市场调查报告书
商品编码
1388958
全球男士盥洗用品市场:按类别、价格范围、分销管道和地区划分的评估、机会和预测(2016-2030)Global Male Toiletries Market Assessment, By Category, By Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
预计2022年全球男士洗护用品市场规模为276亿美元,预计2023年至2030年复合年增长率为4.1%,到2030年将达到380.6亿美元。 受都市型男的出现以及名人和影响力人士日益增长的影响力的影响,人们对传统男性气质的看法不断变化,正在推动态度的转变。 结果,男性在美容产品上花费更多的钱。 此外,男士沙龙的增加正在推动全球对男士化妆品的需求。 此外,一些行业参与者正在透过将基于尖端技术的独特功能融入剃刀和剃刀等电气产品中来创造全新的产品。 从基本餐具到身体美容器和电动刮鬍刀,其产品线不断扩大并加速市场成长。 领先的公司投资于行销策略,并在 Facebook、Instagram 和 Twitter 等社群媒体平台上推广其产品。 随着对天然和有机产品的需求增加,男士美容产品市场的新进者不断增加。
近年来,世界各地的男士美容产品已从传统的剃鬚领域转向更广泛的个人护理领域。 例如,改变消费者对修剪整齐的鬍鬚而不是干净的刮鬍的偏好正在改变刮鬍习惯。 这些口味的变化导致鬍鬚蜡、鬍鬚调理剂和鬍鬚霜的销售增加。 因此,市场进入者正在考虑消费者的需求并相应地设计产品。 例如,2021年10月,吉列(宝洁公司旗下品牌)推出了一款名为Gillette Lab(附去角质棒)的新产品。 这款新型刮鬍刀声称可以在刀片穿过之前清除污垢和碎屑,从而为刮鬍皮肤做好准备,使其使用起来像洗脸一样简单快捷。 透过在手把中加入去角质棒也能达到相同的效果。
本报告分析了全球男士洗漱用品市场,提供了产品概述、市场基本结构、整体市场规模趋势展望、按细分市场和地区划分的详细趋势以及行业背景资讯调查主要影响因素、主要企业概况、市占率等。
为涵盖的所有地区/国家提供每个细分市场的资讯。
上面列出的公司并非按市场份额排序,并且可能会根据研究工作中获得的资讯进行更改。
Global male toiletries market size was estimated at USD 27.6 billion in 2022 and is projected to reach USD 38.06 billion by 2030, growing at a CAGR of 4.1% from 2023 to 2030. The evolving perceptions of traditional masculinity, influenced by the emergence of the metrosexual man and the growing impact of celebrities and influencers, have led to a shift in attitudes. Consequently, men are increasingly investing more money in grooming products. Additionally, the rise in men's salons is driving up demand for male toiletries on a global scale. In addition, some industry players are creating brand-new electrical products like shavers and razors by incorporating distinctive performance qualities based on cutting-edge technology. From basic blades to body groomers and electric shavers, their product line has expanded, helping to accelerate market growth. Leading companies are investing in marketing initiatives and promoting their goods on social media platforms like Facebook, Instagram, and Twitter. The market for men's grooming products is seeing the entry of new players as well, as demand for natural and organic products rises.
The traditional emphasis on shaving has given way to a broader perspective on personal care in men's grooming products around the world in recent years. For example, shifts in consumer preferences toward a well-groomed beard as opposed to a clean-shaven look are altering shaving habits. This change in preference is subsequently contributing to increased sales of beard wax, beard fixers, and shaving creams. As a result, market participants are taking consumers' needs into account and designing products accordingly. For instance, in October 2021, a new product, GilletteLabs with Exfoliating Bar, was introduced by Gillette- a brand by The Procter & Gamble Company. This new razor claimed to prepare the skin for a close shave by removing dirt and debris before the blades passed, and it was as simple and quick to use as washing the face. The same was done by incorporating an exfoliating bar into the handle .
Demand for natural, clean-label, and organic products has grown in the market for male toiletries products as a result of growing consumer awareness of the adverse effects of some chemical compounds commonly used in grooming products, such as shaving creams. Increasingly, a significant portion of men favour chemical-free natural grooming products. There has been an increase in demand for grooming products that are safe, all-natural, organic, and free of animal testing in recent years. In July 2021 , JASON, a brand of the Hain Celestial Group (a top manufacturer of natural and organic products), released a men's line with three collections: Refreshing (for all skin and hair types), Calming (for sensitive skin and dandruff) and Hydrating (for dry skin and hair). Body wash, 2-in-1 shampoo and conditioner, deodorant, facial moisturiser, and after-shave balm were all included in each set. The premiumization of organic men's grooming products has led to their high price, which has raised the significance of clean-label substances. Market participants are actively promoting their products through various means.
