市场调查报告书
商品编码
1479072
全球接髮市场评估:依产品类型、依头髮类型、依髮色、依材料、依技术、依价格范围、依最终用户、依分销渠道、依地区、机会、预测 (2017-2031))Hair Extensions Market Assessment, By Product Type, By Hair Type, By Hair Color, By Material, By Technology, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球接发市场规模为33.5亿美元,预计到2031年将达到52.6亿美元,预计2024-2031年期间复合年增长率为5.8%。 近年来,接髮在全球美容行业的受欢迎程度令人难以置信地上升。 各个年龄层和背景的人们都在采用这些美髮产品,将利基市场转变为一个受欢迎的市场。
几个重要的变数促成了接髮在全球的流行。 首先也是最重要的,对灵活且不断变化的髮型的需求是一个主要驱动力。 人们喜欢在接髮的帮助下尝试不同的长度、质地和颜色,而不需要长期改变。 您可以使用扩充功能作为自我表达的一种方式,并随时改变您的外观。
90% 的女性向朋友和家人隐藏自己的接髮,但三分之一的女性经常穿着。 从地理上看,由于可支配收入水准的提高、西化趋势和美学意识的增强,亚太地区在接发市场上占据主导地位。 此外,世界各地的製造商正在接发行业开发舒适的产品,以满足希望使用其产品的人的需求和担忧。
2024 年 2 月,英国领先的接髮公司 Beauty Works 推出了 Express-Weft,这是一种独特的接髮技术,将纬纱接发的体积与易于使用相结合。 这使得消费者能够在 20 分钟内创造体积并完美混合磁带扩展。
名人影响力推动接髮产业发展
接髮越来越受欢迎,很大程度上要归功于名人经常在红毯活动、音乐录影带和电影拍摄中改变髮型,创造了吸引观众的时尚潮流。 高端接髮的出现让消费者能够重现他们最喜欢的名人的头髮,这使得名人的造型变得更加实惠和方便。 名人经常透过不断改变髮型来改变自己的外表,无论是电影角色、音乐录影带还是红地毯活动。 此外,随着时尚潮流的确立和对头髮选择的关注,接髮作为一种轻鬆改变外观的工具变得越来越广泛。
许多人用他们最喜欢的名人的髮型来表达自己,而不是模仿他们。 透过这样做,您可以获得您崇拜的名人的自信和魅力。 接发市场的驱动因素是这种基于转型的赋权。 2023 年 7 月,名人髮型师 Ruslan 推出了一系列优质、来源合乎道德的接髮产品。 LEV 使用符合道德标准的头髮和可持续的生产方法来生产接髮。 包装内含 8 种颜色的 9 件夹式套装和方便携带的个人化包装。
人们对除毛的兴趣日益浓厚,为市场注入活力
人们对除毛的兴趣日益浓厚,推动了全球接髮市场的成长。 随着压力水平的增加、老化问题、荷尔蒙变化和健康状况恶化,越来越多的人正在寻求解决头髮稀疏和斑秃的方法。 想要恢復外表美丽并隐藏掉髮问题的人们发现接髮是一种方便快速的解决方案,扩大了市场的消费群。
此外,接髮市场的重大进步使产品更容易使用、看起来自然且舒适。 这项创新进一步促进了寻求有效解决脱髮问题的人们对接髮的使用。 2023年12月,作为接髮市场的先驱,Cashmere Hair推出了最新发明:Fill-In Hair Extensions。 单独的无缝填充轨道能够提供暂时的丰盈度并快速修復稀疏的头髮,可增强人们需要少量丰盈度的头髮区域。
本报告研究和分析了全球接发市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global hair extensions market was valued at USD 3.35 billion in 2023, expected to reach USD 5.26 billion in 2031, with a CAGR of 5.8% for the forecast period between 2024 and 2031. Hair extensions have seen an incredible rise in popularity in global beauty business in recent years. People of all ages and backgrounds are adopting these hair-enhancing items, turning a niche into a popular market.
Multiple important variables have contributed to global adoption of hair extensions. First and foremost, a major motivator is the need for flexible and constantly evolving hairstyles. People like experimenting with different lengths, textures, and colors without committing to long-term change with the help of hair extensions. Many use it as a means of self-expression to change their appearance whenever they intend to.
Ninety percent of women hide extensions from friends and family, although one-third wear them regularly. Geographically, Asia-Pacific dominates the hair extensions market with rising disposable income levels, westernization trends, and a growing consciousness of beauty. Furthermore, manufacturers worldwide are developing comfortable products in the hair extension industry to cater to the demands and concerns of people desiring to use the products.
In February 2024, the UK's top hair enhancement company, Beauty Works, introduced Express-Weft, a distinct extension technique that combines the volume of a weft extension with a simple application. This allows consumers to add volume in less than 20 minutes and flawlessly blend tape-in extensions.
Celebrity Influence Drives the Hair Extensions Industry
The rise in popularity of hair extensions can be largely attributed to celebrities as they set fashion trends that appeal to audiences by often changing their haircuts for red-carpet events, music videos, and movie plots. The availability of premium extensions that can replicate the hair of consumers' favorite celebrities has made the celebrity look more affordable and convenient. Celebrities frequently use their constantly changing haircuts to make an impression, whether for movie roles, music videos, or red-carpet events. Additionally, establishing fashion trends, the focus on hair choices has been crucial in making hair extensions that are more widely available as tools for easily changing one's appearance.
Many people use their favorite celebrities' haircuts to express themselves rather than just copying them. It enables them to take on the confidence, charm, and attraction of the celebrities they admire. The driving factor behind the hair extensions market is centered on this transformation-based empowerment. In July 2023, Ruslan, a celebrity hair stylist, launched an ethically sourced luxury hair extension line. LEV uses ethically sourced hair and sustainable production methods to create hair extensions. Their package includes a 9-piece clip-in set available in 8 colors, together with personalized packaging for convenient travel.
Growing Hair Loss Concerns Among Individuals to Fuel the Market
Rising concerns of individuals for hair loss are catalyzing the growth of hair extensions market globally. With growing stress levels, aging concerns, hormonal changes, and medical conditions among people, an increasing population is seeking solutions for addressing thinning hair and bald spots. People looking to restore their appearance and hide their hair loss issues find hair extensions as a convenient and quick remedy, expanding the market's consumer base.
Furthermore, substantial advancements in the hair extension market have made the products more accessible, natural looking, and comfortable. The innovation is further propelling the usage of hair extensions among ones seeking effective solutions for hair loss concerns. In December 2023, as a pioneer in the hair extension market, Cashmere Hair launched Fill-In Hair Extensions, the most recent invention. With its ability to provide a temporary volume boost or a quick fix for thinning hair, the Individual Seamless Fill-In Tracks enhance sections of hair where people need a little extra volume.
Asia-Pacific Holds the Dominant Share
The people in Asia-Pacific are experiencing hair loss or damage as a result of worsening air pollution. Due to increased consumer demand for these goods as a result, Asia-Pacific now controls the majority of global market. Approximately 4 billion people or 92% of the population in Asia-Pacific are exposed to air pollution. When exposed to greater pollution concentrations, the keratin proteins, cuticle, and cortex of hair fibers are more prone to damage. It results in breakage, a brittle or straw-like texture, weakening hair strands, and general dryness, among people residing in the region.
Future Market Scenario (2024 - 2031F)
Continued technological innovations in the use of improved materials, better application methods, and customization options are likely to enhance the quality, durability, and comfort of hair extensions.
Eco-friendly products using ethically sourced materials will spur the market catering to the increasing demands of environmentally conscious consumers.
Growing use of e-commerce platforms, virtual try-on tools, and AR applications in the field of hair extensions will make the shopping experience of people more enriching and convenient, boosting online sales as well as expansion of the market.
Key Players Landscape and Outlook
Global hair extensions market has a diverse landscape with the presence of several key players in the market competing for their respective market share. Prominent players are renowned for their innovative and diverse range of products including tape-in extensions, clip-in extensions, weave-in extensions, among others. These players invest in strategic marketing techniques to increase their presence globally. The outlook for the market looks positive with continued growth expected. Evolving fashion trends, increasing beauty consciousness, and continued technological advancements.
In February 2024, Great Lengths launched the new Hair Topper, Volume, a ground-breaking way to treat hair thinning and increase self-confidence. GL Volume uses a special thickening technique. It is hand-sewn into a lace net and tied with premium natural hair. The unique method seeks to provide confidence to ladies who are facing thinning hair and scant patches around the crown.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work