市场调查报告书
商品编码
1479987
全球冷冻素食披萨市场评估:依外皮类型、食材、通路、地区、机会、预测(2017-2031)Frozen Vegan Pizza Market Assessment, By Crust Type, By Toppings, By Distribution Channel By Region, Opportunities and Forecast, 2017-2031F |
全球冷冻纯素披萨市场规模预计将从 2023 年的 10.04 亿美元增至 2031 年的 21.5843 亿美元,在 2024-2031 年的预测期内复合年增长率为 10.04%。近年来市场呈现显着成长,预计未来将维持稳定扩张速度。
冷冻纯素披萨在生产过程中不使用任何动物性产品。它是使用植物性原料製成的,例如大豆和坚果作为乳酪,蔬菜作为食材。这些披萨是预先准备好的披萨,经过组装、煮熟,然后冷冻以保持新鲜度和风味,从而节省时间和能源,同时提供风味,对不吃动物产品或患有健康问题的人有益时间。
对植物性、环保的冷冻纯素披萨的需求不断增长,以及向忙碌、忙碌的日常生活方式的转变,意味着消费者越来越多地寻找具有健康意识和方便的选择。消费者被纯素影响者的正面评价所吸引,并尝试纯素披萨,这反过来又推动了市场的成长。
对植物替代品的需求不断增长推动市场成长
随着人们对食品生产对环境影响的认识的增强,对植物性冷冻披萨的需求正在增加。随着对动物福利和气候变迁的日益关注,消费者越来越需要符合道德和环境价值观的产品。冷冻纯素披萨为那些想要减少碳足迹并支持零残忍食品选择的人提供了一个简单的选择。透过选择植物性原料,这些披萨最大限度地减少了传统肉类和乳製品对生态系统的影响。这一趋势体现了向更环保的生活方式迈进的更广泛运动,确立了均衡食物选择和推动市场成长的重要性。
例如,2023 年,通用General Mills(DiGiorno)和Nestle(Tombstone)联手推出了一款采用植物性肉类和乳製品替代品的新型冷冻披萨,充分利用了对纯素食和植物性选择不断增长的需求。 。
为您忙碌的生活方式提供冷冻素食的便利
随着生活方式的转变,消费者越来越注重健康和方便的选择,美味健康的冷冻纯素披萨成为人们关注的焦点。冷冻纯素披萨可以在家中轻鬆准备,为消费者提供快速简单的餐点选择,节省时间和精力。冷冻纯素披萨因其口味和饮食偏好的多样性而受到欢迎,同时又不牺牲实际的香气。它有多种尺寸、口味和外皮尺寸可供选择,并采用环保包装,可满足各种客户的需求。冷冻披萨的便利性和适应性正在推动市场成长的需求。
例如,根据Glanbia Plc发表的文章,冷冻披萨在冷冻市场中占有重要地位,家庭贡献率为70.6%。千禧世代和 Z 世代已被确定为冷冻披萨的核心购买者。他们忙碌的生活方式需要优先考虑方便的饮食解决方案。因此,冷冻纯素披萨製造商利用创新的口味和营养来维持这一人群的注意力。
透过社群媒体平台对素食社群进行正面的媒体报道
近年来,纯素食生活方式越来越受欢迎,纯素食社群得到了媒体的积极报道,尤其是透过社群媒体。有影响力的人和素食社群透过线上平台进行的活动可以显着提高人们对冷冻素食披萨等产品的认识和偏好。素食影响者可以透过在社群媒体平台上分享他们的正面经验来影响更广泛的受众,从而产生巨大的影响。消费者被他们的正面评价所吸引,并被鼓励尝试纯素披萨,最终促进市场成长。
本报告研究和分析了全球冷冻纯素披萨市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global frozen vegan pizza market is projected to witness a CAGR of 10.04% during the forecast period 2024-2031, growing from USD 1004 million in 2023 to USD 2158.43 million in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
As frozen vegan pizza does not contain any animal products in its production. It is prepared by using plant-based ingredients such as soy or nuts for cheese and vegetables for toppings. It is beneficial for those people who do not eat animal-based products or suffer from any health-related issues, these are pre-prepared pizzas that are assembled, cooked, and then frozen to preserve the freshness and flavor, which saves time and energy and provide taste at the same time.
The growing demand for plant-based and environmentally friendly alternatives in frozen vegan pizza and shift towards the hectic and busy day to day lifestyle, consumers are increasingly seeking health conscious and convenience options. Consumers get attracted by the positive reviews of vegan influencers and try out the vegan pizza, which ultimately boosts the market growth.
Growing Demand for Plant Based Alternatives to Drive the Market Growth
As the awareness about the environmental impact of food production rises, there is a growing demand for plant based frozen pizzas. With expanding concerns about animal welfare and climate change, consumers are increasingly seeking products that align with ethical environmental values. Frozen vegan pizza offers an easy option for those looking to reduce their carbon footprint and support brutality-free food choices. These pizzas minimize the ecological impact associated with traditional meat and dairy products by opting for plant-based ingredients. The trend underscores the broader movement towards a more eco-conscious lifestyle and establishing the importance of balanced food options, driving the market growth.
For instance, in 2023, General Mills (DiGiorno) and Nestle (Tombstone) collaborated and introduced new frozen pizzas performing plant-based meats and dairy alternatives, catering to the growing demand for vegan and plant-based options.
Convenience of Frozen Vegan Options in Busy Lifestyles
As there is a growing shift towards the hectic and busy day to day lifestyle, consumers are increasingly seeking health conscious and convenient options, which taste good and healthier at the same time and frozen vegan options pizza stand out perfectly. It offers consumers a quick and easy meal option that can be prepared with minimal efforts at home, saving time and energy. Frozen vegan pizzas are in demand due to their variety in taste and dietary preferences without compromising the actual aroma. They come in a variety of sizes, flavors, and crust sizes with eco-friendly packaging to accommodate a range of customers. The convenience and adaptability of frozen pizzas are driving the demand for market growth.
For instance, according to an article published by Glanbia Plc, states that with household contribution of 70.6%, frozen pizza is playing an important role in the frozen market. Millennials and gen-Z have been identified as core purchasers of frozen pizza. Their busy lifestyles need a convenient meal solution as a priority; hence the frozen vegan pizza manufactures are using innovative taste and nutrition to maintain this demographic attention.
Positive Media Coverage of Vegan Communities Through Social Media Platforms
Vegan lifestyle is a choice and movement which is becoming increasingly popular now a days, especially with the help of positive media coverage of vegan communities through social media platforms. Campaigns run by influencers and vegan communities through online platforms can notably foster visibility and preference for products such as frozen vegan pizza. As vegan influencers share their positive experience on social media platforms as they cater to a larger audience, it creates a huge impact. The consumers get attracted by their positive reviews and try vegan pizza which ultimately boosts the market growth.
For instance, in July 2023, there is a notable shift of 4% of meat consumers in the United States through Tofurky, a well-known vegan frozen pizza brand, who uses a combination of social media platforms and influencer to market and promote their products.
North America Dominates Frozen Vegan Pizza Market
North America dominates global frozen vegan pizza market due to various factors such as many health-conscious consumers give priority to plant-based eating habits and pizza is one of the most consumed fast foods which hold a major share and caters vast audience. In addition, in this region there is a strong presence of food startups companies offering a diverse range of vegan products, especially pizza. The extensive availability of these products in supermarkets and fast-food stores majorly contributes to North America dominance. The vegan frozen pizza market analysis indicates that frozen pizza production in North America experienced a substantial growth of around 20% in the past few years.
For instance, in September 2023, Daiya foods, a U.S. based vegan frozen food company launched the world's first pyramid scheme with a purpose states, 'one that brings you free pizza.' This campaign aims to attract and inspire all types of non-vegans' consumers to try plant-based gluten free pizzas. This strategic move encourages people to create interest in vegan pizzas.
Future Market Scenario (2024 - 2031F)
Ease of availability of the frozen vegan pizza in nearby retail stores further drives market growth.
Collaborating with influencers for recipe guidance and recommendations to connect with consumers will drive the market growth.
Reducing high cost and offering customizable pizza kits for home cooking experience, boosts market growth.
Key Players Landscape and Outlook
Key participants in global frozen vegan pizza market Amy's Kitchen Inc.are into continuous innovation characterizes this landscape, as these companies compete to outperform one another in taste, type, and longevity. The market prognosis remains positive with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Frozen vegan pizza manufacturers are concerned with supply chain resilience, product quality, and healthy variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
For instance, a company, One Planet Pizza, launched a varied range of frozen vegan pizza with new added flavors and ingredients such as vegan cheese and flaxseed flavors. They partnered with Heather Mills Company to create stingy, fully pull-worthy vegan cheesy pizzas which imitate the taste and texture of traditional daily mozzarella. It will help to bring plant-based vegan frozen pizzas to the mainstream market.
For instance, in May 2023, according to an article published by Vegan Kind states that, Better Nature the innovative UK-based tempeh brand collaborated with One Planet Pizza to create frozen tempeh vegan pizza named 'Masala Tempehtation' is topped with Better Nature's Moreish Masala Better Bites, green peppers, red onion, coriander, masala sauce, chickpeas, and Applewood's smoky vegan cheese. The partnership aims to interest in vegan frozen pizzas with their exclusive taste, drives market growth.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.