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市场调查报告书

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1573658

纯素混合饮料市场、机会、成长动力、产业趋势分析与预测，2024-2032

Vegan Drink Mix Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月23日 | 出版商:

Global Market Insights Inc. | 英文 295 Pages | 商品交期: 2-3个工作天内

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简介目录

2023 年，全球纯素食混合饮料市场规模达到 123 亿美元，预计 2024 年至 2032 年复合年增长率为 6.0%。这种增长是由消费者对植物性健康替代品的需求不断增长所推动的。纯素混合饮料有多种用途，包括为运动员补充蛋白质、代餐、增强能量，以及针对消化和免疫力等健康益处的功能性饮料。人们对环境永续性、道德议题和植物性饮食的健康优势的认识不断提高，推动了这一趋势。口味、配方和大豆、豌豆和杏仁等原料来源的创新正在扩大市场的吸引力。该市场的扩张也归因于健康意识行为的激增、出于道德和环境原因而采用植物性饮食以及人们对纯素营养益处的认识不断增强。产品创新、口味改良和营养成分，以及豌豆、杏仁和大麻等多种来源，都有助于市场成长。纯素混合饮料的便利性与忙碌的生活方式一致，电子商务平台的成长增强了可及性。

整个纯素混合饮料产业根据类型、形式、来源、配销通路和地区进行分类。

按类型划分，预计到2032 年，混合蛋白饮料细分市场将达到95 亿美元，复合年增长率为6.1%。吸引力而占市场主导地位来源。它们支持肌肉生长、恢復和整体营养。该细分市场受益于人们对植物蛋白优势的认识不断提高以及口味和质地的持续创新。它们在代餐、补充能量和运动后恢復方面的多功能性巩固了其领先地位。

按形式划分，到 2032 年，粉末细分市场预计将增长至 158 亿美元，复合年增长率为 6.1%。它们易于储存、运输和准备，对忙碌的消费者有吸引力。与液体形式相比，生产成本更低，因此价格具有竞争力。它们的配方多种多样，从蛋白质到代餐再到功能性混合物，这使得它们广受欢迎。

到 2032 年，北美的纯素混合饮料产业预计将达到 73 亿美元，复合年增长率为 6.0%。在大量关注健康的个人和健身爱好者的支持下，美国和加拿大推动了市场规模。该地区受益于成熟的零售基础设施和先进的电子商务平台，提高了产品的可及性。强大的品牌影响力、创新的产品以及对行销和研发的大量投资奠定了北美的领先地位。

产业生态系统分析
- 价值链
- 主要製造商
- 前往市场路线
- 主要经销商
  - 新的分销管道
- 全行业利润率
产业影响力
- 成长动力
  - 健康意识不断增强的消费者行为
  - 更多采用植物性饮食
  - 产品配方和口味的进步
- 市场挑战
  - 优质原料的生产成本较高
  - 竞争激烈、市场饱和
- 市场机会
  - 新市场/新应用
  - 成长潜力分析
原料景观
- 製造趋势
  - 技术演进
  - 永续製造
    - 绿色实践
    - 脱碳
- 新原料
- 原物料价格趋势（美元/单位）
法规和市场影响
波特的分析
PESTEL分析

第 4 章：竞争格局

公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场规模与预测：按类型，2021-2032 年

主要趋势
蛋白质混合饮料
代餐混合物
能量和运动饮料混合物
功能性混合饮料

第 6 章：市场规模与预测：按形式划分，2021-2032 年

主要趋势
粉末
液体

第 7 章：市场规模与预测：按来源划分，2021-2032 年

主要趋势
以大豆为基础
杏仁基
豌豆为主
以米为主
大麻基
混合来源
椰子基
水果为主

第 8 章：市场规模与预测：按配销通路划分，2021-2032 年

主要趋势
网路零售
离线
- 大型超市和超级市场
- 便利商店
- 专卖店

第 9 章：市场规模与预测：按地区划分，2021-2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
- MEA 的其余部分

第 10 章：公司简介

True Nutrition
Plant fusion
Glanbia Nutritionals
Vegan Drink Company
Garden of life
Vega
Sunwarrior
Nuzest
Orgain
Strive

简介目录

Product Code: 10987

The Global Vegan Drink Mix Market reached USD 12.3 billion in 2023 and is projected to grow at a CAGR of 6.0% from 2024 to 2032. This growth is driven by increasing consumer demand for plant-based, health-conscious alternatives. Vegan drink mixes serve various purposes, including protein supplementation for athletes, meal replacements, energy boosts, and functional drinks targeting health benefits like digestion and immunity. The trend is fueled by rising awareness of environmental sustainability, ethical concerns, and the health advantages of plant-based diets. Innovations in flavors, formulations, and ingredient sources such as soy, pea, and almonds are expanding the market's appeal. The market's expansion is also attributed to a surge in health-conscious behaviors, the adoption of plant-based diets for ethical and environmental reasons, and growing awareness of vegan nutrition benefits. Product innovations, improved taste, and nutritional profiles, along with diverse sources like peas, almonds, and hemp, contribute to market growth. The convenience of vegan drink mixes aligns with busy lifestyles, and the growth of e-commerce platforms enhances accessibility.

