市场调查报告书
商品编码
1472984
猫砂市场评估:依类别、材料、包装类型、包装尺寸、香味、最终用户、价格范围、分销管道和地区划分的机会和预测(2017-2031)Cat Litter Market Assessment, By Category, By Material, By Packaging Type, By Pack Size, By Fragrance, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
根据预测,全球猫砂市场规模将从2023年的63.9亿美元成长到2031年的93.5亿美元,2024-2031年预测期间复合年增长率为4.87%。
猫砂在宠物护理行业中占有重要地位。该行业的市场主要是由全球宠物猫数量的增加所推动的。猫砂对猫主人来说是必不可少的,因为它不仅可以保证猫的卫生和方便,还可以保证主人的卫生和便利。
都市化进程的加速、可支配收入的增加和生活方式的改变是推动全球猫砂市场成长的因素。此外,人们对宠物卫生(包括气味控制)的意识不断增强,促使对猫砂产品的需求激增。
传统上,黏土猫砂因其有效性和价格实惠而占据市场主导地位。由于资源有限的猫主人寻求经济实惠的卫生和便利选择,这些猫砂正在占据很大的市场。其他绿色和永续的替代品,如硅胶、松木和草,越来越受到环保消费者的欢迎。
由于更好的气味控制、结块性能、环保创新产品的推出等,全球猫砂市场的竞争正在加剧。为了维持和扩大市场占有率,製造商正在努力开发差异化产品以提高品牌忠诚度。
从地区来看,北美由于宠物拥有量高、购买力高以及推出更好的产品配方而在猫砂市场占据主导地位。同时,随着宠物卫生意识的增强,亚太地区正成为全球猫砂产业的重要市场。
推动市场成长的创新:
市场上在异味控制、固化、环保替代品的生产等各方面都看到了持续的技术创新。市面上的一些猫砂含有抗菌剂,可以抑制猫砂盆内细菌和真菌的生长。低粉尘猫砂配方已进入市场,在倾倒和舀取过程中减少空气中的灰尘颗粒,最大限度地减少宠物和主人的呼吸问题,并保持周围区域的清洁。
驾驭全球趋势的永续选择:
随着环保意识的不断增强,具有生态意识的消费者正在寻找可持续、环保且来源合乎道德的替代方案。这种趋势在千禧世代和 Z 世代中非常流行,他们倾向于根据这些方面来优先考虑购买决策。纸、木材、竹子和松树等材料是可再生和可生物降解的。这些材料的来源合乎道德,与传统的黏土猫砂相比,碳足迹更低,需要的能源和资源更少。
北美占据压倒性占有率:
北美是全球猫砂市场的主导力量。有许多因素促成该地区的强劲成长。在美国,拥有宠物的人口比例在过去 35 年迅速增加。因此,宠物保险在该国蓬勃发展。截至 2024 年,66% 的美国家庭(8,690 万户)拥有宠物。随着宠物数量的增加,宠物人性化的概念越来越流行。猫是美国第二受欢迎的宠物,超过 29% 的美国人养猫,仅次于狗(44.5%)。随着人们购买力的增强,猫主人每年在宠物身上花费约 613 美元,包括食物、兽医护理和玩具。此外,更好的产品配方是该地区的一个特点,并占据了大部分市场占有率。
本报告调查了全球猫砂市场,并提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构、影响市场成长的因素分析以及案例研究、竞争格局、主要概况。
Global cat litter market was valued at USD 6.39 billion in 2023, expected to reach USD 9.35 billion in 2031, with a CAGR of 4.87% for the forecast period between 2024 and 2031. In the pet care industry, cat litter holds a specific significance. This segment of the market is majorly driven by the increasing global adoption of cats as pets. Cat litter is essential for cat owners as it ensures hygiene and convenience for cats as well as owners.
Growing urbanization, increasing disposable incomes, and changing lifestyles are some factors propelling the growth of the global cat litter market. Moreover, there is a growing awareness about pet hygiene, including odor control, which has consequently surged the demand for cat litter products.
Traditionally, clay-based cat litter has dominated the market due to its effectiveness and affordability. These litters hold a major market share as cat owners with limited resources seek affordable options for hygiene and convenience. Other eco-friendly and sustainable substitutes, such as silica gel, pine, and grass, are gaining traction among environmentally friendly consumers.
The competition in the global cat litter market is growing owing to the introduction of innovative products with better odor management, clumping properties, and eco-friendliness. Manufacturers are working on creating differentiated products, leading to brand loyalty to maintain and gain their market share.
Geographically, North America is dominant in the cat litter market because of its high pet ownership rate, greater purchasing power, and introduction to better product formulations. In August 2023, Eco-Shell, LP introduced an innovative calming solution for cats. The product, Naturally Fresh Harmony Lavender & Bamboo Clumping Litter, features lavender and bamboo essential oils, enhancing the mood of the cats using the Harmony formula. It is the first ever mood-enhancing formula which improves the relationship between cats and their owners, using Givaudan MoodScentz+ technology.
However, with increasing awareness towards maintaining pet hygiene, Asia-Pacific is emerging as a significant market in global cat litter industry.
Innovations to Drive the Market Growth
Continued innovations are observed in the market in various aspects like odor control, clumping properties, and producing eco-friendly substitutes. Researchers are developing new formulations and additives to manage foul odor and provide better clumping. Better hygiene helps cat owners to manage their pets efficiently. Some cat litter available in the market is infused with antimicrobial agents that inhibit the growth of bacteria and fungi in the litter box. Low-dust cat litter formulations are entering the market, reducing air-borne dust particles while pouring and scooping, further minimizing respiratory issues for pets and owners, and keeping the surroundings clean. Cat litter consisting of larger granules or pellets often has less dust. For instance, Dr. Elsey's offers Precious Cat Respiratory Relief Unscented Clumping Clay Cat Litter which is a low-dust cat litter with added herbal essences, hypoallergenic, and comparatively reasonable. The product generates hard clumps for easy lifting.
Sustainable Alternatives to Navigate Global Cat Litter Market Trend
With increasing awareness towards environment, environmentally conscious consumers look for alternatives which are sustainable, eco-friendly, and ethically sourced. The trend is quite popular among millennials and generation Z as they tend to prioritize their purchase decisions based on these aspects. Materials such as paper, wood, bamboo, and pine are renewable and biodegradable. These materials are sourced ethically and have a lower carbon footprint as compared to the traditional clay-based cat litter. Lesser energy and resources are required to manufacture cat litter using these materials. This way pet owners feel like accomplishing their responsibility towards the environment and contribute to conservation efforts.
In February 2024, PetSafe launched PetSafe ScoopFree Premium Natural Litter, which controls odor for more than 21 days and is 100% natural using fossilized algae without any added fragrance, dyes, or chemicals. The new product is an extension of PetSafe's existing premium cat litter range. It is a non-clumping, highly absorbent formula that can be utilized with any traditional litter box.
North America to Hold the Dominant Share
North America is a dominant force in the global cat litter market. Numerous factors are responsible for the robust growth of the region. In the United States, the percentage of pet owners has surged drastically in the past 35 years. Consequently, pet insurance is gaining momentum in the country. 66% of households in the United States (86.9 million homes) have a pet, as of 2024. With growing pet ownerships, the concept of pet humanization is becoming common. Cats are the second most popular pets in the country, with more than 29% ownership, after dogs stand at more than 44.5%. With better purchasing power of people, cat owners spend around USD 613 annually on their pets, including their food, veterinary care, and toys. Moreover, better-advanced product formulations are a part of the region that helps it to gain the majority market share.
Future Market Scenario (2024 - 2031F)
Market share for sustainable and eco-friendly products will increase as more consumers adopt environmentally friendly products. Owing to changing consumer preferences, more investments are expected in this segment.
Manufacturers are likely to work on providing more health-oriented products to pet owners in the form of products made by utilizing hypoallergenic materials, antimicrobial properties, and low-dust formulations. Technological advancements will spike over the coming years.
With the growing trend of pet humanization, the demand for customized and personalized cat litter products is expected to see a surge. Consumers may prioritize buying products with specific scents, textures, and packaging designs tailored as per their pet requirements.
Key Players Landscape and Outlook
Global cat litter market displays a competitive environment with numerous key players dominating the industry. The key players are introducing differentiated products and maintaining their market share. In August 2023, the pet care company Intersand introduced a cat litter product that monitors the pet's health as well. OdourLock MaxCare contains diagnostic Blucare granules. When these granules encounter blood or glucose in urine, they turn into blue from white. It alerts the cat-owners of the health risks that their pet might be affected with. The product is dust-free and counteracts odor by leveraging ammonia-blocking properties. Such products are driving technological advancements in the market leading to increased demand for the products.
The market outlook seems to be promising with factors such as rising pet ownership, increasing demand for sustainable and eco-friendly products and technological advancements in the industry. Mergers, acquisitions, and strategic partnerships are evolving the landscape of the market providing better products to the consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work