拉丁美洲油漆和涂料：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

预计到 2025 年，拉丁美洲油漆和涂料市场规模将达到 87.4 亿美元，到 2030 年将达到 111.5 亿美元，预测期（2025-2030 年）的复合年增长率为 5%。

这一扩张恰逢多个国家建设活动的復苏、汽车生产的加速以及基础设施的更新。巴西凭藉多元化的产业基础支撑着需求，而墨西哥则透过近岸外包投资和建造出口导向製造走廊而蓬勃发展。产品组合向低挥发性有机化合物（VOC）和紫外线固化技术的升级，有助于供应商在石化产品价格波动的情况下维持净利率。随着跨国公司加强其在地化生产和销售能力，竞争日益激烈，而区域专业企业则利用其成本优势和贴近客户的优势来维持市场占有率。

拉丁美洲油漆和涂料市场趋势及洞察

住宅和商业建设活动復苏

建筑支出恢復至疫情前水平，带动了拉丁美洲油漆涂料市场的整体销售量成长。巴西东北部新建住宅计划和墨西哥城延期商业大厦的建设陆续恢復，扩大了客户群。开发人员指定使用低VOC（挥发性有机化合物）内墙涂料以满足更严格的建筑规范，配方师也加快了水性涂料的创新。消费者信心的恢復缩短了零售店的重新粉刷週期，并推动了对具有防污性能的高端内墙涂料的需求。生产商透过将着色工厂选址在靠近快速发展的二线城市的地方，优化了供应链。

汽车产业需求不断成长

随着全球汽车製造商纷纷将生产基地迁至墨西哥以享受美墨加协定（USMCA）的关税优惠，墨西哥的汽车组装量正接近历史高峰。这一激增带动了整车製造商（OEM）对底涂层和碰撞修补漆的需求增长，从而扩大了拉丁美洲的油漆和涂料市场。电动车电池机壳需要温度控管涂层，这催生了一个全新的、利润丰厚的细分市场。巴西的汽车产业丛集正在吸引创纪录的入境资本，其中包括丰田22.2亿美元的生产线现代化改造项目和Stellantis 27.4亿美元的产能升级项目。涂料供应商正在签署多年供应协议，在组装厂附近提供配色实验室。

石化原料成本波动

与石脑油相关的原物料价格波动正在挤压树脂和溶剂买家的毛利率。阿根廷和智利货币贬值加剧了进口单体成本，迫使复合材料生产商透过远期合约和现货货物互换进行避险。一些区域性企业正在寻求向树脂合成领域进行后向整合，以稳定投入成本。另一些企业则透过混合回收溶剂来降低波动性，但却面临着导致批次产品不合格的稳定性挑战。利润率压力正在推动产业整合，小型製造商纷纷寻求扩大资产负债表。

细分市场分析

到2024年，丙烯酸系统将占总收入的44.18%，凭藉其在室内、室外和防护应用领域的广泛规格，为拉丁美洲油漆和涂料市场提供支援。配方的多功能性使其能够快速调整光泽度、耐刮擦性和色彩精度，从而在日益严格的环保监管下保持产品类别的稳定性。聚氨酯树脂虽然市场占有率较小，但随着原始设备製造商（OEM）对透明涂层性能和工业资产耐久性的需求不断增长，其复合年增长率将达到5.98%，成为市场份额最高的产品。丙烯酸-聚氨酯混合物涂料兼具硬度和柔韧性，能够满足高端市场的需求。

供应商正在寻求生物基多元醇，以使他们的聚氨酯产品线符合永续性目标，但价格尚未达到与传统多元醇相当的水平。环氧树脂在地板和船舶涂料系统中占据主导地位，在这些领域，耐化学性比保色性更为重要。醇酸树脂的市场份额正在逐渐萎缩，仅限于对价格敏感的消费群体，并且由于与现有喷涂设备的兼容性而受到限制。聚酯树脂用于电器产品和金属家具的粉末涂料，而乙烯基和VAE乳液则满足了对低气味要求的特殊装饰需求。

其他福利：

• Excel格式的市场预测（ME）表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

• 市场概览
• 市场驱动因素
  • 住宅和商业建设活动復苏
  • 汽车产业需求不断成长
  • 增加基础设施现代化计划
  • 工业扩张创造需求
  • 热带城市强制要求冷屋顶涂料涂装
• 市场限制
  • 石化原料成本波动
  • 加强VOC和HAP排放法规
  • 物流瓶颈和货柜短缺
• 价值链分析
• 波特五力分析
  • 供应商的议价能力
  • 买方的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争

第五章 市场规模与成长预测

• 依树脂类型
  • 丙烯酸纤维
  • 环氧树脂
  • 醇酸
  • 聚酯纤维
  • 聚氨酯
  • 其他树脂类型（乙烯基、VAE 等）
• 透过技术
  • 水系统
  • 溶剂型
  • 粉末涂装
  • 紫外线固化型
• 按最终用户行业划分
  • 建筑学
  • 工业的
  • 车
  • 木头
  • 包装
  • 运输
• 按地区
  • 巴西
  • 墨西哥
  • 阿根廷
  • 哥伦比亚
  • 智利
  • 秘鲁
  • 其他拉丁美洲地区

第六章 竞争情势

• 市场集中度
• 策略趋势
• 市占率分析
• 公司简介
  • Akzo Nobel NV
  • Allnex Gmbh
  • Axalta Coating Systems LLC
  • BASF SE
  • Benjamin Moore & Co.
  • Iquine
  • Jotun
  • Lanco Paints
  • Pintuco SA
  • PPG Industries Inc.
  • Renner Herrmann SA
  • The Sherwin-Williams Company
  • WEG

第七章 市场机会与未来展望

The Latin America Paints And Coatings Market size is estimated at USD 8.74 billion in 2025, and is expected to reach USD 11.15 billion by 2030, at a CAGR of 5% during the forecast period (2025-2030).

The expansion aligns with resurgent construction activity, accelerating automotive output, and multi-country infrastructure renewal. Brazil anchors demand through its diversified industrial base, while Mexico gains momentum from near-shoring investments and the build-out of export-oriented manufacturing corridors. Portfolio upgrades toward low-VOC and UV-cured technologies help suppliers defend margins in the face of petrochemical price swings. Competitive intensity rises as multinationals deepen local manufacturing and distribution footprints, whereas regional specialists leverage cost agility and intimate customer ties to hold share.

Latin America Paints And Coatings Market Trends and Insights

Resurgent Residential and Commercial Construction Activity

Construction spending recovers to pre-pandemic levels, lifting architectural sales volumes across the Latin America paints and coatings market. New housing projects in Brazil's Northeast and the restart of delayed commercial towers in Mexico City widen the customer base. Developers specify low-VOC interior paints to meet stricter building codes, prompting formulators to accelerate water-borne innovation. Retail repaint cycles shorten as consumer confidence rebounds, boosting demand for premium interior finishes with stain-blocking features. Producers optimize supply chains by staging tinting facilities closer to fast-growing secondary cities.

Growing Demand from Automotive Industry

Vehicle assembly in Mexico approaches historical peaks as global OEMs relocate platforms to capitalize on USMCA tariff advantages. The surge lifts OEM basecoat volumes and refinish demand for collision repair, enlarging the Latin America paints and coatings market. Electric-vehicle battery housings require thermal-management coatings, creating new high-margin niches. Brazil's automotive cluster attracts record inbound capital, including Toyota's USD 2.22 billion line modernization and Stellantis' USD 2.74 billion capacity upgrade. Coating suppliers lock in multi-year supply contracts by offering color-matching labs adjacent to assembly plants.

Petrochemical Feedstock Cost Volatility

Naphtha-linked raw-material swings compress gross margins for resin and solvent purchasers. Currency depreciation in Argentina and Chile exacerbates imported monomer bills, pushing formulators to hedge through forward contracts and spot cargo swaps. Some regional players pursue backward integration into resin synthesis to stabilize input cost. Others blend recycled solvents to temper volatility but face consistency challenges that can trigger batch rejects. Margin pressure feeds consolidation as smaller producers seek larger balance sheets.

Other drivers and restraints analyzed in the detailed report include:

1. Increasing Infrastructure Modernization Projects
2. Industrial Expansion Creating Demand
3. Stricter VOC and HAP Emission Norms

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Acrylic systems generated 44.18% of revenue in 2024, anchoring the Latin America paints and coatings market through broad specification in interior, exterior, and protective segments. The formulation versatility allows quick tweaking of sheen, scrub resistance, and tint accuracy, keeping the class entrenched despite rising environmental scrutiny. Polyurethane chemistries, though smaller in base, chart the steepest 5.98% CAGR as OEM clear-coat performance and industrial asset durability needs intensify. Hybrid acrylic-polyurethane blends blend hardness with flexibility, supporting the premium segment.

Suppliers seek bio-based polyols to align polyurethane lines with sustainability targets, but price parity remains elusive. Epoxies retain stronghold in floor and marine systems where chemical resistance overrides color retention concerns. Alkyds shrink slowly, confined to price-sensitive consumer segments yet shielded by compatibility with existing spray equipment. Polyester resins serve powder coatings for appliances and metal furniture, while vinyl and VAE emulsions fill specialized decor niches that prize low odor.

The Latin America Paints and Coatings Market Report is Segmented by Resin Type (Acrylics, Epoxy, Alkyd, Polyester, Polyurethane, and More), Technology (Water-Borne, Solvent-Borne, Powder Coating, UV Cured), End-User Industry (Architectural, Industrial, Automotive, Wood, and More), and Geography (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Rest of South America). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Akzo Nobel N.V.
2. Allnex Gmbh
3. Axalta Coating Systems LLC
4. BASF SE
5. Benjamin Moore & Co.
6. Iquine
7. Jotun
8. Lanco Paints
9. Pintuco S.A.
10. PPG Industries Inc.
11. Renner Herrmann S.A.
12. The Sherwin-Williams Company
13. WEG

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Resurgent residential and commercial construction activity
  • 4.2.2 Growing demand from automotive industry
  • 4.2.3 Increasing infrastructure modernisation projects
  • 4.2.4 Industrial expansion creating demand
  • 4.2.5 Cool-roof coating mandates in tropical cities
• 4.3 Market Restraints
  • 4.3.1 Petrochemical feedstock cost volatility
  • 4.3.2 Stricter VOC and HAP emission norms
  • 4.3.3 Logistics bottlenecks and container shortages
• 4.4 Value Chain Analysis
• 4.5 Porter's Five Forces Analysis
  • 4.5.1 Bargaining Power of Suppliers
  • 4.5.2 Bargaining Power of Buyers
  • 4.5.3 Threat of New Entrants
  • 4.5.4 Threat of Substitutes
  • 4.5.5 Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

• 5.1 By Resin Type
  • 5.1.1 Acrylics
  • 5.1.2 Epoxy
  • 5.1.3 Alkyd
  • 5.1.4 Polyester
  • 5.1.5 Polyurethane
  • 5.1.6 Other Resin Types (Vinyl and VAE, etc.)
• 5.2 By Technology
  • 5.2.1 Water-borne
  • 5.2.2 Solvent-borne
  • 5.2.3 Powder Coating
  • 5.2.4 UV Cured
• 5.3 By End-user Industry
  • 5.3.1 Architectural
  • 5.3.2 Industrial
  • 5.3.3 Automotive
  • 5.3.4 Wood
  • 5.3.5 Packaging
  • 5.3.6 Transportation
• 5.4 By Geography
  • 5.4.1 Brazil
  • 5.4.2 Mexico
  • 5.4.3 Argentina
  • 5.4.4 Colombia
  • 5.4.5 Chile
  • 5.4.6 Peru
  • 5.4.7 Rest of Latin America

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Akzo Nobel N.V.
  • 6.4.2 Allnex Gmbh
  • 6.4.3 Axalta Coating Systems LLC
  • 6.4.4 BASF SE
  • 6.4.5 Benjamin Moore & Co.
  • 6.4.6 Iquine
  • 6.4.7 Jotun
  • 6.4.8 Lanco Paints
  • 6.4.9 Pintuco S.A.
  • 6.4.10 PPG Industries Inc.
  • 6.4.11 Renner Herrmann S.A.
  • 6.4.12 The Sherwin-Williams Company
  • 6.4.13 WEG

7 Market Opportunities and Future Outlook

• 7.1 White-space and unmet-need assessment