The overall vegan drink mix industry is classified based on the type, form, source, distribution channel, and region.

By type, the protein drink mixes segment is projected to reach USD 9.5 billion with a CAGR of 6.1% by 2032. Protein drink mixes dominate the market due to their appeal among fitness enthusiasts, athletes, and health-conscious consumers seeking plant-based protein sources. They support muscle growth, recovery, and overall nutrition. The segment benefits from increased awareness of plant-based protein advantages and ongoing innovations in taste and texture. Their versatility for meal replacement, energy boosts, and post-workout recovery solidifies their leading position.

By form, the powder segment is set to grow to USD 15.8 billion with a CAGR of 6.1% by 2032. Powdered vegan drink mixes dominate due to their convenience, long shelf life, and cost-effectiveness. They are easy to store, transport, and prepare, appealing to busy consumers. Lower production costs compared to liquid formats allow for competitive pricing. Their versatility in formulations, from protein to meal replacements and functional blends, contributes to their popularity.

North America's vegan drink mix industry is projected to reach USD 7.3 billion, growing at a CAGR of 6.0% by 2032. North America leads the market due to its established consumer base, high health consciousness, and widespread adoption of plant-based diets. The U.S. and Canada drive market size, supported by a significant number of health-focused individuals and fitness enthusiasts. The region benefits from a mature retail infrastructure and advanced e-commerce platforms, enhancing product accessibility. Strong brand presence, innovative product offerings, and substantial investment in marketing and R&D contribute to North America's leading position.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Data mining sources
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Value chain
- 3.1.2 Key manufacturers
- 3.1.3 Go to market routes
- 3.1.4 Key distributors
  - 3.1.4.1 New distribution channels
- 3.1.5 Profit margins across the industry
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising health-conscious consumer behavior
  - 3.2.1.2 Increased adoption of plant-based diets
  - 3.2.1.3 Advancements in product formulation and taste
- 3.2.2 Market challenges
  - 3.2.2.1 Higher production costs for premium ingredients
  - 3.2.2.2 Intense competition and market saturation
- 3.2.3 Market opportunities
  - 3.2.3.1 New markets/applications
  - 3.2.3.2 Growth potential analysis
3.3 Raw material landscape
- 3.3.1 Manufacturing trends
  - 3.3.1.1 Technology evolution
  - 3.3.1.2 Sustainable manufacturing
    - 3.3.1.2.1 Green practices
    - 3.3.1.2.2 Decarbonization
- 3.3.2 New raw materials
- 3.3.3 Raw material pricing trends (USD/Units)
  - 3.3.3.1 North America
  - 3.3.3.2 Europe
  - 3.3.3.3 Asia Pacific
  - 3.3.3.4 Latin America
  - 3.3.3.5 MEA
3.4 Regulations and market impact
3.5 Porter's analysis
3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Type, 2021-2032 (USD Billion, Thousand Units)

5.1 Key trends
5.2 Protein drink mixes
5.3 Meal replacement mixes
5.4 Energy and sports drink mixes
5.5 Functional drink mixes

Chapter 6 Market Size and Forecast, By Form, 2021-2032 (USD Billion, Thousand Units)

6.1 Key trends
6.2 Powder
6.3 Liquid

Chapter 7 Market Size and Forecast, By Sources, 2021-2032 (USD Billion, Thousand Units)

7.1 Key trends
7.2 Soy-Based
7.3 Almond-Based
7.4 Pea-Based
7.5 Rice-Based
7.6 Hemp-Based
7.7 Mixed-Source
7.8 Coconut based
7.9 Fruit based

Chapter 8 Market Size and Forecast, By Distribution channel, 2021-2032 (USD Billion, Thousand Units)

8.1 Key trends
8.2 Online retail
8.3 Offline
- 8.3.1 Hypermarkets and supermarkets
- 8.3.2 Convenience stores
- 8.3.3 Specialty stores

Chapter 9 Market Size and Forecast, By Region, 2021-2032 (USD Billion, Thousand Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA