市场调查报告书
商品编码
1439211
全球洗手液市场评估:按类型、剂型、包装类型、包装尺寸、分销管道、最终用户、地区、机会、预测(2017-2031)Hand Sanitizer Market Assessment, By Type, By Formulation, By Packaging Type, By Pack Size, By Distribution Channel, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球洗手液市场规模预计在 2023 年达到 53 亿美元,2031 年达到 88.4 亿美元,2024-2031 年预测期间复合年增长率为 6.6%。 近年来,由于手部卫生意识的增强,特别是在大流行之后,市场出现了显着增长。 此外,出于对消费者健康和安全的考虑,洗手液在医院、学校和家庭等各个行业中广泛使用。
人们对植物性和有机个人护理产品的日益青睐也刺激了洗手液市场的创新。 考虑到人们对健康日益关注,2022年3月,PURELL推出了一款新型泡沫洗手液,以扩大其消费产品组合。 该产品由 91% 的植物乙醇配製而成,旨在帮助消费者消灭手上的细菌。 此外,该产品最初采用美国农业部认证的生物基配方,使用可再生乙醇。 Walmart、Target 和 CVS 有售可回收的 10 盎司洗手液泵瓶。
市场上的主要参与者正在扩大其产品范围,并开发凝胶、液体和泡沫形式的消毒剂,以适应不同的偏好。 非接触式分配器和环保包装等创新产品的需求正在增加。 市场正在转向天然材料和有机设计,反映出人们对永续和亲肤产品的日益偏好。
欧洲在洗手液市场上占有第二大份额,随着环保意识的不断增强,人们开始选择替换装、环保包装、使用可持续天然成分的配方,以及消费者健康的改善。英国和德国由于人们的兴趣日益浓厚,预计将主导市场
例如,2022 年 5 月,英国 i Love Cosmetics Ltd. 推出了一款新型洗手液,旨在对抗感染和保护使用者。 它的酒精浓度为70%,声称可以杀死99.9%的细菌。 本产品含有维生素E和保湿剂,可确保双手柔软光滑。 有多种尺寸可供选择,包括 100 毫升旅行装、500 毫升和 5 公升家用补充装。
健康和卫生意识的提高推动了洗手液的需求
由于个人卫生意识的增强,对洗手液的需求正在增加。 COVID-19 大流行使全球更加重视清洁和健康,手卫生的价值已被广泛认识。 消毒剂提供了一种简单、高效的消毒方法,随着人们对预防措施的日益关注,消毒剂已成为人们日常生活中必不可少的工具。 即时手部消毒的需求已成为公共场所、工作场所和家庭的常态。 全球对洗手液的持续需求显示了面对健康挑战时维护个人和社会健康的共同承诺。
例如,2023年6月,LYSOL推出了新型Lysol Air Sanitizer,这是首款可杀死空气中99.9%病毒和细菌的空气护理产品。 传统的空气清新剂可以清新空气,传统的消毒喷雾可以杀死表面的病毒,而Lysol Air Sanitizer是空气护理类别中的首创,旨在帮助想要在家中创造无菌环境的消费者。新产品组
便携式设计促进使用并推动市场
洗手液之所以受欢迎,是因为其方便、便携的设计,使其成为快速手部卫生的首选,尤其是在肥皂和水有限的环境中。 消毒剂的易用性使个人能够轻鬆地优先考虑卫生问题,从而推动了在公共场所、交通和活动等不同环境中的广泛采用。 紧凑的尺寸让您可以将其放入口袋或包中,方便在旅途中使用。 便利性鼓励一致的手部消毒做法,并与现代生活方式保持一致。 因此,洗手液已成为在各种情况和环境下保持有效个人卫生的重要工具。
本报告研究和分析了全球洗手液市场,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global hand sanitizer market size was valued at USD 5.3 billion in 2023, expected to reach USD 8.84 billion in 2031, with a CAGR of 6.6% for the forecast period between 2024 and 2031. The hand sanitizer market has experienced significant growth in recent years, driven by increasing awareness of hand hygiene, especially post pandemic. Furthermore, health and safety concerns of the consumer have led to the widespread use of hand sanitizer in various industries such as hospitals, schools, households, and others.
Increasing preference for plant based and organic personal care products also adds to the growing innovations in hand sanitizers market. Considering the increasing health concerns among people, in March 2022, PURELL introduced new foam hand sanitizers to expand its consumer portfolio. The product is designed with a 91% plant-based ethanol formula to help consumers eradicate germs from their hands. Furthermore, the product has a USDA-Certified Biobased Formulation made with naturally renewable ethanol. Recyclable 10 oz hand sanitizer pump bottles are available at Walmart, Target, and CVS.
Major players in the market have expanded their product offerings to cater to diverse preferences, leading to the formulation of gel, liquid, and foam sanitizers. Innovations like touchless dispensers and eco-friendly packaging have gained demand. The market shifted towards natural and organic designs, reflecting a growing preference for sustainable and skin-friendly products.
Europe accounts for the second largest share in the hand sanitizer market, with the United Kingdom and Germany expected to dominate the market owing to the growing health concerns of the consumers in addition to the refillable options, eco-friendly packaging, or formulations that use sustainable and natural materials due to growing environmental consciousness.
For instance, in May 2022, UK-based, I Love Cosmetics Ltd introduced a new Hand Sanitizer designed to combat infections and safeguard users. With 70% alcohol content, it claims to eradicate 99.9% of bacteria. The product includes Vitamin E and moisturizers, ensuring soft and smooth hands. It is available in various sizes, including a 100ml travel-friendly options and 500ml and 5-litre refill packs for home use.
Growing Health and Hygiene Awareness Drive the Demand for Hand Sanitizers
The need for hand sanitizers has increased due to the growing awareness of personal hygiene. The COVID-19 pandemic has increased the emphasis on cleanliness and health worldwide, which has led to a widespread understanding of the value of hand hygiene. Sanitizers provide an easy and efficient way to disinfect and have become essential tools in people's daily routines as people place a greater emphasis on preventive measures. In public areas, workplaces, and homes, the necessity of instant hand sanitization has become standard. The continuing need for hand sanitizers globally indicates the shared commitment of maintaining both individual and societal health in the face of health challenges.
For instance, in June 2023, LYSOL launched its new Lysol Air Sanitizer, which is the first air-care product that kills 99.9% of airborne viruses and bacteria. Traditional air fresheners freshen the air and traditional disinfectant sprays kill viruses on surfaces, but Lysol air sanitizer is the first ever product in the air-care category, creating a new range of products for consumers who want to create sanitized environments in their homes.
Convenient and Portable Design Promotes its Use and Drives the Market
Hand sanitizers' popularity is attributed to their convenient and portable design, making them the preferred choice for swift hand hygiene, particularly in environments with restricted access to soap and water. The ease of use of sanitizers allows individuals to prioritize hygiene effortlessly, fostering widespread adoption in diverse settings such as public spaces, transportation, and events. Their compact size enables easy carriage in pockets or bags, ensuring accessibility on the move. The convenience factor encourages consistent hand sanitization practices and aligns with modern lifestyles. As a result, hand sanitizers have become an essential tool in maintaining effective personal hygiene across various situations and environments.
For instance, in June 2023, the US-based personal care brand Touchland, collaborated with Blackpink, the viral K-pop group, for a signature Blackpink take on the highly popular product Power Mist Hydrating Hand Sanitizer. The product was a limited-edition made for consumers preferring veganism and was made with 70% ethyl alcohol formula owing to the brand's best-selling Blue Sandalwood scent, containing important fragrance notes like lemon, velvet peach, and gold amber, to lessen any lingering alcohol smell. The product came in a 30ml easy-to-carry sleek packaging with transparent black glass and outer pink borders for USD 10.
Hospitals are the Largest End-user of Hand Sanitizers
Based on end-users, hospitals dominate due to the vital need to maintain a hygienic environment in medical facilities, prompting a consistent demand for sanitizers. Given the constant influx of patients, healthcare professionals recognize hand hygiene as essential in preventing the spread of infections. Therefore, hospitals maintain a high demand for hand sanitizers to ensure a sterile environment and minimize the risk of cross-contamination. Additionally, strict regulatory requirements require hospitals to adhere to rigorous sanitation protocols, resulting in the adoption of hand sanitizers. Also, the ongoing global health crisis has heightened awareness regarding infection control measures, enhancing the importance of hand hygiene in healthcare settings. Thus, hospitals remain the root of the hand sanitizer market, continuously driving innovation and demand for effective sanitization solutions.
For instance, in October 2023, SpectrumX participated as an exhibitor at IP2023, the yearly conference organized by the Infection Prevention Society (IPS). The company presented its revolutionary alcohol-free hand sanitizer product, Spectricept Care+ Hand, which exceeds the effectiveness of alcohol-based hand rubs, effectively eliminating Norovirus and C. difficile. Additionally, its skin-friendly formula is gentle on medical practitioners' skin during continuous patient care.
Impact of COVID-19
The COVID-19 pandemic has impacted the global hand sanitizer market, causing an increasing demand. With an emphasis on personal hygiene to manage virus transmission, consumers globally look for hand sanitizers as a convenient and effective preventive measure. The surge led to supply chain challenges, prompting industry players to ramp up production and innovate formulations to meet the demand. Regulatory changes were implemented swiftly to ensure product quality and safety.
The market witnessed a shift in consumer preferences towards trusted brands and formulations with higher alcohol content. While the initial spike was pronounced, the market continues to evolve as hygiene consciousness persists. The pandemic is a medium for long-term behavioral changes, embedding hand sanitizers into everyday routines. As global health dynamics shift, the sanitizer market remains dynamic, reflecting ongoing adaptation to new norms and sustained demand for effective hygiene solutions.
Key Players Landscape and Outlook
The global hand sanitizer market features a competitive landscape with several key players influencing trends and dynamics. Prominent companies such as Procter & Gamble, Reckitt Benckiser Group, and Unilever dominate the market, leveraging extensive product portfolios and global distribution networks. These industry giants have played a pivotal role in shaping consumer preferences by introducing diverse formulations tailored to different needs, including gels, liquids, and foams.
Innovation has been a driving force, with companies like 3M introducing touchless dispensers and sustainable packaging solutions. Additionally, the market has witnessed the rise of niche players focusing on organic and natural formulations. Regional players contribute to market diversity with localized offerings, especially in Asia-Pacific and Europe.
For instance, in Nov 2022, Reckitt and ESSITY collaborated to introduce a line of co-branded disinfection products for customers in the professional hygiene market. The products combine the strength of their respective brands across four European countries. The new range includes hand sanitizer gel in recyclable and collapsible bottles.
All segments will be provided for all regions and countries covered
Companies mentioned above DONOT hold any order as per market share and can be changed as per information available during research work