查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1644479

欧洲糖果零食包装：市场占有率分析、行业趋势和成长预测（2025-2030 年）

Europe Confectionery Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

预计2025年欧洲糖果零食包装市场规模为32.7亿美元，预计到2030年将达到38.5亿美元，预测期内（2025-2030年）的复合年增长率为3.28%。

欧洲糖果包装市场-IMG1

这场疫情无疑扰乱了全球贸易，并凸显了供应链的重要性。与其他重要基础设施产业一样，糖果零食产业也受到这些挑战的严重影响。例如，截至2021年6月，德国糖果零食业表示，业务最快要到明年才能恢復正常。德国糖果零食工业联邦协会（BDSI）的一项调查研究了2021年第一季中型会员的经济发展。调查发现，由于冠状病毒危机，该行业仍面临压力。

关键亮点

  • 受新冠疫情影响，糖果零食消费量出现创纪录下降。例如，德国糖果零食出口经历了20年来的首次下滑。其中，欧盟成员国占德国糖果零食出口的80%左右。门外锁门、物流中断、失业率上升和家庭收入下降是糖果零食销售下降的主要因素。
  • 塑胶糖果零食包装比其他产品更受消费者欢迎，因为塑胶材质重量轻且易于处理。大型製造商也青睐塑胶包装，如容器和站立袋，因为它们的製造成本低。
  • 市场上有各种先进、经济高效且可持续的包装解决方案，塑胶作为一种产品正在获得全球认可。这促使安姆科等区域参与企业推出新的塑胶产品形式，以满足糖果零食包装的需求。
  • 然而，立式袋（SUP）在研究区域内正受到巨大的需求和消费者的兴趣。人们对 SUP 兴趣重新燃起的背后有许多因素，包括新型包装器材的开发，这种包装机械可以实现更快的生产和填充速度以及更先进的密封效率。此外，其他技术进步也正在改善层压材料的功能，使其更耐热、更耐穿透。
  • 据欧洲糖果零食称，健康的成长正在推动大多数终端用户市场的产量增加，包括糖果零食、巧克力和生鲜食品。人们认为，对轻巧、易于携带和客户友好型产品的需求不断增长是欧洲在全球糖果零食包装市场占据高市场占有率的关键因素。对永续性的日益关注、对延长产品保质期的需求不断增长、卫生标准的提高以及客户对易用性的关注是所研究市场的主要驱动因素。
  • 此外，包装指令旨在协调各国关于包装和包装废弃物管理的措施。此外，欧盟国家也被要求对所有包装建立生产者责任制度。欧盟的目标是到2025年回收65%的所有包装，其中包括50%的塑胶包装、50%的铝包装和75%的纸和纸板包装。此外，欧盟的目标是到2030年回收70%的包装。

欧洲糖果零食包装市场的趋势

巧克力有望占据主要市场占有率

  • 巧克力采用一种可以防止氧化并保留巧克力味道和香气的材料进行包装。巧克力暴露在氧气中就会变质并失去味道。因此，使用原生纤维板，但也需要屏障来减轻外部气味的转移并确保保质期。
  • 此外，巧克力棒通常采用以下两种方式包装：直接与巧克力接触的铝箔，覆盖整个巧克力棒的装饰纸套，或作为初级包装和次级包装的 PET 薄膜。
  • 包装在巧克力购买行为中起着至关重要的作用。巧克力的包装尤其重要，因为它们通常是作为礼物购买的。因此，许多研究指出，巧克力的品质与其包装同样重要。如果消费者不熟悉产品，他们往往会选择包装最令人赏心悦目的产品。
  • 根据 Revolar 的一项研究，消费者的目光主要被包装上资讯的数量所吸引。我们倾向于从左到右、从上到下关注元素。消费者认为将这两种模式结合的包装讯息具有更大的影响力。
  • 此外，2021年2月，雀巢旗下Smarties品牌宣布计画采用可回收纸质包装来包装其巧克力糖果零食。 Smarties 是全球首批改用可回收纸包装的糖果零食品牌之一，减少了全球每年销售的约 2.5 亿个塑胶包装。

