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市场调查报告书
商品编码
1642073

自助服务 BI：市场占有率分析、产业趋势与成长预测（2025-2030 年）

Self-service BI - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 123 Pages | 商品交期: 2-3个工作天内

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简介目录

预测期内自助式 BI 市场预计复合年增长率为 15.5%

自助服务 BI-Market-IMG1

关键亮点

  • 自助式 BI 为非分析背景的人士提供商业洞察和资料分析能力。自助式 BI 市场正面临商业领域日益增长的需求，因为它能够将机构转变为高效的资料驱动型组织和企业。由于自助式 BI 能够分散业务分析流程，因此预计在预测期内市场将会成长。
  • 自助式 BI 市场为非技术业务客户提供了优势，使他们能够透过浏览其业务资料来研究和分析资料洞察。由于结构化和非结构化资料资料的不断增长，以及业务资料分析从传统 BI 工具向现代 BI 工具的转变，自助式 BI 市场正在迅速扩张。
  • 全球自助式 BI 市场的关键驱动因素是对深入竞争资料分析的产生需求不断增长以及业务资料量的不断扩大。其他扩大和推动全球自助式 BI 市场成长的因素包括不断变化的业务、分析主导组织的改进需求以及无法在规定的时间内满足业务需求。
  • 此外，部署自助式BI系统需要较高的初始资本支出，这对市场的发展造成了限制。
  • 随着世界各地的企业纷纷转向 BI 和分析来实现其生存目标和计划，自助式 BI 市场在 COVID-19 疫情期间得到了增长。 IT 和通讯、媒体和娱乐、医疗保健、电子商务、零售、BFSI 等领域越来越多地采用在家工作的做法，推动了自助式 BI 市场的需求。

自助式 BI 市场趋势

自助式 BI 在行销和销售中占据主导地位

  • 有这么多的资料可用，银行可以收集以前难以想像的有关每个客户的资讯。
  • 它还将使银行内的不同部门（如行销和销售部门）能够走到一起，更加紧密地合作。银行无需向每位客户推销产品，而是可以整合 BI 和销售支援工具，打造适合消费者当前情况的产品，无论是建造住宅、创办小型企业还是组建家庭。
  • 近年来，由于数位化和多项技术进步的快速采用，银行业得到了迅速扩张。商业智慧和资料分析等技术和工具的出现正在帮助银行采用所有必要的标准并保持竞争力，同时满足当今现代客户的数位化要求。这些解决方案可协助金融机构做出更明智的财务和业务决策。这进一步推动了市场成长。
  • 事实上，使用 BI 的金融服务公司报告交叉销售和提升销售收益增加了 7%。 BI 还为银行提供有关其最盈利的客户及其业务业务选择的最新资讯。银行可以利用这些资讯来留住高价值客户，销售合适的产品，并选择投资哪些产品以获得最大的回报。

北美主导自助式 BI 市场

  • 北美占据自助式 BI 市场的大部分份额。预计 IBM 公司、甲骨文公司和微软公司等主要主要企业将推动该地区的市场发展。此外，竞争加剧、技术研发活动激烈以及资料扩散趋势不断发展等因素正在加速北美市场的扩张。
  • 美国和加拿大在生产、销售和发展方面的商业管理分析技术进步和创新是该地区成长和发展的主要原因。美国作为新兴经济体，服务业在科技上高度发达，占其生产的近80%。
  • 美国公司在全球也发挥关键作用，约占财富500强公司的五分之一。加拿大在其领域中产量和效力正在不断提高，这是有利于商业智慧市场的一个主要方面。
  • 由于 BI 工具效率的提升、云端运算在 BI 市场接受度的提高以及巨量资料的采用日益增加，这个重要的市场也显示出各种前景。
  • 据思科系统公司称，大约 50% 的 ERP计划因缺乏资料整合而失败。 ERP 软体的局限性正在推动整个全部区域的BI 工具的发展。而且，随着 BI 跨行业并进入新的垂直领域，这种扩展也将继续，进一步推动自助式 BI 市场的未来成长。
  • 例如，2022 年 12 月，现代分析公司 ThoughSpot 和分析工程供应商 dbt Labs 建立了正式伙伴关係，为现代资料堆迭提供自助式分析。 dbt Labs 和 ThoughtSpot 之间的新合作将使每位商务人士都可以透过搜寻轻鬆存取分析工程工作，从而倍增分析工程业务的价值。

自助式 BI 产业概览

自助式 BI 市场竞争激烈，由几家大公司组成。从市场占有率来看，目前市场主要被几家主要企业所占据。这些占据绝对市场份额的大公司正致力于扩大海外基本客群。这些公司正在利用策略合作计划来扩大市场占有率并提高盈利。

2022 年 6 月，为行销和广告提供云端基础的工作流程自动化和商业智慧软体的 Basis Technologies 宣布采用资料视觉化解决方案，透过客製化的即时仪表板简化宣传活动报告。此功能简化了耗时的彙报业务，并最大限度地减少了建立和交付数位广告报告所需的重复手动任务。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 产业价值链分析
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响
  • 市场驱动因素
    • 商业资料的成长
    • 日益需要竞争考察
  • 市场限制
    • 投资成本高
    • 缺乏资料管治

第五章 市场区隔

  • 按类型
    • 软体
    • 按服务
  • 按应用
    • 预测性维护
    • 诈欺安全管理
    • 销售与行销管理
    • 风险与合规管理
    • 供应链管理与采购
    • 营运管理
    • 客户参与与分析
  • 按实施模型
    • 一经请求
    • 本地
  • 按最终用户产业
    • 医疗
    • 製造业
    • BFSI
    • 零售与电子商务
    • 通讯业
    • 媒体娱乐
    • 运输和物流
    • 能源公共产业
    • 政府和国防
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 南美洲
    • 中东和非洲

第六章 竞争格局

  • 公司简介
    • IBM
    • Oracle Corporation
    • Microsoft Corporation
    • SAP SE
    • SAS Institute
    • Tableau Software
    • Qlik Technologies, Inc.
    • Microstrategy, Inc.
    • Tibco Software
    • ZOHO Corporation
    • Dataphine
    • Looker

第七章投资分析

第 8 章：市场的未来

简介目录
Product Code: 66487

The Self-service BI Market is expected to register a CAGR of 15.5% during the forecast period.

Self-service BI - Market - IMG1

Key Highlights

  • Self-Service BI aids business operators from non-analytical backgrounds to make insights and data analyses. The Self-service BI market is facing a growing demand for the business fields attributed to its capability to convert business establishments into efficient data-driven organizations or businesses. The Self-service BI market is projected to grow over the forecast period owing to its capacity to decentralize the business analytical process.
  • The Self-Service BI market serves as an advantage to non-technical business customers for studying and analyzing data insights by guiding down the business data. The self-service BI market is rapidly rising because of the shift from conventional BI tools for business data analysis to contemporary BI tools, along with the growing market of structured and unstructured data.
  • The principal drivers for the global self-service BI market are the rising demand for generating in-depth competitive data analysis and expanding the business data volume. Other factors that amplify and boost the growth of the global self-service BI market include persistent changing businesses, the need for an improved analytic-driven organization, and the inability to meet business requests within the stipulated time.
  • Furthermore, substantial initial capital expenditure is necessary to install self-service BI systems which act as a hindrance to the market.
  • During the Covid-19 pandemic, the self-service BI market rose as companies throughout the globe used BI and analytics to implement their goals and plans for survival. The expanding adoption of the work-from-home idea in areas such as IT and telecom, media and entertainment, healthcare, e-commerce, retail, and BFSI had increased demand for the self-service BI market.

Self-service BI Market Trends

Self-Service BI has a Dominant Role in Marketing and Sales

  • With the bulks of data available today, banks can collect formerly unimaginable information about every customer, giving them a better understanding of customers' wants and helping them to address these needs and wants proactively.
  • It also permits diverse departments within a bank, such as marketing, and sales, to work more closely as a single unit. Rather than pushing out products to all clients, banks can now merge BI and sales force automation tools to market products tailored to consumers' present situations, whether they're constructing new homes, opening small companies, or starting families.
  • As a result of digitalization and the fast adoption of several technological advancements in recent years, the banking sector is quickly expanding. The emergence of technology and tools such as business intelligence and data analytics has aided banks in adopting all essential standards and keeping competitive while serving today's modern customer's digital requirements. These solutions aid financial organizations in making more informed financial and operational decisions. This is further driving the market growth.
  • In fact, financial services companies using BI reported a 7 percent enhancement in cross-sell and up-sell incomes. BI also provides banks with up-to-date information on their most profitable clientele and the banking choices they make. Banks can use that info to hold high-value customers, market the correct products to them and select which products to invest in for the maximum return.

North America Dominates the Self-service BI Market

  • The North American region has a significant share of the Self-Service BI market. Major key players like IBM Corporation, Oracle Corporation, and Microsoft Corporation are expected to boost market development in the region. In addition, factors such as increasing competition, intense R & D activities in technology, and an evolving trend of data proliferation are surging the market expansion in North America.
  • Technical advancement and innovation for business management analytics for their production, sales, and advances in the US and Canada are mainly responsible for this region's growth and development. The United States economy boasts of a highly-developed and technologically or scientifically advanced services area, which accounts for nearly 80% of its output.
  • Large US companies also play a vital role on a global scale, accounting for about one-fifth of the Fortune Global 500. Canada is experiencing increased output and efficacy in its sectors, which is a major aspect favoring its business intelligence market.
  • The vital markets are also being presented by prospects like the upgraded efficiency of BI tools, increasing acceptance of cloud computing in the BI market, and varying landscape due to augmented Big Data adoption.
  • As per Cisco Systems, near around 50% of ERP projects failed because of the lack of data integration. ERP software restrictions have encouraged the development of BI tools across the region. Further, this expansion will continue as BI enters new verticals across industries, which is further bolstering the self-service BI market's growth in the coming years.
  • For instance, in December 2022, ThoughSpot, the Modern Analytics company, and dbt Labs, an analytics engineering provider, established a formal partnership to deliver self-service analytics to the modern data stack. The new collaboration between dbt Labs and ThoughtSpot allows for an exponential rise in the value of analytics engineering work by making it easily available to every business person through search.

Self-service BI Industry Overview

The Self-Service BI Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability.

In June 2022, Basis Technologies, a cloud-based workflow automation and business intelligence software provider for marketing and advertising, announced the introduction of a data visualization solution that streamlines campaign reporting through live customized dashboards. The feature streamlines time-consuming reporting operations and minimizes the number of repeated manual operations necessary to produce and deliver digital advertising reports.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Market
  • 4.5 Market Drivers
    • 4.5.1 The Growing Volume of Business Data
    • 4.5.2 Augmented Need for In-Depth Competitive Insights
  • 4.6 Market Restraints
    • 4.6.1 Large Investment Costs
    • 4.6.2 Lack of Data Governance

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Application
    • 5.2.1 Predictive Asset Maintenance
    • 5.2.2 Fraud and Security Management
    • 5.2.3 Sales and Marketing Management
    • 5.2.4 Risk and Compliance Management
    • 5.2.5 Supply Chain Management and Procurement
    • 5.2.6 Operations Management
    • 5.2.7 Customer Engagement and Analysis
  • 5.3 By Deployment Model
    • 5.3.1 On-Demand
    • 5.3.2 On-Premises
  • 5.4 By End-User Industry
    • 5.4.1 Healthcare
    • 5.4.2 Manufacturing
    • 5.4.3 BFSI
    • 5.4.4 Retail and E-commerce
    • 5.4.5 Telecommunications
    • 5.4.6 Media and Entertainment
    • 5.4.7 Transportation and Logistics
    • 5.4.8 Energy and Utilities
    • 5.4.9 Government and Defense
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia Pacific
    • 5.5.4 South America
    • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IBM
    • 6.1.2 Oracle Corporation
    • 6.1.3 Microsoft Corporation
    • 6.1.4 SAP SE
    • 6.1.5 SAS Institute
    • 6.1.6 Tableau Software
    • 6.1.7 Qlik Technologies, Inc.
    • 6.1.8 Microstrategy, Inc.
    • 6.1.9 Tibco Software
    • 6.1.10 ZOHO Corporation
    • 6.1.11 Dataphine
    • 6.1.12 Looker

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET