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市场调查报告书
商品编码
1389880
全球电子货架标籤市场评估:依产品类型、萤幕尺寸、商店类型、地区、机会、预测(2016-2030)Electronic Shelf Label Market Assessment, By Product Type, By Screen Size, By Store Type, By Region, Opportunities and Forecast, 2016-2030F |
全球电子货架标籤市场近年来呈现显着成长,预计未来将保持强劲的扩张速度。 预计2022年营收约12.8亿美元,到2030年将达到32.6亿美元,2023年至2030年复合年增长率为12.4%的健康成长。
由于对有效定价和库存管理解决方案的需求不断增长,市场正在迅速扩大。 ESL 的采用是由传统零售商努力改善其店内体验以应对电子商务的成长所推动的。 从那时起,越来越多的公司采用了 ESL 技术,因为它透过减少纸张浪费和提高营运效率带来了经济效益。
电子货架标籤的使用显着减少了纸张浪费并改善了店内购物体验。 传统的纸质价格标籤需要不断更换,导致纸张浪费和营运成本。 另一方面,ESL 是数位化的,可以即时更新价格,无需列印价格标籤并减少对环境的影响。 ESL 可以显示价格、产品资讯、客户评论和可用性,从而改善购物体验并提高客户参与度。 ESL 带来的效率提升和成本节约对零售商越来越有吸引力,推动了市场成长。 面对经济不确定性,企业正在寻求解决劳动力短缺和营运挑战的解决方案。
ESL的适应性和即时更新能力是市场拓展的关键因素。 在不断变化的零售环境中,快速改变价格和促销的能力是游戏规则的改变者。 ESL 使零售商能够快速回应市场变化、推出促销活动并进行动态定价变化以保持竞争力。 其结果是提高了管理能力并提高了客户参与度和满意度。 由于 ESL 能够有效地提供即时更新,因此其使用量正在不断增长,并已成为零售商在快速变化的市场中寻求成功的重要工具。
电子货架标籤市场的兴起被认为是由劳力密集产业(尤其是零售业)的劳动力短缺所推动的。 ESL 是一种有吸引力的方式,即使在人力短缺的情况下也能保持营运顺利进行。 ESL 技术使公司能够以更少的员工来设定价格和管理库存,从而缓解劳动力有限带来的挑战。 ESL 减少了手动价格调整的需要,并使员工能够专注于更多以客户为中心的任务。 随着公司寻找提高效率和应对劳动力萎缩的方法,对 ESL 的需求持续成长。 因此,ESL 已成为零售业不可或缺的一部分,并正在推动市场成长。
大卖场处于电子货架标籤市场的前沿。 凭藉庞大的产品库存和频繁的价格调整,ESL为大卖场提供了动态的解决方案,使他们能够快速更新价格和产品详细资讯。 ESL 的普及已成为其他零售领域的典范,随着公司认识到其简化营运和增强客户互动等好处,推动了电子货架标籤市场的成长。
欧洲零售商广泛采用ESL技术并将其融入商店营运和网路管理,使欧洲成为电子货架标籤市场的领导者。 Ahold Delhaize、Auchan 等知名零售巨头已成功实施 ESL。 该地区严格的环境法规鼓励使用 ESL,因为它可以减少纸张浪费并支持永续发展目标。 此外,欧洲对营运效率和客户满意度的重视刺激了ESL的创新,使其成为零售商的最佳选择。 这些力量共同引领欧洲电子货架标籤市场的发展和技术进步。
世界各地的政府措施正在对市场产生重大影响。 这些计划旨在透过简化监管合规性、降低营运成本和促进创新来帮助企业。 例如,英国政府最近决定延长采用英国合格评定(UKCA)标誌的最后期限,这与全球监管灵活性的整体趋势是一致的。 这表明政府致力于维持有利的商业环境,并为 ESL 生产商和零售商留出时间适应新的产品安全法规。 这些政府措施透过减轻监管负担和提高营运效率来鼓励市场扩张和全球创新。
本报告研究和分析了全球电子货架标籤市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global electronic shelf label market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 1.28 billion in 2022, the market is forecasted to reach a value of USD 3.26 billion by 2030, displaying a robust CAGR of 12.4% from 2023 to 2030.
Electronic Shelf Labels are a bonus for competitive retail. Utilizing energy-efficient e-paper displays, they offer lasting readability, real-time pricing updates, and enhanced inventory management. ESL reduces operational costs, minimizes waste, and empowers data-driven marketing strategies, ultimately boosting competitiveness in the retail industry.
The market for electronic shelf labels is expanding quickly due to the rising need for effective pricing and inventory control solutions. ESL adoption is being fueled by traditional merchants' efforts to improve in-store experiences in response to the growth of e-commerce. Subsequently, the financial benefits seen from less paper waste and improved operational efficiency are encouraging more companies to adopt ESL technology.
The use of Electronic Shelf Labels significantly reduces paper wastage and enhances the in-store shopping experience. Traditional paper price tags require constant replacement, contributing to paper waste and operational costs. In contrast, ESLs are digital and allow for real-time price updates, eliminating the need for printed tags which reduce environmental impact. The enhanced shopping experience comes from ESLs' ability to display prices, product information, customer reviews, and stock availability, improving the customer engagement. ESL's efficiency gains and cost savings are increasingly appealing to retailers, driving the electronic shelf label market's growth, as businesses seek solutions to address labor shortages and operational challenges in the face of economic uncertainties.
For instance, in April 2023, E Ink unveiled E Ink Spectra 6, a colored ePaper for in-store signage and advertising. It can improve marketing effectiveness and give exceptional color quality.
ESL's adaptability and real-time updating capabilities are crucial factors in the electronic shelf label market's expansion. The capacity to quickly modify prices and promotional content is a game-changer in a retail environment that is always evolving. ESLs allow retailers to maintain competitiveness by reacting quickly to market changes, initiating promotions, and changing to dynamic pricing schemes. Their operational ability has improved, and client engagement and satisfaction have increased as a result. Since ESLs are effective in real-time updates, their use has grown, making them a crucial tool for retailers wanting to succeed in a market that is changing quickly.
For example, in September 2023, SES-imagotag and HowGood collaborated to offer consumers clear, sustainability data on electronic displays in stores, enabling informed and conscious product choices, with global availability in the fall .
The rise of the electronic shelf label market appears to be fueled by labor shortages in labor-intensive industries, particularly retail. ESLs are an enticing way to keep operations running smoothly despite low staffing levels. With ESL technology, businesses can control pricing and inventory with fewer staff members, easing the difficulties brought by a limited labor pool. ESLs lessen the need for manual pricing adjustments, freeing up staff members for more customer-focused jobs. The need for ESLs keep increasing as companies look for ways to increase efficiency and adjust to a shrinking worker pool. It has made ESLs a crucial part of the retail scene and driven market growth.
For example, in August 2023, two technological platforms, 40ESF3 AutoPro175 and 130BCDLite Gen2 ATV125, were introduced by GlobalFoundries to satisfy the needs of connected, electrified, and autonomous automobiles. These developments make it possible to create power-efficient and temperature-tolerant automobile systems .
Hypermarkets are at the forefront of the electronic shelf label market, primarily because of their vast retail operations and the urgent demand for enhanced efficiency. With extensive product inventories and frequent price adjustments, ESLs offer a dynamic solution, enabling hypermarkets to promptly update prices and product details, thereby improving both customer satisfaction and operational efficiency. Their widespread adoption serves as an example for other retail segments, propelling the growth of the electronic shelf label market as companies recognize the advantages of streamlined operations and enriched customer interactions.
For instance, in July 2023, SOLUM Europe presented Newton X, a series of digital price tags developed for fashion retail, at PREMIUM & SEEK trade fairs in Berlin. The SEG team displayed several models while showcasing their adaptability .
European retailers have widely implemented ESL technology, integrating it into their shop operations and network administration, making Europe a market leader in the electronic shelf label market. Famous retail giants like Ahold Delhaize and Auchan have successfully implemented ESLs. The region's strict environmental rules have promoted ESL usage since they reduce paper waste and support sustainability objectives. Furthermore, Europe's emphasis on operational effectiveness and customer satisfaction has fueled ESL innovation and made it a top choice for retailers. The development and technical advancement of the electronic shelf label market are being led by Europe due to these forces working together.
For instance, in September 2023, Lapeyre and SES-imagotag executed the VUSION IoT Cloud platform & electronic shelf labels throughout 132 stores in France to improve pricing automation, customer information, and overall, in-store efficiency.
Global government initiatives significantly affect the market for Electronic Shelf Labels. By easing regulatory compliance, lowering operational costs, and promoting technology innovation, these programs seek to assist businesses. For instance, the recent decision by the United Kingdom government to extend the date for adopting the UK Conformity Assessed (UKCA) marking is consistent with the general trend of regulatory flexibility worldwide. It demonstrates the government's commitment to maintain a favorable business climate and give ESL producers and retailers more time to adjust to new product safety regulations. By easing regulatory burdens and increasing operational efficiency, these government initiatives are encouraging electronic shelf label market expansion and innovation on a global scale.
For example, in September 2023, SES-imagotag teamed up with a leading furniture retailer, installing the VUSION IoT Cloud platform and smart electronic shelf labels in 110 stores throughout six European countries, advancing digital transformation and sustainability .
The COVID-19 pandemic significantly accelerated the retail sector's adoption of electronic shelf labels. Due to its effectiveness in real-time pricing adjustments and improved customer experiences, ESLs were progressively gaining popularity before the pandemic. However, ESL became crucial in the post-COVID-19 environment. Retailers streamlined operations using ESLs in response to labor shortages and health issues, enabling frictionless shopping experiences and swift pricing modifications to deal with market uncertainty. This quick adoption demonstrated the adaptability of ESLs and their crucial role in adjusting to changing retail conditions, which eventually fueled the expansion of the electronic shelf label market as retailers realized their worth in strengthening operational resilience.
The global electronic shelf label market is marked by intense competition, with major players including E INK HOLDINGS INC, LG Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., and Pricer AB. The competitive environment fuels innovation and propels market growth. The market outlook is optimistic, driven by the growing ESL adoption in retail and other sectors. ESLs are gaining prominence for their role in real-time pricing, inventory management, and sustainability efforts. With a global expansion, ESLs are expected to transform further, offering increased customization, integration with the Internet of Things, and augmented reality features, reshaping industries, and fostering more efficient and customer-centric business practices.
In July 2023, convenience stores, grocery retail, and home renovation contracts helped SES-imagotag to continue its growth in United States. One of the biggest United States chains of convenience stores installed the VUSION IoT Cloud platform across more than 800 stores.
In May 2023, SES-imagotag is improving its infrastructure-less (infraless) solution by integrating with wireless technology partners like Huawei and Extreme Networks, which will make it simpler for merchants to use its VUSION platform .
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.