusing location data with conventional relational data and data from reliable third parties. The Middle East & Africa retail market is starting to focus heavily on location analytics. Every time a customer or consumer enters the store following the last purchase till they leave, a piece of user data is created, and this number of merchants opens up daily.
  • Smartphone adoption is exceptionally high in several nations, including the United Arab Emirates and Saudi Arabia. The location analytics market in this area is therefore anticipated to expand quickly. Wi-Fi Location Analysis Systems have been developed due to the expansion of all customer-facing sectors. Due to the system's open communication channels, customers can connect via Wi-Fi in their location, such as shopping malls.
  • Consumer privacy considerations are essential when processing location data because numerous regulatory restrictions may make it impossible to get location data without the user's consent. Some geospatial analytics solutions require acquiring necessary location data, which some users may object to if they are concerned about the security of their location-based data.
  • Due to the growing usage of location intelligence or analytics to better understand the effects of COVID-19 on consumer behavior and the economy, the COVID-19 outbreak does not affect the expansion of the location analytics business.

Middle East & Africa Location Analytics Market Trends

Rise of Technological Advances in Various Applications to Witness the Growth

  • African and Middle Eastern nations have seen increasing adoption of modern technologies. There are now many connections in the region thanks to the recent and rapid digitization of areas like Saudi Arabia and the United Arab Emirates.
  • End-user enterprises in more significant numbers are adopting artificial intelligence to boost productivity, create economic benefits, and raise security standards. Several government efforts are altering the industrial sector's dynamics and influencing the geography of essential nations like the United Arab Emirates. and Saudi Arabia.
  • A better flow of structured and unstructured data emerged in this area during the Big Data era, along with a growth in the volume of real-time spatial data produced by big data, social networks, the Internet of Things, and other interactive media.
  • Several regional governments have created long-term strategies to employ AI and ML to boost the economy, increase workforce productivity, and increase government flexibility. When the UAE government unveiled its Artificial Intelligence Strategy, it made clear how dependent it was on numerous infrastructure, industry, and service efforts utilizing AI.
  • Currently, the government directly supports AI projects. Still, shortly, regional enterprises will establish their own AI departments and more substantial institutional and practical regulatory frameworks to promote private sector investment. These trends support the economies of Africa and the Middle East, accelerating the region's digitization.

Saudi Arabia to Hold the Largest Market Share

  • Saudi Arabia has a multi-level, multi-faceted program that covers ecosystem development, investment, policy and regulation, research and innovation, and technology. As a result, the nation will become a hub for artificial intelligence and big data globally and one of the top data-driven economies in the world.
  • With a focus on meeting Saudi Arabia's urgent needs by 2025, notably the nation's strategic development goal, Vision 2030, the national policy on data and AI will be implemented in stages.
  • Developments in high-performance cloud computing, ubiquitous high-speed connection, new sensor networks, sensor platforms, geospatial analytics, and autonomous intelligent machines have also fueled the move toward a more machine-centric area.
  • The market in Saudi Arabia already features some of the significant global e-commerce businesses, such as Amazon, eBay, and AllExpress from the Alibaba Group. It is projected that competition will increase when new players enter the e-trade market.

Middle East & Africa Location Analytics Industry Overview

The Middle East & African location analytics market is fragmented with Major industry giants like Cisco, Oracle Corporation, SAP SE, Systems, Microsoft Corporationand SAS Institute, Inc. present. These players are working hard to continually invest in and develop innovative location analytics technologies to benefit the region's infrastructure, retail, and corporate growth.

  • September 2022 - SAS Viya analytics platform is now available in the Microsoft Azure Marketplace with the click of a button on a pay-as-you-go basis. Full-featured SAS Viya on Microsoft Azure equips customers worldwide with access to essential data exploration, machine learning, and model deployment analytics. It's available in many translated languages and includes an extensive in-app learning center to support immediate onboarding and long-term success.
  • November 2022 - IBM has announced new software to assist enterprises in breaking down data and analytics silos to make data-driven decisions quickly and navigate unpredictable disruptions. IBM Business Analytics Enterprise is a suite of business intelligence planning, budgeting, reporting, forecasting, and dashboard capabilities that provides users with a comprehensive view of data sources across their entire organization.
  • Furthermore, along with IBM Planning Analytics with Watson and IBM Cognos Analytics with Watson, this suite includes a new IBM Analytics Content Hub, which streamlines how users discover and access analytics and planning tools from multiple vendors in a single, personalized dashboard view.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rise of Technological Advances in Various Applications to Witness the Growth
    • 5.1.2 Increasing Adoption of Analytical Business Intelligence and Geographical Information Systems technology
    • 5.1.3 Increaseing Usage of IoT
  • 5.2 Market Restraints
    • 5.2.1 Concerns about Security and Privacy
    • 5.2.2 Systems are Error Prone in cases like Incomplete Business Information, Out-of-date Information, and Limitation of Place Databases

6 MARKET SEGMENTATION

  • 6.1 Location
    • 6.1.1 Outdoor
    • 6.1.2 Indoor
  • 6.2 Deployment Model
    • 6.2.1 On-premise
    • 6.2.2 On-demand
  • 6.3 Application
    • 6.3.1 Remote Monitoring
    • 6.3.2 Asset Management
    • 6.3.3 Facility Management
  • 6.4 Component
    • 6.4.1 Software
    • 6.4.2 Services
  • 6.5 Verticals
    • 6.5.1 Retail
    • 6.5.2 Manufacturing
    • 6.5.3 Healthcare
    • 6.5.4 Government
    • 6.5.5 Energy and Power
    • 6.5.6 Other Verticals
  • 6.6 Country
    • 6.6.1 United Arab Emirates
    • 6.6.2 Saudi Arabia
    • 6.6.3 Israel
    • 6.6.4 Other Countries

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Cisco Systems
    • 7.1.2 Microsoft Corporation
    • 7.1.3 HERE
    • 7.1.4 SAS Institute Inc.
    • 7.1.5 Oracle Corporation
    • 7.1.6 SAP SE
    • 7.1.7 ESRI (Environmental Systems Research Institute)
    • 7.1.8 Tibco Software Inc.
    • 7.1.9 Pitney Bowes
    • 7.1.10 Galigeo

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS