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市场调查报告书
商品编码
1910462

豪华车：市场占有率分析、产业趋势与统计、成长预测（2026-2031）

Luxury Car - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 220 Pages | 商品交期: 2-3个工作天内

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简介目录

预计豪华车市场将从 2025 年的 5,676.5 亿美元成长到 2026 年的 6,032.9 亿美元，并预计到 2031 年将达到 8,179.4 亿美元，2026 年至 2031 年的复合年增长率为 6.28%。

豪华车市场-IMG1

该地区快速增长的富裕人口、纯电动车（BEV）旗舰车型的加速推广以及对个人化、环保出行方式日益增长的关注，是推动这一增长的核心因素。儘管拥有成本不断上升，供应链也面临持续挑战，但豪华车市场仍保持着领先整体汽车产业的成长速度，这得益于豪华车製造商在软体、客製化和直销通路获利方面的不断进步。随着中国豪华品牌和特斯拉的纯电动车策略不断施压，迫使西方老牌豪华车品牌加快电气化进程、提供更强大的数位化服务并建立更有效率的零售网络，竞争压力也日益加剧。

全球豪华车市场趋势与洞察

高阶车型快速电气化

电池式电动车（BEV）是成长最快的动力衍生。高端汽车製造商将电动车定位为展示其静谧性和先进技术的平台，而非仅仅为了应对监管要求，从而营造出一种「光环效应」。在印度，宾士的电动车销量在本土生产的EQS 580 SUV的带动下，截至2024年5月年增了94%。 BMW同年在印度售出1249辆纯电动车，并透过在51个城市安装快速充电桩来支持销售。超豪华品牌则保持谨慎。阿斯顿马丁将其首款电动车的发布推迟到2026年，以便进一步完善动力传动系统。法拉利已申请一项人工排气声浪专利，旨在即使动力系统更加安静，也能保持其情感吸引力。在豪华车市场，电动化的成功与否将取决于品牌能否在多大程度上保持其品牌特色，包括声音、乘坐舒适性和精湛工艺。

亚洲和中东富裕人口的崛起

亚太地区豪华车市场正经历快速成长，这主要得益于日益壮大的富裕消费群。随着人们生活水准的提高，对豪华车的需求也在不断增长，尤其是在首次购车者和考虑更换到更豪华车型的消费者群体中。印度在其中扮演关键角色，近年来其豪华车销量翻了一番。预测显示，超级富豪阶级的数量将持续成长，这预示着消费者习惯的转变以及长期市场前景的良好发展。

在沿岸地区，油价上涨推高了居民可支配收入，并支撑了对豪华汽车的强劲需求。 BMW等品牌销量显着成长，凸显了该地区对高端汽车的热情。经济韧性和对豪华出行方式的偏好相结合，巩固了沿岸地区作为豪华汽车製造商关键市场的地位。

半导体和元件短缺

儘管在2022年半导体短缺之后，新的晶圆製造厂陆续运作，但汽车专用微控制器的供应仍然紧张，尤其是资讯娱乐和舒适系统所需的关键组件。因此，高端汽车製造商面临艰难的选择：交货缺少某些功能的车辆，要么推迟向客户交付车辆。

例如，梅赛德斯-奔驰被迫推迟其旗舰车型S级的配额，这凸显出即使是豪华车型也无法倖免于晶片短缺的影响。此类中断对产量低、价值高的豪华车打击最大，因为这些车型依赖专用零件，且生产调整空间有限。

细分市场分析

预计到2025年，SUV将占豪华车市场的55.78%，并在2031年之前以7.84%的复合年增长率成长。宾士的SUV产品线创下了销售纪录，其中AMG G 63在上市首日便获得了超过120辆的领先单。轿车在专职司机驾驶和超豪华细分市场中仍然保持着一定的文化价值，但随着年轻消费者越来越重视SUV的多功能性，其相对市场份额正在下降。入门级豪华掀背车和MPV仍然局限于小规模区域市场，而超级跑车儘管销量微乎其微，却依然支撑着品牌的吸引力。 SUV的强劲成长势头巩固了其在可预见的未来成为豪华车市场主要收入来源的地位。

目前，以SUV为中心的产品蓝图占据了研发工作的主导地位。奥迪已将其旗舰PPE电动车的研发资源转移到Q6 e-tron车型上，以应对宝马iX和宾士EQ SUV的上市。路虎正在扩建其SV Bespoke定制工作室，以满足揽胜探测车对定製材料和颜色选择的需求，这进一步强化了上述大规模客製化的趋势。随着排放气体法规的日益严格，电动SUV车型将成为预设的合规策略，而非小众衍生，这将使豪华车市场继续保持以SUV主导的成长态势。

儘管到2025年，内燃机车型仍将占据豪华车市场68.35%的份额，但纯电动车（BEV）的新兴市场正以8.79%的复合年增长率快速成长。梅赛德斯-奔驰和宝马已将400V架构应用于其旗舰车型，而保时捷则已宣布在2027年后停止对新型内燃机平台的投资。在快充网路覆盖不足的地区，混合动力汽车可作为过渡方案。Lexus为中国市场推出了LM MPV的混合动力汽车。超豪华品牌则倾向循序渐进地推出电动化车款。阿斯顿马丁将其电动车的上市时间推迟至2026年，以进一步提升乘坐舒适性和车厢隔音效果。动力传动系统多元化仍然是一项需要在监管要求、基础设施建设和品牌传承之间寻求平衡的挑战，但从长远来看，电动化终将主导豪华车市场。

纯电动滑板也为软体定义内装提供了便利。特斯拉自主研发的晶片组和全自动驾驶升级使其在高端电动车市场占据了顾客购买倾向率，迫使竞争对手深化垂直整合。宾士的MB.OS作业系统将从2025年起推广至所有EQ车型，并支援付费的空中升级功能，预计四年内每辆车的收入将增加1200美元。这种数位化获利模式进一步强化了加速纯电动车市场份额成长的必要性。

区域分析

到2025年，亚太地区将占据豪华车市场42.75%的份额，这主要得益于中国庞大的市场规模以及印度高端汽车销量快速增长至5万辆（相当于每小时6辆）。然而，梅赛德斯-奔驰警告称，由于股市波动，2025年第一季的交付量可能疲软，凸显了该地区对资本市场波动的敏感性。随着新能源汽车渗透率超过40.9%，中国本土品牌正在蚕食德国汽车的市场份额，迫使现有品牌寻求技术合作并进行品牌讯息在地化。

中东地区到2031年将维持最高的复合年增长率（CAGR），达到7.96%，这主要得益于石油带来的可支配收入成长和基础设施的持续改善。 BMW在波湾合作理事会成员国2024年的销量成长了15.4%，主要受X7和7系列车型需求的推动。阿联酋的汽车总销量成长了15.7%，印证了强劲的宏观经济利好因素。南非和土耳其的销售量也在稳定成长，但汇率波动可能会延迟消费者的购买决策。高端汽车製造商透过区域生产基地和美元结算方式来降低风险。

北美仍然是豪华车市场的稳定支柱，其成熟且富裕的人口结构抵消了利息支出上涨的影响。加拿大丰富的资源推动了豪华车的普及，而墨西哥不断增长的中产阶级财富以及信贷管道的改善，也正在推动消费者转向豪华车。欧洲面临最沉重的监管负担，包括欧盟7排放标准和车队二氧化碳排放罚款，但品牌忠诚度依然很高。汽车製造商正利用自有电池工厂、可再生能源积分以及对高收益电动SUV的专注，来抵销合规成本并保障盈利。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 豪华SUV需求激增
    • 高阶车型快速电气化
    • 亚洲和中东富裕人口的崛起
    • 先进的ADAS系统和不断提高的安全期望
    • 转向线上/直接面向消费者的销售
    • 大规模客製化和特殊订单选项
  • 市场限制
    • 高额的购置和拥有成本
    • 半导体和元件短缺
    • 宏观经济需求波动
    • 气候法规对SUV带来压力
  • 价值/供应链分析
  • 监管环境
  • 技术展望
  • 波特五力模型
    • 新进入者的威胁
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场规模及成长预测（价值（美元），销售量（单位））

  • 按车辆类型
    • 掀背车
    • 轿车
    • 运动型多用途车（SUV）
    • 多用途汽车（MPV）
    • 体育/异国风情
  • 按驱动类型
    • 内燃机（ICE）
    • 油电混合车
    • 电池式电动车
  • 按车辆类别
    • 入门级豪华
    • 中檔豪华
    • 超豪华/异国风情
  • 按销售管道
    • 授权经销商
    • 直接面向消费者/线上
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 北美其他地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 西班牙
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 韩国
      • 亚太其他地区
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 土耳其
      • 埃及
      • 南非
      • 其他中东和非洲地区

第六章 竞争情势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • Mercedes-Benz Group AG
    • BMW AG
    • Volkswagen Group
    • Toyota Motor Corporation（Lexus）
    • Jaguar Land Rover Automotive PLC
    • Stellantis NV（Maserati, Alfa Romeo）
    • Tesla Inc.
    • Volvo Car Group
    • Hyundai Motor Group（Genesis）
    • Nissan Motor Co.（Infiniti）
    • Geely Holding（Lotus, Zeekr）
    • FAW Group（Hongqi）
    • SAIC Motor（IM, Roewe）
    • BYD Co.（Yangwang）
    • Lucid Group
    • Rivian Automotive
    • Ferrari NV
    • Aston Martin Lagonda
    • Rolls-Royce Motor Cars
    • McLaren Automotive

第七章 市场机会与未来展望

简介目录
Product Code: 61375

The luxury car market is expected to grow from USD 567.65 billion in 2025 to USD 603.29 billion in 2026 and is forecast to reach USD 817.94 billion by 2031 at 6.28% CAGR over 2026-2031.

Luxury Car - Market - IMG1

Rapid wealth creation in Asia-Pacific, the accelerating rollout of battery-electric flagships, and a widening emphasis on personalized, eco-conscious mobility are the core growth engines. Despite ownership-cost inflation and lingering supply-chain kinks, the luxury car market continues to outpace the broader auto sector as premium makers monetize software, customization, and direct sales channels. Competitive pressure is intensifying as Chinese up-market brands and Tesla's pure-play EV strategy push established European and U.S. marques toward faster electrification, richer digital services, and leaner retail footprints.

Global Luxury Car Market Trends and Insights

Rapid Electrification of Premium Models

Battery-electric derivatives represent the fastest-growing drivetrain, supported by premium makers that position EVs as halo showcases for quiet torque and cutting-edge tech rather than regulatory compliance plays. In India, Mercedes-Benz's EV sales grew 94% year-on-year through May 2024, led by the locally-built EQS 580 SUV. BMW delivered 1,249 pure EVs in India the same year, supporting them with fast chargers in 51 cities. Ultra-luxury brands remain cautious: Aston Martin shifted its first EV launch to 2026 for additional powertrain refinement. Ferrari filed patents for synthetic exhaust acoustics to retain emotional appeal in silent drivetrains. The luxury car market will increasingly judge electrification success on how well brands preserve identity traits such as sound, ride, and craftsmanship.

Rising HNWI Population in Asia and Middle East

Asia-Pacific's luxury vehicle market is surging, driven by an expanding base of affluent consumers. As wealth levels rise, especially among first-time buyers and those seeking upgrades, the demand for premium mobility intensifies. India is a pivotal player, with luxury vehicle sales doubling in recent years. Projections show a continued rise in ultra-high-net-worth individuals, hinting at a shift towards aspirational consumption and a promising long-term market outlook.

In the Gulf region, buoyant oil prices have bolstered disposable incomes, fueling a robust demand for luxury vehicles. Brands such as BMW have grown significantly, underscoring the region's enthusiasm for premium automotive offerings. With a blend of economic resilience and a penchant for high-end mobility, the Gulf solidifies its status as a prime market for luxury OEMs.

Semiconductor and Component Shortages

Even with new wafer fabrication facilities launching post the 2022 chip shortage, there's still a tight supply of specialty automotive microcontrollers. This is especially true for those integral to infotainment and comfort systems. As a result, premium OEMs face tough choices: they deliver vehicles missing certain features or push back customer handovers.

Take Mercedes-Benz, for instance. The luxury automaker recently had to delay allocations of its flagship S-Class, underscoring that even elite models aren't shielded from these chip shortages. Such disruptions hit hardest in low-volume, high-content luxury vehicles. These models, dependent on specialized components, have limited leeway in production adjustments.

Other drivers and restraints analyzed in the detailed report include:

  1. Enhanced ADAS and Safety Expectations
  2. Online/Direct-to-Consumer Retail Shift
  3. Anti-SUV Climate Regulation Pressure

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

SUVs controlled 55.78% of the luxury car market size in 2025 and are predicted to post an 7.84% CAGR to 2031. Mercedes-Benz's SUV roster secured record revenue and over 120 early orders for the AMG G 63 on its first retail day. Sedans keep cultural cachet in chauffeur-driven contexts and certain ultra-luxury niches; however, their relative share diminishes as younger owners prioritize the multi-utility profile of SUVs. Entry-luxury hatchbacks and MPVs remain minor, geography-specific plays, while supercars anchor brand desirability despite negligible volume. Ferocious SUV momentum cements the body style as the luxury car market's leading profit contributor for the foreseeable horizon.

SUV-centric product roadmaps now dominate R&D prioritization. Audi moved flagship PPE EV development resources toward its Q6 e-tron to pre-empt BMW iX and Mercedes EQS SUV launches. Land Rover is extending its SV Bespoke studio to cater to Range Rover clients seeking one-off materials and colorways, reinforcing the mass-customization uptick discussed earlier. As emission targets tighten, electrified SUV variants will become the default compliance strategy rather than a niche derivative, keeping the luxury car market on an SUV-led growth trajectory.

Internal-combustion models still represented 68.35% of the luxury car market size in 2025, but battery-electric entries are sprinting ahead at a 8.79% CAGR. Mercedes-Benz and BMW have already mainstreamed 400-volt architectures into core models, and Porsche has frozen new ICE platform investment beyond 2027. Hybrids offer a transitional buffer in regions lacking fast-charging density; Lexus saw a hybrid uptake for its LM minivan launch in China. Ultra-luxury marques favor a staggered roll-in; Aston Martin rescheduled its debut EV to 2026, arguing for additional refinement of ride and cabin sound characteristics. Powertrain diversification remains a balancing act between regulatory compulsion, infrastructure readiness, and brand heritage yet the long arc points toward electrified dominance within the luxury car market.

Electric-only skateboards also facilitate software-defined interiors. Tesla commands premium-EV mindshare via in-house chipsets and full-self-driving updates, nudging rivals toward deeper vertical integration. Mercedes' MB.OS will roll out across all EQ models after 2025, enabling paid feature over-the-air upgrades that could lift revenue per vehicle by USD 1,200 over a four-year cycle. Such digital monetization strengthens the rationale for accelerated BEV share gains.

The Luxury Car Market Report is Segmented by Vehicle Type (Hatchbacks, Sedans, Sports Utility Vehicles, and More), Drive Type (Internal Combustion Engine, and More), Vehicle Class (Entry-Level Luxury, and More), Sales Channel (Authorized Dealership and Direct-to-Consumer/Online), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Geography Analysis

Asia-Pacific commanded 42.75% of the luxury car market share in 2025, underpinned by China's scale and India's meteoric rise to 50,000 premium units sold, equal to six vehicles every hour. Nevertheless, Mercedes-Benz warned of softer Q1 2025 deliveries amid equity volatility, validating the region's sensitivity to capital-market swings. China's domestic marques erode German share as NEV penetration tops 40.9%, pressuring incumbents to localize tech partnerships and brand messaging.

The Middle East shows the steepest 7.96% CAGR through 2031, buoyed by oil-linked disposable income and infrastructure expansion. BMW tallied a 15.4% volume uplift across Gulf Cooperation Council states 2024, led by X7 and 7 Series demand. UAE total automotive sales advanced 15.7%, confirming robust macro tailwinds. South Africa and Turkiye add incremental gains but are subject to currency gyrations that can delay purchase decisions; premium makers mitigate risk with regional production hubs and U.S.-dollar invoicing options.

North America remains a mature but steady pillar for the luxury car market, with affluent demographics offsetting interest-rate-driven payment inflation. Canada's resource windfall aids luxury penetration, while Mexico is graduating toward premium vehicles as rising middle-class wealth intersects with improved credit access. Europe faces the heaviest regulatory drag via Euro 7 and fleet CO2 fines, yet maintains entrenched brand loyalty. OEMs are converging on high-margin electric SUVs to absorb compliance costs, leveraging in-house battery plants and renewable-energy credits to defend profitability.

  1. Mercedes-Benz Group AG
  2. BMW AG
  3. Volkswagen Group
  4. Toyota Motor Corporation (Lexus)
  5. Jaguar Land Rover Automotive PLC
  6. Stellantis NV (Maserati, Alfa Romeo)
  7. Tesla Inc.
  8. Volvo Car Group
  9. Hyundai Motor Group (Genesis)
  10. Nissan Motor Co. (Infiniti)
  11. Geely Holding (Lotus, Zeekr)
  12. FAW Group (Hongqi)
  13. SAIC Motor (IM, Roewe)
  14. BYD Co. (Yangwang)
  15. Lucid Group
  16. Rivian Automotive
  17. Ferrari NV
  18. Aston Martin Lagonda
  19. Rolls-Royce Motor Cars
  20. McLaren Automotive

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Luxury-SUV Demand Boom
    • 4.2.2 Rapid Electrification of Premium Models
    • 4.2.3 Rising HNWI Population in Asia and Middle East
    • 4.2.4 Enhanced ADAS and Safety Expectations
    • 4.2.5 Online/Direct-To-Consumer Retail Shift
    • 4.2.6 Mass-Customization and Bespoke Options
  • 4.3 Market Restraints
    • 4.3.1 High Purchase and Ownership Cost
    • 4.3.2 Semiconductor and Component Shortages
    • 4.3.3 Macroeconomic Demand Volatility
    • 4.3.4 Anti-SUV Climate Regulation Pressure
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD), Volume (Units))

  • 5.1 By Vehicle Type
    • 5.1.1 Hatchbacks
    • 5.1.2 Sedans
    • 5.1.3 Sports Utility Vehicles (SUVs)
    • 5.1.4 Multi-purpose Vehicles (MPVs)
    • 5.1.5 Sports / Exotic
  • 5.2 By Drive Type
    • 5.2.1 Internal Combustion Engine (ICE)
    • 5.2.2 Hybrid Electric
    • 5.2.3 Battery Electric
  • 5.3 By Vehicle Class
    • 5.3.1 Entry-level Luxury
    • 5.3.2 Mid-level Luxury
    • 5.3.3 Ultra-luxury / Exotic
  • 5.4 By Sales Channel
    • 5.4.1 Authorized Dealership
    • 5.4.2 Direct-to-Consumer / Online
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Rest of North America
    • 5.5.2 South America
      • 5.5.2.1 Brazil
      • 5.5.2.2 Argentina
      • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
      • 5.5.3.1 Germany
      • 5.5.3.2 United Kingdom
      • 5.5.3.3 France
      • 5.5.3.4 Italy
      • 5.5.3.5 Spain
      • 5.5.3.6 Rest of Europe
    • 5.5.4 Asia-Pacific
      • 5.5.4.1 China
      • 5.5.4.2 Japan
      • 5.5.4.3 India
      • 5.5.4.4 South Korea
      • 5.5.4.5 Rest of Asia-Pacific
    • 5.5.5 Middle-East and Africa
      • 5.5.5.1 United Arab Emirates
      • 5.5.5.2 Saudi Arabia
      • 5.5.5.3 Turkey
      • 5.5.5.4 Egypt
      • 5.5.5.5 South Africa
      • 5.5.5.6 Rest of Middle-East and Africa

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Mercedes-Benz Group AG
    • 6.4.2 BMW AG
    • 6.4.3 Volkswagen Group
    • 6.4.4 Toyota Motor Corporation (Lexus)
    • 6.4.5 Jaguar Land Rover Automotive PLC
    • 6.4.6 Stellantis NV (Maserati, Alfa Romeo)
    • 6.4.7 Tesla Inc.
    • 6.4.8 Volvo Car Group
    • 6.4.9 Hyundai Motor Group (Genesis)
    • 6.4.10 Nissan Motor Co. (Infiniti)
    • 6.4.11 Geely Holding (Lotus, Zeekr)
    • 6.4.12 FAW Group (Hongqi)
    • 6.4.13 SAIC Motor (IM, Roewe)
    • 6.4.14 BYD Co. (Yangwang)
    • 6.4.15 Lucid Group
    • 6.4.16 Rivian Automotive
    • 6.4.17 Ferrari NV
    • 6.4.18 Aston Martin Lagonda
    • 6.4.19 Rolls-Royce Motor Cars
    • 6.4.20 McLaren Automotive

7 Market Opportunities & Future Outlook