义大利电动自行车：市场占有率分析、行业趋势和统计、成长预测（2025-2029 年）

义大利电动自行车市场规模预计在 2025 年达到 9.5 亿美元，预计到 2029 年将达到 12.5 亿美元，预测期内（2025-2029 年）的复合年增长率为 6.96%。

推进系统细分市场概览

• 义大利是欧洲电动自行车市场领先的地区之一。推动义大利电动自行车市场销售的主要因素是创新的产品功能、电池和驱动装置的完全整合、有吸引力的设计和高品质的材料。
• 大众和 Gazelle 等公司在义大利汉诺威举行的 2018 年 IAA 国际汽车展览会上推出了新型电动货运自行车，以满足物流行业的需求。 Pon Bike Group 旗下公司 Gazelle 与 Aluca 和 MaaS（移动即服务）Start-UpsDOCKR 合作，生产 Gazell D10 货运电动自行车。这款新型货运电动自行车称为轻型电动货物运输车（LEFT），承重 100 公斤，最多可携带两个欧洲托盘尺寸（1,200*800*1,100 毫米）的传统运输箱。
• 市场也越来越意识到采取措施的必要性，例如减少私家车使用、改用零排放汽车，以及减少货运业和公共运输的碳排放。随着汽油价格上涨和人们环保意识的增强，义大利政府和公民预计将转向电动车。高速电动自行车很可能很快就会取代辅助自行车，成为最实用的交通途径，即使它们最适合短途旅行。电动自行车的功率和速度越提高，它们就会越受欢迎。由于这些因素，预计义大利电动自行车市场在预测期内将会成长。

义大利电动自行车市场趋势

义大利的电动自行车普及率一直呈现持续强劲成长，显示市场和消费群不断成长。

• 人们对骑自行车作为理想锻炼方式的兴趣日益浓厚，意大利道路在尖峰时段的交通拥堵程度严重，以及政府出于环保考虑加大对电动自行车的推广力度，都促使该国电动自行车的普及率不断提高。由于燃料和维护成本较低，电动自行车普及率在 2019 年增加了 1.70%。
• 2020年COVID-19病例的增加对义大利电动自行车市场产生了正面影响。由于担心感染病毒，人们不敢使用公共交通或租赁服务，这导致对电动自行车等私人车辆的需求增加。由于义大利民众中电动自行车销量的增加，2020年电动自行车的普及率进一步加速至2.40％左右。
• 随着新冠疫情病例减少、限制和封锁措施放鬆以及业务和办公室重新开放，导致电动自行车普及率从 2020 年的13.90% 上升至 2021 年底的 14.90%。具有长续航里程、优惠速度限制和快速充电等先进功能的新型电动自行车的推出极大地鼓励了消费者对电动自行车的投资。因此，预测期内，该国电动自行车的普及率预计将增加30%以上。

在义大利，每天通勤5至15公里的人数逐渐增加，出行距离的变化缓慢但一致。

• 在义大利，随着越来越多的人选择骑自行车出行，对自行车的需求也逐年增加。自行车需求的不断增长也导致每天出行距离为 5 至 15 公里的通勤者数量增加。在义大利各个城市，超过18%的人每天骑自行车上下班或进行其他近距离。
• 由于封锁导致交通服务暂停、健身房关闭，人们开始选择骑自行车，这导致 2020 年和 2021 年对自行车的需求增加。义大利各地有骑自行车习惯的人们选择自行车作为他们每天往返办公室、企业和其他附近地方的交通工具。受骑乘趋势推动，2021 年出行距离在 5 至 15 公里之间的通勤者数量比 2020 年增加了 0.4%。
• 随着 COVID-19 限制的放宽，许多人开始骑自行车前往 5-15 公里范围内的职场、办公室或附近的市场。 2022年，约有16%的劳动人口骑自行车上下班。自行车基础设施的发展和自行车道的增加也鼓励了更多人选择骑自行车上下班，导致 2022 年骑自行车用户的比例比 2021 年增加了 0.4%。

义大利电动自行车产业概况

义大利电动自行车市场较为分散，前五大公司的市占率为26.58%。市场的主要企业有：Atala SpA、Fabbrica Italiana Velocipedi Edoardo Bianchi SpA（Bianchi）、Giant Manufacturing、Merida Industry和Trek Bicycle Corporation（按字母顺序排列）。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章执行摘要和主要发现

第二章 报告要约

第 3 章 简介

• 研究假设和市场定义
• 研究范围
• 调查方法

第四章 产业主要趋势

• 自行车销量
• 人均国内生产毛额
• 通货膨胀率
• 电动自行车普及率
• 每天出游 5-15 公里的人口/通勤者百分比
• 自行车出租
• 电动自行车电池价格
• 电池化学价格表
• 超本地化配送
• 自行车道
• 徒步人数
• 电池充电容量
• 交通拥堵指数
• 法律规范
• 价值链与通路分析

第五章 市场区隔

• 推进类型
  • 踏板辅助
  • 高速电动自行车
  • 油门辅助
• 应用程式类型
  • 货运/公用设施
  • 城市/城区
  • 健行
• 电池类型
  • 铅酸电池
  • 锂离子电池
  • 其他的

第六章 竞争格局

• 主要策略趋势
• 市场占有率分析
• 业务状况
• 公司简介
  • Askoll EVA SpA
  • Atala SpA
  • BOTTECCHIA CICLI SRL
  • Campagnolo Srl
  • CICLI LOMBARDO SpA
  • Colnago Ernesto & C SRL
  • Fabbrica Italiana Velocipedi Edoardo Bianchi SpA（Bianchi）
  • Giant Manufacturing Co. Ltd.
  • Merida Industry Co. Ltd.
  • Trek Bicycle Corporation

第七章：执行长的关键策略问题

第 8 章 附录

• 世界概况
  • 概述
  • 五力分析框架
  • 全球价值链分析
  • 市场动态(DRO)
• 资讯来源和进一步阅读
• 图片列表
• 关键见解
• 资料包
• 词彙表

The Italy E-bike Market size is estimated at 0.95 billion USD in 2025, and is expected to reach 1.25 billion USD by 2029, growing at a CAGR of 6.96% during the forecast period (2025-2029).

PROPULSION SEGMENT MARKET OVERVIEW

• Italy is one of the leading regions of the European e-bike market. Some major factors driving sales in the Italian e-bike market are innovative product features, fully integrated batteries and drives, appealing designs, and high-quality materials.
• Players like VW and Gazelle unveiled new e-cargo bikes at the 2018 IAA (Internationale Automobil-Ausstellung) Commercial Vehicles exhibition in Hannover, Italy, to address the demand from the logistics industry. One of Pon Bike Group's companies, Gazelle, collaborated with Aluca and DOCKR (mobility as a services (MaaS) start-up) to produce the Gazell D10 cargo e-bike. The new cargo e-bike, known as the light electrical freight transporter (LEFT), has a capacity of 100 kilograms and can carry up to two conventional carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeters).
• The market is also being driven by the growing awareness of the need to take action to cut back on personal vehicle usage, switch to zero-emission cars, and decarbonize the freight industry and public transportation. Italy's government and citizens are expected to switch to electric vehicles as gasoline prices increase and people become more environmentally conscious. The speed pedelec will soon overtake the pedal-assisted bicycle as the most practical mode of transportation, even if it is best for shorter trips. Speed pedelecs will likely become more popular as power and speed capabilities advance. Owing to these factors, the Italian e-bike market is expected to grow over the forecast period.

Italy E-bike Market Trends

Italy demonstrates a consistent and robust growth in E-Bike adoption rates, indicating an expanding market and consumer base.

• The increase in interest in bicycles as an ideal mode of exercise, high traffic congestion on the roads of Italy during peak hours, and increasing government practices to promote e-bicycles due to environmental concerns are improving the adoption of e-bicycles in the country. Fewer fuel and maintenance costs increased the e-bicycle adoption rate by 1.70% in 2019.
• The growth in COVID-19 cases in 2020 positively impacted the Italian e-bike market. People feared taking public transport and rental services due to the fear of contracting the virus, which hiked the demand for personal vehicles such as e-bicycles. An increase in the sales of e-bikes among the people of Italy further accelerated the adoption rate of e-bikes by around 2.40% in 2020.
• Declining COVID-19 cases led to the relaxation of restrictions and lockdowns and the resumption of business operations and offices, which increased the adoption of e-bikes at the end of 2021, by 14.90%, compared to 13.90% in 2020. The introduction of new e-bikes with advanced features such as a long battery range, good speed limits, and fast charging features have highly encouraged consumers to invest in e-bikes. As a result, the country is expected to witness a growth in the adoption rate of e-bikes, by more than 30%, during the forecast period.

Italy shows a gradual increase in the population commuting 5-15 km daily, reflecting a slow but consistent change in travel distances.

• Italy is witnessing a significant demand for bicycles every year as more individuals opt to travel by bicycle. The increase in the demand for bicycles is also increasing the number of commuters who travel 5-15 km per day. Approximately more than 18% of bicycle users commute daily for work and other places at shorter distances in various cities across Italy.
• Due to the lockdown, transportation systems were halted, and gyms were closed, which led people to take up cycling and increased the demand for bicycles in 2020 and 2021. People with the habit of cycling opted for bicycles as the daily mode of commuting to offices, businesses, and other nearby places in Italy. The trend of cycling has increased the number of commuters traveling 5-15 km by 0.4% in 2021 over 2020.
• The relaxation of COVID-19 restrictions encouraged many people to travel by bicycle to workplaces, businesses, and nearby markets within a range of 5-15 km. Around 16% of the working population commuted by bicycle in 2022. Developments in the bicycle infrastructure and growth in bicycle lanes have also encouraged more people to opt for bicycles for commute, thus increasing the share of bicycle users by 0.4% in 2022 over 2021.

Italy E-bike Industry Overview

The Italy E-bike Market is fragmented, with the top five companies occupying 26.58%. The major players in this market are Atala SpA, Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi), Giant Manufacturing Co. Ltd., Merida Industry Co. Ltd. and Trek Bicycle Corporation (sorted alphabetically).

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 REPORT OFFERS

3 INTRODUCTION

• 3.1 Study Assumptions & Market Definition
• 3.2 Scope of the Study
• 3.3 Research Methodology

4 KEY INDUSTRY TRENDS

• 4.1 Bicycle Sales
• 4.2 GDP Per Capita
• 4.3 Inflation Rate
• 4.4 Adoption Rate Of E-bikes
• 4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance
• 4.6 Bicycle Rental
• 4.7 E-bike Battery Price
• 4.8 Price Chart Of Different Battery Chemistry
• 4.9 Hyper-local Delivery
• 4.10 Dedicated Bicycle Lanes
• 4.11 Number Of Trekkers
• 4.12 Battery Charging Capacity
• 4.13 Traffic Congestion Index
• 4.14 Regulatory Framework
• 4.15 Value Chain & Distribution Channel Analysis

5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

• 5.1 Propulsion Type
  • 5.1.1 Pedal Assisted
  • 5.1.2 Speed Pedelec
  • 5.1.3 Throttle Assisted
• 5.2 Application Type
  • 5.2.1 Cargo/Utility
  • 5.2.2 City/Urban
  • 5.2.3 Trekking
• 5.3 Battery Type
  • 5.3.1 Lead Acid Battery
  • 5.3.2 Lithium-ion Battery
  • 5.3.3 Others

6 COMPETITIVE LANDSCAPE

• 6.1 Key Strategic Moves
• 6.2 Market Share Analysis
• 6.3 Company Landscape
• 6.4 Company Profiles
  • 6.4.1 Askoll EVA SpA
  • 6.4.2 Atala SpA
  • 6.4.3 BOTTECCHIA CICLI SRL
  • 6.4.4 Campagnolo S.r.l.
  • 6.4.5 CICLI LOMBARDO SpA
  • 6.4.6 Colnago Ernesto & C SRL
  • 6.4.7 Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi)
  • 6.4.8 Giant Manufacturing Co. Ltd.
  • 6.4.9 Merida Industry Co. Ltd.
  • 6.4.10 Trek Bicycle Corporation

7 KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

8 APPENDIX

• 8.1 Global Overview
  • 8.1.1 Overview
  • 8.1.2 Porter's Five Forces Framework
  • 8.1.3 Global Value Chain Analysis
  • 8.1.4 Market Dynamics (DROs)
• 8.2 Sources & References
• 8.3 List of Tables & Figures
• 8.4 Primary Insights
• 8.5 Data Pack
• 8.6 Glossary of Terms