英国占有最大市场占有率

  • 随着製造商不断开发新方法以甜食吸引英国消费者，英国糖果零食市场正在不断扩大。由于消费者对创新产品的需求不断增长，英国消费者在零售店可以买到的产品数量大幅增加。雀巢的旺卡品牌和吉百利牛奶巧克力的奇妙创意等更具冒险精神的产品很快就被风格模仿。此外，口味和品牌偏好也推动了强劲的个人需求。
  • confectionerynews.com 于 2020 年 11 月发布的一份报告发现，消费者购买的巧克力比 2019 年多出 5000 万英镑，其中封锁期间在超级市场购买多件装和共享巧克力棒是一个主要因素。该杂货店还透露，其受欢迎的共享酒吧品牌的需求增长了 37%，该品牌的销量增长了五分之一。糖果零食产业不断增长的需求趋势预计将增加该国对包装解决方案的需求。
  • 随着人们对塑胶包装废弃物的担忧日益加剧，市场上几家大型糖果零食公司正在转向无塑胶解决方案。例如，Flower & White 在从 Selfridges 到 QVC 以及海外的门市销售美味糖果零食，最近推出了其最新美食系列，该系列使用带有热封涂层的纸质袋。此外，该公司重新推出了采用纸质包装的热门蛋白酥条系列，作为改善永续性和减少能源消耗的更广泛承诺的一部分。
  • 此外，2020年，雀巢在英国为其知名的Smarties糖果零食品牌推出了可回收纸包装。这意味着 90% 的 Smarties 产品和 10% 的已采用可回收纸包装的产品将转型。 Smarties 成为第一个改用可回收纸包装的全球糖果零食品牌，从而消除了全球每年销售的约 2.5 亿个塑胶包装。
  • 此外，雀巢英国和爱尔兰业务部门每年在英国和爱尔兰销售约 1.4 亿个糖果零食包装袋，该部门将重新设计包装袋，以减少 15% 的包装。这将使该公司每年的供应链中减少83吨塑胶。

欧洲糖果零食包装产业概况

欧洲糖果零食包装市场竞争激烈。拥有较大市场份额的大公司正在各个地区扩大基本客群。此外，许多公司正在与多家公司形成策略合作关係，以增加市场占有率和盈利。以下是市场的一些最新发展。

  • 2021年7月－义大利费列罗为其糖果零食系列开发了纸质包装。新包装采用了纸质薄膜来包装 Kinder Bakery 产品的新方式，适合在该国的纸张流中回收利用。
  • 2020 年 9 月-Amcor 宣布推出用于糖果零食和零食的可回收柔性杀菌袋。该袋保质期长，具有阻隔性和耐热性。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 市场驱动因素
    • 单位销售成长得益于欧洲规模缩小和基准温和成长
    • 永续性所推动的包装创新，例如使用可回收和生物分解性的材料
    • 产品製造商持续专注于包装，利用印刷和包装创新来获得竞争优势
  • 市场问题
    • 包装法规的动态性持续影响硬质塑胶产品的销售
  • 生态系分析
  • 产业吸引力-波特五力分析
  • COVID-19 对糖果零食包装产业的影响

第五章欧洲糖果零食市场概述

  • 当前市场状况
  • 全面覆盖欧洲分销管道和平均包裹尺寸
  • 欧洲五大供应商分析

第六章 市场细分

  • 按类型
    • 塑胶（包装、薄膜、容器、站立袋）
    • 纸和纸板（包装纸、二次包装等）
    • 金属容器
    • 玻璃瓶和玻璃罐
  • 糖果零食类
    • 巧克力
    • 糖基
    • 胶
    • 其他糖果零食
  • 按国家
    • 德国
    • 英国
    • 法国
    • 义大利
    • 俄罗斯
    • 欧洲其他地区

第七章 竞争格局

  • 公司简介
    • Huhtamaki OYJ
    • Ducaju NV
    • Amcor PLC
    • Smurfit Kappa Group
    • Crown Holdings
    • WestRock Company
    • Berry Global
    • International Paper

第八章 市场展望

简介目录
Product Code: 72344

The Europe Confectionery Packaging Market size is estimated at USD 3.27 billion in 2025, and is expected to reach USD 3.85 billion by 2030, at a CAGR of 3.28% during the forecast period (2025-2030).

