市场调查报告书
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1394587
全球髮型设计工具市场评估:按类型、机制、价格范围、最终用户、分销管道、地区、机会、预测(2016-2030)Hair Styling Tools Market Assessment, By Type, By Mechanism, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
全球美髮工具市场规模预计将从 2022 年的 120 亿美元增至 2030 年的 177.4 亿美元,2023-2030 年预测期间复合年增长率为 5.01%。
由于几个持续的趋势,市场正在显示出显着的成长。 人们越来越注重自己的外表,在髮型设计和美容产品上的支出激增。 在大流行期间,随着人们寻求在数位会议和聚会中看起来有吸引力,对工具的需求已成为人们关注的焦点。 该市场主要由千禧世代和 Z 世代推动,他们希望保持整洁并拥有沙龙品质的外观。 他们不仅注重脸部护理,也注重自我照护。 始终保持上镜的衝动也是市场驱动因素之一。 人们花更多的钱购买能让他们以更少的努力实现自己想要的髮型的产品。
该行业的公司不断开发独特的新产品来满足客户的需求。 便携式吹风机和其他无线工具正在席捲市场。 多年来,易用性、便携性、重量轻和多功能性等特点在个人和专业美髮沙龙中越来越受到重视,使市场增长了一倍。
整体而言,由于多种因素,全球美髮工具市场呈现显着成长。 製造商不断推出创新、无忧的产品,为竞争对手创造了激烈的竞争。
有几个因素导致对环保和永续产品的需求不断增长。 买家越来越意识到他们的购买对环境有何影响。 这种不断加深的认识正在推动人们对永续生产和包装产品的偏好。 此外,买家越来越希望尽自己的一份力量来保护环境,从而导致对环保产品的兴趣增加。 消费者希望在永续解决方案上花费更多,这促使商店和企业提供更广泛的环保产品。 因此,许多消费族群越来越倾向采用环保的做法和产品,反映出绿色消费的更大趋势。 2022 年 4 月,Symrise 在巴黎化妆品贸易展上推出了永续热防护成分 SymHair Thermo。 本产品含有高浓度的糖、透明质酸和多醣,可形成一层保护头髮纤维免受热损伤。
市场的主要驱动力之一是男性和女性对健康、卫生和美容的兴趣日益浓厚。 人们越来越了解彻底的髮型设计的重要性、新的时尚趋势以及社群媒体对美丽外表的影响,预计将进一步推动市场成长。
髮型设计工具是根据沙龙专业人士和个人的意见开发的,製造商正在加速新产品的开发。 随着 DIY 髮型教学、培训影片和社群媒体影响者(尤其是千禧世代)的兴起,该市场中公司的成长前景正在上升。
亚太地区的人们非常重视头髮的品质和质地。 这是因为头髮的品质和质地被认为反映了整个身体的健康状况,是凸显一个人吸引力的特征。 当地时尚业的成长、个人护理支出的增加以及可支配收入的增加正在促进美髮产品市场的扩大。 日本和中国仍然是亚太地区最大的美髮产品市场,专注于产品创新和行销工作。 市场竞争激烈,区域和跨国品牌都瞄准高品质和高性能的产品。 该地区个人美容支出的增加对全球市场的成长做出了重大贡献。
本报告研究和分析了全球美髮工具市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global hair styling tools market size was valued at USD 12 billion in 2022, expected to reach USD 17.74 billion in 2030, with a CAGR of 5.01% for the forecast period between 2023 and 2030.
The market has shown significant growth, characterized by several ongoing trends. People are becoming increasingly conscious of their looks, resulting in a surge in expenditure on hair styling and hair grooming products. Even during the pandemic, there was a focus on the need for the tools as people wanted to look attractive during digital meetings and sessions. This market is majorly being driven by the millennials and Gen-Z, who are always inclined towards looking groomed and pleasing and attaining the salon-like look. They focus on self-care, which goes beyond facial care. The urge to always look picture-ready is also one of the market drivers. People spend a lot on products that give them their desired hairstyle with less effort.
Companies in this industry are continuously working towards developing new, unique products to meet customers' demands. Portable hair dryers and other wireless tools have taken the market by storm. Features like user-friendliness, portability, lighter weight, and multiple uses have gained significance among individuals as well as professional hair care salons over a period of time, multiplying the market's growth.
Overall, global hair styling tools market is showing significant growth driven by multiple factors. Manufacturers are coming up with great innovative hassle-free products posing a tough competition for the competitors.
Multiple factors contribute to the growing demand for eco-friendly and sustainable products. Buyers have become more aware of how their purchases affect the environment. A preference for products manufactured and packaged sustainably has grown because of this increased understanding. Furthermore, buyers want to do their part to protect the environment, which has raised interest in environmentally friendly products. Shops and businesses are encouraged to offer a greater variety of eco-friendly items due to consumers desire to spend more for sustainable solutions. Because of this, there is a noticeable tendency in many consumer segments towards adopting eco-friendly practises and products, which reflects a larger movement towards eco-friendly consumption. In April 2022, Symrise introduced SymHair Thermo, a sustainable heat-protecting component, during the in-cosmetics trade show in Paris. The product has a significant concentration of saccharides, hyaluronic acid, and polysaccharides which allows it to create a layer shielding the hair fiber from heat damage.
One of the major drivers of the market is the rise in health, hygiene and self-grooming concerns among both men and women. Increasing knowledge about the significance of complete hair styling, new fashion trends, and social media's impact on aesthetic looks and appearances are anticipated to further the market growth. In May 2023, Dyson Limited launched a wet-to-straight styler, Airstrait, which claimed to reduce the hairdryer and straightener routine damage. The tool has two arms with incredibly focused, high-velocity airflow that helps gripping and directing the hair in the downward direction, making them dry and set into a perfect straight style. The machine has two speeds and three heat modes with 140-degrees being the highest one.
Development of hair styling tools based on the opinions of salon professionals as well as individuals encourage manufacturers to create new products, which in turn accelerates market expansion. With the increase in DIY hair style tutorials, training videos, and social media influencers, particularly among millennials, the growth prospects for the market's players are showing an upward trend. In August 2023, Koninklijke Philips N.V. expanded its product portfolio by launching a Hair Straightening Brush targeting mainly Gen-Z and the millennials. The product can be bought on the official Philips website as well as other e-commerce sites. In another instance, in February 2023, a US-based company, The Richualist, introduced The Mint as their flagship product. The Mint was a tool which was for styling and maintaining textured hair. It came with a special styling pod that the user could fill with his favourite textured hair care product. After the pod was full, the gadget gently warmed it up. This allowed the product to be distributed evenly before detangling and styling, which saved consumers an average of 50% of the time they would have spent on their hair.
Individuals in the Asia Pacific highly value their hair quality and texture, considering it reflects their general physical well-being and a distinguishing characteristic of attractiveness. The region's growing fashion industry, increasing personal care spending, and rising disposable income have contributed to the expansion of the hair styling products market. Japan and China remain the largest markets for hair styling products in Asia Pacific, with a focus on product innovation and marketing activities. The market is highly competitive, with both regional as well as multinational brands targeting quality and high-performance products. The increasing spending on personal grooming in the region has significantly contributed to the growth in the global market. In January 2023, TYMO Beauty, a personal and beauty care company that makes products to give naturally glamorous looks with a variety of options, was introduced to the Indian market. It combined sophisticated design, manufacturing, and quick shipment, and the product line included hot air brushes, hair curlers, hair straighteners, and high-speed hair dryers.
The pandemic had a mixed impact on the global hair styling tools market. On one hand, it showed downfalls; adopting the right marketing and distribution strategies fuelled the market growth, too. The market experienced some obstacles as the spas and salons were shut leading to a decline in sales of the products. However, as the restrictions began to lift and the operations resumed taking all the necessary precautions, a gradual increase in the demand for hair styling products was noticed. The popularity of compact, portable, and travel-sized hair styling tools increased. The players adapted to the market changes quite quickly and the same could be noticed in the sales patterns of these players.
Global hair styling tools market is highly competitive and is characterized by key players such as Koninklijke Philips N.V., Dyson Limited, WAHL Clipper Corporation, and Panasonic Corporation. These industry leaders continuously produce innovative products to cater to evolving consumer preferences. They offer various types and sizes of products to emphasize convenience, product quality, ease of use, and lesser damage to hair. Moreover, they invest in marketing, endorsements by celebrities and influencers, and expanding their distribution channels to reach a global audience. As beauty standards keep evolving, these companies keep adapting their product lines to offer innovative and new-technology products. The outlook for these key players remains positive as they stay attuned to market trends and consumer demands. In August 2022, Shark Beauty, under the umbrella of JS Global Lifestyle Company Limited, expanded its hair care category line with the launch of Shark FlexStyle Air Styling & Drying System, which was a multi-styling tool for all types of hair.
In July 2021, a global leader in health technology, Phillips, launched a premium range of hair styling tools in India including hair straightener 7000 series, and UV protector dryer.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.