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市场调查报告书
商品编码
1346099
乳清蛋白质的全球市场的评估:各产品类型,各用途,各种价格,各流通管道,各地区,机会,预测(2016年~2030年)Whey Protein Market Assessment, By Product Type, By Application, By Price Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
近年来,由于消费者对健康和健身的意识不断增强以及对优质蛋白质来源的需求不断增加,全球乳清蛋白市场呈现显着增长。市场规模预计将从2022年的46.7亿美元增加至2030年的76亿美元,2023年至2030年的复合年增长率为6.3%。
推动市场扩张的主要因素之一是世界各地对健身和积极生活方式的兴趣日益浓厚。运动员、健美运动员和健身爱好者喜欢乳清蛋白,因为它具有高生物价值和必需氨基酸,有助于肌肉恢復和生长。此外,越来越多的老年人正在寻求富含蛋白质的补充剂来维持肌肉质量和整体健康。乳清蛋白的广泛用途超出了运动营养的范围。它是功能性食品、婴儿配方奶粉和营养补充剂中的宝贵成分,为满足蛋白质需求提供了便捷有效的方法。
从事健身活动和忙碌生活方式的活跃女性也会服用乳清蛋白补充剂来满足其蛋白质需求并帮助肌肉恢復。蛋白质摄取对于维持肌肉质量至关重要,尤其是随着女性年龄的增长。
市场正在见证口味、配方和包装方面的创新,使乳清蛋白产品对多元化的消费者群体更具吸引力。从地区来看,由于根深蒂固的健身文化和注重健康的消费者,北美和欧洲传统上一直是乳清蛋白的重要市场。然而,由于中产阶级的不断壮大、可支配收入的增加以及对西方饮食趋势的兴趣日益浓厚,亚太地区正在成为一个强劲的增长地区。
由于健康和福祉趋势不断增长,全球营养补充品市场的需求显着激增。这种激增是由于人们希望用日常食物摄取中经常缺乏的必需营养素来补充饮食。许多消费者,尤其是那些生活忙碌的消费者,发现很难维持均衡饮食,并转向补充剂来填补营养不足。人们对预防保健的兴趣日益浓厚,以及支持老年人整体健康的愿望进一步推动了这项需求。产品配方的进步、透过数位平台提高的认识以及医疗专业人员的建议也有助于提高人们对营养保健品的兴趣。随着人们积极寻求改善健康和长寿的方法,这种趋势可能会持续下去。
健身产业近年来显着成长,并已成为全球范围内的重要现象。这种成长归因于多种因素,包括健康意识的增强、生活方式的改变和技术进步。对维持健康生活方式的渴望,加上对美学目标的追求,正在推动这种扩张。此外,社群媒体的兴起放大了健身影响者的影响力,激励无数人养成健康的习惯。该行业的多元化,提供专门的训练计划,如 HIIT(高强度间歇训练)、瑜伽和 CrossFit,正在扩大其吸引力。随着健身产业适应消费者的需求,它在促进身体健康的同时,也为全球经济做出了重大贡献。
本报告提供全球乳清蛋白质市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势及预测等资讯。
The Whey Protein Market has witnessed remarkable growth in recent years, driven by increasing consumer awareness of health and fitness and a growing demand for high-quality protein sources. The market size was valued at USD 4.67 billion in 2022 and is projected to reach USD 7.6 billion by 2030, growing at a CAGR of 6.3% from 2023 to 2030.
Whey protein, a byproduct of cheese production, has become a versatile nutritional supplement. One of the key drivers of this market's expansion is the rising interest in fitness and active lifestyles across the globe. Athletes, bodybuilders, and fitness enthusiasts value whey protein for its high biological value and essential amino acids, aiding muscle recovery and growth. Additionally, a growing elderly population seeks protein-rich supplements to maintain muscle mass and overall health. Whey protein's widespread applications extend beyond sports nutrition. It's a valuable ingredient in functional foods, infant formula, and dietary supplements, providing a convenient and efficient way to meet protein needs.
Active women who engage in fitness activities or lead busy lifestyles also consume whey protein supplements to meet their protein needs and aid in muscle recovery. Protein intake is essential for maintaining muscle mass, especially as women age. In November 2022, Glanbia Nutritionals, a subsidiary of Glanbia plc, introduced FerriUp, a whey protein concentrate for active women. This product offers lactoferrin and vitamin B12 to address women's needs.
The market has seen innovation in flavours, formulations, and packaging, making whey protein products more appealing to a diverse consumer base. Geographically, North America and Europe have historically been significant markets for whey protein, owing to well-established fitness cultures and health-conscious consumers. However, the Asia-Pacific region is emerging as a robust growth area, driven by a rising middle class, increasing disposable income, and a growing interest in Western dietary trends.
The global market for nutritional supplements has been experiencing a notable upsurge in demand, driven by a growing emphasis on health and well-being. This surge is influenced by individuals' desire to supplement their diets with essential nutrients that might be lacking from regular food intake. Many consumers, especially those leading busy lifestyles, find it challenging to maintain a balanced diet, leading them to turn to supplements to fill nutritional gaps. The rising interest in preventive healthcare and the aging population's desire to support their overall health have further fuelled this demand. Advances in product formulations, increased awareness through digital platforms, and endorsements by healthcare professionals have also contributed to the heightened interest in nutritional supplements. This trend will continue as individuals proactively seek ways to enhance their health and longevity. In July 2023, Hilmar Cheese Co. Inc. introduced PROtelyze Extend, a hydrolyzed whey protein isolate designed for nutrition bars. This product enhances protein levels in bars and maintains a pleasing texture over their shelf life.
The fitness industry has grown remarkably in recent years, becoming a significant global phenomenon. This growth can be attributed to various factors, including increased health awareness, changing lifestyles, and technological advancements. The desire to maintain a healthy lifestyle, coupled with the pursuit of aesthetic goals, has driven this expansion. Additionally, the rise of social media has amplified fitness influencers' impact, inspiring countless individuals to adopt healthier habits. The industry's diversification, offering specialized training programs, such as HIIT (High-Intensity Interval Training), yoga, and CrossFit, has broadened its appeal. As the fitness industry adapts to consumer demands, it contributes significantly to the global economy while promoting physical well-being. In August 2022, Optimum Nutrition (ON) introduced the Gold Standard Protein Shake, a whey protein ready-to-drink (RTD) option available in both chocolate and vanilla flavours. This formulation delivers 24 grams of protein per serving.
Government regulations play a vital role in ensuring the whey protein market's safety, quality, and transparency. These regulations cover various aspects of whey protein production, labeling, and distribution. They set standards for food safety, specifying permissible levels of contaminants and microbial testing to safeguard consumers' health. Good Manufacturing Practices (GMP) ensure consistent quality by imposing stringent production and sanitation standards. Governments may also regulate health claims on whey protein products, requiring scientific evidence to support asserted benefits. Import and export regulations govern the movement of whey protein products across borders, impacting international trade. In some regions, whey protein falls under dietary supplement regulations, dictating specific labeling, composition, and advertising guidelines. Staying compliant with these evolving regulations is crucial for manufacturers and distributors to maintain product integrity and consumer trust while navigating the global whey protein market.
The burgeoning middle class in emerging economies is a significant catalyst for the surging demand for whey protein. As individuals transition from lower-income brackets, a heightened focus is on health, wellness, and fitness. Whey protein, known for its high-quality protein content and essential amino acids, aligns perfectly with these aspirations. The growing middle class seeks nutritional products that support active lifestyles, muscle development, and weight management. Additionally, urbanization and changing dietary preferences often increase protein intake, making whey protein an appealing option. The convenience of whey protein supplements and their role in maintaining health and fitness goals resonates with this demographic. In May 2023, Arla Foods Ingredients recently introduced a unique infant formula ingredient rich in alpha-lactalbumin, addressing the increasing demand for low-protein formulations. This ingredient is abundant in essential amino acids, including cysteine, making it a valuable addition as it closely mimics the composition of whey protein found in human milk.
North America has consistently held a prominent position as one of the largest and most influential markets for whey protein. Its status as a powerhouse in the whey protein industry can be attributed to a combination of factors. The region boasts a robust fitness culture and high demand for sports nutrition products and dietary supplements. The United States, with its large population and wellness-focused consumer base, has driven significant consumption of whey protein.
Additionally, established industry players, advanced distribution networks, and a strong emphasis on health and wellness trends have further propelled North America's leadership in the whey protein market. The widespread adoption of whey protein across various sectors, including sports nutrition, functional foods, and beverages, has solidified North America's reputation as a key hub for whey protein consumption, making it a critical market for industry growth and innovation.
The COVID-19 pandemic has had a multifaceted impact on the whey protein market. Supply chain disruptions, driven by global lockdowns and restrictions, may have influenced the availability and pricing of whey protein products. Changes in consumer behaviour, including reduced gym access and economic uncertainties, adversely affected the demand patterns. Conversely, a heightened focus on health and immunity during the pandemic led many individuals to seek nutritional supplements like whey protein. E-commerce growth, driven by physical store closures, has positively reshaped the distribution channels for these products.
The whey protein market features a competitive landscape with several influential players shaping the industry. Prominent key players in the whey protein market include industry giants like Glanbia plc, Arla Foods Ingredients Group, Hilmar Cheese Company, Inc., recognized for their diverse range of high-quality whey protein products tailored to various consumer preferences. The outlook for the whey protein market appears promising, driven by growing health and fitness awareness, the demand for nutritional supplements, and ongoing product innovation. The industry is witnessing a trend toward specialized whey protein products, such as plant-based alternatives catering to the expanding vegan market.
Furthermore, the proliferation of e-commerce platforms provided a fresh avenue for market expansion, enhancing accessibility for consumers. Company collaborations are also trending in order to serve the customised demands of the customers. In June 2022, NZMP, Fonterra's global ingredient business, collaborated with Tillamook County Creamery Association (TCAA) and Three Mile Canyon Farms in the US to launch Pro-OptimaTM, an exceptional functional Whey Protein Concentrate (fWPC), into the market.
All segments will be provided for all regions and countries covered