Governments worldwide typically have regulatory bodies responsible for overseeing the safety, labelling, and marketing of cosmetic products, including toiletries. Authorities may regulate certain ingredients used in toiletries to protect consumer health. For example, they may prohibit or restrict the use of certain chemicals known to be harmful or require manufacturers to disclose the ingredients on product labels. Manufacturers of male toiletries must comply with these regulations to provide accurate information to consumers and prevent false or misleading claims. Various international organizations, such as the International Cooperation on Cosmetics Regulation (ICCR), work towards harmonizing regulations and standards related to cosmetics. Harmonization efforts aim to facilitate international trade while ensuring consumer safety.
Asia-Pacific is one of the largest and fastest-growing markets for male toiletries. Male consumers across the region are spending more money than ever to feel and look amazing, boost their self-confidence, and play around with their sense of identity. Several factors contribute to this region's significant presence in the male toiletries market. Exposure to western lifestyles and media has influenced men's grooming habits in the region. Men are increasingly adopting grooming practices and seeking male-specific toiletries, propelling the market growth. For instance, BTS, a South Korean boy band, has endorsed Korean skin care and cosmetics brands and has launched pop-up shops that fuse music, fashion, and lifestyle in places like Bangkok, Singapore, and Taipei. The BTS boys have incredible influencer appeal in Asia. The convenience of online shopping, along with competitive pricing and product variety, has contributed to the expansion of the market. The online male market is accepting new male-centric brands and focused brand extensions while combining skin, body, and hair care goods with perfumes and grooming equipment. Many international brands have recognized the potential in the Asia-Pacific market and have tailored their product offerings to suit the preferences and specific needs of Asian men. Targeting metrosexual males who are willing to invest more in their personal branding, advertising campaigns are also breaking taboos. Furthermore, the market for skin-friendly shaving creams, genderless face care products, hair dyes, tonics, and scents is poised for expansion.
The male toiletries market is significantly influenced by shifting societal norms and attitudes, highlighting the pivotal role these changes play in shaping various aspects of our lives. Traditionally, grooming and personal care were often associated with femininity. However, in recent years, there has been a broader acceptance of men engaging in grooming practices as a means of self-care and self-expression. This cultural shift has opened up opportunities for the male toiletries market to cater to a growing demand from men. Society's increased focus on health and wellness has extended to male grooming. There is a growing awareness among men regarding the significance of tending to their physical appearance and overall well-being. The increasing emphasis on diversity and inclusion has led to a greater acknowledgment of different beauty standards and preferences. The male toiletries market has responded by offering a wider range of products that cater to diverse skin types, hair textures, and personal preferences. This inclusivity has attracted a more diverse consumer base and contributed to market growth. Companies and brands are competing to manufacture unique and inclusive products in the male toiletries segment focusing on men's well-being and their grooming. In April 2022 , Nivea Men, a brand of Beiersdorf AG, introduced a skin-care moisturiser made from recycled carbon dioxide. The carbon capture and utilisation (CCU) technique produced the final product. The climate care moisturiser gives a revitalising moisture boost and has a calming effect on the skin.
The COVID-19 pandemic had a notable impact on the male toiletries market. The market saw a rise in demand during the pandemic as men were able to take better care of themselves because they had taken a break from their routine. Consumer interest in personal care products made with natural ingredients rose because of the pandemic. Product purchases were significantly influenced by the increased demand to maintain cleanliness and sanitation at production facilities as well as the increased need to source clean materials for personal care products. Prior to the pandemic's onset, consumers were already avoiding personal care items that contained artificial substances and preservatives due to the danger of acquiring an infection.
Men focused more on essential personal care products, such as skincare essentials, hair care basics, and hygiene products, while discretionary items like luxury fragrances saw a decline in demand. As vaccination efforts progress and restrictions are gradually lifted, the male toiletries market is expected to recover. The resumption of social activities, office work, and events may lead to increased demand for grooming and fragrance products.
The market is highly competitive, characterized by a multitude of small- and medium-sized companies, regional competitors, and prominent multinational brands like Beiersdorf AG, The Procter & Gamble Company, L'Oreal S.A., and Shiseido Co., Ltd. Regional and international players are concentrating on using organic components due to the rise in demand for natural and organic products. The primary strategies used by the top players in the market are new product innovations and expansions. Acquisitions and mergers are accelerating market expansion. For instance , in December 2021, L'Oreal S.A. declared signing a deal to purchase California-based American skincare brand, Youth to the People.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.