美国乳清蛋白市场评估：依产品类型、依应用、依价格范围、依最终用户、依分销管道、依地区、机会、预测（2017-2031）

美国乳清蛋白市场规模预计 2023 年为 10.6 亿美元，预计到 2031 年将达到 15.4 亿美元，2024-2031 年预测期间复合年增长率为 4.8%。乳清蛋白是在乳酪製作过程中从牛奶中获得的，由于其高品质的蛋白质含□□量和潜在的健康益处而广受欢迎。市场评估揭示了影响其成长的几个关键趋势和因素。

首先，消费者健康意识的提高是主要驱动因素。随着健身意识的增强，人们正在寻找方便有效的蛋白质来源来支持肌肉生长、体重管理和整体健康。这促使对乳清蛋白产品的需求激增，从粉末到乳清蛋白棒再到即饮奶昔。

此外，运动营养领域正在对市场产生重大影响。运动员、健美运动员和健身爱好者依靠乳清蛋白的快速吸收来帮助运动后恢復并促进瘦体重。因此，该市场正在见证专门为满足各种性能驱动需求而量身定制的特种配方的激增。

影响市场的另一个因素是创新。製造商专注于透过口味多样性、成分透明度和功能性添加剂（如益生菌、酵素和植物性选择）来实现产品的差异化。这些创新不仅迎合了传统乳製品消费者，也吸引了寻求替代蛋白质来源的消费者。

课题包括竞争加剧以及替代蛋白质来源的出现，例如植物蛋白，这对素食者和有环保意识的消费者有吸引力。有关标籤、品质标准和准确营养资讯的监管审核也正在影响市场状况。

人们对肥胖和体重管理的兴趣日益浓厚

随着肥胖率高以及人们对健康生活方式的日益关注，乳清蛋白正在成为应对这些课题的宝贵工具。根据《2023年世界人口评论》的数据，美国位居肥胖率最高的15个国家。在 3.39 亿总人口中，36.2% 的成年人肥胖。肥胖已成为该国的一个主要健康问题，促使许多人寻求有效的体重管理策略。当我们寻求可持续的方法来控制热量摄取和改善身体组成时，乳清蛋白的蛋白质含□□量、低碳水化合物和适度的热量使其成为一个有吸引力的选择。行销活动强调乳清蛋白在支持新陈代谢、肌肉维护和整体能量消耗方面的好处，引起了那些寻求积极生活方式改变的人们的共鸣。随着人们对身心健康的关注不断增长，美国乳清蛋白市场将继续成为该国对抗肥胖和促进更健康生活的巨大努力的关键组成部分。

RTD（即饮）趋势的增加推动乳清需求

RTD 的成长趋势是日本乳清蛋白市场扩张的驱动因素。对方便、便携的营养选择的需求正在推动即饮乳清蛋白饮料的流行。这些产品适合忙碌生活方式的人们，并在旅途中提供易于服用的优质蛋白质来源。 RTD 乳清蛋白饮料强调健身、健康和时间效率，在不牺牲便利性的情况下寻求最佳营养的消费者产生了共鸣。因此，对 RTD 选项的需求激增正在推动乳清蛋白市场的成长，促使製造商推出创新和多样化的 RTD 乳清蛋白产品，以满足不断变化的消费者偏好。 2022 年 9 月，全球最大的食品和饮料公司雀巢宣布进入使用不含动物成分的培养乳清生产 RTD 蛋白质饮料的进程。这项举措是该公司对精准发酵技术可能性的探索。计划于同年在美国进行试发射。

本报告研究和分析了美国乳清蛋白市场，提供市场规模和预测、市场动态以及主要参与者的现状和前景。

目录

第一章研究方法

第 2 章专案范围与定义

第 3 章 COVID-19 对美国乳清蛋白市场的影响

第 4 章执行摘要

第五章客户回馈

• 人口统计（年龄/群组分析 - 婴儿潮世代、X 世代、千禧世代、Z 世代、性别、收入 - 低收入、中等收入、高收入、地区、国籍等）
• 市场认知度与产品讯息
• 品牌知名度与忠诚度
• 购买决策时考虑的因素
• 购买目的（增强肌肉、体重管理等）
• 过敏原註意事项
• 材料采购
• 购买频率
• 购买介质
• 品牌大使和影响者行销在促进产品/品牌渗透方面的作用

第六章美国乳清蛋白市场展望（2017-2031）

• 市场规模与预测
  • 金额
  • 数量
• 依产品类型
  • 浓缩乳清蛋白
  • 分离乳清蛋白
  • 水解乳清蛋白
• 依用途
  • 运动营养
  • 营养补充品
  • 功能性食品
  • 婴儿配方奶粉
  • 麵包店/糖果店
  • 饮料
  • 其他
• 依价格范围
  • 高级版
  • 中音
  • 经济
• 依最终用户
  • 运动员/健美运动员
  • 注重健康的消费者
  • 老人
  • 儿童
  • 其他
• 依分销管道
  • 网路零售
  • 专卖店
  • 超商/大卖场
  • 便利商店
  • 药局/药房
  • 其他
• 依地区
  • 东北
  • 西南航空
  • 西方
  • 东南
  • 中西部
• 市占率：依公司划分（2023 年）

第 7 章市场地图（2023 年）

• 依产品类型
• 依用途
• 依价格范围
• 依最终用户
• 依分销管道
• 依地区

第八章宏观环境与产业结构

• 需求与供给分析
• 进出口分析
• 价值链分析
• PESTEL 分析
• 波特五力分析

第 9 章市场动态

• 生长促进因素
• 抑製成长的因素（问题、限制因素）

第十章主要公司状况

• 前 5 名市场领导者的竞争矩阵
• 前 5 位市场领导者的市场收入分析（2023 年）
• 併购/合资企业（如果适用）
• SWOT 分析（5 家市场公司）
• 专利分析（如果适用）

第11章价格分析

第 12 章案例研究

第十三章主要公司展望

• Glanbia plc
• Arla Foods Ingredients Group
• Fonterra Co-operative Group Limited
• Agropur Cooperative
• Royal FrieslandCampina N.V.
• Morinaga Milk Industry Co., Ltd.
• MEGGLE GmbH & Co. KG
• NOW Health Group, Inc.
• Woodbolt Distribution, LLC
• Podium Nutrition, LLC

第14章战略建议

第十五章关于我们公司，免责声明

The United States Whey Protein market is projected to witness a CAGR of 4.8% during the forecast period 2024-2031. It was estimated at USD 1.06 billion in 2023 and is expected to reach USD 1.54 billion in 2031. Whey protein, derived from milk during the cheese-making process, has gained immense popularity due to its high-quality protein content and potential health benefits. The market assessment reveals several key trends and factors shaping its growth.

Firstly, increasing health consciousness among consumers is a major driving force. As fitness awareness rises, individuals are seeking convenient and effective protein sources to support muscle growth, weight management, and overall well-being. This has led to a surge in demand for whey protein products, spanning from powders to bars and ready-to-drink shakes.

Moreover, the sports nutrition segment has significantly impacted the market. Athletes, bodybuilders, and fitness enthusiasts rely on whey protein's fast-absorbing nature to aid post-workout recovery and promote lean muscle mass. As a result, the market has witnessed a proliferation of specialized formulations tailored to meet diverse performance-driven needs.

Another factor shaping the market is innovation. Manufacturers are focusing on product differentiation through flavour variety, ingredient transparency, and functional additives such as probiotics, enzymes, and plant-based options. This innovation not only caters to traditional dairy consumers but also attracts those seeking alternative protein sources.

Challenges include increasing competition and the emergence of alternative protein sources like plant-based proteins, which appeal to vegan and environmentally conscious consumers. Regulatory scrutiny regarding label claims, quality standards, and accurate nutritional information also influences the market's landscape.

Growing Obesity and Weight Management Concerns

With a high obesity rate and increasing focus on healthier lifestyles, whey protein has gained prominence as a valuable tool in addressing these challenges. As per the data by the World Population Review 2023, the United States comes under the top 15 countries with the highest obesity rates. Out of its total population of 339 million, 36.2% of adults are found obese. Obesity has become a critical health issue in the country, leading many individuals to seek effective strategies for weight management. As people look for sustainable ways to control calorie intake and improve body composition, whey protein's protein content, low carbohydrates, and moderate calorie profile make it an appealing option. Marketing campaigns highlighting whey protein's benefits in supporting metabolism, muscle maintenance, and overall energy expenditure have resonated with individuals looking to make positive lifestyle changes. As the focus on health and well-being continues to grow, the US whey protein market is likely to remain a crucial component in the nation's broader efforts to combat obesity and promote healthier living.

Rising Trend of Ready-To-Drink (RTD) Driving the Demand for Whey

The upward trajectory of the ready-to-drink (RTD) trend is a driving force behind the expanding whey protein market in the country. The demand for convenient, portable nutrition options has fuelled the popularity of RTD whey protein beverages. These products cater to individuals with busy lifestyles, providing an easily consumable source of high-quality protein on the go. With the emphasis on fitness, wellness, and time efficiency, RTD whey protein beverages resonate well with consumers seeking optimal nutrition without sacrificing convenience. As a result, the surge in demand for RTD options is propelling the whey protein market's growth, prompting manufacturers to introduce innovative and diverse RTD whey protein products to meet evolving consumer preferences. In September 2022, the largest global food and beverage company, Nestle, declared its entry into the process of creating a ready-to-drink protein drink using cultivated whey, free from animal ingredients. This initiative came as the company explored the potential presented by precision fermentation technology. It was planned to launch the drink in the United States on a trial basis in the same year.

Surging Population of Sports and Fitness Enthusiasts Propelling the Market Growth

The surging population of sports and fitness enthusiasts is playing a pivotal role in propelling the growth of the country's whey protein market. With an increasing emphasis on physical activity and athletic performance, the demand for high-quality protein sources has soared. Whey protein, renowned for its rapid absorption and comprehensive amino acid profile, aligns perfectly with the needs of individuals seeking to optimize muscle recovery and growth. Athletes, bodybuilders, and fitness enthusiasts rely on whey protein to enhance their post-workout regeneration and overall athletic capabilities. In July 2022, Myprotein and Perfect Day collaborated to introduce a novel whey protein powder called Whey Forward, devoid of animal-derived components. This innovative product was crafted using Perfect Day's precision fermentation technology, generating a replica of whey protein from microorganisms rather than relying on animal sources. The animal-free protein option was accessible in three delightful flavours: creamy mint chocolate chip, indulgent chocolate brownie, and luscious salted caramel.

Increasing Consumer Awareness for High Protein Products

The burgeoning consumer awareness of the benefits associated with high protein consumption is a driving force behind the rapid expansion of the market. As individuals become more health-conscious and informed about nutrition, the demand for protein-rich products, like whey protein, has surged. Consumers recognize the vital role of protein in supporting muscle growth, and overall wellness. With informed consumers valuing the importance of protein, the country's whey protein market is poised for continuous growth as it aligns with this heightened nutritional awareness. In August 2022, a plug-and-play solution was innovated by Arla Foods Ingredients (AFI), providing snack producers with the option to use it as is or incorporate it into recipes. This solution assisted in crafting protein-rich bars with elevated protein content in each layer. Utilizing their whey and milk protein ingredients, the recently developed recipe enhanced the protein content in all components of the bar, including the mass, filling, and coating, preserving its flavour and soft texture over the duration of its shelf life.

Impact of COVID-19

The COVID-19 pandemic had a multifaceted impact on the United States whey protein market. Initially, supply chain disruptions led to fluctuations in product availability and increased prices. As gyms closed and routines shifted, some sports enthusiasts reduced protein supplement usage. However, the growing focus on health and wellness during lockdowns eventually spurred demand for at-home fitness solutions, bolstering the market. Consumers sought immune-boosting nutrients like whey protein, leading to a resurgence in sales. Additionally, the pandemic accelerated e-commerce adoption, enabling easy access to whey protein products. While challenges emerged, the market demonstrated resilience by adapting to changing consumer behaviours, fostering a renewed interest in personal health, and reinforcing whey protein's role in supporting overall well-being.

Key Players Landscape and Outlook

The landscape of the market is characterized by a dynamic interplay of key players, reflecting a blend of established industry giants and innovative newcomers. Prominent global companies like Glanbia plc and Arla Foods Ingredients Group, hold significant market shares due to their extensive distribution networks, product variety, and established brand equity. As consumer preferences evolve, there's a notable shift towards premium and specialized whey protein products, creating space for niche players and startups to thrive. This landscape has sparked fierce competition, prompting manufacturers to invest in research and development for novel formulations, flavours, and delivery formats to cater to diverse demands. In November 2022, a collaboration was established between Arla Foods Ingredients and the British dairy cooperative First Milk. This partnership aimed to manufacture a specialized whey protein powder, known as Nutrilac FO-7875, at Lake District Creamery premises of First Milk, which means Nutrilac FO-7875 was produced by First Milk under the proprietary process of Arla Foods Ingredients, while Arla Foods Ingredients was supposed to handle the global marketing and sales of the product.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on United States Whey Protein Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Pack Size
  • 5.4.3. Price
  • 5.4.4. Customisation Options
  • 5.4.5. Packaging Type (conventional/sustainable)
  • 5.4.6. Inclination Towards Organic Products
  • 5.4.7. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (muscle gain, weight management, etc.)
• 5.6. Allergen Considerations
• 5.7. Ingredient Sourcing
• 5.8. Frequency of Purchase
• 5.9. Medium of Purchase
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United States Whey Protein Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Whey Protein Concentrate
  • 6.2.2. Whey Protein Isolate
  • 6.2.3. Whey Protein Hydrolysate
• 6.3. By Application
  • 6.3.1. Sports Nutrition
  • 6.3.2. Dietary Supplements
  • 6.3.3. Functional Foods
  • 6.3.4. Infant Formula
  • 6.3.5. Bakery & Confectionery
  • 6.3.6. Beverages
  • 6.3.7. Others
• 6.4. By Price Range
  • 6.4.1. Premium
  • 6.4.2. Mid-range
  • 6.4.3. Economy
• 6.5. By End-user
  • 6.5.1. Athletes & Bodybuilders
  • 6.5.2. Health-Conscious Consumers
  • 6.5.3. Elderly Population
  • 6.5.4. Children
  • 6.5.5. Others
• 6.6. By Distribution Channel
  • 6.6.1. Online Retail
  • 6.6.2. Specialty Stores
  • 6.6.3. Supermarkets/Hypermarkets
  • 6.6.4. Convenience Stores
  • 6.6.5. Drugstores/Pharmacies
  • 6.6.6. Others
• 6.7. By Region
  • 6.7.1. Northeast
  • 6.7.2. Southwest
  • 6.7.3. West
  • 6.7.4. Southeast
  • 6.7.5. Midwest
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Application
• 7.3. By Price Range
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Glanbia plc
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Arla Foods Ingredients Group
• 13.3. Fonterra Co-operative Group Limited
• 13.4. Agropur Cooperative
• 13.5. Royal FrieslandCampina N.V.
• 13.6. Morinaga Milk Industry Co., Ltd.
• 13.7. MEGGLE GmbH & Co. KG
• 13.8. NOW Health Group, Inc.
• 13.9. Woodbolt Distribution, LLC
• 13.10. Podium Nutrition, LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Whey Protein Market, By Value, In USD Billion, 2017-2031F
• Figure 2. United States Whey Protein Market, By Volume, In Tons, 2017-2031F
• Figure 3. United States Whey Protein Market Share (%), By Product Type, 2017-2031F
• Figure 4. United States Whey Protein Market Share (%), By Application, 2017-2031F
• Figure 5. United States Whey Protein Market Share (%), By Price Range, 2017-2031F
• Figure 6. United States Whey Protein Market Share (%), By End-user, 2017-2031F
• Figure 7. United States Whey Protein Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United States Whey Protein Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023