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市场调查报告书
商品编码
1849995

家居护理包装：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

Home Care Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计到 2025 年，家居护理包装市场规模将达到 373 亿美元，到 2030 年将扩大到 478 亿美元，复合年增长率为 5.10%。

居家护理包装市场-IMG1

这一增长反映了卫生用品需求的稳定、电子商务的日益普及以及对永续解决方案的政策支持。欧盟的《包装和包装废弃物条例》于2025年2月生效，规定到2030年所有包装都必须可回收。材料价格的波动，尤其是聚乙烯和聚丙烯的价格波动，导致成本波动，但也刺激了轻量化和生物基创新。亚太地区由于都市化进程加快和可支配收入增加而继续占据主导地位，而中东地区则在经济多元化的推动下实现了最快的增长。以安姆科以84亿美元收购贝瑞全球为例，企业整合表明，生产商正努力扩大规模，以应对原材料价格上涨和即将到来的生产者延伸责任（EPR）费用。

全球居家护理包装市场趋势与洞察

提高优质化，以品牌主导的SKU扩张

消费者对高端清洁产品的需求正推动包装创新超越功能性包装的范畴。各大品牌正运用先进的阻隔层、智慧封口和独特的美学设计来支撑其高价格分布。例如，将于2024年上市的汰渍evo纤维片，采用可溶解的六层纤维结构而非塑料，旨在吸引註重品质的消费者。预计到2027年，中东地区的美容产品支出将达到470亿美元，居家护理包装的支出也将呈现类似的成长趋势。分配器和特种封口製造商将从中受益，Silgan公司2024年第四季的销售额飙升至6.394亿美元印证了这一点。优质化同时也推动了更小巧、更具设计感的产品规格的出现，从而增强了利润率对树脂成本波动的抵御能力。这一趋势正在重塑已开发市场和新兴市场家居护理包装市场的货架竞争格局。

循环经济强制要求使用可回收的单一材料包装

监管机构正敦促生产商设计更易于回收的产品。欧盟的《塑胶包装再利用条例》(PPWR) 规定，到2030年实现100%可回收， 宝特瓶的回收率需达到30%，这鼓励了单一材料结构转变。联合利华的纸基清洁剂瓶清楚地展示了企业研发如何与即将到来的配额目标保持一致。目前已有63个国家建立了正式的生产者责任延伸制度(EPR)，将处置成本从市政当局转移到生产商，并奖励可回收设计。专注于单一材料薄膜的加工商将获得定价权，而多层阻隔膜供应商将被迫重组，否则将面临订单量下降。从长远来看，合规投资有望稳定并支持更广泛的家庭护理包装市场的发展轨迹。

石化树脂价格波动

聚乙烯和聚丙烯价格波动加剧，挤压加工商的利润空间，并使定价策略更加复杂。受停产和原物料成本上涨的影响，聚乙烯价格在2024年至2025年间多次上涨，每次上涨幅度为5美分/磅。受热带风暴阿尔贝托造成的供应中断影响，聚对苯二甲酸乙二醇酯（PET）价格上涨了1.1%。小型加工商缺乏避险工具，被迫在家庭护理包装市场面临成本转嫁和利润压力。价格波动加速了人们对轻量化和替代基材的兴趣。能够加速向生物基和再生材料转型的加工商可以缓解石化燃料价格波动带来的影响。

细分市场分析

到2024年，塑胶将占据家居护理包装市场63.00%的份额，凸显其在经济高效、阻隔性性能优异的应用领域中根深蒂固的地位。该行业持续受益于成熟的供应链和多样化的加工技术。然而，生质塑胶以12.10%的复合年增长率，在设计讨论中占据主导地位，因为监管机构和品牌商都优先考虑可再生原料。

由于纸张和纸板具有高回收性和低碳足迹，它们的重要性再次凸显，但其重量和对湿度的敏感性使其在液体清洁剂领域仍未广泛应用。金属在加压气雾剂这一细分市场仍然占据重要地位，而玻璃则由于在电子商务中易碎而使用较少。生质塑胶的发展势头正推动着对聚乳酸（PLA）和聚羟基脂肪酸酯（PHA）树脂的投资，加工商正在试验满足氧气阻隔要求的单一材料薄膜。随着再生材料含量法规的日益严格，PCR树脂与生物基树脂的相容性混合物可以增强市场供应的稳定性和成本竞争力。

到2024年，瓶装和硬质容器将占家居护理包装市场规模的47.00%，这反映了传统生产线的存在以及消费者对传统包装形式的熟悉程度。轻量HDPE和宝特瓶因其优异的抗摔性和品牌识别功能而依然备受欢迎。然而，填充用填充的包装袋和分配器系统正以9.90%的复合年增长率快速增长，凭藉其材料节约和循环利用的便利性，重新定义了包装的价值提案。 Aptar公司用于皮肤化妆品的可回收真空瓶和B-CAP公司的环保计量瓶盖，都展现了技术创新如何使现有包装形式焕发新生。

包装袋能够提高物流效率，减轻货物重量和体积，这对电子商务的盈利至关重要。可重复使用的分配器和轻巧的填充用小袋能够减少生命週期排放，并与生产者责任延伸（EPR）收费系统相契合；而金属罐和条状包装则继续用于需要特殊配送方式的特种清洁产品。在所有类型的包装中，加工商都在整合QR码以引导回收，这不仅方便消费者加入循环经济计划，还提高了合规指标，从而支持家居护理包装市场的未来成长。

这份家居护理包装市场报告按材料（例如塑胶、纸张）、包装类型（例如瓶装和硬质容器、软袋）、产品类型（例如洗洁精、杀虫剂）、外形规格（例如液体、粉末）和地区对行业进行细分。市场预测以美元计价。

区域分析

受中国、印度和东南亚地区快速都市化、电子商务成长以及中阶不断壮大的推动，亚太地区预计到2024年将占据全球家居护理包装市场38.70%的份额。中国关于食品接触塑胶回收的法规即将生效，这将为该地区树立新的合规标竿。日本人口老化将推动市场对易拉包装和适合小家庭使用的单剂量清洁剂的需求。预计到2024年，亚太地区包装器材投资将超过180亿美元，有助于加工商扩大生产规模。

中东将成为成长最快的地区，到2030年复合年增长率将达到7.80%，主要得益于海湾合作波湾合作理事会）市场的优质化。到2027年，该地区的美容和个人护理支出将达到470亿美元，主要受高端家居护理套装需求的推动。炎热的气候需要更强的阻隔性和抗紫外线颜料，这也影响了供应商的产品规格。沙乌地阿拉伯占海湾合作委员会药品销售额的34.6%，凸显了卫生初级包装的巨大市场潜力。

北美和欧洲市场依然重要，但监管环境日趋严格。光是欧盟的PPWR（包装材料回收条例）就迫使全球品牌所有者不得不增加重新设计预算。同时，奥勒冈州和科罗拉多将于2025年7月前实施EPR（生产者责任延伸）计划，扩大生产者自筹资金的回收模式。拉丁美洲市场展现出新的潜力。根据fastmarkets.com网站预测，原物料成本上涨将推动纸盒价格在2025年上涨，这标誌着市场走向成熟。各地区的法规和消费行为正在潜移默化地改变整个家居护理包装市场的成长轨迹。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 优质化和品牌主导SKU数量的增加
    • 可回收单一材料包装的循环经济义务
    • 电子商务的蓬勃发展推动了对耐损格式的需求。
    • 亚洲都市区家庭喜欢方便的单份包装。
    • 物联网赋能的智慧分配器与补充装生态系统
  • 市场限制
    • 石化树脂价格波动
    • 欧洲的生产者延伸责任制（EPR）费用
    • 品牌承诺所需的食品级PCR树脂短缺
  • 监管环境
  • 技术展望
  • 波特五力分析
    • 新进入者的威胁
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场规模及成长预测（数值）

  • 材料
    • 塑胶
    • 纸张和纸板
    • 金属
    • 玻璃
    • 生质塑胶
  • 按包装类型
    • 瓶子和硬质容器
    • 小袋和袋子
    • 纸箱和瓦楞纸箱
    • 金属罐和气雾剂
    • 填充用袋和分发系统
    • 条状包装和小袋
  • 按产品类型
    • 衣物洗护
    • 洗碗
    • 表面清洁剂和厕所清洁剂
    • 空气清净
    • 杀虫剂
    • 研磨剂和特殊清洁剂
  • 按外形规格
    • 液体
    • 粉末
    • 胶囊/片剂
    • 凝胶
    • 喷雾/泡沫
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 义大利
      • 西班牙
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 韩国
      • 澳洲和纽西兰
      • 亚太其他地区
    • 中东
      • 以色列
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 土耳其
      • 其他中东地区
    • 非洲
      • 南非
      • 埃及
      • 奈及利亚
      • 其他非洲地区

第六章 竞争情势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • Amcor plc
    • Ball Corporation
    • RPC Group（Berry Global）
    • Winpak Ltd
    • Aptar Group Inc.
    • Sonoco Products Company
    • Silgan Holdings
    • Constantia Flexibles GmbH
    • DS Smith plc
    • Can-Pack SA
    • ProAmpac LLC
    • Berry Global Group
    • Mondi plc
    • Huhtamaki Oyj
    • Smurfit Kappa Group
    • Sealed Air Corp.
    • WestRock Company
    • Albea Group
    • Gerresheimer AG
    • Tetra Pak

第七章 市场机会与未来展望

简介目录
Product Code: 50830

The home care packaging market reached USD 37.3 billion in 2025 and is forecast to advance to USD 47.8 billion by 2030, translating into a 5.10% CAGR.

Home Care Packaging - Market - IMG1

This expansion reflects steady demand for hygiene products, widening e-commerce penetration, and policy support for sustainable solutions. Momentum is reinforced by the European Union's Packaging and Packaging Waste Regulation, effective February 2025, which requires all packs to be recyclable by 2030. Material-price swings, especially in polyethylene and polypropylene, add cost volatility yet stimulate lightweighting and bio-based innovation. Asia-Pacific retains dominance thanks to urbanisation and rising disposable incomes, while the Middle East posts the quickest regional growth on the back of economic diversification. Corporate consolidation-illustrated by Amcor's USD 8.4 billion takeover of Berry Global-signals a push for scale as producers tackle raw-material inflation and looming Extended Producer Responsibility (EPR) fees.

Global Home Care Packaging Market Trends and Insights

Rising Premiumisation and Brand-Led SKU Proliferation

Demand for upscale cleaning products drives packaging innovation beyond functional containment. Brands deploy advanced barriers, smart closures, and distinctive aesthetics to justify higher price points. Tide evo fibre tiles, launched in 2024, replace plastic with a dissolvable six-layer fibre structure and target premium shoppers. Middle East beauty spending, set to hit USD 47 billion by 2027, fuels similar expectations for home-care packs. Manufacturers of dispensing and specialty closures benefit, as evidenced by Silgan's Q4 2024 sales jump to USD 639.4 million. Premiumisation simultaneously promotes smaller, design-rich formats and boosts margin resilience against resin cost swings. The trend cuts across developed and emerging markets, reshaping shelf competition within the home care packaging market.

Circular-Economy Mandates for Recyclable Mono-Material Packs

Regulators push producers toward designs that enable straightforward recycling. The EU's PPWR stipulates 100% recyclability by 2030 and 30% recycled content for single-use plastic beverage bottles, compelling shifts to mono-material structures. Unilever's paper-based detergent bottle underscores how corporate R&D aligns with looming quotas. Sixty-three countries now run formal EPR schemes, moving disposal costs from municipalities to producers and rewarding design-for-recycling approaches. Converters positioned in mono-material films gain pricing power, whereas multi-layer barrier suppliers must retool or face declining order books. Over the long term, compliance investments are expected to stabilise and support the broader home care packaging market trajectory.

Petro-chemical Resin Price Volatility

Fluctuating polyethylene and polypropylene prices compress converter margins and complicate pricing strategy. PE registered several 5 ¢/lb hikes in 2024 - 2025 due to outages and feedstock spikes. PET saw a 1.1% jump after Tropical Storm Alberto disrupted supply. Smaller converters lack hedging tools, forcing cost-pass through or margin erosion in the home care packaging market. Volatility accelerates interest in lightweighting and alternative substrates. Converters able to shift to bio-based or recycled inputs faster can cushion against fossil-fuel price swings.

Other drivers and restraints analyzed in the detailed report include:

  1. E-commerce Boom Accelerating Demand for Shatter-Proof Formats
  2. Urban Asian Households Favouring Single-Dose Convenience Packs
  3. Extended-Producer-Responsibility Fees in Europe

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Plastics captured 63.00% of the home care packaging market share in 2024, underlining their entrenched role in cost-effective, barrier-rich applications. The segment continues to leverage mature supply chains and versatile processing techniques. However, bioplastics, propelled by a 12.10% CAGR, increasingly command design conversations as regulators and brands prioritise renewable feedstocks.

Paper and paperboard regain relevance through high recycling rates and lower carbon footprints, yet weight and moisture sensitivity keep them from mainstream liquid detergents. Metal retains niche importance in pressurised aerosols, and glass sees marginal use due to breakage risks in e-commerce. Bioplastics' momentum spurs investment in PLA and PHA resins, with converters trialling mono-material films that still meet oxygen-barrier demands. As recycled-content mandates tighten, compatibilised blends of PCR and bio-based inputs can bolster supply stability and cost competitiveness for the home care packaging market.

Bottles and rigid containers accounted for 47.00% of the home care packaging market size in 2024, reflecting legacy production lines and consumer familiarity with traditional formats. Lightweight HDPE and PET bottles remain prevalent thanks to excellent drop-impact resistance and brand-billboard capability. Yet refill pouches and dispensing systems, expanding at a 9.90% CAGR, are redefining value propositions through material savings and circular-loop convenience. Aptar's recyclable airless bottle for dermocosmetics and B-CAP's eco dosing cap demonstrate how innovation modernises even established formats.

Pouches deliver logistics efficiencies, shaving freight weight and cubic volume, crucial for e-commerce profitability. Reusable dispensers coupled with lightweight refill sachets reduce life-cycle emissions, resonating with EPR fee structures. Meanwhile, metal cans and stick packs maintain roles in specialty cleaners requiring specific delivery modes. Across all types, converters integrate QR codes for recycling instructions, aiming to ease consumer participation in circular schemes and boost compliance metrics that underpin the future growth of the home care packaging market.

Home Care Packaging Market Report Segments the Industry Into Material (Plastic, Paper and More), Packaging Type (Bottles and Rigid Containers, Pouches and Bags and More), Product Category (Dishwashing, Insecticides and More), Form Factor(Liquids, Powders and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Asia-Pacific dominated with 38.70% home care packaging market share in 2024, reflecting rapid urbanisation, e-commerce growth, and middle-class expansion in China, India, and Southeast Asia. China's forthcoming rules for recycled food-contact plastics will set new compliance benchmarks regionally. Japan's ageing society drives demand for easy-open packs and single-dose detergents suited to smaller households. Investment in regional packaging machinery is forecast to surpass USD 18 billion by 2024, underpinning scale-up for converters.

The Middle East is the fastest-growing territory, with a 7.80% CAGR through 2030, supported by premiumisation in Gulf Cooperation Council markets. Regional beauty and personal-care outlays-from which spillover demand for upscale home-care packs emerges-will hit USD 47 billion by 2027. Hot climates necessitate barrier enhancements and UV-stable pigments, shaping supplier specifications. Saudi Arabia's 34.6% share of GCC pharmaceutical sales highlights parallel opportunities for hygienic primary packs.

North America and Europe remain pivotal yet face tightening regulatory nets. The EU PPWR alone drives redesign budgets for global brand owners. Meanwhile, Oregon and Colorado introduce EPR schemes by July 2025, broadening producer-funded recycling models. Latin America shows emerging promise: higher raw-material costs push paper-pack prices up in 2025, signalling market maturation fastmarkets.com. Collectively, region-specific rules and consumer behaviours maintain nuanced growth paths across the home care packaging market.

  1. Amcor plc
  2. Ball Corporation
  3. RPC Group (Berry Global)
  4. Winpak Ltd
  5. Aptar Group Inc.
  6. Sonoco Products Company
  7. Silgan Holdings
  8. Constantia Flexibles GmbH
  9. DS Smith plc
  10. Can-Pack SA
  11. ProAmpac LLC
  12. Berry Global Group
  13. Mondi plc
  14. Huhtamaki Oyj
  15. Smurfit Kappa Group
  16. Sealed Air Corp.
  17. WestRock Company
  18. Albea Group
  19. Gerresheimer AG
  20. Tetra Pak

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising premiumisation and brand-led SKU proliferation
    • 4.2.2 Circular-economy mandates for recyclable mono-material packs
    • 4.2.3 E-commerce boom accelerating demand for shatter-proof formats
    • 4.2.4 Urban Asian households favouring single-dose convenience packs
    • 4.2.5 IoT-enabled smart dispensers and refill ecosystems
  • 4.3 Market Restraints
    • 4.3.1 Petro-chemical resin price volatility
    • 4.3.2 Extended-producer-responsibility (EPR) fees in Europe
    • 4.3.3 Scarcity of food-grade PCR resin for brand pledges
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUES)

  • 5.1 By Material
    • 5.1.1 Plastics
    • 5.1.2 Paper and Paperboard
    • 5.1.3 Metal
    • 5.1.4 Glass
    • 5.1.5 Bioplastics
  • 5.2 By Packaging Type
    • 5.2.1 Bottles and Rigid Containers
    • 5.2.2 Pouches and Bags
    • 5.2.3 Cartons and Corrugated Boxes
    • 5.2.4 Metal Cans and Aerosols
    • 5.2.5 Refill Pouches and Dispensing Systems
    • 5.2.6 Stick Packs and Sachets
  • 5.3 By Product Category
    • 5.3.1 Laundry Care
    • 5.3.2 Dishwashing
    • 5.3.3 Surface and Toilet Cleaners
    • 5.3.4 Air Care
    • 5.3.5 Insecticides
    • 5.3.6 Polishes and Specialty Cleaners
  • 5.4 By Form Factor
    • 5.4.1 Liquids
    • 5.4.2 Powders
    • 5.4.3 Capsules/Tabs
    • 5.4.4 Gels
    • 5.4.5 Sprays/Foams
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
    • 5.5.2 South America
      • 5.5.2.1 Brazil
      • 5.5.2.2 Argentina
      • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
      • 5.5.3.1 United Kingdom
      • 5.5.3.2 Germany
      • 5.5.3.3 France
      • 5.5.3.4 Italy
      • 5.5.3.5 Spain
      • 5.5.3.6 Russia
      • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia-Pacific
      • 5.5.4.1 China
      • 5.5.4.2 Japan
      • 5.5.4.3 India
      • 5.5.4.4 South Korea
      • 5.5.4.5 Australia and New Zealand
      • 5.5.4.6 Rest of Asia-Pacific
    • 5.5.5 Middle East
      • 5.5.5.1 Israel
      • 5.5.5.2 Saudi Arabia
      • 5.5.5.3 United Arab Emirates
      • 5.5.5.4 Turkey
      • 5.5.5.5 Rest of Middle East
    • 5.5.6 Africa
      • 5.5.6.1 South Africa
      • 5.5.6.2 Egypt
      • 5.5.6.3 Nigeria
      • 5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Amcor plc
    • 6.4.2 Ball Corporation
    • 6.4.3 RPC Group (Berry Global)
    • 6.4.4 Winpak Ltd
    • 6.4.5 Aptar Group Inc.
    • 6.4.6 Sonoco Products Company
    • 6.4.7 Silgan Holdings
    • 6.4.8 Constantia Flexibles GmbH
    • 6.4.9 DS Smith plc
    • 6.4.10 Can-Pack SA
    • 6.4.11 ProAmpac LLC
    • 6.4.12 Berry Global Group
    • 6.4.13 Mondi plc
    • 6.4.14 Huhtamaki Oyj
    • 6.4.15 Smurfit Kappa Group
    • 6.4.16 Sealed Air Corp.
    • 6.4.17 WestRock Company
    • 6.4.18 Albea Group
    • 6.4.19 Gerresheimer AG
    • 6.4.20 Tetra Pak

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment