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市场调查报告书
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1687167

非洲汽车：市场占有率分析、行业趋势和统计数据、成长预测（2025-2030 年）

Africa Automotive - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 80 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年非洲汽车市场规模为 215.5 亿美元，到 2030 年将达到 276.3 亿美元，预测期内（2025-2030 年）的复合年增长率为 5.1%。

非洲汽车市场-IMG1

从中期来看，非洲汽车市场预计将快速成长。这是因为政府激励措施和都市化进程推动了该地区主要国家的基础设施发展，市场前景乐观。南非、奈及利亚、肯亚等几个大国也正着力发展国内汽车生产计画。例如

南非公平能源转型 (JET) 交通电气化计画很可能最早在 2026 年生产第一辆电动车 (EV)。 JET 计画估计，2023 年至 2027 年期间，交通运输领域将需要投资 1,281 亿南非兰特（68.4 亿美元），以履行南非的脱碳承诺。

南非的电动车市场为外国企业和投资者进入和扩展业务提供了新的机会。

例如，2023年6月，德国宝马集团将开闢新市场，从2024年起在南非生产其X3车型，并投资42亿南非兰特（约2,509万美元）实现其罗斯林工厂的电气化。

此外，现代汽车所必需的非洲原料需要新技术才能实现净零排放。铜、钴、矾土、锂等。考虑到整体经济和工业因素，预计未来几年市场将会成长。

非洲汽车市场趋势

乘用车占最大市场份额

近年来，乘用车以其时尚的设计、紧凑的尺寸和经济的价值等特点，受到广大驾驶员的欢迎。乘用车是许多已开发国家最常见的交通工具。生活方式的改善、购买力平价的提高、可支配收入的增加、品牌知名度的提高以及经济的改善正在改变全球消费者的偏好，从而导致乘用车销售的大幅增长。

据南非汽车工业协会称，丰田、大众等汽车巨头的乘用车销量正在快速成长。

国际汽车製造商和品牌在该地区的业务不断增长，消费者购买和维护新车的能力不断提高，再加上消费者对购买多辆汽车以满足日常需求和旅行目的的兴趣日益浓厚，可能会提振全部区域需求。

全球几家大型OEM正在该地区推出其最新的乘用车型，以促进销售并增加市场占有率。例如

2023年6月，全球新能源车领跑者比亚迪在南非约翰尼斯堡的品牌发表会上发表了最新纯电动车款比亚迪ATTO 3。该车型标准版起售价为 768,000 南非兰特，加长版起售价为 835,000 南非兰特，这是该车首次进军南非乘用车市场。

随着对提高燃油效率和减少排放的日益关注，电动车，尤其是电动车的需求和销售量预计将在预测期内快速成长。

2023 年 11 月，梅赛德斯-奔驰南非公司 (MBSA) 计划在全国安装 127 个电动车 (EV) 充电站，并为此计画投资 4,000 万南非兰特。 MBSA 与 2 级认证的公司 Chargify 合作，在连接大都会圈、机场、购物中心、餐饮中心、私人医院、战略扩张区、住宅和小城镇的主要路线上部署交流电和快速充电直流站。

鑑于乘用车销量的成长，这可能会对非洲汽车产业产生积极影响。

南非占有最高市场占有率

南非汽车工业对南非经济至关重要。南非拥有发达的基础设施和製造能力，是希望更有效地进入非洲大陆市场的公司的理想之地。

2021-2035年南非汽车总体规划（SAAM）旨在2035年使南非的全球汽车产量每年增加1％。此外，还计划在同年实现60％的本地化率，这将显着提高南非在全球汽车生产排名中的地位。

由于南非良好的商业环境和扩大市场占有率的潜力，许多大型目标商标产品製造商（OEM ）都在投资南非。此外，一些OEM正在推出有吸引力的车型来扩大基本客群。此外，其他几家OEM也积极寻求将其最新车型出口到南非市场。例如

2023年12月，现代汽车承诺在2024年推出改款的i20和Tucson车型，并在下半年推出新款圣塔菲SUV。

多家汽车零件供应商已在其南非业务和其他国际相关人员之间建立了牢固的业务联繫。由此建立的商业联繫增加了企业和政府之间互利贸易的潜力。例如

2023 年 3 月，Stellantis 与工业发展公司 (IDC) 和贸易、工业和竞争部 (DTIC) 签署了一份谅解备忘录，以在南非建立一家製造工厂。

此外，南非对售后专用汽车设备和配件的需求正在快速增长，使得汽车的配件和性能升级成为一种成熟且竞争激烈的文化。

预计预测期内市场将获得显着发展动能。

非洲汽车产业概况

非洲汽车市场由知名的全球和区域参与企业巩固和主导。公司正在采取新产品发布、合作和合併等方式来保持其市场地位。例如

2023年4月，非洲汽车科技公司Autochek宣布收购AutoTager的多数股权。这家埃及汽车技术公司正在简化汽车买卖的流程。这将使 Autoshek 能够深化其在北非的业务并支持 Autotagger 的持续成长。

2024 年 1 月，泛非洲线上二手车平台 AUTO24.africa 收购了坦尚尼亚领先的数位分类广告网站 Kupatana.com。从母公司 Euroafrica Digital Ventures 收购是 AUTO24.africa 的一个里程碑，巩固了其在撒哈拉以南非洲蓬勃发展的二手车市场的主导地位。

市场的主要企业包括大众汽车公司、丰田汽车公司、雷诺集团（包括达契亚销售公司）、戴姆勒汽车公司、福特汽车公司、现代汽车公司和五十铃汽车公司。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 调查前提条件
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场驱动因素
    • 全部区域乘用车销量增加
  • 市场限制
    • 交通基础建设发展
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 买家/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章市场区隔

  • 汽车模型
    • 搭乘用车
    • 商用车
  • 国家
    • 南非
    • 摩洛哥
    • 阿尔及利亚
    • 埃及
    • 奈及利亚
    • 迦纳
    • 肯亚
    • 其他非洲国家

第六章竞争格局

  • 供应商市场占有率
  • 公司简介
    • Toyota Motor Corporation
    • Volkswagen AG
    • Groupe Renault
    • Hyundai Motor Company
    • Ford Motor Company
    • Innoson Vehicle Manufacturing Company
    • Daimler AG
    • Volvo Group
    • Isuzu Motors Ltd
    • Tata Motors Limited
    • Ashok Leyland

第七章 市场机会与未来趋势

简介目录
Product Code: 55855

The Africa Automotive Market size is estimated at USD 21.55 billion in 2025, and is expected to reach USD 27.63 billion by 2030, at a CAGR of 5.1% during the forecast period (2025-2030).

Africa Automotive - Market - IMG1

Over the medium term, the African automotive market is expected to grow rapidly due to supportive government incentives and increasing urbanization in the major countries in the region, which are encouraging infrastructural developments, thus creating a positive outlook for the market. Several larger countries, such as South Africa, Nigeria, and Kenya, also focus on developing domestic automotive production plans. For instance,

South Africa's policy for electrification of transport under South Africa's Just Energy Transition (JET) plan will likely produce its first electric vehicle (EV) in 2026. The JET plan estimates that the transport sector would need an investment of ZAR 128.1 billion (USD 6.84 billion) from 2023 to 2027 to contribute to South Africa's decarbonization commitments.

The South African electric mobility market offers new opportunities for foreign companies and investors to enter and expand operations.

For example, in June 2023, Germany's BM opened a new tab and will build its X3 model in South Africa from 2024, investing ZAR 4.2 billion (USD 25.09 million) to electrify its plant in Rosslyn.

Moreover, Africa's vital raw materials for modern vehicles require new technologies to reach net zero. They include copper, cobalt, bauxite, and lithium. Considering the overall economic and industrial factors, the market is expected to grow in the coming years.

Africa Automotive Market Trends

Passenger Car holds Highest Share in the Market

Passenger cars have gained immense popularity among drivers over the past few years due to features such as stylish design, compact size, and economic value. Passenger cars are the most common mode of transportation in numerous advanced countries. The improving lifestyles, increasing power purchase parity, disposable income, raising brand awareness, and improving the economy are leading to changes in customer preference across the globe, resulting in high sales of passenger cars.

According to the National Association of Automobile Manufacturers of South Africa, automotive giants such as Toyota and Volkswagen have experienced exponential growth in the sale of passenger cars.

The growing presence of international automobile manufacturers and brands in the region and the consumer's ability to purchase new cars and maintain those, coupled with the ever-increasing consumer interest in buying more than one passenger car to suit their daily needs and travel purposes, may improve the demand for vehicles across the region.

Several significant OEMs from different parts of the world are launching the latest passenger car models in the region to enhance their sales and gain market share. For instance,

In June 2023, BYD, the global frontrunner in new energy vehicle production, introduced its latest all-electric model, the BYD ATTO 3, during a brand launch event in Johannesburg, South Africa. It unveiled the model's pricing, with the standard range starting at ZAR 768,000 and the extended range at ZAR 835,000, marking its initial step into the South African passenger vehicle market.

With the growing focus on improved fuel economy and reduced exhaust emissions, the demand for and sales of electric vehicles, especially electric cars, is expected to grow rapidly during the forecast period.

In November 2023, Mercedes-Benz South Africa (MBSA) planned to implement 127 electric vehicle (EV) charging stations nationwide, investing ZAR 40 million in this initiative. Teaming up with Chargify, a Level 2 empowered company, MBSA aims to deploy AC and fast-charging DC stations along major routes, interconnecting metropolitan areas, airports, shopping centers, dining hubs, private hospitals, strategic expansion zones, residential estates, and smaller towns across South Africa.

Considering the growing passenger car sales, it will create a positive impact on the African automotive sector.

South Africa Holds the Highest Market Share

The South African automotive industry is vital to South Africa's economy. With its advancement in infrastructure and developed manufacturing capacity, South Africa is the ideal location for any company aspiring to reach the continental market more effectively.

The South African Automotive Masterplan (SAAM) for 2021-2035 aims to increase the country's global vehicle production by 1% annually by 2035. In addition, it seeks to achieve a localization rate of 60% by the same year, which will significantly enhance South Africa's position in the global vehicle production ranking.

Many major original equipment manufacturers (OEMs) invest in South Africa due to the positive business environment and potential for growth in the market share. Some OEMs are also launching attractive models to expand their customer base. Additionally, several other OEMs actively seek to export their latest models to the South African market. For instance,

In December 2023, Hyundai SA promised to introduce the updated i20 and Tucson in 2024 and the all-new Santa Fe SUV in the year's second half.

Several automotive component suppliers have built strong business links between their South African operations and other international stakeholders. These established business links enhance the potential for mutually beneficial trade between companies and the government. For example,

In March 2023, Stellantis signed an MoU with the Industrial Development Corporation (IDC) and the Department of Trade, Industry, and Competition (DTIC) to develop a manufacturing facility in South Africa.

Also, there has been a rapid growth in demand for automotive aftermarket specialty equipment and accessories in South Africa, as accessorizing and improving the performance of vehicles has transformed into a fully-fledged culture of fierce competition.

Considering such developments, the market is expected to gain significant momentum during the forecast period.

Africa Automotive Industry Overview

The African automotive market is consolidated and led by globally and regionally established players. The companies adopt new product launches, collaborations, and mergers to sustain their market positions. For instance

In April 2023, Autochek, the African-based automotive technology company, announced its latest acquisition of a majority stake in AutoTager. This Egyptian automotive technology company simplifies the car buying and selling process. This allows Autochek to deepen its presence in North Africa and support the ongoing growth of AutoTager.

In January 2024, Pan-African online used car platform AUTO24.africa acquired Tanzania's leading digital classifieds property, Kupatana.com. The purchase from parent company Euroafrica Digital Ventures represents a milestone for AUTO24.africa as it solidifies the dominance of Sub-Saharan Africa's thriving pre-owned automotive market.

Some of the major players in the market include Volkswagen AG, Toyota Motor Corporation, Groupe Renault (including Dacia Sales), Daimler AG, Ford Motor Company, Hyundai Motor Company, and Isuzu Motors.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing in The Passenger Car Sales Across the Region
  • 4.2 Market Restraints
    • 4.2.1 Transportation Infrastructure Development
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size by Value)

  • 5.1 Vehicle Type
    • 5.1.1 Passenger Cars
    • 5.1.2 Commercial Vehicles
  • 5.2 Country
    • 5.2.1 South Africa
    • 5.2.2 Morocco
    • 5.2.3 Algeria
    • 5.2.4 Egypt
    • 5.2.5 Nigeria
    • 5.2.6 Ghana
    • 5.2.7 Kenya
    • 5.2.8 Rest of Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Toyota Motor Corporation
    • 6.2.2 Volkswagen AG
    • 6.2.3 Groupe Renault
    • 6.2.4 Hyundai Motor Company
    • 6.2.5 Ford Motor Company
    • 6.2.6 Innoson Vehicle Manufacturing Company
    • 6.2.7 Daimler AG
    • 6.2.8 Volvo Group
    • 6.2.9 Isuzu Motors Ltd
    • 6.2.10 Tata Motors Limited
    • 6.2.11 Ashok Leyland

7 MARKET OPPORTUNITIES AND FUTURE TRENDS