牙膏片市场规模、份额和成长分析（按产品类型、口味、消费者、销售管道和地区）- 2025-2032 年产业预测

预计到 2023 年全球牙膏片市场规模将达到 586.3 亿美元，从 2024 年的 629.7 亿美元成长到 2032 年的 1,114.7 亿美元，预测期内（2025-2032 年）的复合成长率为 7.4%。

随着人们环保意识的增强和对永续性的日益关注，牙膏片市场正在经历显着的成长。消费者对口腔卫生的意识越来越强，口腔卫生问题的发生率不断上升，尤其是在感染病毒的人群中，促使人们转向卫生替代品。传统牙膏管产生的塑胶污染的负面影响正在推动对环保替代品的需求，例如不会被掩埋的牙膏片。此外，在旅馆业中，越来越多的饭店用永续的牙膏片取代客房中传统的塑胶管，以减少废弃物、节约用水，同时保持相同的功效，为市场扩张创造了巨大的机会。这种变化与消费者对环保产品的偏好相符。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析
• 贸易分析

牙膏片市场规模（依产品类型和复合年增长率） (2025-2032)

• 市场概况
• 氟化物
• 无氟

牙膏片市场规模（依口味和复合年增长率） (2025-2032)

• 市场概况
• 薄荷
• 木炭
• 其他口味

牙膏片市场规模（按消费者和复合年增长率） (2025-2032)

• 市场概况
• 成人
• 孩子

牙膏片市场规模（依销售管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 多品牌专卖店
• 便利商店
• 网路零售商
• 批发商
• 其他的

牙膏片市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Colgate-Palmolive Company（United States）
• Procter & Gamble Company（United States）
• Unilever PLC（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（United States）
• Church & Dwight Co., Inc.（United States）
• Henkel AG & Co. KGaA（Germany）
• Lion Corporation（Japan）
• Sunstar Suisse SA（Switzerland）
• Dentsply Sirona Inc.（United States）
• 3M Company（United States）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• GlaxoSmithKline plc（United Kingdom）
• Reckitt Benckiser Group plc（United Kingdom）
• The Himalaya Drug Company（India）
• Dabur India Ltd.（India）
• Marico Limited（India）
• Patanjali Ayurved Limited（India）

结论和建议

Global Toothpaste Tablet Market size was valued at USD 58.63 billion in 2023 and is poised to grow from USD 62.97 billion in 2024 to USD 111.47 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The market for toothpaste tablets is experiencing significant growth due to increasing environmental awareness and a heightened focus on sustainability. Consumers are becoming more conscious of oral hygiene, particularly in light of the rising incidence of oral health issues among individuals affected by viruses, prompting a shift toward hygienic alternatives. The negative impact of plastic pollution from traditional toothpaste tubes has further fueled demand for eco-friendly options like toothpaste tablets, which do not contribute to landfill waste. Additionally, the hospitality industry presents a prime opportunity for market expansion as establishments seek to replace conventional plastic tubes with sustainable toothpaste tablets in guest rooms, reducing waste and conserving water while maintaining the same effectiveness. This shift aligns with consumer preferences for environmentally responsible products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste Tablet market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Tablet Market Segmental Analysis

Global Toothpaste Tablet Market is segmented by Product Type, Flavor, Consumer Orientation, Sales Channel and region. Based on Product Type, the market is segmented into Fluoride and Fluoride-free. Based on Flavor, the market is segmented into Mint, Charcoal and Other Flavors. Based on Consumer Orientation, the market is segmented into Adults and Children. Based on Sales Channel, the market is segmented into Supermarkets/Hypermarkets, Multi-Brand Stores, Convenience Stores, Online Retailers, Wholesalers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothpaste Tablet Market

The global toothpaste tablet market is poised for significant growth, primarily driven by heightened awareness regarding oral hygiene among consumers. As individuals become more conscious of their dental health, there is a growing demand for innovative and effective oral care products. This shift in consumer behavior is prompting a search for convenient alternatives to traditional toothpaste, such as toothpaste tablets, which offer both practicality and efficiency. As people prioritize maintaining optimal oral hygiene, the adoption of these eco-friendly and travel-friendly dental solutions is expected to increase, further propelling growth in the market for toothpaste tablets worldwide.

Restraints in the Global Toothpaste Tablet Market

The growth of the Global Toothpaste Tablet market may face challenges due to limited consumer awareness regarding toothpaste tablets as an effective alternative to conventional toothpaste. Although there is rising consciousness surrounding oral hygiene, a significant portion of the population remains uninformed about the existence and benefits of toothpaste tablets. This lack of awareness may hinder potential market expansion, as consumers tend to prefer familiar products. Consequently, the absence of widespread accessibility and education regarding toothpaste tablets can impede their adoption, thereby restraining the overall growth potential of this innovative oral care solution in the global marketplace.

Market Trends of the Global Toothpaste Tablet Market

The Global Toothpaste Tablet market is witnessing robust growth, driven by a rising consumer awareness regarding sustainability and the environmental ramifications of traditional oral care products. As individuals increasingly seek eco-friendly alternatives, toothpaste tablets are emerging as a viable solution; they sidestep plastic packaging, thereby minimizing waste and carbon footprints. This trend is bolstered by the demand for convenience, with tablets offering portability and precise dosing. Moreover, innovations in flavor and formula are attracting a broader consumer base, including eco-conscious millennials and Gen Z, further propelling the market's expansion. Overall, the shift towards environmentally responsible products is redefining the oral care landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Toothpaste Tablet Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fluoride
• Fluoride-free

Global Toothpaste Tablet Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Mint
• Charcoal
• Other Flavors

Global Toothpaste Tablet Market Size by Consumer Orientation & CAGR (2025-2032)

• Market Overview
• Adults
• Children

Global Toothpaste Tablet Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Multi-Brand Stores
• Convenience Stores
• Online Retailers
• Wholesalers
• Others

Global Toothpaste Tablet Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentsply Sirona Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations