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市场调查报告书
商品编码
1373598
全球牙膏片市场评估:按类型、包装类型、最终用户、分销管道、地区、机会、预测(2016-2030)Toothpaste Tablet Market Assessment, By Type, By Packaging Type, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
全球牙膏片市场规模预计将从 2022 年的 7,120 万美元增至 2030 年的 1.3474 亿美元,在 2023 年至 2030 年的预测期内复合年增长率达到 8.3%。我是。 牙膏片之所以广受欢迎,是因为它们通常采用可回收或可堆肥的包装,无需塑胶管并减少对环境的影响。 电子商务平台和D2C的成长和扩张也推动了市场的扩张。
市场成长受到多种因素的推动,包括消费者生活方式的改变、健康意识的增强、对简洁和便携式消费品的需求,以及消费者对永续发展意识的提高。事实确实如此。 随着消费者收入的增加和城市化进程的扩大,牙膏片的消费量预计将增加,这为新公司进入市场提供了机会,并推动配方和成分的创新。
口腔护理公司正在改变对牙膏包装的需求。 消费者的环保意识越来越强,对永续包装解决方案的需求也不断增加。 人们对塑胶污染和环境问题的认识不断提高,促使消费者寻求更永续的塑胶管牙膏替代品。 牙膏管由于其一次性性质且难以回收而成为塑胶废物的主要来源。 为了减少不可持续材料对环境的影响,领先的公司和品牌正在将环保材料融入牙膏片包装中,包括可回收和可再生塑胶、生物塑胶、玻璃和纸张。 采用环保材料包装的产品更受环保消费者的欢迎。 对于包括品牌、供应商和最终消费者在内的许多利害关係人来说,永续发展在市场中发挥着重要作用。
电商平台和D2C模式的兴起,使得牙膏片品牌能够在不依赖传统零售通路的情况下触达更多的全球消费者,从而促进市场成长。 过去十年,电子商务平台在世界各地显着成长,为消费者提供了各种产品,包括牙膏片。 电子商务为消费者提供了舒适的家中购物的便利。 牙膏片体积小巧,适合线上购买,而透过电子商务平台订购的便利性也有助于其受欢迎。 电子商务帮助牙膏片品牌绕过中间商和传统零售通路,直接接触消费者。 这使品牌能够更好地控制其讯息和客户互动、优惠、折扣、促销和产品供应。
人们对口腔卫生和牙齿健康的认识不断提高,导致对口腔护理产品(包括牙膏片)的需求增加。 消费者越来越意识到他们放入口腔和牙齿中的成分。 此牙膏片品牌专注于天然、干净的成分,不含防腐剂和对羟基苯甲酸酯等化合物,迎合了寻求符合其健康意识偏好的产品的消费者。 这些因素增强了牙膏片作为管状牙膏的更健康替代品的吸引力。 市面上有许多类型的含氟药片,据说对牙齿和珐琅质的健康有益。 此外,还有许多适合消费者生活方式的选择,包括纯素食、无麸质和无残忍的选择。
消费者行为、供应链和市场动态的许多方面都受到了各行各业(包括口腔护理行业和全球牙膏片市场)中 COVID-19 大流行的影响。 大流行导致人们对个人卫生(包括口腔护理)的认识提高。 政府为阻止 COVID-19 传播所做的努力导致许多工厂和製造厂关闭,包括牙膏製造以及相关行业。 也存在运输和物流方面的挑战。 零售市场要么关闭,要么在限制下开放,从而提振了全球牙膏片市场的线上销售。 然而,由于意识的提高和消费者行为的变化,平板电脑越来越受到消费者的欢迎。
本报告研究分析了全球牙膏片市场,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global Toothpaste Tablet Market has emerged as an innovative response to environment-friendly and health-conscious consumers looking for sustainable oral care or solutions rather than traditional toothpaste in plastic tubes. Toothpaste tablets are mess-free and travel friendly alternative, are small solid tablets that can be chewed, crushed, or dissolved in water to create a paste for brushing teeth. The global toothpaste tablet market is growing at an impressive growth rate and is expected to grow at 8.3% compounded annually for the forecast period between 2023 and 2030 to reach USD 134.74 million by 2030 from USD 71.2 million in 2022. Toothpaste tablets are widely gaining popularity due to their reduced environmental impact, as they typically come in recyclable or compostable packaging, eliminating the need for plastic tubes. Growth and expansion of e-commerce platforms and D2Cs also add to the market expansion.
Global toothpaste tablet market growth is driven by numerous factors like changing consumer lifestyles, rising health consciousness, demand for mess-free and portable consumer products, and increasing consumer awareness for sustainability. As the consumer's income increases and urbanization expands, the consumption of toothpaste tablets will increase and open up opportunities for new players to enter the market, leading to more innovations in formulations and ingredients.
The oral care business is witnessing changing demands in toothpaste packaging. Consumers are becoming more concerned about the environment, thus, the demand for sustainable packaging solutions has increased. Increased awareness of plastic pollution and environmental issues drove consumers to seek more sustainable alternatives to traditional toothpaste in plastic tubes. Toothpaste tubes are a significant source of plastic waste due to their single-use nature and difficulties in recycling. To decrease the impact of unsustainable materials on the environment, major companies and brands are incorporating eco-friendly materials like recycled and recyclable plastics, bioplastics, glass and paper in toothpaste tablet packaging. Products, often packaged in eco-friendly materials, appeal to environmentally conscious consumers. Sustainability plays a key role in the global toothpaste tablet market for many stakeholders like the brand, supplier and end-consumer.
With their new vegan-friendly and sustainable toothpaste tablets, UK business Krus h hopes to "revolutionise oral care." The tablets, which go by the name Whitening & Remineralising Toothpaste Tabs with Blue Spirulina, are made without plastic, water and palm oil.
The rise of e-commerce platforms and direct-to-consumer models has contributed to the growth of Global toothpaste tablet market as they allowed toothpaste tablet brands to reach a wider global audience without relying solely on traditional retail channels. Over the last decade e-commerce platforms have grown substantially all over the globe, providing access to consumers for various products, including toothpaste tablets. E-commerce provides consumers with the convenience of shopping from the comfort of their homes. Toothpaste tablets' compact size makes them well-suited for online purchases, and the ease of ordering through e-commerce platforms contributes to their popularity. E-commerce assists toothpaste tablet brands in adopting a direct-to-consumer approach, cutting out intermediaries and traditional retail channels. This gives brands more control over their messaging, customer interactions, offers, discounts, promotions, and product offerings.
D2C company Live-a-bit , based in Bengaluru, is an innovative and sustainable oral care company founded in 2020 that provides high-quality plant-based formulations like toothpaste and mouthwash tablets.
Toothpaste tablets are convenient for travel and on-the-go use as they take up less space and are not subject to the same liquid restrictions as traditional toothpaste in tubes. These toothpaste tablets take less space, are lightweight, and are not subject to the same liquid restrictions as conventional toothpaste. This convenience factor appeals to frequent travelers who want to simplify their toiletry routine. Toothpaste tablets are packed in paper bags, jars and containers, unlike toothpaste, which comes in plastic or metal tubes that are subject to leakages and damage under pressure, which can cause liquid to flow out and spoil cloths or accessories in bags or pockets. Toothpaste tablets are convenient for travelers. Many global toothpaste tablet market brands target travelers with travel-friendly toothpaste tablet packs that are relatively smaller than regular ones. These packs also easily fit into a gym bag or work bag whenever there is a need for a quick brush.
Increasing awareness of oral hygiene and dental health led to a higher demand for oral care products, including toothpaste tablets. Consumers are becoming more conscious of the ingredients they put in their mouths and on their teeth. Toothpaste tablet brands emphasize natural and clean ingredients and are free of preservatives and chemical compounds like parabens, catering to consumers seeking products that align with their health-conscious preferences. This factor contributed to the appeal of toothpaste tablets as a healthier alternative to tubes. The global toothpaste tablet market is flooded with many types of tablets, including fluoride, considered healthy for teeth and enamel. Additionally, numerous vegan, gluten-free, and cruelty-free choices suit consumers' lifestyles.
Many aspects of consumer behaviour, supply chains and market dynamics were impacted by the COVID-19 pandemic across different businesses, including the oral care industry and global toothpaste tablet market. The pandemic led to heightened awareness of personal hygiene, including oral care. Due to government initiatives to contain the spread of COVID-19, many factories and manufacturing plants were shut down not just for toothpaste manufacturing but also for associate industries. There were also transportation and logistical challenges. Retail markets were closed or opened up under restrictions which boosted online sales for global toothpaste tablet market. However, tablets have become more popular among consumers due to increased awareness and changed consumer behaviour.
For the forecast period, global toothpaste tablet market is anticipated to expand steadily. The oral care industry will continue to grow, and toothpaste tablet will likely play a major role in market expansion. Global toothpaste tablet market outlook is likely to remain positive due to product development and product line expansion by major brands. Sustainability, changing lifestyle and growing incomes are likely to drive the market in future with consumers' increased focus on personal care and well-being. Increasing consumer demand for environment-friendly packaging and moving away from plastic and metal tubes are creating space for toothpaste tablet to penetrate the market. Consumers desire cleaner and more natural oral care products. Innovations in packaging, formulations and marketing strategies were likely to continue shaping the market's growth.
DENTTABS , in March 2021, a German oral care company, introduced its new strawberry-flavoured toothpaste tablets. DENTTABS toothpaste tablets are a sustainable alternative as they are made of only natural ingredients, are vegan and are free of plastic, artificial stabilisers and other preservatives.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work