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市场调查报告书
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1644307

应用程式发布自动化：市场占有率分析、行业趋势和成长预测（2025-2030 年）

Application Release Automation - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

应用程式发布自动化市场规模在 2025 年预计为 48.9 亿美元，预计到 2030 年将达到 120.3 亿美元，预测期内（2025-2030 年）的复合年增长率为 19.75%。

应用程式发布自动化-市场-IMG1

随着业务的变化，全球的数位基础设施也正在发生重大变化，现代化是成功的关键。此外，COVID-19 疫情的出现使人们更加关注应用程式的可见性和管理，迅速改变了在家工作和企业办公的员工的办公环境，使他们无论身在何处都能保持高效。预计这将在预测期内进一步推动市场成长。此外，向远端工作环境的转变加上新冠肺炎疫情封锁，导致使用行动应用程式进行工作和其他活动的人数空前增多，因此需要无缝安全地存取这些应用程式。

主要亮点

  • 大多数企业越来越多地采用数位转型，以及对人工智慧、巨量资料和认知自动化等先进技术的投资增加，从而提高了企业收益，这是推动应用程式发布自动化市场的主要因素。
  • 不断发展的数位转型迫使大多数企业采用应用程式和工具来回应市场反馈并以比以往更快的速度向最终用户提供新的体验。为了在新的市场环境中保持竞争力并加快交付速度，企业正在转向应用程式发布自动化软体。透过利用应用程式发布自动化，企业可以轻鬆处理快速的软体交付和更新，减少人为错误、错过的步骤和潜在的生产问题。
  • 此外，推动市场发展的一个主要因素是 IT 部门面临的压力越来越大，需要透过快速推出生产中的软体应用程式的新功能以及在几乎没有停机时间的情况下应用安全性修补程式来确保 100% 的执行时间。此外，新冠肺炎疫情迫使全球前所未有的大量人将职场从办公室转移到家中，给通讯服务提供者带来巨大压力，要求他们支持一个拥有完美数位通讯能力的社会正常运作。
  • 2023年2月，能源管理和自动化数位转型领导者Schneider Electric在佛罗里达州奥兰多举行的第27届ARC产业领导力论坛上宣布了其全新的工业数位化转型服务。这套专业服务旨在帮助工业企业实现面向未来、创新、永续和有效的端到端数位转型。

应用程式发布自动化市场趋势

云端运算有望占据主要市场占有率

  • 随着世界各地的企业迅速将其应用程式迁移到云端，全球市场对云端基础的应用程式的需求正在激增。此外，根据Apps Run The World的调查显示，微软将在2021年以13%的市场占有率。 销售团队和Oracle紧随其后，分别占有 11% 和 7% 的份额。
  • 云端基础的应用程式和网路伺服器不仅使客户能够从世界任何地方灵活地存取应用程序，而且还减少了企业在使用旧有系统时因停机而产生的成本。
  • 传统的应用程式发布自动化用于平衡应用程式伺服器的负载并管理流量和应用程式配置。多年来，我们已经整合了新功能，例如 SSL 卸载、可见性、应用程式分析、多重云端支援、TCP 优化、速率整形和网路应用程式防火墙。
  • 2022 年 6 月，持续配置(CD) 公司 Armory 宣布全面推出 Armory 持续部署即服务，该服务使开发团队能够轻鬆、可靠、安全且持续地部署任何规模的软体。该产品为支援高级渐进策略的多种环境提供声明式配置，使开发人员能够专注于建立出色的程式码而不是部署、改善客户体验和避免停机。
  • 此外，2023 年 1 月，阿里云宣布推出飞天开发团体，这是一个新的中心，透过增强其提供的一系列开发者工具和资源来支援全球开发者。此举旨在支持开发团体的持续成长，同时促进新兴市场数位经济的进一步发展。

亚太地区预计将占据主要市场占有率

  • 预计亚太地区将在预测期内出现最高成长率。该地区云端运算的快速崛起预计将成为云端基础的应用程式交付控制器的主要驱动力。
  • 此外，预计该地区将随着中小企业的投资而实现成长。中小型企业正在为其基于云端基础的应用程式投资具有成本效益且技术先进的基于云端的解决方案。中国和印度等国家为该地区提供了巨大的成长机会。
  • 例如，根据印度中小微型企业部最近的资料，印度拥有 5,000 万家中小企业，是世界上最大的中小企业市场之一。鑑于政府和小型企业对扩充性IT 系统和解决方案的依赖，将流程连同敏感资讯转移到云端是合理的。这推动了应用程式发布自动化市场的更大成长。
  • 在最近的 COVID-19 疫情爆发后，亚太地区向云端基础的解决方案的采用发生了重大转变，并且在各种技术提供商的支持下，应用程式发布自动化行业已证明具有韧性。印度是主要的客服中心外包目的地，需要远端连线的协助。为此，各个供应商都在提供创新的解决方案来吸引客户。
  • 例如，新加坡被认为是亚太地区的医疗保健中心，并拥有该地区最好的医疗保健系统之一。国际医疗联合委员会 (JCI) 认证了新加坡 23 多家医院和医疗机构。每年有超过35万名患者前往新加坡接受优质的医疗服务。预计这一潜力将增加云端应用程式的采用，从而推动预测期内的市场成长。

应用程式发布自动化行业概览

全球应用程式发布自动化市场竞争激烈，包括多家大型参与者。从市场占有率来看，目前市场主要被少数几家大公司占据。这些占据较大市场份额的大公司正致力于扩大海外基本客群。这些公司正在利用策略合作措施来增加市场占有率和盈利。

  • 2023 年 3 月 - Applitools 宣布启动 Centra 的早期存取计划，Centra 是一种旨在连接整个产品交付生命週期内的团队的新工具。 Centra 将整个产品交付生命週期中的团队连接起来，使他们能够在从设计到实施的每个阶段追踪、检验和协作使用者介面。
  • 2023 年 2 月-软体智慧公司 Dynatrace 宣布推出 Automation Engine。这项新的 Dynatrace 平台技术具有直觉的介面和无程式码和低程式码工具集，利用 Davis Causal AI 帮助团队在无限的 BizDevSecOps 工作流程中扩展答案驱动的自动化。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 买家的议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 产业影响评估

第五章 市场动态

  • 市场驱动因素
    • 对快速交付软体并降低营运风险的需求日益增加
    • 企业快速采用该技术来提供差异化的客户体验并客户维繫
  • 市场限制
    • 产品成本高，软体和应用程式实现不佳，配置复杂

第六章 市场细分

  • 按组件
    • 工具
    • 服务
  • 按部署
    • 云
    • 本地
  • 按最终用户产业
    • BFSI
    • 资讯科技/通讯
    • 零售与电子商务
    • 媒体与娱乐
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第七章 竞争格局

  • 公司简介
    • Broadcom Inc.
    • IBM Corporation
    • Microsoft Corporation
    • BMC Software, Inc.
    • Chef Software, Inc.
    • CloudBees, Inc.
    • Micro Focus International Plc
    • ARCAD Software
    • Attunity Ltd.
    • Flexagon LLC
    • Datical, Inc.
    • Electric Cloud, Inc.
    • CollabNet, Inc.

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 70780

The Application Release Automation Market size is estimated at USD 4.89 billion in 2025, and is expected to reach USD 12.03 billion by 2030, at a CAGR of 19.75% during the forecast period (2025-2030).

Application Release Automation - Market - IMG1

Digital infrastructure has been significantly evolving globally along with business change, thereby making modernization the key to success. Moreover, with the emergence of the COVID-19 pandemic, application visibility and management gained even more prominence as employees working from their homes and businesses rapidly transformed their environments to keep their staff productive from any location. This was anticipated to further boost the market's growth over the forecast period. Moreover, due to the COVID-19 lockdowns that were put in place along with the switch to remote working environments, an unprecedented number of people started using mobile applications for work and other activities, creating the need for seamless security access to these applications.

Key Highlights

  • Increasing adoption of digital transformation in most enterprises and investment in advanced technologies such as artificial intelligence, big data, and cognitive automation that can boost the company's revenue are some of the primary factors boosting the application release automation market.
  • The growing digital transformation has pushed most businesses to adopt applications and tools to respond to market feedback and deliver new experiences to end users faster than ever. Organizations have turned to application release automation software to stay competitive in these new market conditions and speed up delivery. By leveraging application release automation, organizations can easily handle fast software delivery and updates and decrease human error, missed steps, and potential production issues.
  • Additionally, the primary factor driving the market is increasing pressure on the IT sector to roll out new features to software applications quickly in production or apply security patches with little to no downtime to guarantee 100% uptime. Moreover, COVID-19 forced an unprecedented number of people worldwide to change their workplace from office to home, creating immense pressure on communications service providers to support a functioning society with flawless digital communication capabilities.
  • In February 2023, Schneider Electric, the leader in the digital transformation of energy management and automation, launched its new Industrial Digital Transformation Services during the 27th Annual ARC Industry Leadership Forum in Orlando, Florida. The specialized global service is designed to help industrial enterprises achieve future-ready, innovative, sustainable, and effective end-to-end digital transformation.

Application Release Automation Market Trends

Cloud is Expected to Hold Significant Market Share

  • As enterprises across the globe are migrating applications to the cloud at a rapid pace, there is a spike in demand for cloud-based applications in the global market. Moreover, according to a survey conducted by Apps Run The World, in 2021, Microsoft led as the top vendor in the cloud applications market share with 13%. Salesforce and Oracle were close behind, having 11% and 7% of the market share, respectively.
  • Cloud-based applications and web servers not only help clients to access the applications with agility from anywhere across the globe, but it reduces the cost incurred due to downtime of businesses while using legacy systems.
  • Traditional application release automation was used for load-balancing application servers to manage traffic and application deployment. Over the years, new functions have been integrated, including SSL offloading, visibility, application analytics, multi-cloud support, TCP optimizations, rate shaping, and web application firewalls.
  • In June 2022, Armory, the continuous deployment (CD) company empowering development teams to easily, reliably, safely, and continuously deploy software at any scale, announced the general availability of Armory Continuous Deployment-as-a-Service. The product delivers declarative deployments across multiple environments that support advanced progressive strategies, allowing developers to focus on building great code rather than deploying it, enhancing their customers' experience, and avoiding outages.
  • Further, in January 2023, Alibaba Cloud announced the launch of the Apsara Developer Community, a new hub created to support global developers through an enhanced provision of various developer tools and resources. It aims to support the developer community's continuous growth while facilitating the digital economy's further progress across markets.

Asia Pacific is Expected to Hold Significant Market Share

  • Asia-Pacific is expected to witness the highest growth rate over the forecast period. The rapid increase in cloud computing in this region is expected to be a significant driver for cloud-based application delivery controllers.
  • Additionally, the region is expected to witness growth, owing to the investments of small and medium organizations. SMEs are investing in cost-effective cloud-based and technologically advanced solutions for cloud-based applications. Countries such as China and India provide significant growth opportunities in the region.
  • For instance, according to recent data from the Ministry of Micro, Small, and Medium Enterprises, India has 50 million MSMEs, which makes it among the world's largest MSME markets. Given that the government and MSMEs rely on scalable IT systems and solutions, it is understandable that they may shift their processes, along with sensitive information, to the cloud. This has further given significant traction to the application release automation market.
  • In the wake of the recent outbreak of COVID-19, Asia-pacific is witnessing a significant shift toward adopting cloud-based solutions, and the application release automation industry is showing resiliency with support from various technology providers. India, a vital contact center outsourcing destination, needs help with remote connections, as regional enterprises need more technological capabilities for remote operations. Due to such reasons, various vendors offer innovative solutions to attract customers.
  • For instance, Singapore is considered the Asia-Pacific's medical and healthcare hub and offers the region's best healthcare system. The Joint Commission International (JCI) has accredited over 23 hospitals and healthcare facilities in Singapore. Over 350,000 patients visit Singapore to provide high-quality healthcare services each year. Such potential would increase the use of cloud applications and drive market growth during the forecast period.

Application Release Automation Industry Overview

The global application release automation market is highly competitive and has several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent shares in the market are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market shares and profitability.

  • March 2023 - Applitools announced the launch of an Early Access Program for Centra, a new tool designed to connect teams across the product delivery lifecycle. It is now available for free access; Centra connects teams across the product delivery lifecycle to track, validate, and collaborate on user interfaces at every process stage, from design to implementation.
  • February 2023 - Software intelligence company Dynatrace announced the launch of the AutomationEngine. This new Dynatrace platform technology features an intuitive interface and no-code and low-code toolset and leverages Davis causal AI to empower teams to extend answer-driven automation across boundless BizDevSecOps workflows.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 On Increasing Demand of Faster Delivery of Software with Reduced Operational Risk
    • 5.1.2 Rapid Adoption by Enterprise to Deliver Differentiated Customer Experiences and to Retain
  • 5.2 Market Restraints
    • 5.2.1 High Cost of Product and Failed Deployment of Software or Applications and Complexity in Configurations

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Tool
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 Cloud
    • 6.2.2 On-Premises
  • 6.3 By End-User Industries
    • 6.3.1 BFSI
    • 6.3.2 IT & Telecommunications
    • 6.3.3 Retail & E-commerce
    • 6.3.4 Media & Entertainment
    • 6.3.5 Others End-User Industries
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Broadcom Inc.
    • 7.1.2 IBM Corporation
    • 7.1.3 Microsoft Corporation
    • 7.1.4 BMC Software, Inc.
    • 7.1.5 Chef Software, Inc.
    • 7.1.6 CloudBees, Inc.
    • 7.1.7 Micro Focus International Plc
    • 7.1.8 ARCAD Software
    • 7.1.9 Attunity Ltd.
    • 7.1.10 Flexagon LLC
    • 7.1.11 Datical, Inc.
    • 7.1.12 Electric Cloud, Inc.
    • 7.1.13 CollabNet, Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS