市场调查报告书
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全球虚拟镜像市场评估:按组件、按部署、按应用、按技术、按最终用户、按地区、机会、预测(2017-2031)Virtual Mirror Market Assessment, By Component, By Deployment, By Application, By Technology, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球虚拟镜像市场规模预计到2023年将达到63.7亿美元,到2031年将达到277.6亿美元,2024-2031年预测期间复合年增长率为20.2%。
虚拟镜子为整个行业带来了许多好处,包括透过虚拟试穿服装、配件和化妆品来改善客户体验。虚拟镜子减少了对实体库存的需求,从而节省了成本并减少了环境足迹。市场成长驱动因素包括快速采用率、技术进步、对个人化购物体验日益增长的需求以及零售商对 AR 技术的整合。
由于多种因素,虚拟镜像技术的进步正在迅速发生。这包括扩增实境和电脑视觉技术的持续改进、硬体的小型化、设备处理能力的增强以及与电子商务平台的更好整合。此外,消费者对沉浸式和互动式购物体验的需求正在推动公司创新,使虚拟镜子对于希望在数位零售领域保持竞争力的公司来说成为有吸引力的投资。
人工智慧正在推动虚拟镜子市场呈指数级成长。这些先进的镜子使用人工智慧演算法为顾客模拟虚拟试穿体验,为零售和美容行业提供支援。虚拟镜子让消费者以虚拟方式视觉化服装和化妆品等产品,从而提高客户参与度和销售额。这项技术将彻底改变购物体验,使其更加身临其境和便捷,同时为企业蓬勃发展提供新的机会。
虚拟试衣间的采用正在推动虚拟镜子市场的扩张。使用 AR 和 AI 等技术的虚拟镜子正在彻底改变零售业。虚拟试衣间让顾客可以虚拟试穿衣服和配件,改善线上购物体验并减少实际试穿的需要。这项创新提高了客户参与度,推动了销售,并已成为不断发展的零售格局的重要组成部分,使其成为电子商务和传统实体店的宝贵工具。
汽车领域先进的后置摄影机系统正在利用市场机会推动虚拟后视镜市场的成长。这些创新系统以数位显示器取代了传统镜子,提高了安全性和功能性,并且越来越受到消费者的欢迎。随着汽车产业持续快速成长,虚拟后视镜市场的需求也大幅成长,製造商和供应商不断开发尖端解决方案来满足市场不断变化的需求。
由于其坚实的技术基础设施、高水准的消费者技术采用率和强大的零售业,北美已成为虚拟镜子的市场领导者。该地区是 AR 和 VR 技术的早期采用者,推动了虚拟镜子以及充满活力的电子商务生态系统的快速成长。此外,疫情的影响加速了对非接触式和沈浸式购物体验的需求,使虚拟镜子成为该地区零售格局的重要组成部分。所有这些因素使北美地区处于市场的前沿,并且预计将继续如此。
政府在虚拟镜像市场的努力对于培育可持续和有弹性的电力基础设施至关重要。这些可以提高能源效率、电网可靠性和环境永续性。这些措施包括节能变压器法规、电网现代化激励措施以及支援变压器技术升级的研发。此外,政府政策对于满足不断增长的电力需求、减少电力损失以及减轻发电和配电对环境的影响至关重要。
本报告研究和分析了全球虚拟镜像市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global virtual mirror market size was valued at USD 6.37 billion in 2023, which is expected to reach USD 27.76 billion in 2031, with a CAGR of 20.2% for the forecasted period between 2024 and 2031.
Virtual mirrors offer numerous benefits across industries, including enhancing the customer experience by enabling virtual try-ons of clothing, accessories, and makeup. They reduce the need for physical inventory, leading to cost savings and a reduced environmental footprint. The factors driving the growth of the virtual mirror market include rapid adoption rate, technological advancements, increased demand for personalized shopping experiences, and the integration of augmented reality technology by retailers.
Technological advancements in virtual mirrors are rapidly progressing due to several factors. These include continuous improvements in augmented reality and computer vision technologies, the miniaturization of hardware, increased processing power of devices, and better integration with e-commerce platforms. Additionally, consumer demand for immersive and interactive shopping experiences is pushing companies to innovate, making virtual mirrors an attractive investment for businesses seeking to stay competitive in the digital retail landscape.
For example, in April 2023, Snap announced that it is planning to introduce augmented reality (AR) mirrors for in-store shoppers to visualize clothing without trying it on physically. Moreover, the company revealed that these mirrors will debut in selected Nike stores across the United States later this year and in the Men's Wearhouse located in Paramus, New Jersey.
Artificial intelligence (AI) is driving the growth of the virtual mirrors market at an exponential rate. These advanced mirrors use AI algorithms to simulate virtual try-on experiences for customers, enhancing the retail and beauty sectors. By allowing consumers to virtually visualize products like clothing or makeup, virtual mirrors boost customer engagement and sales. This technology is revolutionizing the shopping experience, making it more immersive and convenient while expanding new opportunities for businesses to thrive.
In February 2022, MySize introduced its interactive touch-screen mirror to cater to corporate customers, aiming to enhance the overall shopping experience in customer stores with a fresh omnichannel approach. Launched at the National Retail Federation 2022, Retail's Big Show, the FirstLook Smart Mirror empowers brands to offer customers a seamless shopping experience, bridging the gap between in-store and online shopping.
The adoption of virtual fitting rooms is driving the expansion of the virtual mirrors market. Virtual mirrors, powered by technologies such as augmented reality and artificial intelligence, are revolutionizing the retail industry. They enable customers to virtually try on clothing and accessories, enhancing the online shopping experience and reducing the need for physical fittings. The innovation is boosting customer engagement and driving sales, making it an integral component of the evolving retail landscape and a valuable tool for both e-commerce and traditional brick-and-mortar stores.
For example, in September 2022, Walmart introduced a virtual fitting tool that aids customers in visualizing how a shirt, dress, or other apparel item would appear on their body. The innovative solution is part of Walmart's ongoing utilization of technology from Zeekit, a startup it purchased last year.
Advanced rearview camera systems in the automotive sector are capitalizing on market opportunities, driving growth in the virtual mirror market. These innovative systems, replacing traditional mirrors with digital displays, offer improved safety and functionality, making them an increasingly popular choice among consumers. As the automotive industry continue to surge, the demand for the virtual mirror market is experiencing a huge uprise, with manufacturers and suppliers developing cutting-edge solutions to meet the evolving needs of the market.
For example, in June 2023, centered on performance and safety, Peugeot Sport and Gentex collaborated to introduce an advanced digital rearview mirror aimed at improving a driver's visibility and situational awareness during races. Moreover, this system utilizes a rear-facing camera to capture video, streaming it to an LCD display integrated into the mirror. This innovative technology offers drivers a broad and unobstructed view behind the vehicle, enhancing their overall racing experience.
North America has emerged as a leader in the virtual mirror market due to robust technology infrastructure, a high level of consumer tech adoption, and a strong retail industry. The region's early adoption of AR and VR technologies, coupled with a dynamic e-commerce ecosystem, has driven the rapid growth of virtual mirrors. Furthermore, the impact of the pandemic accelerated the demand for contactless and immersive shopping experiences, making virtual mirrors a crucial component of the retail landscape in this region. All these aforesaid factors have positioned North America at the forefront of the market and will remain in this position for years to come.
For example, in January 2023, Magna International, a company headquartered in Canada, introduced the ClearView solution for the Ram 2500 and 3500 Heavy Duty vehicles, which comprises an interior rear-view video mirror, exterior mirrors featuring integrated cameras, and a camera discreetly positioned on the central high mount stop lamp. All camera data undergoes processing via Magna's proprietary software within a centralized electronic control unit.
Government initiatives in the virtual mirror market are essential for fostering sustainable and resilient electrical infrastructure. They can promote energy efficiency, grid reliability, and environmental sustainability. Such measures often include regulations for energy-efficient transformers, incentives for grid modernization, and support for research and development for upgradations in transformer technologies. Moreover, government policies are crucial to meeting increasing electricity demand, reducing power losses, and mitigating the environmental impact of power generation and distribution.
For example, in 2021, the U.S. Green Building Council launched the Infrastructure Law's Grid Flexibility Program worth USD 3 billion. The grid flexibility program involves investment in smart grid innovations, like grid-interactive energy-efficient buildings. It presents an opening for utilities, private enterprises, municipal bodies, and other stakeholders to implement state-of-the-art building solutions, with federal grants covering as much as 50% of the expenses.
The COVID-19 pandemic has left a long-lasting impact on the virtual mirror market. Prior to the pandemic, virtual mirrors were steadily gaining popularity across industries, offering an immersive and interactive shopping experience. However, the arrival of COVID-19 abruptly accelerated their adoption. Retailers, seeking ways to provide safer and contactless shopping options, switched to virtual mirrors, which enabled customers to try on clothing, accessories, and makeup virtually. These mirrors acted as a bridge between online and in-store shopping, catering to changing consumer preferences. As the world transitions into a post-COVID era, the demand for virtual mirrors remains strong. Consumers now expect a seamless blend of convenience, personalization, and safety, driving sustained investment in AR and VR technologies, thereby ensuring the continued growth and relevance of virtual mirrors in the evolving retail landscape.
The virtual mirror sector is experiencing swift progress, with prominent firms such as Cisco Systems Inc., My Size Inc., Virtusize Co.Ltd., Textronics Design System Pvt. Ltd, Snap Inc., Fitnect Interactive, Zugara, Inc., Styku, Inc., AstraFit, and Metail Limited increasing their investments in smart meters and circuit breakers. Moreover, these companies are dedicating significant resources to enhance their market presence and profitability. They are proactively participating in collaborations, acquisitions, and partnerships, which are reshaping the industry's landscape and expediting overall market expansion.
For instance, in October 2023, Fittingbox acquired Ditto Technologies Inc., a virtual eyewear try-on technology provider. The acquisition is a part of the growing interest in virtual mirror technology for the fashion industry as virtual mirrors are becoming increasingly popular in major fashion brands and retailers, such as H&M, Ralph Lauren, Lacoste, Zara, and Burberry.
In October 2023, fashion tech company Zero10 formed a strategic collaboration with Ugg to introduce a pop-up AR mirror at the Ugg flagship store in New York City. The mirror allows users to experience visual effects inspired by the brand's products.
In April 2023, Snap Inc. announced its intention to introduce augmented-reality mirrors in selected US Nike stores and the Men's Wearhouse in Paramus, New Jersey. These mirrors would enable shoppers to virtually try on clothing without the need for any sort of physical fittings.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.