Europe Confectionery Packaging - Market - IMG1

The pandemic undoubtedly disrupted commerce across the globe, primarily highlighting the critical nature of the supply chain. Like the other essential infrastructure sectors, the confectionery industry has also been significantly affected by these challenges. For instance, as of Jun 2021, the German confectionery industry stated that it does not expect the business to return to normal until next year at the earliest. A survey by the Federal Association of the German Confectionery Industry (BDSI) examined the economic development of medium-sized members in the first quarter of 2021. It stated that the industry remains tense owing to the coronavirus crisis.

Key Highlights

  • Consumption of confectionery products witnessed a record fall due to the COVID-19 pandemic lockdowns. For instance, the German confectionery registered the first slump in exports in the past 20 years. Notably, member countries of the European Union receive around 80% of the German confectionery exports. With lockdowns, logistical hurdles, and increased unemployment, falling household incomes were the significant drivers for declining confectionery sales.
  • Plastic Confectionery packaging has become popular among consumers over other products, as plastic material is lightweight and easier to handle. Even significant manufacturers have preferred to use plastic packaging like Containers & Stand-up Pouches, owing to the lower cost of production.
  • A wide variety of advanced, cost-effective, and sustainable packaging solutions emerging in the market, and plastic as a product, has been accepted globally. This has led to the regional players, such as Amcor, introducing new plastic product formats to cater to the demand for confectionery packaging.
  • However, Stand-up Pouches (SUPs) are witnessing significant demand and consumer interest in the studied region. The revived interest in SUPs can be attributed to various factors, including developing new packaging machinery, which delivers higher production and filling speeds, and advances in sealing efficiencies. In addition, other technological advances have helped to improve functionality and better heat and puncture resistance of the laminate material.
  • According to Confectionery Packaging Europe, healthy growth has increased production for most end-user markets, including sweets, chocolate, and fresh foods. The increased demand for customer-friendly products which are lightweight and easily transportable can be considered as a significant factor behind Europe's high market share in the global confectionery packaging market. Increasing focus on sustainability, the increased need for extended product shelf life, rising standards of hygiene, and customer focus on ease of use are the primary drivers of the studied market.
  • Further, the Packaging Directive aims to harmonize national measures on the packaging and the management of packaging waste. Moreover, the EU countries are directed to ensure that producer responsibility schemes are established for all packaging. The EU has targeted to recycle 65% of all packaging materials, of which they have planned to recycle 50% of plastic packaging, 50% of Aluminum packaging, and 75% of paper and cardboard packaging by 2025. Further, the EU targets to recycle 70% of all packaging materials by 2030.

Europe Confectionery Packaging Market Trends

Chocolate is Expected to Hold Significant Market Share

  • Chocolate is packaged in materials that prevent oxidation and protect the taste and aroma of the chocolate. Chocolate can get stale when exposed to oxygen and lose its flavor; therefore, it becomes inedible, rendering it unfit to sell. Hence, virgin fiber paperboard is used, but barriers are also needed to mitigate the transfer of external odors and ensure shelf life.
  • Moreover, chocolate bars are typically wrapped in one of two ways: aluminum foil which is in direct contact with the chocolate, and a decorative paper sleeve that fits over the entire bar, or PET films, that serves as primary and secondary packaging.
  • Packaging plays a vital role in chocolate purchasing behavior. Packaging of chocolates is particularly relevant as chocolate is often purchased as a gift for someone else. Thus, many studies indicated that the quality of the chocolate is as important as the packaging that wraps it. If the consumer is not familiar with the product, then the consumer tends to choose the one with the most pleasant packaging.
  • According to a study conducted by Rebollar, the consumer's eye is primarily drawn to the size of the information on the packaging. It tends to focus on the elements from left to right and from top to bottom. The consumers perceive the packaging message that combines these two patterns with a more significant impact.
  • Furthermore, in February 2021, Nestle's Smarties brand planned to adopt recyclable paper packaging for its chocolate confectionery products. Smarties is one of the first global confectionery brands to switch to recyclable paper packaging, removing around 250 million plastic packs sold worldwide every year.

United Kingdom Accounts for the Largest Market Share

  • The UK confectionery market is expanding as manufacturers develop new means of tempting the UK consumer base to indulge its sweet tooth. A vast number of products available to UK consumers at retail is expanding due to the increasing consumer demand for innovation. More adventurous products are quickly imitated in style, as exemplified by Nestle's Wonka brand and Cadbury Dairy Milk's Marvellous Creations. Besides, the taste and brand preferences allow for individual solid demand.
  • According to a report published on confectionerynews.com in November 2020, consumers have reportedly bought GBP 50 million more chocolates than they did in 2019, majorly driven by multipacks and sharing bars purchases at supermarkets during the lockdown. The grocers also revealed that the demand for popular brand sharing bars rose by 37%, while sales for its labels jumped by a fifth. Such increasing demand trends in the confectionery industry will likely increase the demand for packaging solutions in the country.
  • With rising concerns over plastic packaging wastes, several leading confectionery players in the market are switching over to plastic-free solutions. For instance, recently, Flower & White, which sells its gourmet treats in outlets from Selfridges to QVC, and overseas, unveiled its latest gourmet product using a paper-based pouch with a heat-sealable coating. Further, the company has also relaunched its successful Meringue Bars' range in paper sleeves as part of a broader commitment to improve sustainability and reduce energy.
  • Further, in 2020, Nestle's famous brand Smarties was launched with recyclable paper packaging for its confectionery products in the United Kingdom. It represents the transition of 90% of the Smarties range and 10% of the range already packed in recyclable paper packaging. Smarties will be the first global confectionery brand to switch to recyclable paper packaging, omitting approximately 250 million plastic packs sold globally every year.
  • Further, Nestle UK and Ireland operations, which sell approximately 140 million confectionery sharing bags in the United Kingdom and Ireland every year, are redesigning their bags to deliver a 15% cut in packaging. This would remove 83 tons of plastic from its annual supply chain.

Europe Confectionery Packaging Industry Overview

The European Confectionery Packaging Market is competitive. The major players with a significant share in the market are expanding their customer base across various regions. In addition, many companies are forming strategic and collaborative initiatives with multiple companies to increase their market share and profitability. Some of the recent developments in the market are:

  • July 2021 - Ferrero developed a paper-based packaging material for its confectionary range in Italy. The new packaging features a new method of wrapping Kinder Bakery products using paper film, suitable for recycling in the country's paper stream.
  • September 2020 - Amcor announced the launch of a recyclable flexible retort pouch for confectioneries and snacks. This pouch has a long shelf life and offers a high barrier along with a heat-resistant feature.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growth in Unit Volumes Driven by Downsizing and Baseline Growth Albeit Marginal in Europe
    • 4.2.2 Packaging Innovations Driven by Sustainability, such as the Use of Recyclable and Biodegradable Materials
    • 4.2.3 Product Manufacturers Continue to Focus on Packaging to Gain a Competitive Advantage by Leveraging Printing and Packaging Innovations
  • 4.3 Market Challenges
    • 4.3.1 Dynamic Nature Of Packaging Regulation Continues to Affect Rigid Plastic-based Product Sales
  • 4.4 Industry Ecosystem Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.6 Impact of COVID-19 on the Confectionery Packaging Industry

5 OVERVIEW OF CONFECTIONERY MARKET IN EUROPE

  • 5.1 Current Market Scenario
  • 5.2 Coverage on Distribution Channels and Average Pack Size in Europe
  • 5.3 Analysis of the Top Five Vendors in Europe

6 MARKET SEGMENTATION

  • 6.1 BY TYPE
    • 6.1.1 Plastic (Wraps, Films, Containers, and Stand-up Pouches)
    • 6.1.2 Paper and Paperboard (Wrappers, Secondary Packs, etc.)
    • 6.1.3 Metal Containers
    • 6.1.4 Glass Bottles and Jars
  • 6.2 BY CONFECTIONERY TYPE
    • 6.2.1 Chocolate
    • 6.2.2 Sugar-based
    • 6.2.3 Gums
    • 6.2.4 Other Confectionery Types
  • 6.3 BY COUNTRY
    • 6.3.1 Germany
    • 6.3.2 United Kingdom
    • 6.3.3 France
    • 6.3.4 Italy
    • 6.3.5 Russia
    • 6.3.6 Rest of Europe

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Huhtamaki OYJ
    • 7.1.2 Ducaju NV
    • 7.1.3 Amcor PLC
    • 7.1.4 Smurfit Kappa Group
    • 7.1.5 Crown Holdings
    • 7.1.6 WestRock Company
    • 7.1.7 Berry Global
    • 7.1.8 International Paper

8 MARKET OUTLOOK