市场调查报告书
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1408051
全球起泡咖啡市场评估:依产品类型、风味类型、包装类型、通路、地区、机会、预测(2017-2031)Sparkling Coffee Market Assessment, By Product Type, By Flavor Type, By Packaging Type, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球气泡咖啡市场规模预计到2023年将达到6.216亿美元,到2031年将达到11.514亿美元,2024-2031年预测期间复合年增长率为8.01%。起泡咖啡是饮料产业的新概念,满足了消费者对清爽、方便的新咖啡概念不断变化的偏好。起泡咖啡以其泡腾的特色以及碳酸化与咖啡的融合,近年来发展势头强劲。全球起泡咖啡市场与消费者对独特和多样化饮料选择的需求不断变化相一致,尤其是在城市地区。在更广泛的市场动态中,这种饮料受到 Z 世代和千禧世代等年轻消费者的青睐。
该市场是由即饮饮料解决方案的便利性、独特的口味以及品牌和製造商积极的营销和分销策略所推动的。以前由知名品牌主导的新创公司和企业正在进入市场,为传统咖啡领域带来各种新口味和香气。随着消费者逐渐放弃碳酸软性饮料 (CSD) 并寻求更健康的选择,起泡咖啡正处于转型期。起泡咖啡作为饮料的兴起符合更广泛的健康和保健趋势,为市场成长提供了潜在的途径。随着消费者继续优先考虑更健康的选择,起泡咖啡的潜在好处,包括其低热量配方,使其成为有吸引力的选择。
软性饮料和苏打水等碳酸饮料长期以来在饮料行业中占据主导地位,因为它们方便且具有多种口味,可以满足不同口味并考虑到地区口味和偏好。为了应对口味并考虑到起泡咖啡的健康益处,品牌和製造商推出了多种口味的碳酸即饮咖啡。由于年轻咖啡饮用者不断变化的偏好和实验性质,各品牌不断尝试风味特征,以满足广泛的消费者偏好。流行的品种包括摩卡咖啡、香草咖啡、水果起泡咖啡以及独特的香料混合物。在全球起泡咖啡市场中,即饮型起泡咖啡产品的受欢迎程度和销售持续成长,这主要是由于消费者忙碌的生活方式和对便利饮料选择的需求。
在全球饮料产业中,由于健康意识的增强,各地区的消费者正逐渐远离碳酸饮料和能量饮料。CSD 的使用和消费与肥胖、蛀牙和糖尿病等健康问题的可能性增加有关。由于这些健康问题,受过教育的年轻消费者正在寻求起泡咖啡形式的替代饮料,这正在推动全球起泡咖啡市场的发展。由于其低热量配方和符合消费者健康趋势的天然成分,世界各地年轻人的咖啡消费量正在增加。
过去十年,电子商务在全球各地区和国家显着扩张。电子商务分销管道正在帮助全球起泡咖啡市场的各个品牌和製造商迎合居住在大都市和农村地区的广大客户并扩大其影响范围。电子商务不仅帮助我们增加了起泡咖啡的销量,还增加了我们的线上业务。除了电商管道外,许多品牌还采用直接面向消费者(D2C)的模式。电子商务为消费者提供了便利,让他们能够在舒适的家中或在办公室工作时购物,并在家门口购买饮料。电子商务和 D2C 模式使品牌能够更好地控制讯息传递、客户互动、销售、折扣、促销和产品供应。
本报告研究和分析了全球起泡咖啡市场,提供市场规模和预测、市场动态、主要参与者趋势和前景等。
Global sparkling coffee market size was valued at USD 621.6 million in 2023, expected to reach USD 1151.4 million in 2031, with a CAGR of 8.01% for the forecast period between 2024 and 2031. Sparkling coffee is a newer concept in the beverage industry catering to the evolving tastes and preferences of consumers seeking new refreshing and readily available coffee concepts. Sparkling coffee, characterized by its effervescence and fusion of carbonation with coffee, has witnessed significant traction in recent years. Global sparkling coffee market aligns with the changing consumer demand, especially in urban areas, for a unique and diverse range of beverage options. On the broader market dynamics, the beverage is preferred among younger consumers like Generation Z and millennials.
Global sparkling coffee market is driven by the convenience of ready-to-drink beverage solutions, unique taste and aggressive marketing and distribution strategies by brands and manufacturers. The market previously dominated by established brands has attracted new startups and business ventures to enter this market bringing in a variety of new tastes and flavours to the traditional coffee landscape. Sparkling coffee sits at the transitional phase where consumers are moving away from carbonated soft drinks (CSDs) and looking for healthier options. The rise of sparkling coffee as a beverage aligns with broader health and wellness trends, offering a potential avenue for market growth. As consumers continuously prioritize healthier alternatives, sparkling coffee, with its potential for lower-calorie formulations and other benefits, has positioned itself as an appealing option.
Carbonated drinks like soft drinks and sodas dominated the beverage industry for a long time due to their convenience and availability in a variety of flavors catering to different taste buds, considering the regional taste and preferences. In response to flavors and considering the health benefits of sparkling coffee, brands, and manufacturers have launched different flavors for their RTD coffee in carbonated form. Due to the evolving tastes and the experimental nature of the young population, who also prefer coffee, brands continuously experiment with flavor profiles to cater to a wide range of consumer tastes. Variations such as mocha, vanilla, fruit-infused sparkling coffee or unique spice blends gain popularity. Global sparkling coffee market continued growth in the popularity and sales of ready-to-drink sparkling coffee products, is majorly due to consumers' busy lifestyles and the demand for convenient beverage options.
In November 2022, Dark City Foundry, a boutique cold drip coffee maker, released a sparkling coffee variety in two flavours. These beverages are likewise dairy-free, low in sugar, and have a mildly effervescent taste. They include a double shot of coffee flavoured with yuzu and caramel.
In the global market of the beverage industry, it can be noted that consumers across the regions are moving away from carbonated soft drinks and energy drinks due to growing health consciousness. Usage and consumption of CSD's are associated with increased chances of health issues like obesity, tooth decay and diabetes. Due to these health issues, educated and young consumers are looking for alternate drinks in the form of sparkling coffee thus driving the global sparkling coffee market. Coffee consumption is increasing in younger demographics all over the globe because of its low-calorie formulation and natural ingredients to align with consumer wellness trends.
In 2023, it was estimated that soft drink consumption among teenagers in America dropped by 60% in the last 15 years. Americans have been abandoning sugary soft drinks in favor of healthier alternatives. People are turning away from high-priced, high-calorie beverages. Soda consumption has dropped to its lowest level since 2016, with many Americans opting for water, coffee and other healthier beverages instead of sugary, carbonated drinks.
Over the last decade, e-commerce has expanded significantly all over the globe across regions and countries. E-commerce distribution channel has aided various brands and manufacturers in the global sparkling coffee market to expand their reach and cater to a wider range of customers living in metropolitan areas and rural areas as well. E-commerce not only aids in generating sales of sparkling coffee but also helps in building an online presence. Apart from e-commerce channels, many brands have adopted direct-to-consumer (D2C) models as they allow sparkling coffee brands to reach a wider global audience without relying solely on traditional retail channels. E-commerce provides consumers with the convenience of shopping from the comfort of their homes or while working at their workplace and getting the beverage right at their doorstep. E-commerce and D2C models give brands more control over their messaging, customer interactions, offers, discounts, promotions and product offerings.
In December 2022, Wisconsin-based Siren Shrub Co. collaborated with award-winning Ruby Coffee Roasters to create a new coffee drink called Coffee Sparkling Shrub. The flavour is a blend of lemon juice and espresso, inspired by the Espresso Romano.
One reason and driver behind the growth of global sparkling coffee market is aggressive marketing and distribution strategies by brands. Manufacturers make sure that their products are available at as many locations as possible. Places include retail shops, supermarkets, cafes, restaurants and also on online platforms that make products accessible. The premiumization of coffee, with an emphasis on quality, unique flavours and premium and attractive packaging, have contributed to the growth of the sparkling coffee market. Consumers are willing to pay a premium for high-quality and sophisticated coffee experiences. Effective marketing and branding efforts by companies in the sparkling coffee market have played a crucial role in raising awareness and generating consumer interest. Creative campaigns and branding that highlight the distinct attributes of sparkling coffee contribute to global sparkling coffee market growth.
In May 2023, US-based Caribou Coffee, a premium coffeehouse and a Panera Brands subsidiary, introduced new beverages, Classic Espresso Tonic and a Cherry Peach Espresso Tonic. Both beverages use Fever-Tree Premium Tonic Water, which enhances the citrus overtones in Caribou's Cross Fox espresso to create a delightful, mildly carbonated, cocktail-like beverage experience.
Global sparkling coffee market was in the initial stages when the COVID-19 pandemic hit the global economy. COVID-19 pandemic had a significant impact on the global economy and its impact was felt across different industries including the global sparkling coffee market. Due to the COVID-19 pandemic control measures, like lockdown and movement restrictions, caused closures of commercial places like retail shops, grocery shops, restaurants, cafes and others which affected the sales and distribution channels of the global sparkling coffee market. Sparkling coffee is relatively costlier than other CSDs, in lower-income economies people restrict their spending on sparkling coffee consumption and use their money on necessities. However, once economies recovered, the market picked up pace again and the young generation found a new taste and inclination towards sparkling coffee due to its health benefits.
Global sparkling coffee market outlook is positive and competitive and dominated by some key market players but the growing size of the market has space for various regional and domestic brands. The global Sparkling coffee market is shaped by various factors like growing demand and awareness for the product and increased health consciousness across regions and sectors, coupled with the convenience of RTD beverages. The global sparkling coffee market is still in the development and initial stage shaped by evolving consumer tastes and preferences. In the forecast period, both developing markets, like Asia, Middle East, and the developed markets of North America and Europe will drive market growth. As the market continues to expand, many soft drink brands are looking forward to launching sparkling coffee of their own and new startups are expected to enter the market. In May 2023, Matchless Coffee Soda purchased the domain QuayCoffee.com as part of their approach to become a prominent coffee brand, which they will include in matchlesscoffeesoda.com. Quay Coffee, which was launched on June 22, 2012, now operates three coffee shops in Kansas City.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.