纸和纸板包装：市场份额分析、行业趋势和统计数据、成长预测（2026-2031）

预计到2026年，纸和纸板包装市场规模将达到4,365.9亿美元，高于2025年的4,173.1亿美元。预计到2031年，该市场规模将达到5,472.7亿美元，2026年至2031年的复合年增长率为4.62%。

需求成长主要得益于三大结构性利多因素：欧盟加强了回收规定、电子商务对保护性运输的需求以及亚太地区产能的快速扩张。瓦楞纸箱凭藉其强度重量比和与自动化包装线的兼容性，仍然是主流包装形式。同时，液体纸盒在饮料和乳製品行业中越来越受欢迎。监管期限，例如欧盟在2030年实现70%回收率的目标以及美国到2040年逐步淘汰问题塑胶的计划，正在推动向替代材料的转变。以Smurfit Kappa和Westrock合併为例的产业整合，正在扩大规模，并协助企业应对旧瓦楞纸箱（OCC）和原生纸浆等原料价格的波动。同时，纤维混纺技术的创新正在实现更轻的重量，减少运输排放，并支持品牌实现永续性目标。

全球纸和纸板包装市场趋势与洞察

电子商务主导的SKU 爆炸性成长

线上市场拥有成千上万种产品，必须确保产品完好无损地送达消费者手中。这促使加工商转向小批量印刷和客製化瓦楞纸板设计。美国包装公司 (PCA) 报告称，由于零售商升级了二级包装、减少了填充物并降低了体积重量溢价，2024 年瓦楞纸板出货量将增加 9.2%。无需额外包装即可展示品牌图案的货架包装形式正以 5.81% 的复合年增长率增长，而数位印刷速度的提升使加工商能够经济高效地批量处理小批量订单。国际纸业公司 2024 年 186 亿美元的净销售额凸显了纸製品市场的巨大成长潜力，前提是纸厂能够转换生产箱板纸和特种瓦楞纸板的产能。回收政策鼓励使用纸质包装而非塑胶邮寄包装，这确保了纸质包装市场能够继续占据小包裹市场成长的份额。

塑胶禁令和课税

世界各国政府正纷纷推出全面禁令或对一次性塑胶课税，即时生效。新南威尔斯已于2025年1月起限制使用塑胶涂层咖啡杯和刀叉餐具。在欧洲，产品安全标籤法规也引导品牌转向使用单一材料纸板，并贴上清晰的再生纸标誌。 Billerud 的高性能棕色阻隔纸袋取代了工业包装袋中的聚乙烯涂层，由于其经认证的生物基成分，因此获得了更高的价格。随着美国环保署计划在2040年前实现零塑胶废弃物，品牌所有者正在签署多年供应协议，以支持增加牛皮纸衬纸的产能。

回收纸（OCC）和原生纸浆价格波动

纸浆和再生纸指数上涨7.2%（至2024年），对未采取避险策略的加工商构成压力。儘管销售额达90亿欧元（97亿美元），斯道拉恩索仍指出木纤维价格上涨是面临的一大不利因素。依赖现货OCC（废弃纸箱）的小规模纸厂难以将季度合约中的附加费转嫁给消费者，导致其利润率相对于树脂成本更为稳定的塑胶替代品有所下降。

细分市场分析

2025年，瓦楞纸板将占纸包装市场42.85%的份额，这得益于严格的电商物流标准和可回收性要求。国际纸业的工业包装业务展现出显着的营运槓桿效应，儘管宏观需求疲软，公司仍保持了稳定的利润率。液体纸盒虽然销量较小，但随着乳製品和饮料品牌从多层塑胶袋转向PEFC认证的可再生材料纸盒，其复合年增长率（CAGR）正以5.54%的速度增长。折迭纸盒在化妆品和製药行业继续占据一席之地，高解析度胶印图案提升了产品在商店的吸引力。技术创新主要集中在水性阻隔材料上，这种材料能够抵御油污和潮湿，同时还能在造纸厂的製浆过程中实现纤维回收。

轻量化仍然是控製成本的关键策略。主要的瓦楞纸板生产商正在采用高淀粉双层瓦楞纸板，这种纸板在纤维含量较低的情况下即可达到所需的边缘抗压强度。 Billerud公司投资14亿瑞典克朗（约1.3亿美元）的等级转换计画旨在生产纸张重量减少10%的食品级纸板。欧盟的回收法规迫使供应商转向单一材料设计，确保瓦楞纸板和纸盒在纸包装市场的长期主导地位。

预计到2025年，食品饮料业将占总销售额的41.10%，这得益于严格的卫生标准和消费者对可回收外带容器的需求。 Graphic Packaging最新发布的10-K报告指出，冷冻食品纸板托盘的成长高于市场平均。个人护理品牌正以压花牛皮纸套取代层压板，以营造自然质感，推动该细分市场的复合年增长率达到6.30%。药品包装则受惠于防篡改撕条和条码插页，这些设计完美契合序列化法规。

品牌所有者在选择供应商时也优先考虑可再生能源，并将范围 3 的排放与采购决策结合。 Mondi 报告称，其 87% 的销售额目前符合可重复使用或可回收标准。这种偏好支撑了纸质包装市场规模的预期，使得塑胶在高曝光度的消费品应用领域几乎没有生存空间。

区域分析

到2025年，亚太地区将占据全球纸包装市场46.80%的最大份额，这主要得益于中国创纪录的1.2965亿吨纸张产量以及到2031年该地区4.95%的复合年增长率。低成本劳动力、一体化的纸浆供应链以及快速成长的电子商务交易量都为投资提供了支撑。光是九龙纸业就新增了200万吨漂白纸板产能，以满足速食连锁店的需求。日本和韩国完善的回收体係也为该地区提供了有力支持，两国回收率超过80%，能够生产高再生纸含量的箱板纸，供应出口市场。

北美拥有丰富的森林资源和先进的加工生产线，在高端瓦楞纸板和模塑纸浆缓衝材料领域占据主导地位。美国包装公司（Packaging Corporation of America）2024年的销售额达到84亿美元，显示国内需求稳定。欧洲则走在更严格的监管道路上。 《包装和包装废弃物法规》将强制回收率提高到2030年的70%，从而推动了轻质纸板的创新。斯道拉恩索在芬兰新建的纸板生产线，标誌着该公司将资金重新配置到符合循环经济标准的优质涂布纸产品上。

拉丁美洲和中东及非洲是新兴的都市化市场，推动包装消费。克拉宾的森林整合模式使其能够以具有竞争力的成本向南方共同市场成员国交付，而巴西正在探索双边绿色燃料贸易，以降低其出口箱板纸的碳排放强度。儘管基础设施不足和汇率波动会在短期内抑製成长，但品牌所有者预期长期销售将持续成长，并正在推动纸包装市场的地理扩张。

其他福利：

• Excel格式的市场预测（ME）表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

• 市场概览
• 市场驱动因素
  • 电子商务主导的SKU激增
  • 塑胶禁令和课税
  • 区域城市的速食发展
  • 工业堆肥标准的兴起
  • 消费者药品履约
  • 以永续性为核心，革新包装。
• 市场限制
  • 回收纸浆（OCC）和原生纸浆价格波动
  • 非政府组织因森林砍伐而施加压力
  • 为一家大型线上零售商提供内部瓦楞纸板加工服务
  • 碳边境调节费
• 产业价值链分析
• 监管环境
• 技术展望
• 波特五力分析
  • 供应商的议价能力
  • 买方的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争强度
• 贸易场景（HS编码-4819）
  • 主要国家的进出口资料（按数量计，2021-2024 年）
  • 主要国家的进出口资料（以金额为准，2021-2024 年）

第五章 市场规模与成长预测

• 依产品类型
  • 折迭纸箱
  • 纸板包装
  • 液体纸盒
  • 其他产品类型
• 按最终用户行业划分
  • 食品/饮料
  • 医疗/製药
  • 个人护理和化妆品
  • 电气和电子设备
  • 工业和汽车
• 按包装类型
  • 主要零售包装
  • 二级运输包
  • 货架/展示包装
  • 保护性衬垫和缓衝垫
• 按材质等级
  • 原生光纤
  • 再生纤维
  • 混纺/混合纤维
• 按地区
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 智利
    • 南美洲其他地区
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 马来西亚
    • 亚太其他地区
  • 中东和非洲
    • 中东
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 土耳其
      • 其他中东地区
    • 非洲
      • 南非
      • 奈及利亚
      • 其他非洲地区

第六章 竞争情势

• 市场集中度
• 策略趋势
• 市占率分析
• 公司简介
  • International Paper Company
  • Smurfit Westrock plc
  • Mondi plc
  • DS Smith plc
  • Packaging Corporation of America
  • Stora Enso Oyj
  • Nippon Paper Industries Co., Ltd.
  • Oji Holdings Corporation
  • Billerud AB
  • Sonoco Products Company
  • Nine Dragons Paper（Holdings）Ltd.
  • Svenska Cellulosa AB（SCA）
  • Rengo Co., Ltd.
  • Lee & Man Paper Manufacturing Ltd.
  • Mayr-Melnhof Karton AG
  • Pratt Industries Inc.
  • Klabin SA
  • Georgia-Pacific LLC

第七章 市场机会与未来展望

Paper and paperboard packaging market size in 2026 is estimated at USD 436.59 billion, growing from 2025 value of USD 417.31 billion with 2031 projections showing USD 547.27 billion, growing at 4.62% CAGR over 2026-2031.

Demand builds on three structural tailwinds: tougher recycling mandates in the European Union, e-commerce's need for protective shipping formats, and rapid capacity additions in the Asia Pacific. Corrugated cases remain the anchor format because of strength-to-weight advantages and compatibility with automated packing lines, while liquid cartons gain traction in beverages and dairy. Regulatory deadlines that push recycling rates to 70% by 2030 in Europe and the United States' roadmap to phase out problematic plastics by 2040 reinforce substitution momentum. Consolidation typified by the Smurfit Kappa-WestRock merger brings scale that helps players manage volatile old-corrugated-container (OCC) and virgin-pulp input prices. At the same time, fiber-blend innovation enables lighter boards that cut freight emissions and support brand sustainability goals.

Global Paper And Paperboard Packaging Market Trends and Insights

E-commerce-led SKU explosion

Online marketplaces list thousands of product variants that must reach consumers undamaged, pushing converters toward shorter print runs and made-to-fit corrugated designs. Packaging Corporation of America posted a 9.2% jump in corrugated shipments in 2024 as merchants upgraded secondary packs to minimize void fill and cut dimensional-weight surcharges. Shelf-ready formats that reveal brand graphics without extra unpacking are expanding at 5.81% CAGR, and digital printing speeds let converters batch small orders economically. International Paper's USD 18.6 billion net sales in 2024 underline the volume upside when mills can pivot capacity between linerboard and specialty flute grades. Recycling mandates favor paper solutions over plastic mailers, ensuring the paper packaging market continues capturing parcel growth

Plastic-use bans and taxes

Governments target single-use plastics with outright bans or levies that take immediate effect. New South Wales began restricting plastic-lined coffee cups and cutlery in January 2025. In Europe, product-safety labeling rules also steer brands toward mono-material boards that carry clear recycling logos. Billerud's Performance Brown Barrier sack paper now replaces polyethylene coatings in industrial bags, securing premium pricing for verified bio-based content. With the U.S. Environmental Protection Agency mapping a plastic-waste exit by 2040, brand owners lock in multi-year supply contracts that underpin additional kraft-liner capacity.

Volatile OCC and virgin pulp prices

Pulp and recovered-paper indices rose 7.2% in 2024, squeezing converters that lack hedging programs. Stora Enso cited wood-fiber inflation as a headwind despite EUR 9 billion (USD 9.7 billion) of sales. Small mills dependent on spot OCC struggle to pass surcharges through quarterly contracts, narrowing margins against plastic substitutes with steadier resin costs.

Other drivers and restraints analyzed in the detailed report include:

1. Quick-service food expansion in tier-2 cities
2. Rise of industrial composting standards
3. Deforestation-driven NGO pressure

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Corrugated boards represented 42.85% of the paper packaging market in 2025, benefiting from rigorous e-commerce handling standards and recyclability requirements. The segment's operating leverage shows in International Paper's steady industrial-packaging margins amid sluggish macro demand. Liquid cartons, though just a fraction of volume, expand at a 5.54% CAGR as dairy and beverage brands swap multi-layer plastic pouches for renewable cartons certified under the PEFC chain-of-custody. Folding cartons maintain relevance in cosmetics and pharmaceuticals, where high-definition offset graphics add shelf appeal. Innovation focuses on water-based barriers that resist oil and moisture yet allow fiber recovery at mill pulpers.

Lightweighting remains the dominant cost-containment tactic. Leading corrugators deploy high-starch dual-wall flutes that achieve the required edge-crush strength with less fiber. Billerud's SEK 1.4 billion (USD 0.13 billion) grade-conversion program aims to produce food-grade cartonboard with 10% lower basis weight. EU recycling mandates push suppliers toward mono-material designs, ensuring long-term dominance for corrugated and carton grades within the paper packaging market.

Food and beverage accounted for 41.10% of 2025 revenue, underscoring strict hygiene norms and consumers' wish for recyclable takeaway formats. Graphic Packaging's latest 10-K cites above-market growth in paperboard trays for frozen meals. Personal-care brands lift the segment CAGR to 6.30% by substituting laminates with embossed kraft sleeves that convey natural positioning. Pharmaceutical packs benefit from tamper-evident tear strips and barcoded inserts that seamlessly integrate with serialization regulations.

Brand owners also prioritize renewable energy in supplier selection, linking scope-3 emissions to purchasing decisions. Mondi reports 87% of sales now meet reusable or recyclable criteria. This preference underpins the paper packaging market size outlook, leaving little room for plastics in high-visibility consumer applications.

The Paper and Paperboard Packaging Market Report is Segmented by Product Type (Folding Cartons, Corrugated Packaging, Liquid Cartons, and More), End-User Vertical (Food and Beverage, Healthcare and Pharma, and More), Packaging Format (Primary Retail Packs, Secondary Transit Packs, and More), Material Grade (Virgin Fiber, Recycled Fiber, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Asia Pacific held the largest 46.80% slice of the paper packaging market in 2025, powered by China's record 129.65 million-ton paper production run and a 4.95% regional CAGR through 2031. Cost-effective labor, integrated pulp supply, and explosive e-commerce volumes sustain investment pipelines; Nine Dragons alone is adding two million tons of bleached boxboard capacity to serve quick-service restaurant chains. Japan and South Korea complement the region with recycling systems that push collection rates above 80%, enabling high-recycled-content linerboards for export markets.

North America combines abundant forest resources with advanced converting lines that favor high-graphic corrugated and molded-pulp cushioning. Packaging Corporation of America booked USD 8.4 billion in sales in 2024, testimony to stable domestic demand. Europe follows a stricter regulatory route: the Packaging and Packaging Waste Regulation raises mandatory recycling to 70% by 2030, spurring lightweight board innovation. Stora Enso's new Finnish board line exemplifies capital re-allocation toward premium coated grades that can satisfy circular-economy scorecards.

Latin America and the Middle East/Africa represent emerging corridors where urbanization raises packaged-goods consumption. Klabin's forest-integrated model generates competitive delivered costs into Mercosur neighbors, and Brazil explores bilateral green-fuel trade that could lower the carbon intensity of export linerboard. Infrastructure gaps and currency volatility temper immediate growth, yet brand owners eye these regions for long-run volume upside, adding geographic spread to the paper packaging market.

1. International Paper Company
2. Smurfit Westrock plc
3. Mondi plc
4. DS Smith plc
5. Packaging Corporation of America
6. Stora Enso Oyj
7. Nippon Paper Industries Co., Ltd.
8. Oji Holdings Corporation
9. Billerud AB
10. Sonoco Products Company
11. Nine Dragons Paper (Holdings) Ltd.
12. Svenska Cellulosa AB (SCA)
13. Rengo Co., Ltd.
14. Lee & Man Paper Manufacturing Ltd.
15. Mayr-Melnhof Karton AG
16. Pratt Industries Inc.
17. Klabin S.A.
18. Georgia-Pacific LLC

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 E-commerce-led SKU explosion
  • 4.2.2 Plastic use bans and taxes
  • 4.2.3 Quick-service food expansion in tier-2 cities
  • 4.2.4 Rise of industrial composting standards
  • 4.2.5 Direct-to-consumer pharma fulfilment
  • 4.2.6 Sustainability driven Packaging Shift
• 4.3 Market Restraints
  • 4.3.1 Volatile OCC and virgin pulp prices
  • 4.3.2 Deforestation-driven NGO pressure
  • 4.3.3 In-house corrugation by mega-etailers
  • 4.3.4 Carbon-border adjustment costs
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Rivalry
• 4.8 Trade Scenario (HS Codes - 4819)
  • 4.8.1 Import-Export Data for the Major Countries, Volume, 2021-2024
  • 4.8.2 Import-Export Data for the Major Countries, Value, 2021-2024

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Product Type
  • 5.1.1 Folding Cartons
  • 5.1.2 Corrugated Packaging
  • 5.1.3 Liquid Cartons
  • 5.1.4 Other Product Types
• 5.2 By End-User Vertical
  • 5.2.1 Food and Beverage
  • 5.2.2 Healthcare and Pharma
  • 5.2.3 Personal Care and Cosmetics
  • 5.2.4 Electrical and Electronics
  • 5.2.5 Industrial and Automotive
• 5.3 By Packaging Format
  • 5.3.1 Primary Retail Packs
  • 5.3.2 Secondary Transit Packs
  • 5.3.3 Shelf-ready / Display Packs
  • 5.3.4 Protective Inserts and Cushioning
• 5.4 By Material Grade
  • 5.4.1 Virgin Fiber
  • 5.4.2 Recycled Fiber
  • 5.4.3 Hybrid/Mixed Fiber
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Chile
    • 5.5.2.4 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Malaysia
    • 5.5.4.7 Rest of Asia Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Nigeria
      • 5.5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 International Paper Company
  • 6.4.2 Smurfit Westrock plc
  • 6.4.3 Mondi plc
  • 6.4.4 DS Smith plc
  • 6.4.5 Packaging Corporation of America
  • 6.4.6 Stora Enso Oyj
  • 6.4.7 Nippon Paper Industries Co., Ltd.
  • 6.4.8 Oji Holdings Corporation
  • 6.4.9 Billerud AB
  • 6.4.10 Sonoco Products Company
  • 6.4.11 Nine Dragons Paper (Holdings) Ltd.
  • 6.4.12 Svenska Cellulosa AB (SCA)
  • 6.4.13 Rengo Co., Ltd.
  • 6.4.14 Lee & Man Paper Manufacturing Ltd.
  • 6.4.15 Mayr-Melnhof Karton AG
  • 6.4.16 Pratt Industries Inc.
  • 6.4.17 Klabin S.A.
  • 6.4.18 Georgia-Pacific LLC

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment